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Value Creation of Autonomous Vehicles as a Transformational Innovation
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The present thesis explores how value can be created by fully automated vehicles as a

transformational innovation. To do this, the value Framework by den Ouden (2012) is used to

examine the user to research value creation from a sociological and psychological

perspective. Different groups of consumers are interviewed, current premium vehicle drivers,

current members of car sharing and CNDs, as well as experts. The study was carried out in

Germany and Sweden, including one expert from the United States. Resulting from the study,

autonomous vehicles are expected to create value from different perspectives and for different

consumer groups, for example by allowing the driver to spend time on something else while

travelling with the car. Furthermore, risks of automated vehicles in a value perspective are

examined, such as safety issues and increased vehicle miles travelled. Concluding, this

research adds up to den Ouden’s (2012) framework by adding the interconnectedness of

different value perspective and applying it on the example of automated vehicles.

Place, publisher, year, edition, pages
2016. , 46 p.
Keyword [en]
Sustainability, sustainable development, value creation, social value, autonomous vehicles, passenger vehicles, transportation, automotive, future, innovation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-299453OAI: oai:DiVA.org:uu-299453DiVA: diva2:949408
Subject / course
Business Studies
Educational program
Master Programme in Sustainable Management
Supervisors
Examiners
Available from: 2016-07-22 Created: 2016-07-19 Last updated: 2016-07-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
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  • nn-NB
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  • Other locale
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Output format
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