uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Competing for Talents: How a company can work with employer branding and talent management to attract talents
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This case study examines how a company can work with employer branding and talent management in order to attract students. The study explores how these concepts can be combined in the joint activity and what the implications are of arranging such an activity. This is illustrated through the case competition Brandstorm, arranged by L’Oréal Group. The study has a qualitative approach and it is based on in-depth interviews with managers on three different organizational levels at L’Oréal. The result shows that using a case competition as a joint activity is a tool to combine employer branding and talent management. The aim of a joint activity is two folded; the case is developed by the employer branding team to create awareness and appear as an attractive employer, further targeting students in order for the talent management team to spot and recruit talents. Additionally, the study highlights the importance of communicating a consistent Employer Value Proposition (EVP) that conveys symbolic values. A case competition can also be seen as a tool for managing talents and creating of talent pools. It is further clear that collaborating with universities is preferable when targeting students, thus conveying an attractive employer brand image.

Place, publisher, year, edition, pages
2016. , 55 p.
Keyword [en]
Employer branding, Talent Management, Employer brand management, employer value proposition, employer brand image, talents, talent pools, L'Oreál
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-298741OAI: oai:DiVA.org:uu-298741DiVA: diva2:947065
External cooperation
L'Oréal Group
Educational program
Master Programme in Business and Management
Supervisors
Examiners
Available from: 2016-07-07 Created: 2016-07-06 Last updated: 2016-07-07Bibliographically approved

Open Access in DiVA

fulltext(1171 kB)321 downloads
File information
File name FULLTEXT01.pdfFile size 1171 kBChecksum SHA-512
ea1eab697377bab5a65cb503f1bab4e82b1d10407f2ca9041c5c56bc7d468852108f9736dd19715daae9eafbeab13abd97b6ea7e8137f6e29f18c00f71d728d6
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 321 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1101 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf