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Exploring the conditions for marketing an innovative and unique customized solution: Mexus case study
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
2012 (English)In: IMP Journal, Vol. 6, no 1, 1-16 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2012. Vol. 6, no 1, 1-16 p.
Keyword [en]
Innovation, product development
National Category
Economics and Business Engineering and Technology
URN: urn:nbn:se:uu:diva-284959OAI: oai:DiVA.org:uu-284959DiVA: diva2:921026
Available from: 2016-04-19 Created: 2016-04-19 Last updated: 2016-04-20

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