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When the Internet becomes corporate social responsiblity: On how the state invents a new CSR issue
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2015 (English)Conference paper, Abstract (Other academic)
Abstract [en]

This paper addresses the issue of how a certain question or phenomenon is transformed into a CSR issue. Informed by an institutional work perspective, the paper shows how a technological means of communication, the Internet, is framed as a CSR issue by the (Swedish) state and related to the responsibilities of business, finding its way into, for example, the OECD Guidelines for Multinational Enterprises. From an analytical point of view, the institutional work process is understood in terms of association, formalization, and narration. The means of communication, the Internet, is actively associated with human rights issues. Through formalization, the issue of freedom on the Internet finds its way into ‘soft regulation’. Politicians, in turn, refer to their own achievements in a narrative process to highlight the importance of the topic. As for generalization, the issues brought up as central to the institutional work process inform our perspective of how phenomena actually become CSR issues in a political and business context.

Place, publisher, year, edition, pages
2015. 1-10 p.
Keyword [en]
CSR, Internet, Institutional work, OECD Guidelines for Multinational Enterprises, Sweden
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-256492OAI: oai:DiVA.org:uu-256492DiVA: diva2:825665
Final Conference: Applied Ethics: Technology and Governance of Health and Natural Resources Project, Trondheim, 21-22 May, 2015
Available from: 2015-06-24 Created: 2015-06-24 Last updated: 2015-06-24

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