uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Ethical issues in e-commerce: A renewed analysis based on the multiplicity of customer relationships
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. Örebro University School of Business.
Örebro University School of Business.
Örebro University School of Business.
Örebro University School of Business.
2015 (English)Conference paper, Abstract (Refereed)
Abstract [en]

Although ethical issues in e-commerce have received increased interest in recent years, the relational context between e-vendor and e-customer has remained relatively unproblematized. Rather than assuming an anonymous interface between e-vendor and e-customer, with specific ethical issues related to it, we examine a case of a hybrid organizational context where physical stores within the fast moving consumer goods (FMCG) sector use an intermediary to sell goods via e-commerce. The co-existence of physical stores and Internet solutions creates multiple relationships to customers and, as we argue, ethical problems of partly different kind compared to the ones identified in the literature. In the article, both the nature of the relationships between e-vendor and e-customer is analysed and ethical issues related to these relationships identified. From a theoretical point of view, the article widens the discussion on e-commerce ethics from a relational perspective inspired by Martin Buber’s philosophy.

Place, publisher, year, edition, pages
2015. 1-16 p.
Keyword [en]
Buber, E-commerce, Ethics, Internet, Relation
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-269933OAI: oai:DiVA.org:uu-269933DiVA: diva2:885504
EBEN Research Conference 2015, Copenhagen, 1-3 Oct 2015
Swedish Retail and Wholesale Development Council
Available from: 2015-12-18 Created: 2015-12-18 Last updated: 2015-12-18

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Frostenson, Magnus
By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 102 hits
ReferencesLink to record
Permanent link

Direct link