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The Role of NGOS in Business-To-Business Markets
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2016 (English)In: Marketing Challenges in a Turbulent Business Environment / [ed] Groza, M. D. & Ragland, C. B., Springer, 2016, 635-646 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Springer, 2016. 635-646 p.
Keyword [en]
Business-to-business markets – Non-business actors – NGOs – Intermediaries
National Category
Social Sciences
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-303248OAI: oai:DiVA.org:uu-303248DiVA: diva2:971257
Available from: 2016-09-15 Created: 2016-09-15 Last updated: 2016-09-16

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CiteExportLink to record
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Citation style
  • apa
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Language
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