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Marknadsidentitet, irrationella konsumenter och varumärket som en kvalitetsgaranti
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Law, Department of Law.
2015 (Swedish)In: NIR: Nordiskt immateriellt rättsskydd, ISSN 0027-6723, no 4, 400-420 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Visby: Eddy.se AB , 2015. no 4, 400-420 p.
Keyword [sv]
Varumärke, marknadsidentitet, kvalitetsgaranti, kvalitetsgarantifunktion, varumärkeslicens
National Category
Law
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URN: urn:nbn:se:uu:diva-264186OAI: oai:DiVA.org:uu-264186DiVA: diva2:859401
Available from: 2015-10-07 Created: 2015-10-07 Last updated: 2017-12-01Bibliographically approved

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Arnerstål, Stojan

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