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The 'Ordinary' on Commercial Radio and TV: A Reception Analysis of the Subject Position of Ordinary People in the Participatory Programs Recht van Antwoord and Zwart of Wit
Vrije Universiteit Brussel.ORCID iD: ncarpent
2011 (English)In: The Communication review, ISSN 1071-4421, E-ISSN 1547-7487, Vol. 14, no 1, 1-23 p.Article in journal (Refereed) Published
Abstract [en]

In this article, the authors examine the articulation of the subject position ordinary people by analyzing focus group discussions on 2 North Belgian commercial (semi-) participatory programs: the radio talk show "Black or White" (Zwart of Wit) and the TV audience discussion program "Right of Answer" (Recht van Antwoord). The authors' main objectives are to develop a theoretical framework that does justice to the fluidity of the subject position "ordinary people" and to show how the relationist nature of its construction works within the reception of 2 specific talk shows. For this reason, the authors first discuss different theoretical models that deal with the everyday and the ordinary. Then, through the reception study, they identify 2 relationist discourses that articulate the complex and multilayered subject position of ordinary people. The subject position of ordinary people is first defined through a negative relation with societal elites. Second, the authors use a lower class-based definition (creating a negative relation with the middle and upper classes). They conclude by arguing that these 2 relationist discourses are structural limitations for the participatory process, transforming the ordinary into ordinariness.

Place, publisher, year, edition, pages
2011. Vol. 14, no 1, 1-23 p.
Keyword [en]
class, discourse theory, participation, reception, subject position
National Category
Media Studies
URN: urn:nbn:se:uu:diva-278376OAI: oai:DiVA.org:uu-278376DiVA: diva2:906556
Available from: 2016-02-24 Created: 2016-02-24 Last updated: 2016-02-24

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