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Inbound innovation across the organizational life cycle: A multiple case study
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The digital sector is often described as rapidly evolving, hence organisations within it need to

remain innovative in order to cope with the changes. However, the traditionally closed

approach towards innovation has been increasingly criticized. Inbound innovation is an

alternative approach described as the purposive pursuit of gaining external knowledge for

product enhancement and new product development. This knowledge can be gained by using

tools such as innovation contests and creating innovation communities. Through a multiple

case study focusing on three companies within the digital sector, this thesis explores a

potential connection between how these companies use inbound innovation in regard to the

different phases in the organizational life cycle. The data was collected using both qualitative

and quantitative data collection techniques, and analysed using a cross-case analysis method.

This thesis found that the examined organisations, each specified in different phases of the

organisational life cycle, uses inbound innovation differently. Furthermore, as the examined

organizations progress through the organisational life cycle a shift, from using inbound

innovation to optimize execution towards using it to find new growth options, was found.

Abstract [sv]

Den digitala sektorn beskrivs ofta som snabbt föränderlig och organisationer i den behöver

förbli innovativa för att klara av förändringarna. Samtidigt har traditionella

innovationsstrategier, som beskrivits som slutna, blivit allt mer kritiserade. ”Inbound”

innovation är ett alternativ till tidigare innovationsstrategier. Strategin beskrivs som

ändamålsenlig strävan efter att ta in extern kunskap för produktförbättring och gynna

utvecklingen av nya produkter. Denna kunskap kan fångas upp genom användandet av

verktyg som innovationstävlingar och innovationssamhällen. Genom en multipel fallstudie

med fokus på tre organisationer inom den digitala sektorn utforskar denna avhandling det

möjliga sambandet mellan hur dessa företag använder sig av ”inbound” innovation genom

organisationens utveckling i organisations-livscykeln. Information kring ämnet har samlats in

med hjälp av kvalitativa och kvantitativa datainsamlingstekniker och analyserats med hjälp av

en tväranalys. Avhandling fann att de studerade företagen befinner sig i olika faser inom

organisationslivscykeln och använder ”inbound” innovation på olika sätt. Dessutom

påträffades ett samband, nämligen, när de studerade organisationerna fortskrider genom

organisationslivscykeln ändrar de sitt användande av ”inbound” innovation från att optimera

organisationens genomförande till att använda strategin för att hitta nya tillväxtmöjligheter.

Place, publisher, year, edition, pages
2015. , 56 p.
Keyword [en]
Innovation, open innovation, inbound innovation, organizational life cycle
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-259440OAI: oai:DiVA.org:uu-259440DiVA: diva2:844131
Subject / course
Business Studies
Educational program
Bachelor Programme in Business and Economics
Supervisors
Available from: 2015-08-18 Created: 2015-08-04 Last updated: 2015-08-18Bibliographically approved

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