Translating institutional logic: When the media logic meets professions
2016 (English)In: Organization Studies, ISSN 0170-8406, E-ISSN 1741-3044Article in journal (Refereed) Accepted
This paper presents results from a case study of media activities in a Swedish governmental agency where we illustrate a) how the media logic is translated and become embedded in the studied agency, and b) how different professional groups inside the organization shape the translation process. Theoretically we do this by re-visiting the notion of translation. Translation theory focuses on the local enactment and embeddedness of institutional models, ideals and practices. Institutional logics literature, on the other hand, focus on the creation and flow of field-level meaning systems. By combining these two theoretical perspectives we are able to form a framework for understanding the local embeddedness and enactment of field-level institutional logics.
The result of our study suggests that institutional logics –once they become introduced in a given context– consist of four elements that are interpreted and enacted differently inside organizations. We identify three local, profession-based value systems that shape the translation of media logics, and use this finding to theorize the role of professional value systems in shaping local translation processes.
Place, publisher, year, edition, pages
institutional logics, media logic, translation, public sector, professions
Research subject Business Studies; Media and Communication Studies
IdentifiersURN: urn:nbn:se:uu:diva-277163OAI: oai:DiVA.org:uu-277163DiVA: diva2:904010
FunderSwedish Research Council, 2014-36150-113533-18