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Mind your own business-to-business: En fallstudie om hur användbarhet och användarupplevelse kan förbättras inom e-handelsportaler för B2B.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Trots att business-to- business (B2B) är tydligt överrepresenterat inom dagens globala e-handel präglas e-handelsportaler designade för detta ändamål av avsevärt sämre användbarhet och användarupplevelse än de inom andra områden av e-handel. Syftet med denna studie är således att klargöra problemområden gällande användbarhet som kan identifieras i e-handelsportaler avsedda för B2B. Vidare syftar forskningen till att praktiskt redovisa hur systemutvecklingsmetoder, ramverk och designprinciper kan appliceras för att åtgärda identifierade problemområden. För att genomföra studien utfördes intervjuer med en grupp informanter med erfarenhet av e-handelsportaler inom B2B. Utöver detta analyserades en existerande e-handelsportal för B2B som sedan vidareutvecklades utifrån vald teori och tidigare forskning. Resultatet av studien presenterar en uppsättning identifierade problemområden, ett praktiskt exempel på en förbättrad e-handelsportal samt hur en specifik systemutvecklingsmetod, ett ramverk och en uppsättning designprinciper kan tillämpas för att lyfta användbarhet och användarupplevelse.

Abstract [en]

Despite the fact that business-to- business (B2B) is clearly over-represented in today's global e-commerce, the portals designed for this purpose are characterized by greatly inferior usability and user experience compared to those in other areas of e-commerce. Thus, the purpose of this study is to clarify areas of concern regarding the usability that can be identified in the e-commerce portals intended for B2B. Further the research aims to practically show how system development methodologies, frameworks and design principles can be applied to address the identified problem areas. To conduct the study, interviews were held with a group of informants with experience in e-commerce portals in B2B. In addition, an existing e-commerce portal for B2B was analyzed and re-designed based on the chosen theory and previous research. The results of the study present a set of identified problem areas, a practical example of an improved e-commerce portal as well as how a specific system development approach, framework and set of design principles can be implemented to elevate the usability and user experience.

Place, publisher, year, edition, pages
2016. , 57 p.
Keyword [en]
B2B, business-to- business, e-commerce, usability, user experience, agile system development, David Benyon, PACT, Scrum.
Keyword [sv]
B2B, business-to-business, e-handel, användbarhet, designprinciper, användarupplevelse, agil systemutveckling, David Benyon, PACT, Scrum
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:uu:diva-303972OAI: oai:DiVA.org:uu-303972DiVA: diva2:974885
Subject / course
Information Systems
Educational program
Bachelor programme in Information Systems
Supervisors
Examiners
Available from: 2016-09-28 Created: 2016-09-27 Last updated: 2016-09-28Bibliographically approved

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CiteExportLink to record
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