Organising for market segmentation in banking: The impact from production technology and coherent bank norms
1996 (English)In: SERVICE INDUSTRIES JOURNAL, Vol. 16, no 1, 35-46 p.Other (Other scientific)
Changes in customer behaviour regulations and new technology make market segmentation crucial to achieve customer satisfaction and profitability in banking. An important assumption behind the segmentation idea is that both customer relations and internal
Place, publisher, year, edition, pages
FRANK CASS CO LTD , 1996. Vol. 16, no 1, 35-46 p.
IdentifiersURN: urn:nbn:se:uu:diva-57700OAI: oai:DiVA.org:uu-57700DiVA: diva2:85609
Addresses: Eriksson K, UNIV UPPSALA, DEPT BUSINESS STUDIES, BOX 531, S-75120 UPPSALA, SWEDEN. GOTHENBURG UNIV, DEPT BUSINESS ADM, S-41124 GOTHENBURG, SWEDEN.2008-10-172008-10-17