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Från traditionell produktreklam till relationsmarknadsföring och varumärkesbyggande. Utvecklingen av reklam och marknadsföring i Pricks småbrödsfabrik under 1950- och 1960-talen.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 37 p.
Keyword [sv]
relationsmarknadsföring, reklam, marknadsföring, Pricks småbrödsfabrik
National Category
Economic History
URN: urn:nbn:se:uu:diva-262604OAI: oai:DiVA.org:uu-262604DiVA: diva2:854545
Available from: 2015-09-17 Created: 2015-09-17 Last updated: 2015-09-17Bibliographically approved

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