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Framing for Change: Effects of Message Framing on Attitudes Towards Personal- and Societal Climate Change Mitigation Efforts 
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Government.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study has made use of an experimental method to investigate if and how exposure to an integrated 'socioeconomic- and climate justice' framing, and a 'catastrophe' framing, alter Swedish post highschool students attitudes towards climate change mitigation efforts, both on a personal- and societal level. The experiment was conducted through 287 surveys where equal shares of the respondents were given different stimuli through a short text at the beginning of the surveys. Results indicate that contrary to the hypotheses, exposure to the 'catastrophe' frame had a larger and more positive effect on especially attitudes towards personal climate change mitigation efforts, but also to some extent on societal efforts, than did exposure to a 'justice' framing. This is possibly due to the salience of catastrophe framings in the Swedish public discourse, and /or the integrated approach the educational system has taken on the subject of sustainable development. 

Place, publisher, year, edition, pages
2016. , 40 p.
Keyword [en]
Framing, climate change, experiment
National Category
Globalization Studies
Identifiers
URN: urn:nbn:se:uu:diva-295481OAI: oai:DiVA.org:uu-295481DiVA: diva2:933855
Subject / course
Development Studies
Educational program
Bachelor Programme in Peace and Development Studies
Supervisors
Available from: 2016-06-10 Created: 2016-06-07 Last updated: 2016-06-10Bibliographically approved

Open Access in DiVA

Framing for Change: Effects of Message Framing on Attitudes Towards Personal- and Societal Climate Change Mitigation Efforts(264 kB)55 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
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Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf