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Protecting the Reputation and Image of Franchise Concepts with Trademark Law and Contract Law
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Law, Department of Law.ORCID iD: 0000-0003-0752-0116
2016 (English)In: Tidskrift utgiven av juridiska föreningen Finland, ISSN 0040-6953, no 3, 366-390 p.Article in journal (Refereed) Published
Abstract [en]

The article explores and discusses how issues related to diverging interests between franchisors and franchisees can be dealt with from a legal perspective. The study in particular focuses on how the reputation and image of the franchise network can be protected against free riding and other detrimental activities by franchisees and franchisors. More specifically, the article discusses and analyses how the parties’ respective interests can be safeguarded, in particular through trademark protection, but also through agreements and contract law. The main objective is to analyse to what extent trademark law – and to a certain extent agreements and contract law – can function as instruments to exert the necessary control in order to maintain the reputation of the franchise concept. 

Place, publisher, year, edition, pages
2016. no 3, 366-390 p.
National Category
Law (excluding Law and Society)
Research subject
Civil Law
URN: urn:nbn:se:uu:diva-297199OAI: oai:DiVA.org:uu-297199DiVA: diva2:941191
Användning av annans varumärke i marknadsföring
Torsten Söderbergs stiftelse
Available from: 2016-06-22 Created: 2016-06-22 Last updated: 2016-06-22

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