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Saving Marketing from Misintegration and Marketing´s Saviour from Disintegration: A Modal Analysis of Service-­Dominant Logic
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 56 p.
Keyword [en]
Service-Dominant Logic, Service Logic, Marketing Theory, Epistemology, Metaphysics, Forecasting, Prediction
National Category
Business Administration
URN: urn:nbn:se:uu:diva-262998OAI: oai:DiVA.org:uu-262998DiVA: diva2:856348
Subject / course
Business Studies
Educational program
Master Programme in Business and Management
Available from: 2015-09-24 Created: 2015-09-23 Last updated: 2015-09-24Bibliographically approved

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