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En kvalitativ studie om hur säljare hanterar sin psykosociala arbetsmiljö
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Educational Sciences, Department of Education.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Educational Sciences, Department of Education.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to investigate how sales advisors manage their work in a regulated workenvironment and what methods they use to manage their psychosocial workenvironment. We formulated two questions to answer the study's purpose; How do the sales advisors describe their relationship to the company and its culture? and What methods do the sales advisors use to manage their psychosocial workenvironment? We have used qualitative semi-structured interviews and interviewed six sales advisors in one of Sweden's largest clothing companies. The theoretical framework of the study is based on Sigvard Rubenowitz theory of psychosocial workenvironment and Aaron Antonovsky's theory about a salutogenic way to look at health.


The results showed that sales advisors feel that they are working under heavy workload with a low degree of self-control at work and must adapt to the company's structural conditions. The results also show that there are limited opportunities for the sales advisors to experience stimulation of work. To manage the controlled workingenvironment the sales advisors use methods. The methods that emerge in the result is acceptance, appreciation and feedback and the value of good working relationships.


Key words: psychosocial workenvironment, regulated working conditions, stress, sales advisors

Place, publisher, year, edition, pages
Examensarbete vid Institutionen för pedagogik, didaktik och utbildningsstudier
Keyword [sv]
psykosocial arbetsmiljö, reglerade arbetsförhållanden, stress, säljare
National Category
URN: urn:nbn:se:uu:diva-296396OAI: oai:DiVA.org:uu-296396DiVA: diva2:937898
Subject / course
Adult and Working Life Education, Advanced Course C
Available from: 2016-06-17 Created: 2016-06-16 Last updated: 2016-06-17Bibliographically approved

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