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Schablonen som sprack: Meningsskapande narrativ i Jenny Lindhs spalt "Fråga bibliotekarien" 2011-2015
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
2016 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The column ”Fråga bibliotekarien” by Jenny Lindh is published in Dagens Nyheter, and is a popular culture work wich is read by a broad audience. This work examines how Lindh relates to established stereotypes of female librarians, and her position on the matter. Lindhs work is new in that she is a working librarian herself, and the question to be answered by this master thesis is whether or not her narrative loosens up, and breaks down, established stereotype images of the librarian.

The source material is Lindhs work ”Fråga bibliotekarien”, published in Dagens Nyheter. The analysis is made on 171 pieces, which are answers to the questions of readers. A method of discourse analysis is used, focusing on categorized content and in some cases form. The categorized elements follows previous published sterotypes of the female librarian. Theory of language for narrative creation and post-modernity has been used in the analysis of the material. Further, the humor and irony used in the work is discussed and it is shown how Lindh uses these narrative tools to both enhance and ridicule the sterotype images of the female librarian.

This master thesis come to the conclusion that Lindh is very well aware of the various stereotypes that exists regarding her profession, and that she uses these. But also that the total ensemble of her work breaks down these images and shows how impossible they are as a representation of the female librarian. Finally, she adds a new narrative, in connection with post-modernity, where she creates an identity of the librarian built upon contradictary stereotypes of old, with added display of professional competence within library and information science.

This is a two years master´s thesis in Archive, Library and Museum studies.

Place, publisher, year, edition, pages
2016. , 70 p.
Uppsatser inom biblioteks- & informationsvetenskap, ISSN 1650-4267 ; 688
Keyword [en]
Stereotypes (Social psychology), Librarians, Postmodernism (Philosophy), Discourse analysis – Methodology
Keyword [sv]
Stereotyper, Bibliotekarier, Postmodernism, Textanalys – metodik
National Category
Cultural Studies
URN: urn:nbn:se:uu:diva-295335Local ID: 688OAI: oai:DiVA.org:uu-295335DiVA: diva2:933448
Subject / course
Library and Information Science
Educational program
Master Programme in ALM
Available from: 2016-06-07 Created: 2016-06-05 Last updated: 2016-06-09Bibliographically approved

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