FACTORS OF SELF-SUSTAINABILITY IN SOCIAL ENTREPRENEURSHIP: THE CASE STUDY OF FRISKIS&SVETTIS STOCKHOLM
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This paper focuses on the self-sustainability aspect of social entrepreneurship (SE). Self-sustainability is defined as the capability of an SE organization to operate by relying on the money earned through trading its products in the free market. The achievement of self-sustainability represents a fundamental business challenge for SE organizations. The research explores some of the self-sustainability factors of Friskis&Svettis Stockholm, a self-sustainable organization that can be labeled as a part of SE. A qualitative research was conducted. The data collection primarily consisted of conducting in-depth interviews. The interviewees were selected purposively and included six highly ranked Friskis&Svettis members who represented five different levels in the hierarchy of the organization. The gathered data was thematically analyzed through the coding process for which Atlas.ti software for qualitative data analysis was used. For the purpose of creating thematic categories (codes), the open coding was used. Five thematic dimensions i.e. five groups of the organization’s self-sustainability factors emerged after the coding process: 1) business model; 2) commercial awareness; 3) adaptiveness to the hybrid setting; 4) approaches towards external environments; and 5) culture of the organization.
Place, publisher, year, edition, pages
Social Entrepreneurship, Self-Sustainability Factors, Friskis&Svettis, Stockholm
IdentifiersURN: urn:nbn:se:uu:diva-301117OAI: oai:DiVA.org:uu-301117DiVA: diva2:953651
Master Programme in Business and Management
Kappen, Philip, PhD