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Mixed Emotions in Active Social Media Use-Fun and Convenient or Shameful and Embarrassing?
Åbo Akademi University.
Åbo Akademi University.
Åbo Akademi University.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.ORCID iD: 0000-0001-9196-2106
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2015 (English)In: iConference 2015 Proceedings, iSchools , 2015Conference paper (Refereed)
Abstract [en]

This paper discusses self-perceived observations of social media use among undergraduate students. 132 media diaries are analyzed in order to identify media usage patterns and profiles. The purpose was to go beyond a typical snapshot acquired from a cross-sectional survey design. The students were asked to report in detail of their media use and to reflect on their behavior. The diaries have been analyzed using NVivo with the focus on the explication of the students own reflections on their media and social media consumption. Results show four different media consumption profiles. Most of the students were active social media users. An interesting finding is that 17 % of the students experience their social media behavior as problematic and their reflections revealed strong negative emotions. The perception of negative behavior is expressed as a feeling of shame, guilt, and embarrassment.

Place, publisher, year, edition, pages
iSchools , 2015.
Keyword [en]
digital youth qualitative research methods social media
National Category
Other Social Sciences not elsewhere specified Business Administration
Research subject
Library and Information Science; Business Studies
URN: urn:nbn:se:uu:diva-265575OAI: oai:DiVA.org:uu-265575DiVA: diva2:866309
iConference 2015
Available from: 2015-11-02 Created: 2015-11-02 Last updated: 2015-11-02

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