uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The impact of climate information on milk demand: Evidence from a field experiment
Swedish Univ Agr Sci, Dept Econ, Box 7013, SE-75007 Uppsala, Sweden..
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economics.
Swedish Univ Agr Sci, Dept Econ, Box 7013, SE-75007 Uppsala, Sweden.;Federat Swedish Farmers, Franzengatan 6, SE-10533 Stockholm, Sweden..
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economics.
2016 (English)In: Food Policy, ISSN 0306-9192, E-ISSN 1873-5657, Vol. 58, 14-23 p.Article in journal (Refereed) Published
Resource type
Text
Abstract [en]

It has been suggested that carbon labelling of food, on voluntary or non-voluntary basis, could reduce emissions of greenhouse gases. However, there is limited empirical evidence on the influence of such labels on consumer purchases. The purpose of this study was to investigate whether voluntary carbon labelling affects the demand for milk. A randomized field experiment was conducted in 17 retail stores in Sweden, where a sign provided consumers with qualitative information about the carbon impact of climate-certified milk. The results suggest that the sign increased the demand for the climate-certified milk by approximately 6-8%, and the result is robust to alternative model specifications. The effect is entirely driven by large stores, such as supermarkets. We find no statistically significant impact on total milk sales, and the dataset is too small to verify the consequences for other milk brands. The effect on the demand for the labelled milk is short-lived.

Place, publisher, year, edition, pages
2016. Vol. 58, 14-23 p.
Keyword [en]
Carbon labelling, Milk, Randomized controlled trial, Consumer demand, Lagged effects
National Category
Food Science Economics
Identifiers
URN: urn:nbn:se:uu:diva-279637DOI: 10.1016/j.foodpol.2015.11.002ISI: 000369212500002OAI: oai:DiVA.org:uu-279637DiVA: diva2:909993
Funder
Swedish Energy Agency, 354444-1EU, FP7, Seventh Framework Programme, 308601
Available from: 2016-03-08 Created: 2016-03-02 Last updated: 2017-11-30Bibliographically approved

Open Access in DiVA

fulltext(604 kB)170 downloads
File information
File name FULLTEXT01.pdfFile size 604 kBChecksum SHA-512
7ae9495a14c844ae49a847e8a386496cd073825b0ea28a0d409084683a95e30152bc630d5b54fd6218888c23a27345833ceb20ce2db0fc0b37d4da7540b960f7
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Authority records BETA

Bengtsson, Niklas

Search in DiVA

By author/editor
Bengtsson, Niklas
By organisation
Department of Economics
In the same journal
Food Policy
Food ScienceEconomics

Search outside of DiVA

GoogleGoogle Scholar
Total: 170 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 547 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf