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INCREASED THEFT AS A SIDE-EFFECT OF SALES PROMOTION ACTIVITIES - AN EXPLORATORY-STUDY
Uppsala University.
1995 (English)In: JOURNAL OF BUSINESS AND PSYCHOLOGY, ISSN 0889-3268, Vol. 10, no 1, 57-64 p.Article in journal (Other scientific) Published
Abstract [en]

A combination of commonly used promotional activities, i.e., advertising, price reductions and increased exposure, was associated with increased thefts of six candy products. Thefts increased for each of the six products during the period the combination

Place, publisher, year, edition, pages
HUMAN SCI PRESS INC , 1995. Vol. 10, no 1, 57-64 p.
Identifiers
URN: urn:nbn:se:uu:diva-56500OAI: oai:DiVA.org:uu-56500DiVA: diva2:84408
Note
Addresses: UNIV UPPSALA, UPPSALA, SWEDEN.Available from: 2008-10-17 Created: 2008-10-17 Last updated: 2011-01-16

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CiteExportLink to record
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Citation style
  • apa
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Language
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