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The man, the myth: Abraham och ICA.Stig: En narratologisk jämförelse av hur patriarkrollens gestaltas, med utgångspunkt i ledarskap och maskulinitet, i Abrahamscykeln och i en nutida reklamberättelse 
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abraham is the original patriarch. How does his leadership compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and settings, and discusses similiarities and differences

Place, publisher, year, edition, pages
2015. , 68 p.
Keyword [sv]
Abraham, patriark, ledare, ICA-Stig, maskulinitet, hegemoni
National Category
Other Humanities not elsewhere specified Religious Studies
Identifiers
URN: urn:nbn:se:uu:diva-256935OAI: oai:DiVA.org:uu-256935DiVA: diva2:827579
Subject / course
Old Testament Exegesis
Educational program
Bachelor Programme in Theology and Religious Studies
Supervisors
Examiners
Available from: 2015-06-29 Created: 2015-06-28 Last updated: 2015-06-29Bibliographically approved

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fulltext(1209 kB)37 downloads
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File name FULLTEXT01.pdfFile size 1209 kBChecksum SHA-512
802fdf01d54155a6e0b4e7c20d04f7da61936923fe18840eddce9cc71a45fa0b36fd75bfc0642dd906aa0eda21049995b60fcdb3b5e14106514d0143eca6e3fc
Type fulltextMimetype application/pdf

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CiteExportLink to record
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  • apa
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Language
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