Toward a Simple Framework for Writing Histories of the Distributive Trades
2015 (English)In: Journal of Macromarketing, ISSN 0276-1467, E-ISSN 1552-6534, Vol. 36, no 3, 287-303 p.Article in journal (Refereed) Published
This article presents a simple analytic framework that can be used to write economic histories of the distributive trades whereboth retailing and wholesaling are systematically discussed. It is argued that a focus on the innovation of formats of distribution, inturn related to technological and organizational innovations and institutions, laws, rules and norms, is a fruitful approach whenanalyzing national histories of this economic sector and when making international comparisons. The framework is derived fromprevious historical studies, where a selection of ten major works is analyzed and discussed. The major strengths of the suggestedframework are that it is firmly grounded in previous discussions, but also that it is simple, focused on important aspects, and adaptableto any place or any time.
Place, publisher, year, edition, pages
Sage Publications, 2015. Vol. 36, no 3, 287-303 p.
economic history, marketing history, innovation, institutions, retailing, innovation of formats, macromarketing
Research subject Economic History
IdentifiersURN: urn:nbn:se:uu:diva-262892DOI: 10.1177/0276146715605145ISI: 000382589100005OAI: oai:DiVA.org:uu-262892DiVA: diva2:855847
ProjectsInnovation och institutionell förändring inom svensk varuhandel 1750-2010
FunderTorsten Söderbergs stiftelse