Framing for Change: Effects of Message Framing on Attitudes Towards Personal- and Societal Climate Change Mitigation Efforts
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
This study has made use of an experimental method to investigate if and how exposure to an integrated 'socioeconomic- and climate justice' framing, and a 'catastrophe' framing, alter Swedish post highschool students attitudes towards climate change mitigation efforts, both on a personal- and societal level. The experiment was conducted through 287 surveys where equal shares of the respondents were given different stimuli through a short text at the beginning of the surveys. Results indicate that contrary to the hypotheses, exposure to the 'catastrophe' frame had a larger and more positive effect on especially attitudes towards personal climate change mitigation efforts, but also to some extent on societal efforts, than did exposure to a 'justice' framing. This is possibly due to the salience of catastrophe framings in the Swedish public discourse, and /or the integrated approach the educational system has taken on the subject of sustainable development.
Place, publisher, year, edition, pages
2016. , 40 p.
Framing, climate change, experiment
IdentifiersURN: urn:nbn:se:uu:diva-295481OAI: oai:DiVA.org:uu-295481DiVA: diva2:933855
Subject / course
Bachelor Programme in Peace and Development Studies