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Ideell transparens i praktiken: En studie i hur transparens visas i insamlingsorganisationer
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies. (Julia Heiming & Alexandra Strand)
(Julia Heiming och Alexandra Strand)
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]


Title: Nonprofit transparency in practic. A study concerning how transperancy is motivated in

fundrasing organisations.

Author: Julia Heiming & Alexandra Strand

Tutor: Josef Pallas

Purpose: The purpose with this thesis was to examine whether transparency exists and how it

appears in nonprofit organizations, first and foremost in their fundraising. Moreover, the

investigation display a more thoroughly and complex image of transparency compared to the

external, which is more requested nowadays. The key questions to be answered are; How does

nonprofit organizations consider themselves to be transparent?, What sort of transparency exists

within the participating nonprofit organizations?, Does the collaborators have an insight in the

operation managers’ decisions?, Do the operation managers have an insight in the work of their

employees’, concerning their collection processes?, Does the collection organizations have an

oversee concerning their branch and what is said about them?, Does external stakeholders have an

opportunity to get insight in the organizations’ collecting processes?

Method/Material: The results are based on a qualitative study built on nine different semi

structured interviews with three nonprofit organizations. The interviews are based on a model made

by Esaiasson, Gilljam, Oscarsson and Wängnerud which later on was analyzed with Heald’s four

different types of transparency.

Main results: The primary result of the survey proved that all the four different types of

transparency more or less exist within the participating organizations. Transparency inwards is the

type that the organizations proved to focus on the most. However, the organizations did also focus

on the remaining three types. In account of this survey a broader picture of transparency has been

disclosed, not only the public view has been displayed. As a nonprofit organization one should be

aware of all four different varieties of transparency when openness towards different types engender

trust towards the nonprofit organizations, which in return can generate donations.

Number of pages: 65

Course: Media and Communication studies C

University: Division of Media and Communication, Department of Information Science, Uppsala


Period: Fall 2014

Keywords: Transparency, Nonprofit sector, Nonprofit organizations, Non-Governmental

Organizations, Collection processes.

Place, publisher, year, edition, pages
2014. , 65 p.
Keyword [en]
Transparency, Nonprofit sector, Nonprofit organizations, Non-Governmental Organizations, Collection processes.
National Category
Media and Communications
URN: urn:nbn:se:uu:diva-302045OAI: oai:DiVA.org:uu-302045DiVA: diva2:956161
External cooperation
Greenpeace Norden; Cancerfonden; Unicef Sverige
Subject / course
Media and Communication Studies
Educational program
Freestanding course
2015-01-13, B125, Kyrkogårdsgatan 10, 753 13, Uppsala, 14:15 (Swedish)
Available from: 2016-09-02 Created: 2016-08-29 Last updated: 2016-09-02Bibliographically approved

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