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  • 1.
    Afzal, Samra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Big data analysis of Customers’ information: A case study of Swedish Energy Company’s strategic communication2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Big data analysis and inbound marketing are interlinked and can play a significant role in the identification of target audience and in the production of communication content as per the needs of target audience for strategic communication campaigns. By introducing and bringing the marketing concepts of big data analysis and inbound marketing into the field of strategic communication this quantitative study attempts to fill the gap in the limited body of knowledge of strategic communication research and practice. This study has used marketing campaigns as case studies to introduce a new strategic communication model by introducing the big data analysis and inbound marketing strategy into the three staged model of strategic communication presented by Gulbrandsen, I. T., & Just, S. N. in 2016. Big data driven campaigns are used to explain the procedure of target audience selection, key concepts of big data analysis, future opportunities, practical applications of big data for strategic communication practitioners and researchers by identifying the need for more academic research and practical use of big data analysis and inbound marketing in the strategic communication area. The study shows that big data analysis has potential to contribute in the field of strategic and target oriented communication. Inbound marketing and big data analysis has been used and considered as marketing strategy but this study is an attempt to shift the attention towards its role in strategic communication so there is a need to study big data analysis and inbound marketing with an open mind without confining it with some particular fields.

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  • 2.
    Alberius, Adam
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Lundin, Martin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Coops hållbarhetsarbete: En fallstudie om hur ett ord kan påverka organisationskulturen2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the light of corporate scandals, pressure has increased on organizations to communicate

    information related to their corporate social responsibility (CSR). In order to keep up with the

    increased pressure on social commitment, organizations’ self-descriptions may be future-oriented

    rather than reflections of reality. The future-oriented communication may improve the

    organizational culture and thereby motivate staff to perform more efficiently. On the other hand,

    if the organization does not fulfill their CSR communication it could lead to internal skepticism.

    This thesis constitutes a case study of the organization Coop, comprising whether the

    relationship between its CSR communication and the internal perception of Coop’s CSR work

    in store has affected their organizational culture.

     

    In order to answer How does Coop communicate it sustainability work through its external

    communication? and How does the staff perceive Coop's sustainability work? a qualitative

    content analysis and interviews with Coop’s staff have been conducted. The theoretical

    framework consists of Nils Brunsson’s (2006) theory about Organized hypocrisy, and

    Christensen's (1997) Autocommunication.

     

    A conclusion that can be made from the results of this thesis, is that the image communicated

    from Coop (regarding their sustainability work) does not seem to be fully aligned with the

    staff’s perception of Coop’s sustainability work. Coop’s definition of their sustainability work

    had only been acknowledged by some, whereas half of the staff had individual interpretations

    of Coop’s sustainability work. The various definitions of sustainability among the staff led to

    various attitudes towards Coop’s sustainability work, which ultimately resulted in a fragmented

    organizational culture.

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  • 3.
    Alit Wedhantara, Dewa Ketut
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology.
    Fear and Loathing in Streets of Europe: Reading the Right-Wing Protestors’ Visual Expressions2020Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In the last ten years, significant increase in national protest and transnational activism within the area of Western Europe brought a new impact to the study of the visual: a pictorial turn to argumentation. Visual texts in the form of posters and banners can be seen throughout the streets of Europe, alongside the rise of right-wing organizations with populistic tendencies. This research examines the posters and banners produced by three Western European right-wing organizations, namely English Defence League in the United Kingdom, PEGIDA in Germany, and PVV in the Netherlands. This thesis observes how the three organizations utilized posters and banners displayed in their rallies to manufacture a particular imagination regarding immigrants with an Islamic background. This research situates the three right-wing organizations in a specific vertical organizational hierarchy to explore the possibility of understanding which organization is at the most advantageous, generating benefit for the sake of visual mobilization of other groups.  Furthermore, the operationalization of the fear strategies as an inherent part of their visual argumentation and encounter them with the myth of Islam in the West will also be considered.

  • 4.
    Allard, Niklas
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Cagenius, Eric
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Virtual teams, the new norm?: A study on the effects of becoming a virtual team.2021Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The COVID-19 pandemic has ensued a wave of work teams making the shift from the office to working entirely virtually. At the centre of this shift are the people. The people are at the heart of any team, and thus this thesis sets out to create a greater understanding of how the leaders and members of three project teams have fared with the shift from working collocated toovirtually. Three interviews consisting of one leader and two team members were conducted per team, totalling nine interviews. The empirical findings were analyzed through the lens of a theoretical framework with a focus on uncovering why, how, and what implications the effects of virtuality have on various team processes. The results show that most challenges pertain to the increased autonomy of team members created by using ICT, and that the role of leadership has been heavily affected with a clear preference for task-focused leadership with relationshipand trust-building not being deemed critical. Multiple team processes have all been affected to a greater or lesser extent, with team members finding themselves having to deal with new requirements being imposed on them as part of the shared leadership that is taking form.

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  • 5.
    Al-Nawasreh, Sophia
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Game Design.
    Andersson, Alex
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Game Design.
    When You Wish Upon a Character Banner: An Exploratory Discourse Analysis of a Genshin Impact Player Community2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    An exploratory discourse analysis was performed on a community of practice based on Discord, an instant messaging platform. The community of practice is a group of gamers (people who play video games), dedicated to the cross-platform free-to-play game Genshin Impact. A corpus of messages was gathered from the community’s public message logs, which spanned a period of three days during the release of Genshin Impact’s most financially lucrative character banner. From the corpus, numerous themes in players’ discussions have been observed; such as reactions to the gacha’s probability system, displays of problem gaming, sexualization of female characters, and opinions regarding monetization & the game’s developers. This study would be beneficial for future studies that pertain to player behavior and gamer culture that can also use communities of practice on platforms such as Discord, in order to gain insight into niche communities of engaged users.

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    DegreeProject2022_Al-Nawasreh_Andersson
  • 6.
    Amao, Shade
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Mattsson Wallin, Frida
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Härliga Härjedalen?: En studie om medborgares uppfattningar om Härjedalens kommuns arbete med kommunikation2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The role of a municipality is to make sure that their citizens are pleased and that the community is constantly evolving. The number of municipalities that are actively working with their communication is increasing as well as the municipalities acknowledging the opportunities with social media. The municipality of Härjedalen is facing different challenges while at the same time not having a presence on social media. It is, therefore, interesting to explore how the municipality work to further develop their community. The aim of this study is to highlight and problematize a group of Härjedalen’s citizens’ different views and opinions on their municipality, their work with communication and the function of the community in general. It strives to understand the citizen’s expectations on the municipality and research how big the support for the organization’s use of social media is. Four focus groups with the citizens of the municipality were held for this study and were furthermore analyzed with the help of Grunig and Hunts models on Public Relations, Habermas theory of communicative action and Sztompkas theory on trust. The study shows that the citizens in general have negative views on the municipality and their communication. They perceive it as unmodern, difficult to understand and that the municipality lack a dialogue with its citizens. Moreover, they would prefer that the municipality began to use social media as it would lead to a better communication between the two parties. The results imply that for communities to function well it is important for them to actively work with their communication. They also show how digital platforms are popular among the citizens of Härjedalen and that organization’s in the public sector should utilize them for their success.

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    Härliga Härjedalen?
  • 7.
    Andersson, Amanda
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Eriksson, Ida
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Den transparenta polismyndigheten: En fallstudie av ungdomspolisen på Ålands Facebookanvändande2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social media creates new conditions around both individuals and organizations. This means that organizations need to adjust their communication efforts to reach their target group. Therefore, it is central to the authorities to start using social media to reach their target group when the usage of social media increases. The purpose of this study is to identify how a specified police group communicate through social media to their stakeholders. We have chosen to do a case study on a specific group of police – The Youth Police and study how they communicate through social media to their stakeholders. The study aims to answer the following questions: How does the police communicate on social media? How does the Youth Police communicate through their Facebook page? And for what purposes are the Youth Police using the Facebook page? To answer these questions, we have used two methods - observation and interviews. The collected material is then analysed in the light of the theoretical framework, where we describe public relations, Schneider's communication models and different strategies for authorities on social media. The overall results obtained by this study is that the Youth Police do not have a specific strategy for how they communicate, but the police have their own ways of writing and thus form an unspoken individual strategy. Their purpose with this Facebook page is to make the police more transparent, which they do through Facebook posts where they inform, show their work and have a dialogue with their target group. The Youth Police had initially adolescents as a target group, but along with the passage of time, their target group has changed into the parents of the adolescents and the public instead. The conclusion from the analysis is that the authorities, who use social media, have to choose the right platform to reach their target group.  Social media is also a great tool for maintaining relationships and creating an understanding of the police work, which in turn can lead to improved relations between the police and their target group.

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  • 8.
    Andersson, Marta
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Languages, Department of English. Stockholm Univ, Dept English, Univ Vagen 10E, S-10691 Stockholm, Sweden.
    Multimodal expression of impoliteness in YouTube reaction videos to transgender activism2024In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 58, article id 100760Article in journal (Refereed)
    Abstract [en]

    This study examines the genre of YouTube reaction videos as a distinct form of cultural production and social influence in online communication. Despite its prevalence and popularity, the genre has received limited scholarly attention, particularly with regard to reactions to ideological activism. This paper aims to fill this gap by conducting a social semiotic discourse analysis of videos reviewing the activism of transgender community on TikTok. The analysis demonstrates how intersecting non-verbal and technologically enabled modes, such as gaze, gestures, facial expressions, and various audio-visual effects, contribute to the expression of impoliteness arising from a sense of superiority over the target, shared with non-targeted viewers. Overall, the paper provides insights into the dynamics of online culture wars and the multimodal manifestations of impoliteness in contemporary social media discourse.

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  • 9.
    Andersson, Staffan
    Uppsala University, Disciplinary Domain of Science and Technology, Physics, Department of Physics and Astronomy, Physics Didactics.
    Talking about Astrobiology: Communication in and between Disciplinary Discourses2010Conference paper (Other academic)
  • 10.
    Arrenius, Karolina
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Andersson, Hannah
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    En kvalitativ studie om Volvos och BMWs reklamfilmer mellan 1990 och 20192020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to examine if and how the content and design of car commercials has changed the past three decades (1990 - 2019) and to examine if the intensified climate debate and concern for the climate changes has influenced what is communicated in the commercials. As theoretical framework a neo institutional theory was used. Nine commercials from Volvo and six commercials from BMW was analysed with a semiotic and rhetorical analysis to answer the following questions.

    1) What characterizes Volvo’s and BMW’s commercials in the 1990s, the 2000s and 2010s?

    2) Have the commercials changed during the past three decades? If yes, in what way have they      changed?

    3) Do the commercials in some way reflect the intensified climate debate and concern for the          climate changes? If yes, in what way?

    The result indicates that Volvo's and BMW's commercials have changed from a focus on highlighting and conveying the car and its features, to a focus on arousing emotions of the consumer. No aspects of the intensified climate debate and concern for the climate changes was reflected.

    In a constantly changing society, which over the years has led to new conditions and challenges for car companies regarding advertising production, it is important that companies adapt the communication in their advertising to the requirements and expectations of the environment in order to be more easily accepted by different stakeholders. The result should be seen as an initial step in the research area. Knowledge about how advertisement tend to change is important for all companies in the society since advertisement increases the company’s visibility and sales.

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  • 11.
    Asai, Ryoko
    Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Division of Visual Information and Interaction. Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Computerized Image Analysis and Human-Computer Interaction.
    Social Media Supporting Democratic Dialogue2013In: Ambiguous Technologies: Philosophical Issues, Practical Solutions, Human Nature, Lisbon: Autónoma University , 2013, p. 36-43Conference paper (Refereed)
    Abstract [en]

    The term of “social media” appears in newspapers and magazines everyday and the huge number of people use social media actively in daily life. Nowadays, in the highly Information and Communication Technology (ICT) developed country Japan, Japanese people enroll in social media and evolve a new way of communicating with others based on the “virtual” social distance between them. Among social media, Twitter has been focusing on its strong power as the tool for political change recent years. While Twitter has of-expressed problems as well as the “traditional” social media, it is characterized by the limited number of characters, strong propagation and optional reciprocity. Those characteristics stimulate people’s communication online and bring about opportunities for social interaction and democratic dialogue. On the other hand, in the deluge of information, we need to nurture skills to utilize critical and rational way of thinking through dialogue not only between others also between themselves internally. This study explores characteristics of social media and differences between “traditional” social media and Twitter, and how the difference affects people’s information behavior in Japan.

  • 12.
    Atanasova, Desislava
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Game Design.
    Svensson, Oliver
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Game Design.
    The Social Contract of Live Streaming: A Case Study of Four Streams on Twitch.tv2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis asks how unique and different communities are formed and facilitated on the live-streaming platform Twitch.tv. Twitch was chosen for its relevance to gaming culture as well as its higher number of users comparatively to its contemporaries. This was done by applying the Social Contract Theory, a philosophy based on the individual’s relationship with a governing state and why a person would choose to give up their freedom for safety. The philosophers Thomas Hobbes, John Locke and Jean Rousseau form the theoretical background, as well as influence the end results. The application of The Social Contract as an ideology by David Gauthier was also used as a tool to categorize and understand the complex relationships at play. For the study, a nethnographical approach was chosen, where we as researchers took a passive, observatory role by viewing four different variety gaming communities on Twitch, those being the streams of users xQcOW, CohhCarnage, 39daph and Forsen. While doing so we did not engage in chat, nor did we let our participants know of their participation in the study. An ethical evaluation was made around this fact and it was deemed ethical through a netnographic framework, produced by Robert V Kozinets. We immersed ourselves in the listed streams for two hours each during the month of May, while taking notes of the different interactions between the streamer and their community. This was done to give us the necessary data to determine the stream's explicit and implicit rules and how they are enforced, so that in the end we could categorize each community's unique Social Contract. This method was deemed a success after an analysis of the recorded data made it possible for us to define the Social Contracts at play in each of the communities, by viewing them through the philosophers’ different lenses as well as comparing them to one another. By doing so, it could be seen that all four of our streamers could be connected to Lockian theory, with their varying focus on cooperation and protection of property. Each community would also have differing relationships with their explicit and implicit rules, like CohhCarnage’s Hobbesian perspective on authority being valued highly comparatively to Forsen’s disregard for it. We believe that this method of research can be easily replicated by others, and that this research can support future endeavors in the fields of netnography, live-streaming communities and Social Contract Theory on Social Media platforms.

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    The Social Contract of Live Streaming: A Case Study of Four Streams on Twitch.tv by Desislava Atanasova & Oliver Svensson
  • 13.
    Bai, Gegentuul
    Linguistics Department, Macquarie University, Sydney, Australia.
    Fighting COVID-19 with Mongolian fiddle stories2020In: Multilingua - Journal of Cross-cultural and Interlanguage Communication, ISSN 0167-8507, E-ISSN 1613-3684, Vol. 9, no 5, p. 577-586Article in journal (Refereed)
    Abstract [en]

    This article examines the recontextualization of traditional Mongolian verbal art khuuriin ulger ('fiddle story') by Mongolian folk singers in the context of the spread of COVID-19 in Inner Mongolia, China. Drawing on the concept of intertextuality, I analyze the verbal and visual signs in 94 videos of Mongolian fiddle stories. The article argues that the minority Mongols participate in the dominant global and national discourses while at the same time creating a sense of Mongolian-ness by marrying Mongolian verbal art with public health messages related to COVID-19. The article also finds that the multivocal COVID-19 Mongolian fiddle stories are a medium to articulate the very heteroglot sense of the world in which minority Mongols dwell and to construct and reaffirm their multi-layered identities. The study contributes to our understanding of how traditional genres and symbols evolve in response to the pandemic.

  • 14.
    Bai, Minghan
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Exploring the Dynamics of Rumors on Social Media in the Chinese Context2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Rumors always trigger public panic in China, while the advanced Internet technology has tremendously influenced the daily life of the Chinese. Thus, the dynamics of rumor spreading via the social media in China are worthwhile discussing. In order to fulfill the aim of this research, one of the prevalent Chinese social media sites, the Sina microblog, is introduced and analyzed within the context of the salt-buying frenzy incident that occurred in China in 2011. Various theoretical approaches, from the sociological and media studies perspectives, are introduced to form the framework for analysis. The relevant data and materials were collected via questionnaires with Chinese Internet users, while previous academic research and publications provide supportive materials. From the analysis of this social media site and contemporary Chinese circumstances, it was seen that the Guanxi network extended and enlarged the influence of online rumors to offline Chinese. In other words, the Guanxi network, expanded by social media, can be considered as the most important part of the dynamic process of rumor spreading in China. However, the openness and freedom of the Internet atmosphere were found to be the main factors in eliminating online rumors.

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    Fall12_Two Year Master_Minghan Bai Exploring the Dynamics of Rumors on Social Media in the Chinese Context
  • 15.
    Bai, Yu
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Tweets Win Votes: A Persuasive Communication Perspective on Donald Trump’s Twitter Use During the 2016 US Presidential Election Campaign2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Twitter, a microblogging platform, has been increasingly used as a tool for political election campaigns. In an attempt to persuade people to vote for them, candidates and political parties worldwide have begun to incorporate Twitter in their campaigns to disseminate campaign information, promote themselves, and mobilize voters. In the 2016 U.S presidential election, Donald Trump had actively utilized Twitter to promote his campaign and convince voters to support him, which helped him earn a strong presence and huge popularity on Twitter. Eventually Trump even successfully got elected as the 45th US president. Although the rise of Twitter in political campaigns has been studied by researches from different disciplines, there have been very few studies focusing on Donald Trump or his communication performance on social media in the 2016 US presidential campaign. Besides, it is found that there is a lack of studying candidates’ social media use from the perspective of persuasive communication. In order to reveal how Donald Trump was making use of Twitter to influence audiences’ attitudes, this paper will present a content analysis of Donald Trump’s Twitter use from the perspective of persuasive communication. Specifically, the study will investigate the characteristics of messages demonstrated from Donald Trump’s tweets, and examine whether his messages placed an emphasis on certain aspects. The aim of this study is to offer insights into Donald Trump’s Twitter use, particularly about his persuasive communication on Twitter during the political election campaign. 

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  • 16.
    Baioud, Gegentuul
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of History, The Hugo Valentin Centre.
    From Diversity to Homogeneity: Vacillating Signifieds in Propaganda Texts in Inner Mongolia2023In: Inner Asia, ISSN 1464-8172, E-ISSN 2210-5018, Vol. 25, no 1, p. 39-48Article in journal (Refereed)
    Abstract [en]

    This article explores the shifting connotations of two key terms in propaganda texts on bilingual education policy in Inner Mongolia. The two terms are dumdadu-yin ündüsten (Ch.: Zhonghua minzu, Chinese nation) and ulus-un neidem hereglehü üge hel (Ch.: guojia tongyong yuyan, national common language). I examine how the meanings of these key terms have begun to shift as China strives to shed its multinational character and build a linguistically homogenous Chinese nation-state. The new prominence given to the term dumdadu-yin ündüsten (Chinese nation) and the gradual substitution of the terms neitelig hel (Ch.: putonghua) and khitad hel (Han language) with the term ulus-un neidem hereglehü üge hel (national common language) in propaganda texts in Inner Mongolia reflect and shape China’s changing policies on its borderlands. In this brief exploratory article, I underline how the Mongolian terms referring to the Chinese nation and national common language undergo shifts in their meanings as what sits at the very core of these terms – the Han – irrepressibly exposes itself and subsumes other meaning potentials.

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  • 17.
    Bengtsson, Towe
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Källen, Matilda
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Från granskare till guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenska journalisters professionella identitet2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: From inspectors to guides: how citizen journalism and participatory culture

    affect the professional identity of Swedish journalists (Swedish title: Från granskare

    till guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenska

    journalisters professionella identitet).

    Number of pages: 44 (48 including enclosures).

    Authors: Towe Bengtsson and Matilda Källén.

    Tutor: Amelie Hössjer.

    Course: Media and Communication Studies C.

    Period: Fall 2011.

    University: Division of Media and Communication, Department of Informatics and

    Media, Uppsala University.

    Purpose/Aim: The goal of this paper was to answer how citizen journalism and

    participatory journalism as well as an increasing range of information today have

    affected the professional identity and professional lives of journalists. In addition to

    this, study how journalists today respond to these changes.

    Material/Method: The study is based on Deuze’s theories about journalistic ideals,

    Jenkins’ theories about convergence culture, and on theories about professionalization

    and de-professionalization based on Nygren, Wiik and Torstendahl’s theories. The

    study is based on eight interviews with professional journalists, four employed

    journalists and four freelance journalists. The results are analysed based on a broad

    theoretical framework.

    Main results: The results of this survey show that the role of the professional

    journalist is extremely complex, with a strong ideological basis that fundamentally

    influences the journalist's view of the profession and of him- or herself. The survey

    shows that the journalist role is changing and how important the identification as a

    journalist still is. Furthermore, the survey shows that the role is being redefined. The

    role consists of two levels, an ideological level and a more practical level. The survey

    shows how these two levels are in harmony, but also on a collision course, and how

    journalists seek to clarify their ideology to distinguish themselves from others, but

    also how they actually adapt the ideals on a more practical level.

    In summary, despite a de-professionalization of the profession, the journalists keep

    the journalistic ideals very high, although they constantly redefine their role, as well

    as the ideals. They see their role as an aid to guide the readers, rather than a traditional

    journalist, although they still cling to a traditional perception of the ideal journalist.

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  • 18.
    Bennett, Samuel
    et al.
    Adam Mickiewicz University, Poznan, Poland.
    ter Wal, Jessika
    Utrecht University, Utrecht, The Netherlands.
    Lipinski, Artur
    Adam Mickiewicz University, Poznan, Poland.
    Fabiszak, Malgrzata
    Adam Mickiewicz University, Poznan, Poland.
    Krzyzanowski, Michal
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    The representation of third country nationals in european news discourse: journalistic perceptions and practices2013In: Journalism Practice, ISSN 1751-2786, E-ISSN 1751-2794, Vol. 7, no 3, p. 248-265Article in journal (Refereed)
    Abstract [en]

    Based on semi-structured interviews with journalists in six European countries, this article examines the extent to which the findings of recent literature about the representation of migrants in European media content are reflected in the perceptions of journalists themselves about the way in which migrants are represented in the media discourses produced by their outlets. It finds that the four key findings of the literature were by and large confirmed, namely inaccurate group labelling and designation, negative or victimised representation, underrepresentation of migrants in quotations, and the scarce reference to a wider European context. Finally, the article discusses media professionals’ self-reported awareness about general professional ethics versus diversity-specific ethics, and about the way in which their outlets cover news involving ‘‘new’’ immigrants, i.e. nationals of non-European Union countries residing in the European Union, and examines the differences between media practices and perceptions in ‘‘old’’ and ‘‘new’’ immigration countries.

    For a full explanation of the methodology of the research project, please see the introduction in this themed section: http://dx.doi.org/10.1080/17512786.2012.740213.

  • 19.
    Bergman, Sandra
    Mittuniversitetet, Institutionen för medie- och kommunikationsvetenskap.
    The Dynamics of Developing Leadership Communication in Organisations2020Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    Leadership development is an area which is a top priority for organisations. While communication has historically been viewed as one of many leadership activities, it has recently been suggested to be more central to, even constitutive of, leadership. It has also been put forth that communication researchers may provide a means to develop new theoretical frameworks from which to develop leadership.

    The purpose of this thesis is to further the theoretical understanding of communicative leadership development, specifically in the form of training efforts. Furthermore, the goal is to provide a new understanding to practitioners who are working with the development of communicative leadership.

    This is a compilation thesis that consists of three papers. An initial literature review shows that the development of leadership communication receives interest from fields related to health, for instance, from nursing teams, businesses, the military and construction. On the other hand, the subject doesn’t receive as much attention from the field of communication studies. The results of the thesis are based on interviews with managers and communication professionals in two organisations. The findings show several benefits from having communication professionals take on a role as communication trainers, such as increased visibility of the communication department within the organisation and the opportunity to continue to support the leaders after the trainings. Additionally, a framework of adult learning is used to analyse the interviews, which highlights several points of adult learning that are relevant to the development of leadership communication.

    Based on the empirical data and the literature review, a model of communicative leadership development is suggested. This model is an amalgamation of what was learned from the three papers and summarises the understanding that was gained. Moreover, the model should provide practitioners with a basis for developing communicative leadership trainings as well as for developing the theory of communicative leadership.

  • 20.
    Bergman, Sandra
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Monstad, Therese
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    A case study of the communicative constitution of AI in an organization2024Conference paper (Refereed)
    Abstract [en]

    New technical capabilities such as machine learning and natural language processing improves AI and makes it more adaptive and easily learned (Coombs et al., 2020). This is driving a widespread implementation of AI in organizations. The flexibility combined with an increased availability makes it likely that all processes within organizations are open to automation (Chakraborti et al., 2020). However, current scientific focus regarding AI tends to focus more on what is technologically possible, rather than how it affects organizational practice (Meijer et al., 2021). In this ethnographic case study, through the lens of the communicative constitution of organization (CCO), we study an organization that has had an AI chatbot implemented for five years. The aim with this case study is to see how organizational members, i.e. AI trainers, interact with the AI chatbot to make it present (although not as a physical entity itself), train it, represent it and therewith uphold the organization’s trust in the AI chatbot. We find that AI trainers play an important role in representing the AI in the organization, but also in representing the citizens toward the organization and vice versa.

  • 21.
    Bexander, Sofie
    Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Civil and Industrial Engineering.
    Effektivisering av intern kommunikation: En studie genomförd inom nöjesbranschen2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The study aims to understand and streamline the use of the Cirkus Arena och Restaurang’s communication channels. This is done by analysing the current situation and identifying opportunities for improvement. The study examines three issues (1) What are and how are the organization's communication channels used today? (2) How is the communication experienced in the organization today? (3) How can the organization use the communication channels more efficient in the future? The data collection methods for the study are based on qualitative data in form of a questionnaire and an unstructured interview. The collected material indicates that there is ignorance about how the communication channels should be used in the current situation, there is also a common view that there are too many different communication channels that are unstructured. In addition, it emerged that employees want a clearer flow of communication to create more stable routines and processes. The problems that can arise when the communication is ambiguous is that the communication does not reach the affected staff, it can also create misunderstandings which in turn can have an influence on the workload of the employees. In order to develop and streamline the use of the organisation's communication channels, it is proposed that a communication policy with an associated communication plan be established and implemented in the business, combined with a plan for how the routine is to be followed to ensure that the work provides the desired benefit.

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    Effektivisering av intern kommunikation
  • 22.
    Blennå, Anna
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Jansson, Linnéa
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Att försvara sin existens på sociala medier: En kvalitativ studie om hur Voi Technology kommunicerar externt för att uppfattas som en legitim aktör2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the past few years, the number of e-scooter rental services has rapidly increased in Sweden and across Europe. The increased usage of e-scooters has created problems, for example with accessibility on sidewalks and traffic safety. Consequently, the e-scooter industry has become a highly debated topic. This case study examined how Voi Technology communicate to profile themselves as legitimate, based on Max Weber’s principles of legitimation and Mark C. Suchman’s legitimation strategies. Three research questions were formulated to be able to fulfill the aim of the study: 1) Which of Suchman’s strategies to maintain legitimacy can be distinguished in Voi Technology’s external communication? 2) Which of Suchman’s strategies to repair legitimacy can be distinguished in Voi Technology’s external communication? 3) Which of Weber’s principles of legitimation can be distinguished in Voi Technology’s external communication? 30 posts from Voi’s social media accounts on Instagram, Facebook and Linkedin were analyzed with a qualitative content analysis and a semiotic analysis. The results showed that Voi are using the strategies “protect accomplishments” and “perceive change” to maintain legitimacy and the strategies “normalize” and “restructure” to repair legitimacy. The study did also find the legal-rational and charismatic principles of legitimation in Voi’s communication. The traditional principle of legitimation could not be found. Instead, Voi often presented themselves as non-traditional and innovative. This study contributes with more knowledge about how organizations can communicate to get legitimacy, when an organization or market is being questioned.   

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  • 23.
    Blom Johansson, Monica
    Institutionen för klinisk vetenskap, Enheten för logopedi och foniatri, Karolinska Institutet..
    Hur är det att leva med en person som får afasi "mitt i livet"?2006Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 24.
    Blomqvist, Julia
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Henriksen, Theodor
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    "Man gör underhållning och tjänar pengar på en tragedi": En kvalitativ studie om true crime-podcasts framställning av mord2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    True crime has rapidly become a large part of the podcast empire. Content based on tragic events has great demand in the form of entertainment. People are able to listen to in-depth dramatizations of how murder victims were killed and private information about murderers, victims and relatives. The large amount of material and the easy accessibility to it have been criticized for lack of ethics and morals. Unethical for victims, relatives and perpetrators, industries make money from people’s trauma. 

    The purpose of this study is to compare commercial and public service podcasts ways of narrating true crime-cases from an ethical point of view. The murder of Lisa Holm, 2015, and the murder of Lotta Rudholm, 2016, are both well known criminal cases in Sweden. Four podcasts on each case were collected for a qualitative critical discourse analysis. Initially, an overall analysis was performed on each episode where the central content and structure was summarized. Furthermore, additional aspects were implemented for an in-depth analysis. Finally, a comparative critical discourse analysis of the material was performed based on its publisher, public service and commercial. The results show that there is a difference in the portrayal of real crimes when comparing public service driven and commercially driven podcasts. Notably when studying language use and tools to dramatize a murder. 

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  • 25.
    Bohman, Andreas
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Ismahil, Dlovan
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Hur ska vi säkerställa arbetsmiljön vid distansarbete?: En studie om hur ledare använder digitala kommunikationsverktyg för att säkerställa arbetsmiljön2023Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Problematization: Remote work is estimated to become an increasingly common solution for organizations in the future. However, when employees work from home it becomes more difficult to discover any shortcomings in the work environment. Previous research has not focused on how digital communication tools can be used to detect flaws in the work environment when working remotely, which means that there is a knowledge gap that this study intends to contribute to.

    Aim: The purpose of the study is to develop knowledge about what opportunities and limitations leaders experience with digital communication tools and how they use the tools to ensure the employees' work environment when working remotely.

    Method and materials: A qualitative deductive approach was used to answer the study’s two research questions. The primary data was conducted through ten semi-structured interviews with different leadership roles from various industries.

    Conclusions: The result showed that the leaders could ensure the employees psychosocial work environment by using different channels that digital communication tools offered. Those channels were mainly chat and video meetings. Chat made it possible for the leaders to quickly and easily communicate with their employees and ask about their health. Video meetings were the channel that gave the leaders the opportunity to see the employees, which made it easier to get a picture of their well-being. Furthermore, it also emerged that digital communication tools were not enough to ensure the employees' physical work environment. The leaders could only pay attention to small details, which was not enough to assess whether the employees had a suitable working environment at home from a physical perspective. In order to ensure the physical working environment, it would have been necessary for the employees to walk around and show their workplace at home with the help of the camera. However, this was not something that the leaders in this study advocated due to the employee’s personal sphere.

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  • 26.
    Bolander, Marcus
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Medialisering i det politiska systemet: en kvalitativ studie om en politiskt styrd organisations medialiseringsprocess2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Purpose: The purpose of this thesis was to examine to which extant the politically governed organization, Swedish association of local authorities and local regions (SALAR), has been mediatized. Furthermore the purpose was to examine how SALAR being a Meta-organization affected the mediatization process. To accomplish this the thesis studied how SALAR organized themselves internally in order to form opinion through the media in one of their prioritized issues. A further purpose was to equalize SALAR’s mediatization process with the mediatization process for the whole political system. 

    Method: This is a qualitative study which the gathered material has been collected through two types of methods, semi structured interviews and field observations.

    Material: A total of eight interviews were made distributed over three departments inside SALAR. Furthermore four observations were made to supplement the interviews.

    Findings: The general findings of this study shows that SALAR has been mediatized through organizing in way which signals adaptation to media logic. However, contrary too much of what the literature tells about political mediatization, SALAR adapts to media logic to be able to use the media as an arena for the messages and stories they want to tell. Which means that the adaption isn’t only forced but they are able to make the most of that adaption. SALAR from a Meta organizational perspective shows that it does not affect the actual mediatization process, only that using members as examples enforces the content, which later forms opinion. Concluding, no evidence can be found the supports the notion that SALAR’s mediatization process can be equalled to the meditization process for the whole political system.

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  • 27.
    Botini, Evgenia Maria
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Navigating the Evolving World of Fashion In-Game Advertising2023Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular.

    Purpose

    The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. More precisely, this paper aims on investigating in detail how, if and what factors make games an appealing medium for fashion brand advertising, through a uses and gratifications perspective.

    Design/methodology/approach

    In the zeitgeist of infoxication and information anxiety, in which modern consumers must form their consumption identity habits, advertisement experts and academics are called to revise traditional advertising channels, exposed to the urgent need of finding new mass-mediated mediums to successfully reach their goal-market. While the advertising industry is striving to “consume” every freshly designed communicational platform and utilize it for marketing purposes, the uses and gratifications theory (UGT), will guide the researcher to uncover why and if audiences are choosing to perceive games as an advertising channel.

    Originality/value

    The present study contributes to the existing literature by investigating the uses and gratifications (U&Gs) that motivate gamers to adopt a positive attitude towards fashion ingame advertising (IGA) and brand recognition, and therefore influence their purchase intentions. Additionally, the study will contribute to confining the research gap between what fashion brands think they will achieve with IGA and what they are actually achieving. The study hopes to pose significant theoretical and practical implications for both researchers and practitioners who are eager in the metaverse economy, IGA advertisement and virtual world marketing communication.

    Findings

    Whilst fashion advertising in games poses a new challenge for both advertisement and mass communication practitioners, the present study concluded that games – as a mass-mediated environment – equip advertisement with the benefit of engaging audiences in interactive and immersive experiences. This unique IGA advantage allows for the creation of more personalized and targeted marketing campaigns, tapping into the specific gratifications sought by players, such as social interaction, self-expression, and achievement. By leveraging these insights, fashion brands can effectively connect with their target audience, and cultivate brand loyalty, brand recognition and brand engagement. 

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  • 28.
    Braconier, Minna
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
    Bäcklin Neijnes, Cajsalisa
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Att arbeta agilt i teori och praktik: En undersökning av hur agila team arbetar på en svensk myndighet2023Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Many organizations choose to introduce agile methodology, as it can bring flexibility and the ability to handle change, a need that is also found in the public sector. In public organizations, agile and traditional methods are often used in parallel and there are several challenges for the use of agile methods, as the need for predictability and stability exists simultaneously with a flexible and iterative way of working in agile teams. How such ambiguous situations are received and handled depends on the teams' sensemaking, which can be influenced by individuals with a facilitating role and how they practice sensegiving. The purpose of the study is thus to create an increased understanding of the sensemaking process in agile teams under the conditions that exist at a Swedish administrative authority that uses both traditional and agile methods, through the research question "How does sensemaking emerge in agile teams at a Swedish authority and how do sensegiving activities contribute to the sensemaking process?”. In the results from observations and interviews in two agile Scrum teams, three sensemaking mechanisms are identified; The authority mission, Hybrid work and Scrum 2.0, which together illustrate how agile methods in the public sector do not come without consequences and can give rise to uncertainty and thus several sensemaking processes. The study shows that the Scrum Masters’ sensegiving activities are important for creating a common understanding in the teams, but that a certain uncertainty, for example contradictory roles, sometimes has to be accepted. Furthermore, the implications of the results are discussed and suggestions for further research are provided. 

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    Att arbeta agilt i teori och praktik
  • 29.
    Bradson, Christopher
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Amanuel, Sofia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Designing Communication for Dialogue and Engagement: The Volkswagen Emission Scandal in Sweden2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: Designing Communication for Dialogue and Engagement

    Authors: Christopher Bradson & Sofia Amanuel

    Level: Master Thesis, 30p 

    Keywords: Dialogue, Communication Design, Stakeholder engagement, Stakeholder communication, CSR communication

    Background: The changed attitudes about the role of business in today's contemporary society alongside with globalization and the evolved media-information environment has enlarged the pressures on businesses in regards to how they should pursue profitability, while responding to demands about accountability that is motivated beyond financial gain. There is a need for a better understanding about communication choices and how these are perceived by intended stakeholders, in order to accelerate effective communication that initiates stakeholder engagement.

    Research Questions:(1)How is Volkswagens communication design constructed in creating dialogue and engagement after a corporate scandal with its customers? (2)How does Swedish Volkswagen customers, in attribute of being external stakeholders, perceive the opportunities for engagement based on the four selected Volkswagen tools? What challenges does Volkswagen encounter when trying to create dialogue through these tools?

    Purpose: The purpose of this thesis is to examine how Volkswagen is creating opportunities for stakeholder dialogue and engagement through the theoretical perspective of communication design. By engagement we mean one-way or two-way communication, where stakeholders seek out or take part of communicative messages provided by the organisation.The study aims to examine how Volkswagen has designed their communication efforts, after being subjected to a global corporate scandal which proposed public demands for accountability and responsibility.

    Theoretical Framework: The framework consists of Communication theories, giving considerable space to literature from theorists Aakhus and Bzdak whom developed the framework for communication design used in this study. Additionally, the framework includes a smaller selection of CSR, Public Relation, and Media research focusing on stakeholder engagement. 

    Method: We have taken two parallel methodological pathways. The first method involved applying for elements provided by Aakhus and Bzdak framework for reconstructive design, while doing a thematic analysis on the media texts provided by the tools. The second research question was examined by conducting semi-structured interviews with Swedish Volkswagen stakeholders in order to gain a deeper understanding if Volkswagens communicative instruments were enabling engagement.  

    Findings & Conclusions: Our study concludes that Volkswagen is showcasing constructs in their design that aims to reduce scepticism among stakeholders, addressing important issues for stakeholders, providing solutions and articulating progress in multi-stake issues. Wealso conclude that Volkswagens communication messages are conveyed in a calculated way, with a persuasive nature to create an identity of being a ‘corporate good citizen’.There is a complexity in terms of diminishing scepticism, since stakeholders are being more demanding in today's society, particularly after a corporate scandal such as the one Volkswagen has been subjected to. Stakeholders are becoming more aware that companies are dictating the dialogic discourse, which affects the communication design in what motives a company incorporates in their communication. We conclude that customers felt that the opportunities to engage with the company was fairly low, and highly depended on how they where processing the nature of the messages (intrinsic/extrinsic),as well as how they defined engagement from personal beliefs and values.

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  • 30.
    Brolin, Pär
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Svedström, Alexandra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Monstad, Therese
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Web Analytics and Online Journalism2017Conference paper (Other academic)
    Abstract [en]

    The gatekeeping process has become a central part of the online journalist’s work, as information from multiple sources increases along with the digital development. At contemporary online newspaper editorials, metrics of web analytics may work as a guide and reference point for journalists in this process. The technology behind web analytics is called web mining and involv es tracing metrics about the visitor’s behavior and storing the information in a so - called server log. The metrics are automatically retrieved through a web analytics program, which in turn generates statistics in a visual and user - friendly way.

    Scholars c laim that there is not enough knowledge about to what extent journalists take these metrics into consideration in the gatekeeping process. It is therefore of interest to study gatekeeping processes where web analytics are present. Hence, the overall purpos e of this case study is to explore these processes within online journalism since the emergence of web analytics.

    The results of this study indicate that online journalists do not perceive web analytics as a mandatory or even necessary tool in the gatekeep ing process. The study has identified two factors that contribute to the use of web analytics within the journalistic field – 1) perception of economic instability on an organizational level, and 2) the wish to maintain your readers by producing content th at they are requesting.

  • 31.
    Brudvik, Vigdis
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Törnerud, Agnes
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Digital Musik och Algoritmer: En användarstudie om hur Spotify's algoritmer påverkar unga vuxnas musikkonsumtion2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine how the generation of young adults who grew up in a digital society relate to algorithms that control them on Spotify, how they experience the personification on the platform and how the algorithms affect their flows. The purpose is also to investigate how young people experience and relate to the effects of Spotify's algorithms. 

    The survey is based on six in-depth qualitative interviews conducted with young adults aged 20-30, that have been transcribed, discussed and analyzed using a thematic narrative analysis. The purpose of the study has been formulated according to the interview guide and the thematic narrative analysis. Results and analysis have been merged and there the respondents' intersubjective opinions and values are connected with the theoretical framework. 

    The results show that users believe that algorithms mainly have had a positive impact on their music consumption. The majority of the respondents described that they prefer the custom-made playlists on Spotify (created by algorithms), and that they like to be presented with personalized content. However, few respondents stated that they notice or are aware that the algorithms control them, which means they are being guided towards certain music preferences without being aware of it. This will further be analyzed with the help of previous research and the theoretical framework.

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  • 32.
    Bruno, Tyra
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Rimdahl, Ava
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    To Engage a Community: A qualitative case study of the participatory communication processes in the Pikin to Pikin Tok Project2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The case study “To Engage a Community”  examines the Pikin to Pikin Tok radio project in Sierra Leone, a project designed by Child to Child and the Pikin-to-Pikin-Movement to address child rights issues during and after the Ebola crisis. The study focuses on the projects’ use of participatory communication strategies to engage communities in the Kailahun district. The primary objective of the study is to offer valuable insights to the field of communication for development by analysing the project's design. Through a qualitative approach that involved thematic analysis of project documents and interviews with project staff, the research sought to gain a deeper understanding of the community participation in the project. A key finding highlighted in the study is the pivotal role of the community in the design and implementation of the radio program, underscoring the significance of tailoring initiatives to be child-friendly, and adapted to culture and context. The study emphasises the importance of genuine community engagement throughout the project, emphasising the need for sustained involvement and ownership beyond consultation. By shedding light on the successes and challenges encountered in the Pikin to Pikin Tok project, the research aims to offer valuable lessons that can inform future social change initiatives and contribute to the communication for development field.

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  • 33.
    Brädefors, Maja
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
    Kihlman, Therése
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    IT för hållbart samhälle: Drivkrafter till strategisk Corporate Social Responsibility hos IT-företag i Sverige2020Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The importance of Strategic Corporate Social Responsibility (CSR) has increased in recent years as stakeholders demand companies to act responsibly towards the society. In order to meet these demands, a functioning CSR strategy is a necessity, and in order for companies to gain trust from their stakeholders in the long term, communication of the CSR strategy is essential. Information technology (IT) can have a major negative impact on society, but IT companies' products and services can be crucial tools to solve many of today's and tomorrow's societal problems. There is a shortage in previous research on strategic CSR in the IT sector. Therefore, this study aims to shed light on how companies in the Swedish IT sector perceive the responsibility they have for society and how they meet the demands of their stakeholders. By answering the questions (1) What are the drivers of the strategic work with CSR in IT companies in Sweden? and (2) How do IT companies in Sweden communicate their strategic CSR to their stakeholders?, this paper aims to answer what drives the companies to work strategically with CSR and how this work can add value for its primary stakeholders. By applying the neo-institutional theory, driving forces for strategic CSR have been highlighted, and in order to investigate how IT companies communicate their strategic CSR, this study has applied Morsing and Schultz’ three CSR communication strategies. This paper studies strategic CSR from a management perspective by interviewing Sustainability Managers and analysing Sustainability Reports from seven recognized actors within the swedish IT sector. The results have shown that the main drivers of strategic CSR for IT companies are legitimacy, reputation and competitiveness. Additionally, the results have shown that the communication of the strategic CSR is dependent on the stakeholder group the communication is intended for and that the companies apply the communication strategy thereafter.

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  • 34.
    Bråkenhielm, Carl Reinhold
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology.
    Sång utan ord?: Om tillit, tro och religion2009In: Tillit i det moderna Sverige: Den dumme svensken och andra mysterier / [ed] Lars Trägårdh, Stockholm: SNS Förlag , 2009, 1, p. 90-111Chapter in book (Other academic)
  • 35.
    Burlin, Amanda
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Karlsson, Petra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Den feministiska rakhyveln: En kvalitativ studie av marknadsfeministiska tendenser i Estrids kommunikation2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The use of feminist messages in marketing is not a new phenomenon. However, there has been an increase in using this as a strategy in later years. Estrid is a Swedish company that sells a razor subscription service with an entire marketing strategy based on using feminist messages. This contradictory paradox motivated this thesis' subject and aim: to examine how young women interpret feminist messages in parts of Estrid's communication, and to critically discuss the use of a feminist strategy in communication from a company that sells razors to women from the perspective of commodity feminism according to Rosalind Gill. The research questions are thereby: 1) Can Rosalind Gill's aspects of commodity feminism be identified in parts of Estrid's communication? If so, how?; 2) How does young women interpret the feminist messages in parts of Estrid's communication?To answer the purpose statement, a semiotic analysis was conducted with pictures derived from Estrid's website. Two focus groups with women in the ages 20–25 was held to get the perspective from a potential target group. The material was then analyzed through the lens of commodity feminism. Through this analysis we could identify the use of multiple of Rosalind Gill's aspects of commodity feminism through different semiotic connotations in the material, as well as in the commentary from the focus groups. Further, the study demonstrated a feeling of internal ambivalence amongst the focus group participants. On the one hand, everyone showed a positive attitude towards Estrid including diverse models and body hair in their advertisements. On the other hand, they were all skeptical towards the genuinity of the feminist messages included in the same material. What inspired this thesis was therefore present in all stages throughout it: the paradox of selling razors using feminist messages.

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  • 36.
    Burman, Sanna
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Monstad, Therese
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    A Gameful Change: How Gamification Can Be Used as a Communication Tool in Change Management.2018Conference paper (Refereed)
    Abstract [en]

    Nowadays organizations have to relate and adapt to a more digital reality, however, approximately 70% of all digital transformation projects fail. 

    This study explores how gamification, from a communication perspective, can be used in organizations to support change processes linked to digitalization and IT-systems use. Gamification is constructed by applying game elements to non-game contexts, in order to create motivational affordance that signals gamefulness. 

    To understand how gamification can be used in a change process, change communication, sensemaking, and human psychology theories are combined in an interdisciplinary theoretical framework. 

    A qualitative approach has been used and the empirical data was gathered through semi- structured interviews with gamification experts and representatives from two case organizations. 

    The results show that gamification can be used as a communication tool in a change process by involving the employee in an ongoing dialogue based on interaction, that helps them understand, accept and contribute to the intended transformation. By having an enabling and enhancing effect, gamification makes the employee’s use of digital tools more enjoyable and stimulating, and thereby supports a sociotechnical change process. 

    The conclusion implies that gamification can be used to engage and motivate employees in a new way, that makes their roles and responsibilities more fun and interesting. Something that is becoming increasingly important to organizations in the struggle to attract and retain young professionals. Gamification can help organizations adapt to a more digitalized way of operation that includes the employees in an ongoing interaction, adapted to their needs and drivers.

  • 37.
    Bäckström, Sanna
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Ohlsson, Amanda
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Er legitimitet ligger i vårt intresse: En kvalitativ fallstudie om unga vuxnas uppfattning av Folkhälsomyndighetens legitimitet i covid-19-pandemin2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The covid-19 pandemic in Sweden is characterized by high uncertainty and risk. Health experts and authorities play a central part in informing and guiding the public’s responses to a pandemic. But to have the right to operate, an organization’s legitimacy is important. How does a health expert authority get people to follow the guidelines to ensure public health efforts success in the covid-19 pandemic?

     

    This case study focused on Folkhälsomyndigheten’s perceived legitimacy by young adults in Sweden during the covid-19 pandemic, by understanding if Folkhälsomyndigheten was perceived as a legitimate expert and how their legitimacy was constituted through their conveying of risk. Hence, we aimed to contribute to health and crisis communication by adopting a public-centered approach to the constitution of legitimacy.

     

    The empirical data was collected through three online focus group interviews with 20-24-year-olds. Suchman’s legitimacy theory and Giddens’s notion of the postindustrial risk society was used the analyze the results. Through a thematic analysis, we discovered a total of 12 themes distributed over 3 dimensions, showing that Folkhälsomyndigheten’s legitimacy was constituted on the premises of pragmatic legitimacy, based on the self-interest of the public. We could conclude that Folkhälsomyndigheten was viewed as a legitimate expert because of their status as an institutionalized health authority, and that the legitimacy of their expert position role was grounded in a democratic mindset. Folkhälsomyndigheten’s legitimacy was, through procedures, representatives, and human attributes, constituted by organizing the unstable situation for the young adults to gain a feeling of stability.

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  • 38.
    Carlson, Karin
    et al.
    Uppsala University, Teknisk-naturvetenskapliga vetenskapsområdet, Faculty of Science and Technology, Biology, Department of Cell and Molecular Biology. Uppsala University, Teknisk-naturvetenskapliga vetenskapsområdet, Faculty of Science and Technology, Biology, Department of Cell and Molecular Biology, Microbiology. Earth Sciences, Department of Earth Sciences, Air and Water Science. Mikrobiologi.
    Halldin, Sven
    Uppsala University, Teknisk-naturvetenskapliga vetenskapsområdet, Faculty of Science and Technology, Biology, Department of Cell and Molecular Biology, Microbiology. Earth Sciences, Department of Earth Sciences, Air and Water Science. Luft- och vattenlära.
    Naturvetarsvenskan förtvinar2006In: Språkvård, no 2006/2, p. 36-38Article in journal (Other (popular scientific, debate etc.))
    Abstract [en]

    Engelska för forskningen, svenskan för forskningsinformationen och båda språken i utbildningen. Ungefär så ville Kerstin Norén, prorektor vid Göteborgs universitet, ordna högskolans språkval i en artikel i Språkvård 2006/1. Karin Carlson och Sven Halldin, båda verksamma i Uppsala uiversitets naturvetenskapliga språkgrupp, tycker att det inte är så enkelt.

  • 39.
    Carpentier, Nico
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media. Vrije Universiteit Brussel, Brussels, Belgium; Charles University, Prague, Czech Republic.
    About Dislocations and Invitations: Deepening the Conceptualization of the Discursive-Material Knot2019In: Discourse, Culture and Organization: Inquiries into Relational Structures of Power / [ed] Tomas Marttila, New York: Palgrave Macmillan, 2019, p. 407-Chapter in book (Refereed)
    Abstract [en]

    The chapter engages in a discussion about the knotted relations between the discursive and the material, starting from the discourse-theoretical position developed by Laclau and Mouffe, which emphasizes the importance of the discursive as producing necessary but contingent frameworks of intelligentibility. Even if Laclau and Mouffe’s discourse theory acknowledges the importance of the material, this chapter also argues for a clearer development of the material’s capacity to intervene in the discursive. Two concepts are proposed to think this through further, namely, the dislocation and the invitation, where the former captures a more disruptive mechanism and the latter a more constructive mechanism. In the last part of the chapter, the workings of both concepts are illustrated in a case study on a Cypriot community media organization, called the Cyprus Community Media Centre (CCMC). This case study shows how the counter-hegemonic project of the CCMC, with its materials, manages to disrupt the antagonistic-nationalist discourses that circulate on this island and is simultaneously disrupted because the discursive and material components of the CCMC assemblage do not let themselves be harnessed and encapsulated that easily either.

  • 40.
    Carpentier, Nico
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Articulating participation and agonism: A case study on the agonistic re-articulations of the Cyprus Problem in the broadcasts of the community broadcaster MYCYradio2015In: The Cyprus Review - A Journal of Social, Economic and Political Issues, ISSN 1015-2881, Vol. 27, no 1, p. 129-153Article in journal (Refereed)
    Abstract [en]

    The article starts with a discussion on the material and discursive components of conflicttransformation, arguing for the need to complement the dominance of material andpsychological approaches with a more discursive-cultural approach. This plea contextualisesthe analysis of a series of broadcasts of the Cypriot web community radio station, MYCYradio.Supported by the Mouffe’s (discourse-) theoretical conceptualisations of antagonism andagonism, the analysis focuses on the broadcasts of three MYCYradio shows. For each show, 10episodes, broadcast between September and November 2013 are analysed, using discoursetheoreticalanalysis. Through this analysis, four main re-articulations are identified in theMYCYradio shows: the overcoming/decentralising of the divide, the deconstruction of the self(and the enemy), the reconfiguration of time, and the elaboration of the cost of the conflict.The analysis shows that community media, despite the many different problems they face,have particular abilities to support agonistic discourses.

  • 41.
    Carpentier, Nico
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Enriching Discourse Theory: The Discursivematerial Knot as a Non-Hierarchical Ontology2019In: Global Discourse: A Developmental Journal of Research in Politics and International Relations, ISSN 2326-9995, E-ISSN 2043-7897, Vol. 9, no 2, p. 369-384Article in journal (Refereed)
    Abstract [en]

    Laclau and Mouffe's discourse theory has played a significant role in thinking through the political role of knowledge and ideology, without ignoring the significance of the material, also in relation to its post-Marxist agenda and the de-essentialisation of class relations. At the same time, there is a need to enrich discourse theory, by finding a better balance between the discursive and the material, and by providing a better theoretisation of the entanglement of the discursive and the material. This article remains grounded in, and loyal to, discourse theory, but aims to learn from new materialism in order to develop a non-hierarchical theory of entanglement, as a discursive-material knot. In particular, it investigates the theoreticalconceptual potential of three concepts, namely the assemblage, the invitation and the investment. This theoretical development also has strategic importance, in that it facilitates a better and more constructive dialogue between different (critical) fields, for instance, between those that are explicitly engaged with discourse theory and new materialism, but also between the emancipatory project(s) that post-Marxism advocates, namely cultural studies and (critical) political economy.

  • 42.
    Carpentier, Nico
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Moulded in bronze: Statues and commemoration sites as the contested materialisations of the Cyprus Problem2016Conference paper (Other academic)
  • 43.
    Carpentier, Nico
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Doudaki, Vaia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Christidis, Yiannis
    Cyprus University of Technology.
    Exhibiting conflict: Looking at an exhibition as a site of contestation and agonism2016Conference paper (Refereed)
  • 44.
    Castelló, Enric
    et al.
    Universitat Rovira.
    Lövgren, Daniel
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Svensson, Göran
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    The narratives of geographical indications as commons: a study on Catalan and Swedish cases2023In: Food, Culture, and Society: an international journal of multidisciplinary research, ISSN 1552-8014, E-ISSN 1751-7443, Vol. 26, no 5, p. 1014-1031Article in journal (Refereed)
    Abstract [en]

    There is a growing research that considers the geographical indications (GIs) of agricultural products and foodstuffs as commons. However, narrative approaches exploring this relationship are scarce. This research analyzed stories attached to twelve Catalan and Swedish products within the European Union’s Protected Designation of Origin (PDO), and Protected Geographical Indication (PGI) schemes to map out how narratives of commons are articulated. The analysis raised four key aspects of the narratives of GIs as commons: i) historical constitution; ii) collective effortsas a driving force behind their value; iii) co-responsibilityof the community of producers and related actors; and iv) intangible outputs and focus on heritage. The results show that the narratives of GIs as commons have a stronger presence in Catalonia and more clearly address issues of social engagement and cultural heritage than in Sweden. Internal differences were noted in the two countries and some GIs are more commercially oriented and cater for world markets while others are noncommercial and only regionally consumed. The article contributes to the research on GIs, better connecting their complexities throughout their communicative and narrative constitution and articulation as commons.

  • 45.
    Cenner, Julia
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Froede Othelius, Astrid
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Aktivist, Javisst!: En kvalitativ fallstudie om Extinction Rebellion Svergies kommunikation på Facebook under Noveberupproret 20202021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social movements focusing on environmental issues experienced a renaissance in September 2018, and concurrently the environmentally focused social movement Extinction Rebellion was founded. Previous research reveals that social media has become an important tool for social movements for both mobilising and spreading knowledge and information. Therefore, the purpose of this study was to examine Extinction Rebellion Sweden's strategic communication and work processes during the campaign Novemberupproret (The November revolt), and to identify what characterized the posts on Extinction Rebellion Sweden's Facebook during the campaign.

    The theoretical frameworks used in this study was Grunig's two-way symmetrical and asymmetrical communication (Falkheimer & Heide 2014), Habermas theory regarding social actions (Falkheimer & Heide 2018) and ultimately semiotics by Barthes (1977). The findings are based on interviews with two members of Extinction Rebellion Sweden, along with a qualitative content analysis and a semiotic analysis.

    The findings of this study reveal that Extinction Rebellion Sweden mainly focuses, both in terms of strategies and work processes, on content regarding information and knowledge sharing, rather than mobilising content. The empirical material shows that the posts with two-way asymmetrical communication have generated more interaction in terms of likes, comments and sharing on Facebook, which opposes Grunig's theory regarding two-way communication. Further, it is revealed that Extinction Rebellions Sweden's most frequently used communication strategy during Novemberupproret were consciously hidden strategic actions. Lastly the findings show that the movement´s work process during Novemberupproret was built on democratic and collective principles both between Extinction Rebellion Sweden's internal project groups and within the national media group. 

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  • 46.
    Chen, Yiming
    et al.
    Jinan Univ, Guangzhou, Peoples R China..
    Chadha, Siddharth
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Book review: he Media Manifesto by Natalie Fenton, Des Freedman, Justin Schlosberg and Lina Dencik2022In: European Journal of Communication, ISSN 0267-3231, E-ISSN 1460-3705, Vol. 37, no 1, p. 116-118Article, book review (Other academic)
  • 47.
    Comeau, Adam
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Ekholm, Ludvig
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    En flygresa genom karismans samtid: En fallstudie av SAS externa kommunikation och legitimitetsskapande2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The airline sector is facing a new reality post-covid, where leisure travel is increasing around the world. Furthermore, there is a change which permeates the entire western world, where the postmodern society increasingly advocates emotional qualities over rational qualities in organizations. Furthermore, external communication in the form of ad campaigns plays an important role in not only establishing grounds for legitimacy, but also establishing a projected image for organizations.

    Regarding the shift to an emotional and charismatic based reality, as well as the new trend in air travel, the aim of this study is to investigate how Scandinavia's flag carrier SAS expresses its image in ad campaigns, and to seek how they attempt to obtain charismatic legitimacy. We analyze five multimodal texts from two different ad campaigns to conduct a social semiotic multimodal comparative study. The multimodal texts are retrieved from SAS 2014-campaign “We Are Travelers”, and their latest campaign “Journeys That Matter”, launched fall of 2022. The analysis is backed by Michael Halliday’s theory on social semiotics, and it also operationalizes a postmodern take on attribution theory, which seeks implementations of charismatic legitimation in both ad campaigns.

    Based on attribution theory, as well as the multimodal analysis, we identify themes within “We Are Travelers” of business travelers being collectivized, and themes in “Journeys That Matter” of human diversity and warmth. Furthermore, none of the ad campaigns portray the qualities needed to consider SAS as being charismatically legitimate, although “Journeys That Matter” reaches closer in that regard.

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  • 48.
    da Silva, Yago Matheus
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Bolsonaro and Social Media: A Critical Discourse Analysis of the Brazilian President’s Populist Communication on Twitter2020Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The present study explores Brazilian president Jair Bolsonaro’s online communication on the microblogging platform Twitter. The study aims to present the populist characteristics embedded in the president’s tweets, as well as the strategies he uses in his communication on the social media platform. The pillars that structure this work are the different theories on the topic of populism, which address central points concerning the phenomenon’s characteristics, such as dichotomization between groups (the good and the bad people), a strong anti-establishment stance, creation of scapegoats and enemies, and the centrality of the leader. Additionally, theories that explain the relationship between populism and social media are also employed for the full comprehension of the problem at hand. The analysis examines Bolsonaro’s first year in office (2019) and focuses mainly on three different periods within that year. The data consists of 110 tweets submitted to analysis utilizing Discourse-Historical Approach, an analytical approach with a strong focus on context. The findings show how Bolsonaro’s communication on Twitter is immersed and dependent on strategies common to populist discourse, employing argumentative and discursive strategies that rely on the aspects such as topoi, the demonization of others, shifting of blame, positive self- and negative other- presentation, provocation and calculated ambivalence. This study contributes to the understanding of populist online communication in the Brazilian context, shedding light on the phenomenon of populism, in particular the current populist wave, outside the European and North American contexts, expanding the understanding about the topic to the global south.

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  • 49.
    Dahlgren, Clara
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    “Communication and not just information”: A Case Study of a Swedish Region’s Health Communication Towards Immigrant Groups During the COVID-19 Pandemic2022Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to examine Region Uppsala's health communication during the COVID-19 pandemic by answering the following research questions: In what ways have Region Uppsala practiced health communication during the COVID-19 pandemic to communicate with immigrant groups in Uppsala county? How has Region Uppsala collaborated with civil society and local actors to practice health communication during the COVID-19 pandemic? How can Region Uppsala's communicative efforts be understood from a culture-centered perspective on health communication?

     

    A qualitative analysis was conducted on empirical data gathered through qualitative interviews with Region Uppsala employees and representatives from SIU (Samarbetsorganisationen för Invandrarföreningar i Uppsala), Röda Korset (the Red Cross) and the cultural function Gottsunda Kulturhus provided by Uppsala Kommun (Uppsala Municipality. The data was analyzed from the theoretical framework of a culture-centered approach to health communication as described by Mohan Dutta.

     

    From this perspective, I found that Region Uppsala adopted a linear perspective on communication where the main objective has been to provide citizens with information. Region Uppsala has identified different obstacles that could determine whether they reach immigrant groups in vulnerable areas or not. Region Uppsala does, however, reinforce the gap between the organization and immigrant groups since there is a lack of understanding of how context, agency, and dialogue can be implemented in Region Uppsala's health communication to enable participation. Through collaboration with civil society and local actors, Region Uppsala has provided arenas where immigrant groups could engage in a dialogue. This has been facilitated by the local knowledge and relationship ties that the collaborators have in vulnerable areas in Uppsala. The results implicate that Region Uppsala's health communication efforts during the pandemic have been limited to this crisis when they could have been practiced with a broader scope of social change.

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  • 50.
    Denksteionova, Marketa
    et al.
    University of Pardubice, Czech Republic.
    Sundh, Stellan
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Educational Sciences, Department of Education.
    Social media in intercultural communication: the way beyond just learning languages2018In: INTED2018 Proceedings, 2018, p. 1154-1159Conference paper (Refereed)
    Abstract [en]

    Higher education of language and intercultural learning nowadays requires new approaches to second language acquisition to increase both motivation and interaction in courses of ESP for university students. For several years co-operation with student-interactive video-conferences (VCs) between universities in the Czech Republic and Sweden has been carried out in an ongoing project. Communication prior to and after video-conferences is organized with the help of writing in Facebook and speaking using Skype. Gradually other means of communication than these two ones start to be introduced by the students to facilitate interaction. As the second language is best learned and taught through interaction (Blake, 2014), these individual contacts tend to be of increasing significance in order to prepare and to evaluate the matters discussed in the VCs since they do not give the full opportunity to all members to participate as much as they would like. In addition, the interaction in the VCs is highly dependent on group dynamics and thereby open up for maximal individual production when the students negotiate toward mutual comprehension of each other's message.

    The authors provide detailed insights and analysis of the shift in the perspective of SLA theories based on the research carried out within the last decade and the hands on experience with social media used in intercultural communication. The potential of social media in language learning provides opportunities not only to integrate language skills but also to support the development of cultural awareness and critical literacy. These opportunities mirror contemporary and authentic uses of social media in the students' ways of communicating in their everyday lives (Warschauer, 2009). The conclusions and results are based on data collected in ESP courses at both universities.

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