INCREASED THEFT AS A SIDE-EFFECT OF SALES PROMOTION ACTIVITIES - AN EXPLORATORY-STUDY
1995 (English)In: JOURNAL OF BUSINESS AND PSYCHOLOGY, ISSN 0889-3268, Vol. 10, no 1, 57-64 p.Article in journal (Other scientific) Published
A combination of commonly used promotional activities, i.e., advertising, price reductions and increased exposure, was associated with increased thefts of six candy products. Thefts increased for each of the six products during the period the combination
Place, publisher, year, edition, pages
HUMAN SCI PRESS INC , 1995. Vol. 10, no 1, 57-64 p.
IdentifiersURN: urn:nbn:se:uu:diva-56500OAI: oai:DiVA.org:uu-56500DiVA: diva2:84408
Addresses: UNIV UPPSALA, UPPSALA, SWEDEN.2008-10-172008-10-172011-01-16