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Interaction on Instagram? : Glimpses from the Swedish 2014 Elections 
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.ORCID iD: 0000-0002-5097-6218
2015 (English)Conference paper, Abstract (Refereed)
Abstract [en]

This paper directs attention to the use of Instagram by political parties in the Swedish elections 2014. Instagram is a social media platform on the rise, centered on sharing pictures. Besides sharing pictures, Instagram also offers the opportunity for written communication. Users may tag the uploaded picture with a text (a caption), and followers may comment on the posting (the picture with or without the caption). The question we ask is whether and how political parties use Instagram when engaging in interaction with their followers on the platform. To study this we have collected all Instagram posts (postings with comments) during the “hot phase” of the campaign (four weeks prior to the elections) and one week after the elections

Place, publisher, year, edition, pages
Keyword [en]
Instagram, interaction, deliberation, political parties, Sweden, online campaigns, social media, content analysis
National Category
Human Aspects of ICT
Research subject
Media and Communication Studies
URN: urn:nbn:se:uu:diva-262551OAI: oai:DiVA.org:uu-262551DiVA: diva2:854241
IPSA: Democracy and Digital Technology
Available from: 2015-09-16 Created: 2015-09-16 Last updated: 2015-09-16

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