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Plattformsbaserad webbanalys: -En analys av besökarstatistik hos Flygresor.se
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsen syftar till att undersöka besökarstatistik från Flygresor.se. Med hjälp av webbanalys har data från Google Analytics undersökts med målet att jämföra hur olika enheter och operativsystem presterar ur ett e-handelsperspektiv. Med utgångspunkt ur resultaten undersöker och analyserar vi prestandan hos de olika plattformarna. Prestandan baseras på avvisningsfrekvens och konverteringsfrekvens för e-handel. Resultaten visar bland annat på att Flygresor.se lyckats bra i sin anpassning för mobiltelefoner men sämre för surfplattor.

Place, publisher, year, edition, pages
2015. , 38 p.
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:uu:diva-258714OAI: oai:DiVA.org:uu-258714DiVA: diva2:842310
Subject / course
Information Systems
Educational program
Bachelor programme in Information Systems
Available from: 2015-07-24 Created: 2015-07-18 Last updated: 2015-07-24Bibliographically approved

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fulltext(1311 kB)87 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf