Protecting the Reputation and Image of Franchise Concepts with Trademark Law and Contract Law
2016 (English)In: Tidskrift utgiven av juridiska föreningen Finland, ISSN 0040-6953, no 3, 366-390 p.Article in journal (Refereed) Published
The article explores and discusses how issues related to diverging interests between franchisors and franchisees can be dealt with from a legal perspective. The study in particular focuses on how the reputation and image of the franchise network can be protected against free riding and other detrimental activities by franchisees and franchisors. More specifically, the article discusses and analyses how the parties’ respective interests can be safeguarded, in particular through trademark protection, but also through agreements and contract law. The main objective is to analyse to what extent trademark law – and to a certain extent agreements and contract law – can function as instruments to exert the necessary control in order to maintain the reputation of the franchise concept.
Place, publisher, year, edition, pages
2016. no 3, 366-390 p.
Law (excluding Law and Society)
Research subject Civil Law
IdentifiersURN: urn:nbn:se:uu:diva-297199OAI: oai:DiVA.org:uu-297199DiVA: diva2:941191
ProjectsAnvändning av annans varumärke i marknadsföring
FunderTorsten Söderbergs stiftelse