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Entering Emerging Markets: Ignorance and Discovery
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
2004 (English)In: Global Firms and Emerging Markets in an Age of Anxiety, Westport: Praeger Publishers , 2004, pp. 207-223 p.Chapter in book (Refereed)
Abstract [en]

Based on the assumptions that firms entering emerging markets typically are ignorant about these markets this paper discusses learning as a consequence of discoveries of the beforehand unknowable. Market discoveries are related to search and routine activities. Three cases presenting entry processes of Swedish firms in China, Saudi-Arabia and Russia are presented and commented. Improvisation is introduced as a method to handle unpredictable changes.

Place, publisher, year, edition, pages
Westport: Praeger Publishers , 2004. pp. 207-223 p.
Identifiers
URN: urn:nbn:se:uu:diva-68203OAI: oai:DiVA.org:uu-68203DiVA: diva2:96114
Available from: 2007-02-13 Created: 2007-02-13

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