Entrepreneurs: A separate breed or just different thinkers?: A study of entrepreneurs & corporate managers decision-making styles
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Entrepreneurs and corporate managers are said to differ in their decision-making styles. In this study we aimed to investigate if and why these presupposed differences exist by examining entrepreneurs and corporate managers differences to information processing as well as risk-taking propensity in business situations. We developed a theoretical framework which synthesized and integrated a cognitive (dual-process theory and cognitive experiential self-theory) and behavioral approach (business risk-propensity) to an entrepreneurial and managerial context. By conducting a survey-based research with close-ended and standardized questionnaire based on three already validated measures, we found support in line with previous research in this field. We found significant differences that suggest that (1) entrepreneurs are more likely to use an intuitive decision-making style than corporate mangers; that (2) entrepreneurs are more likely to manifest higher business risk-propensity, while (3) corporate managers are likely to manifest a lower willingness to take risks in business situations. The study did, however, not find any significant difference suggesting that (4) corporate managers are more likely to use a rational decision-making style.
Place, publisher, year, edition, pages
2015. , 51 p.
Entrepreneurs, Corporate Managers, Decision-making Style, Intuitive Thinking, Rational Thinking
IdentifiersURN: urn:nbn:se:uu:diva-256331OAI: oai:DiVA.org:uu-256331DiVA: diva2:825029
Master Programme in Business and Management