Kommuniktation av CSR: En kvalitativ studie av CSR-kommunikation och CSR- strategier inom den svenska modebranschen
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Hedén, W. 2016. Kommunikation av CSR. Kulturgeografiska institutionen, Arbetsrapportsserie, Uppsala Universitet
The purposes with this paper are firstly to find out how two chosen clothing companies within the high fashion era handle the important CSR (Cooperate Social Responsibility) challenges that today has become a natural part of the clothing industry, and secondly how these companies are communicating their CSR strategy, and then to note any possible differences between their way of doing that. The methods I have chosen to use are by qualitively interviews with the two Fashion companies: Sidenkompaniet and Filippa K. Results from my research shows that both companies have different approaches to the conception of CSR and also uses different strategies how to communicate the CSR message. I found out that Sidenkompaniet, a small company is using the CSR concept as such to communicate their message and strategy. Filippa K though (the larger company), have another approach to CSR. They are not mentioning CSR, instead they want their customer to sense that everything they do is connected to CSR. They want to project CSR as a way of living and that should be felt all trough their business idea from production to the customer without ever mentioning abbreviation CSR. These are the two major different approaches I found during my research.
Place, publisher, year, edition, pages
2016. , 27 p.
Uppsatser Kulturgeografiska institutionen
Hållbar utveckling, CSR, CSR-kommunikation, Sidenkompaniet, Filippa K
IdentifiersURN: urn:nbn:se:uu:diva-303488OAI: oai:DiVA.org:uu-303488DiVA: diva2:971994
Subject / course
Jansson, Johan, Docent