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Från traditionell produktreklam till relationsmarknadsföring och varumärkesbyggande. Utvecklingen av reklam och marknadsföring i Pricks småbrödsfabrik under 1950- och 1960-talen.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 37 p.
Keyword [sv]
relationsmarknadsföring, reklam, marknadsföring, Pricks småbrödsfabrik
National Category
Economic History
Identifiers
URN: urn:nbn:se:uu:diva-262604OAI: oai:DiVA.org:uu-262604DiVA: diva2:854545
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Available from: 2015-09-17 Created: 2015-09-17 Last updated: 2015-09-17Bibliographically approved

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fulltext(907 kB)199 downloads
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29902574a5f7efa898d2d4d59359a45bb7ae370669713005b8437cc66902e8a7628fb4fabbb602c44413dfff7e3b33aff573940b4c808df360fbc2e29793cf03
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Economic History

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
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Language
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  • en-US
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Output format
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