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Men FATTA då!: En undersökning om hur den ideella organisationen Fatta använder sig av sociala medier för att sätta agendan
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
But please get it will you! : A study about how the non profit organization Fatta are using social media to set the agenda. (English)
Abstract [sv]

Denna undersökning avser att ta reda på hur den ideella organisationen Fatta använder sig av sociala medier för att sätta agendan. Uppsatsen bygger på agenda setting- teorin och tidigare forskning om ideella organisationer. Frågeställningen lyder “Hur använder Fatta sociala medier för att sätta agendan?”.

Uppsatsens kärna baseras på insamlat material från Fattas sociala medier Facebook, Instagram och Twitter. Insamlingsperioden var under en månads tid. Detta material analyserades med hjälp av en kvalitativ innehållsanalys.

Undersökningens huvudsakliga resultat visar att Fatta använder sociala medier i en väldigt liten utsträckning. Det i sin tur tyder på att det är ett flertal faktorer som spelar in för att en ideell organisation ska kunna hamna på agendan. I Fattas fall hjälper sociala medier dem att nå ut till sin publik med tre huvudsakliga kategorier: information, marknadsföring och uppmaningar.

Abstract [en]

The purpose of this thesis was to understand how social media can help non profit organizations to set the agenda. We have chosen to study the non profit organization Fatta.

In this thesis a qualitative content analysis is used to look at the content in social media posts. The method is used to see how the non profit organiztion Fatta are using social media to set the agenda.

The main results of this thesis is that being on social media is not enough for setting the agenda. There are several factors that come into play when a non-profit organization succesfully makes it to the agenda

Place, publisher, year, edition, pages
2015. , 85 p.
Keyword [en]
Non-profit organisations, Fatta, agenda setting, e-WOM, virality
Keyword [sv]
Ideella organisationer, Fatta, agenda setting, e-WOM, viralitet
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-275126OAI: oai:DiVA.org:uu-275126DiVA: diva2:898948
Subject / course
Media and Communication Studies
Supervisors
Available from: 2016-02-01 Created: 2016-01-29 Last updated: 2016-02-01Bibliographically approved

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CiteExportLink to record
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