Entering Emerging Markets: Ignorance and Discovery
2004 (English)In: Global Firms and Emerging Markets in an Age of Anxiety, Westport: Praeger Publishers , 2004, pp. 207-223 p.Chapter in book (Refereed)
Based on the assumptions that firms entering emerging markets typically are ignorant about these markets this paper discusses learning as a consequence of discoveries of the beforehand unknowable. Market discoveries are related to search and routine activities. Three cases presenting entry processes of Swedish firms in China, Saudi-Arabia and Russia are presented and commented. Improvisation is introduced as a method to handle unpredictable changes.
Place, publisher, year, edition, pages
Westport: Praeger Publishers , 2004. pp. 207-223 p.
IdentifiersURN: urn:nbn:se:uu:diva-68203OAI: oai:DiVA.org:uu-68203DiVA: diva2:96114