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Tidningsdöden: En studie om lokalpressens överlevnad i det digitala Sverige
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to investigate the future of the Swedish newspaper industry.

A special interest is taken in local newspapers and its distinguishing features. Our aim is

to achieve a better understanding of the development of the Swedish newspaper in light

of the looming threath of the death of newspapers. Will print media survive or is the

industry forced to a migration to digital platforms? How are newspapers affected by this

structural change in an advertisement-driven market? We performed a small case study

on Norrtelje Tidning in addition to a historical study of the Swedish newspaper industry.

Two-sided market theory was utilized in combination with a model describing actors,

activities and resources in a network. This theoretical framework provided an overview

of the prevailing market for newspapers, advertisers, and customers which facilitated

further analysis of the intricate relations between these groups. The results reveal that

the future for print media looks grim, however the uniqueness of content of local

newspapers will probably ensure its survival in one form or the other for the foreseeable


Place, publisher, year, edition, pages
2015. , 54 p.
Keyword [sv]
Dagstidningsmarknaden, tidningar, tidningsmarknaden, tidningsdöden, ARA, aktörer, resurser, aktiviteter, tvåsidiga marknader, tidningsupplaga, betalningsmodell, Norrtelje tidning, prenumeranter, betalningsvilja, online, nättidning, onlinetidningar, lokalpress
National Category
Business Administration
URN: urn:nbn:se:uu:diva-260776OAI: oai:DiVA.org:uu-260776DiVA: diva2:848396
Subject / course
Business Studies
Educational program
Systems in Technology and Society Programme
Available from: 2015-08-25 Created: 2015-08-24 Last updated: 2015-08-31Bibliographically approved

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