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From Sick Channel to Healthy Relationship: The Development of Channel Research 1980–2000
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2004 (English)In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, ISSN 1528-6967, Vol. 13, no 1, 3-25 p.Article in journal (Refereed) Published
Abstract [en]

This article focuses on the evolution of marketing research. Empirical analysis of 142 articles published in the European Journal of Marketing, the Journal of Marketing and the Journal of Marketing Research indicates a considerable shift in the concepts and methods used. Research in the early 1980s built on research on distribution channels done during the 1970s and tended to be preoccupied with the themes of conflict and power, particularly as expressed in the struggle for dominance within the automobile industry. The 1990s witnessed the development of research on trust, cooperation and commitment, with the emergence of concepts such as service marketing and relationship marketing, both of which emphasize the need for collaboration among actors in a distribution channel.

Place, publisher, year, edition, pages
2004. Vol. 13, no 1, 3-25 p.
Keyword [en]
Channel, relationship, power, conflict, cooperation, trust, commitment
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-68250DOI: 10.1300/J037v13n01_02OAI: oai:DiVA.org:uu-68250DiVA: diva2:96161
Available from: 2006-05-02 Created: 2006-05-02 Last updated: 2017-11-21

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Johanson, MartinSilver, Lars

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