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Diffusion of Innovations over Multiplex Social Networks
Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Computing Science.
2015 (English)In: International Symposium on Artificial Intelligence and Signal Processing (AISP), 2015, 1-5 p.Conference paper (Refereed)
Abstract [en]

The ways in which an innovation (e.g., new behaviour, idea, technology, product) diffuses among people can determine its success or failure. In this paper, we address the problem of diffusion of innovations over multiplex social networks where the neighbours of a person belong to one or multiple networks (or layers) such as friends, families, or colleagues. To this end, we generalise one of the basic game-theoretic diffusion models, called networked coordination game, for multiplex networks. We present analytical results for this extended model and validate them through a simulation study, finding among other properties a lower bound for the success of an innovation.While simple and leading to intuitively understandable results, to the best of our knowledge this is the first extension of a game-theoretic innovation diffusion model for multiplex networks and as such it provides a basic framework to study more sophisticated innovation dynamics.

Place, publisher, year, edition, pages
2015. 1-5 p.
National Category
Computer and Information Science
URN: urn:nbn:se:uu:diva-266850DOI: 10.1109/AISP.2015.7123501OAI: oai:DiVA.org:uu-266850DiVA: diva2:868918
International Symposium on Artificial Intelligence and Signal Processing (AISP 2015), March 3-5, 2015, Mashhad, Iran
Available from: 2015-11-12 Created: 2015-11-12 Last updated: 2015-11-19Bibliographically approved

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Publisher's full texthttp://arxiv-web3.library.cornell.edu/abs/1408.5806

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Magnani, Matteo
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