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  • 1.
    Afzal, Samra
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Big data analysis of Customers’ information: A case study of Swedish Energy Company’s strategic communication2019Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Big data analysis and inbound marketing are interlinked and can play a significant role in the identification of target audience and in the production of communication content as per the needs of target audience for strategic communication campaigns. By introducing and bringing the marketing concepts of big data analysis and inbound marketing into the field of strategic communication this quantitative study attempts to fill the gap in the limited body of knowledge of strategic communication research and practice. This study has used marketing campaigns as case studies to introduce a new strategic communication model by introducing the big data analysis and inbound marketing strategy into the three staged model of strategic communication presented by Gulbrandsen, I. T., & Just, S. N. in 2016. Big data driven campaigns are used to explain the procedure of target audience selection, key concepts of big data analysis, future opportunities, practical applications of big data for strategic communication practitioners and researchers by identifying the need for more academic research and practical use of big data analysis and inbound marketing in the strategic communication area. The study shows that big data analysis has potential to contribute in the field of strategic and target oriented communication. Inbound marketing and big data analysis has been used and considered as marketing strategy but this study is an attempt to shift the attention towards its role in strategic communication so there is a need to study big data analysis and inbound marketing with an open mind without confining it with some particular fields.

  • 2.
    Alberius, Adam
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Lundin, Martin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Coops hållbarhetsarbete: En fallstudie om hur ett ord kan påverka organisationskulturen2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    In the light of corporate scandals, pressure has increased on organizations to communicate

    information related to their corporate social responsibility (CSR). In order to keep up with the

    increased pressure on social commitment, organizations’ self-descriptions may be future-oriented

    rather than reflections of reality. The future-oriented communication may improve the

    organizational culture and thereby motivate staff to perform more efficiently. On the other hand,

    if the organization does not fulfill their CSR communication it could lead to internal skepticism.

    This thesis constitutes a case study of the organization Coop, comprising whether the

    relationship between its CSR communication and the internal perception of Coop’s CSR work

    in store has affected their organizational culture.

     

    In order to answer How does Coop communicate it sustainability work through its external

    communication? and How does the staff perceive Coop's sustainability work? a qualitative

    content analysis and interviews with Coop’s staff have been conducted. The theoretical

    framework consists of Nils Brunsson’s (2006) theory about Organized hypocrisy, and

    Christensen's (1997) Autocommunication.

     

    A conclusion that can be made from the results of this thesis, is that the image communicated

    from Coop (regarding their sustainability work) does not seem to be fully aligned with the

    staff’s perception of Coop’s sustainability work. Coop’s definition of their sustainability work

    had only been acknowledged by some, whereas half of the staff had individual interpretations

    of Coop’s sustainability work. The various definitions of sustainability among the staff led to

    various attitudes towards Coop’s sustainability work, which ultimately resulted in a fragmented

    organizational culture.

  • 3.
    Amao, Shade
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Mattsson Wallin, Frida
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Härliga Härjedalen?: En studie om medborgares uppfattningar om Härjedalens kommuns arbete med kommunikation2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    The role of a municipality is to make sure that their citizens are pleased and that the community is constantly evolving. The number of municipalities that are actively working with their communication is increasing as well as the municipalities acknowledging the opportunities with social media. The municipality of Härjedalen is facing different challenges while at the same time not having a presence on social media. It is, therefore, interesting to explore how the municipality work to further develop their community. The aim of this study is to highlight and problematize a group of Härjedalen’s citizens’ different views and opinions on their municipality, their work with communication and the function of the community in general. It strives to understand the citizen’s expectations on the municipality and research how big the support for the organization’s use of social media is. Four focus groups with the citizens of the municipality were held for this study and were furthermore analyzed with the help of Grunig and Hunts models on Public Relations, Habermas theory of communicative action and Sztompkas theory on trust. The study shows that the citizens in general have negative views on the municipality and their communication. They perceive it as unmodern, difficult to understand and that the municipality lack a dialogue with its citizens. Moreover, they would prefer that the municipality began to use social media as it would lead to a better communication between the two parties. The results imply that for communities to function well it is important for them to actively work with their communication. They also show how digital platforms are popular among the citizens of Härjedalen and that organization’s in the public sector should utilize them for their success.

  • 4.
    Andersson, Amanda
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Eriksson, Ida
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Den transparenta polismyndigheten: En fallstudie av ungdomspolisen på Ålands Facebookanvändande2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Sociala medier skapar stora förändringar runt både människor och organisationer. Det betyder att organisationer behöver anpassa sin kommunikation för att nå ut till sin målgrupp. Myndigheter har idag en uppgift i vårt demokratiska samhälle att informera och upplysa samhället och det är även centralt för myndigheter att börja använda sig av sociala medier för att nå sin målgrupp. Syftet med undersökningen är att kartlägga hur en polismyndighet kommunicerar via sociala medier till sin målgrupp. Vi har valt att göra en fallstudie på en specifik polisgrupp - ungdomspolisen och hur de kommunicerar till sin målgrupp. Undersökningen ämnar besvara följande frågeställningar: Hur kommunicerar polisen på sociala medier? Hur kommunicerar ungdomspolisen på Åland genom sin Facebooksida? Och i vilket syfte använder ungdomspolisen sig av Facebook? För att besvara dessa frågor har två metoder använts - netnografisk observation och semistrukturerade intervjuer. Genom en observation av Facebooksidan besvaras frågan hur de kommunicerar på Facebook och genom intervjuer framkommer svaret på i vilket syfte de använder sig av Facebooksidan. Det insamlade materialet analyseras sedan i ljuset av uppsatsens teoretiska ramverk där public relations, Schneiders kommunikationsmodell och strategier för myndigheter på sociala medier presenteras. De övergripande resultat som framkommit genom denna studie är att ungdomspolisen inte har någon specifik strategi för hur de kommunicerar. Poliserna har dock olika sätt att skriva, vilket på så sätt leder till vad man skulle kunna kalla egna individuella strategier för användandet. Deras huvudsyfte med Facebooksidan är att göra polismyndigheten mer öppen och transparent, vilket de gör genom inlägg där de vill informera, visa arbetet som polis, uppmana och föra en dialog med målgruppen. Polisen hade från början ungdomar som målgrupp, men med tidens gång har målgruppen förändrats till föräldrar och egentligen hela allmänheten. Slutsatsen utifrån analysen är att myndigheter som använder sig av sociala medier måste använda rätt plattform för att nå sin målgrupp, men även att sociala medier är ett utmärkt verktyg för att upprätthålla relationer och skapa förståelse för polisyrket vilket i sin tur kan leda till förbättrade relationer mellan polisen och målgruppen.

  • 5.
    Andersson, Staffan
    Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Fysiska sektionen, Institutionen för fysik och astronomi, Fysikundervisningens didaktik.
    Talking about Astrobiology: Communication in and between Disciplinary Discourses2010Konferansepaper (Annet vitenskapelig)
  • 6.
    Asai, Ryoko
    Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Matematisk-datavetenskapliga sektionen, Institutionen för informationsteknologi, Avdelningen för visuell information och interaktion. Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Matematisk-datavetenskapliga sektionen, Institutionen för informationsteknologi, Bildanalys och människa-datorinteraktion.
    Social Media Supporting Democratic Dialogue2013Inngår i: Ambiguous Technologies: Philosophical Issues, Practical Solutions, Human Nature, Lisbon: Autónoma University , 2013, s. 36-43Konferansepaper (Fagfellevurdert)
    Abstract [en]

    The term of “social media” appears in newspapers and magazines everyday and the huge number of people use social media actively in daily life. Nowadays, in the highly Information and Communication Technology (ICT) developed country Japan, Japanese people enroll in social media and evolve a new way of communicating with others based on the “virtual” social distance between them. Among social media, Twitter has been focusing on its strong power as the tool for political change recent years. While Twitter has of-expressed problems as well as the “traditional” social media, it is characterized by the limited number of characters, strong propagation and optional reciprocity. Those characteristics stimulate people’s communication online and bring about opportunities for social interaction and democratic dialogue. On the other hand, in the deluge of information, we need to nurture skills to utilize critical and rational way of thinking through dialogue not only between others also between themselves internally. This study explores characteristics of social media and differences between “traditional” social media and Twitter, and how the difference affects people’s information behavior in Japan.

  • 7.
    Bai, Minghan
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Exploring the Dynamics of Rumors on Social Media in the Chinese Context2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Rumors always trigger public panic in China, while the advanced Internet technology has tremendously influenced the daily life of the Chinese. Thus, the dynamics of rumor spreading via the social media in China are worthwhile discussing. In order to fulfill the aim of this research, one of the prevalent Chinese social media sites, the Sina microblog, is introduced and analyzed within the context of the salt-buying frenzy incident that occurred in China in 2011. Various theoretical approaches, from the sociological and media studies perspectives, are introduced to form the framework for analysis. The relevant data and materials were collected via questionnaires with Chinese Internet users, while previous academic research and publications provide supportive materials. From the analysis of this social media site and contemporary Chinese circumstances, it was seen that the Guanxi network extended and enlarged the influence of online rumors to offline Chinese. In other words, the Guanxi network, expanded by social media, can be considered as the most important part of the dynamic process of rumor spreading in China. However, the openness and freedom of the Internet atmosphere were found to be the main factors in eliminating online rumors.

  • 8.
    Bai, Yu
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Tweets Win Votes: A Persuasive Communication Perspective on Donald Trump’s Twitter Use During the 2016 US Presidential Election Campaign2017Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Twitter, a microblogging platform, has been increasingly used as a tool for political election campaigns. In an attempt to persuade people to vote for them, candidates and political parties worldwide have begun to incorporate Twitter in their campaigns to disseminate campaign information, promote themselves, and mobilize voters. In the 2016 U.S presidential election, Donald Trump had actively utilized Twitter to promote his campaign and convince voters to support him, which helped him earn a strong presence and huge popularity on Twitter. Eventually Trump even successfully got elected as the 45th US president. Although the rise of Twitter in political campaigns has been studied by researches from different disciplines, there have been very few studies focusing on Donald Trump or his communication performance on social media in the 2016 US presidential campaign. Besides, it is found that there is a lack of studying candidates’ social media use from the perspective of persuasive communication. In order to reveal how Donald Trump was making use of Twitter to influence audiences’ attitudes, this paper will present a content analysis of Donald Trump’s Twitter use from the perspective of persuasive communication. Specifically, the study will investigate the characteristics of messages demonstrated from Donald Trump’s tweets, and examine whether his messages placed an emphasis on certain aspects. The aim of this study is to offer insights into Donald Trump’s Twitter use, particularly about his persuasive communication on Twitter during the political election campaign. 

  • 9.
    Bengtsson, Towe
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Källen, Matilda
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Från granskare till guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenska journalisters professionella identitet2012Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: From inspectors to guides: how citizen journalism and participatory culture

    affect the professional identity of Swedish journalists (Swedish title: Från granskare

    till guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenska

    journalisters professionella identitet).

    Number of pages: 44 (48 including enclosures).

    Authors: Towe Bengtsson and Matilda Källén.

    Tutor: Amelie Hössjer.

    Course: Media and Communication Studies C.

    Period: Fall 2011.

    University: Division of Media and Communication, Department of Informatics and

    Media, Uppsala University.

    Purpose/Aim: The goal of this paper was to answer how citizen journalism and

    participatory journalism as well as an increasing range of information today have

    affected the professional identity and professional lives of journalists. In addition to

    this, study how journalists today respond to these changes.

    Material/Method: The study is based on Deuze’s theories about journalistic ideals,

    Jenkins’ theories about convergence culture, and on theories about professionalization

    and de-professionalization based on Nygren, Wiik and Torstendahl’s theories. The

    study is based on eight interviews with professional journalists, four employed

    journalists and four freelance journalists. The results are analysed based on a broad

    theoretical framework.

    Main results: The results of this survey show that the role of the professional

    journalist is extremely complex, with a strong ideological basis that fundamentally

    influences the journalist's view of the profession and of him- or herself. The survey

    shows that the journalist role is changing and how important the identification as a

    journalist still is. Furthermore, the survey shows that the role is being redefined. The

    role consists of two levels, an ideological level and a more practical level. The survey

    shows how these two levels are in harmony, but also on a collision course, and how

    journalists seek to clarify their ideology to distinguish themselves from others, but

    also how they actually adapt the ideals on a more practical level.

    In summary, despite a de-professionalization of the profession, the journalists keep

    the journalistic ideals very high, although they constantly redefine their role, as well

    as the ideals. They see their role as an aid to guide the readers, rather than a traditional

    journalist, although they still cling to a traditional perception of the ideal journalist.

  • 10.
    Blom Johansson, Monica
    Institutionen för klinisk vetenskap, Enheten för logopedi och foniatri, Karolinska Institutet..
    Hur är det att leva med en person som får afasi "mitt i livet"?2006Independent thesis Advanced level (degree of Master (One Year)), 20 poäng / 30 hpOppgave
  • 11.
    Bolander, Marcus
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Medialisering i det politiska systemet: en kvalitativ studie om en politiskt styrd organisations medialiseringsprocess2014Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Abstract

    Purpose: The purpose of this thesis was to examine to which extant the politically governed organization, Swedish association of local authorities and local regions (SALAR), has been mediatized. Furthermore the purpose was to examine how SALAR being a Meta-organization affected the mediatization process. To accomplish this the thesis studied how SALAR organized themselves internally in order to form opinion through the media in one of their prioritized issues. A further purpose was to equalize SALAR’s mediatization process with the mediatization process for the whole political system. 

    Method: This is a qualitative study which the gathered material has been collected through two types of methods, semi structured interviews and field observations.

    Material: A total of eight interviews were made distributed over three departments inside SALAR. Furthermore four observations were made to supplement the interviews.

    Findings: The general findings of this study shows that SALAR has been mediatized through organizing in way which signals adaptation to media logic. However, contrary too much of what the literature tells about political mediatization, SALAR adapts to media logic to be able to use the media as an arena for the messages and stories they want to tell. Which means that the adaption isn’t only forced but they are able to make the most of that adaption. SALAR from a Meta organizational perspective shows that it does not affect the actual mediatization process, only that using members as examples enforces the content, which later forms opinion. Concluding, no evidence can be found the supports the notion that SALAR’s mediatization process can be equalled to the meditization process for the whole political system.

  • 12.
    Bradson, Christopher
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Amanuel, Sofia
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Designing Communication for Dialogue and Engagement: The Volkswagen Emission Scandal in Sweden2018Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Title: Designing Communication for Dialogue and Engagement

    Authors: Christopher Bradson & Sofia Amanuel

    Level: Master Thesis, 30p 

    Keywords: Dialogue, Communication Design, Stakeholder engagement, Stakeholder communication, CSR communication

    Background: The changed attitudes about the role of business in today's contemporary society alongside with globalization and the evolved media-information environment has enlarged the pressures on businesses in regards to how they should pursue profitability, while responding to demands about accountability that is motivated beyond financial gain. There is a need for a better understanding about communication choices and how these are perceived by intended stakeholders, in order to accelerate effective communication that initiates stakeholder engagement.

    Research Questions:(1)How is Volkswagens communication design constructed in creating dialogue and engagement after a corporate scandal with its customers? (2)How does Swedish Volkswagen customers, in attribute of being external stakeholders, perceive the opportunities for engagement based on the four selected Volkswagen tools? What challenges does Volkswagen encounter when trying to create dialogue through these tools?

    Purpose: The purpose of this thesis is to examine how Volkswagen is creating opportunities for stakeholder dialogue and engagement through the theoretical perspective of communication design. By engagement we mean one-way or two-way communication, where stakeholders seek out or take part of communicative messages provided by the organisation.The study aims to examine how Volkswagen has designed their communication efforts, after being subjected to a global corporate scandal which proposed public demands for accountability and responsibility.

    Theoretical Framework: The framework consists of Communication theories, giving considerable space to literature from theorists Aakhus and Bzdak whom developed the framework for communication design used in this study. Additionally, the framework includes a smaller selection of CSR, Public Relation, and Media research focusing on stakeholder engagement. 

    Method: We have taken two parallel methodological pathways. The first method involved applying for elements provided by Aakhus and Bzdak framework for reconstructive design, while doing a thematic analysis on the media texts provided by the tools. The second research question was examined by conducting semi-structured interviews with Swedish Volkswagen stakeholders in order to gain a deeper understanding if Volkswagens communicative instruments were enabling engagement.  

    Findings & Conclusions: Our study concludes that Volkswagen is showcasing constructs in their design that aims to reduce scepticism among stakeholders, addressing important issues for stakeholders, providing solutions and articulating progress in multi-stake issues. Wealso conclude that Volkswagens communication messages are conveyed in a calculated way, with a persuasive nature to create an identity of being a ‘corporate good citizen’.There is a complexity in terms of diminishing scepticism, since stakeholders are being more demanding in today's society, particularly after a corporate scandal such as the one Volkswagen has been subjected to. Stakeholders are becoming more aware that companies are dictating the dialogic discourse, which affects the communication design in what motives a company incorporates in their communication. We conclude that customers felt that the opportunities to engage with the company was fairly low, and highly depended on how they where processing the nature of the messages (intrinsic/extrinsic),as well as how they defined engagement from personal beliefs and values.

  • 13.
    Brolin, Pär
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Svedström, Alexandra
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Monstad, Therese
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Web Analytics and Online Journalism2017Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    The gatekeeping process has become a central part of the online journalist’s work, as information from multiple sources increases along with the digital development. At contemporary online newspaper editorials, metrics of web analytics may work as a guide and reference point for journalists in this process. The technology behind web analytics is called web mining and involv es tracing metrics about the visitor’s behavior and storing the information in a so - called server log. The metrics are automatically retrieved through a web analytics program, which in turn generates statistics in a visual and user - friendly way.

    Scholars c laim that there is not enough knowledge about to what extent journalists take these metrics into consideration in the gatekeeping process. It is therefore of interest to study gatekeeping processes where web analytics are present. Hence, the overall purpos e of this case study is to explore these processes within online journalism since the emergence of web analytics.

    The results of this study indicate that online journalists do not perceive web analytics as a mandatory or even necessary tool in the gatekeep ing process. The study has identified two factors that contribute to the use of web analytics within the journalistic field – 1) perception of economic instability on an organizational level, and 2) the wish to maintain your readers by producing content th at they are requesting.

  • 14.
    Bråkenhielm, Carl Reinhold
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Teologiska fakulteten, Teologiska institutionen.
    Sång utan ord?: Om tillit, tro och religion2009Inngår i: Tillit i det moderna Sverige: Den dumme svensken och andra mysterier / [ed] Lars Trägårdh, Stockholm: SNS Förlag , 2009, 1, s. 90-111Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 15.
    Burman, Sanna
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Monstad, Therese
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    A Gameful Change: How Gamification Can Be Used as a Communication Tool in Change Management.2018Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Nowadays organizations have to relate and adapt to a more digital reality, however, approximately 70% of all digital transformation projects fail. 

    This study explores how gamification, from a communication perspective, can be used in organizations to support change processes linked to digitalization and IT-systems use. Gamification is constructed by applying game elements to non-game contexts, in order to create motivational affordance that signals gamefulness. 

    To understand how gamification can be used in a change process, change communication, sensemaking, and human psychology theories are combined in an interdisciplinary theoretical framework. 

    A qualitative approach has been used and the empirical data was gathered through semi- structured interviews with gamification experts and representatives from two case organizations. 

    The results show that gamification can be used as a communication tool in a change process by involving the employee in an ongoing dialogue based on interaction, that helps them understand, accept and contribute to the intended transformation. By having an enabling and enhancing effect, gamification makes the employee’s use of digital tools more enjoyable and stimulating, and thereby supports a sociotechnical change process. 

    The conclusion implies that gamification can be used to engage and motivate employees in a new way, that makes their roles and responsibilities more fun and interesting. Something that is becoming increasingly important to organizations in the struggle to attract and retain young professionals. Gamification can help organizations adapt to a more digitalized way of operation that includes the employees in an ongoing interaction, adapted to their needs and drivers.

  • 16.
    Carlson, Karin
    et al.
    Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Teknisk-naturvetenskapliga fakulteten, Biologiska sektionen, Institutionen för cell- och molekylärbiologi. Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Teknisk-naturvetenskapliga fakulteten, Biologiska sektionen, Institutionen för cell- och molekylärbiologi, Mikrobiologi. Geovetenskapliga sektionen, Institutionen för geovetenskaper, Luft- och vattenlära. Mikrobiologi.
    Halldin, Sven
    Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Teknisk-naturvetenskapliga fakulteten, Biologiska sektionen, Institutionen för cell- och molekylärbiologi, Mikrobiologi. Geovetenskapliga sektionen, Institutionen för geovetenskaper, Luft- och vattenlära. Luft- och vattenlära.
    Naturvetarsvenskan förtvinar2006Inngår i: Språkvård, nr 2006/2, s. 36-38Artikkel i tidsskrift (Annet (populærvitenskap, debatt, mm))
    Abstract [en]

    Engelska för forskningen, svenskan för forskningsinformationen och båda språken i utbildningen. Ungefär så ville Kerstin Norén, prorektor vid Göteborgs universitet, ordna högskolans språkval i en artikel i Språkvård 2006/1. Karin Carlson och Sven Halldin, båda verksamma i Uppsala uiversitets naturvetenskapliga språkgrupp, tycker att det inte är så enkelt.

  • 17.
    Carpentier, Nico
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    About Dislocations and Invitations: Deepening the Conceptualization of the Discursive-Material Knot2019Inngår i: Discourse, Culture and Organization: Inquiries into Relational Structures of Power / [ed] Tomas Marttila, New York: Palgrave Macmillan, 2019, s. 407-Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    The chapter engages in a discussion about the knotted relations between the discursive and the material, starting from the discourse-theoretical position developed by Laclau and Mouffe, which emphasizes the importance of the discursive as producing necessary but contingent frameworks of intelligentibility. Even if Laclau and Mouffe’s discourse theory acknowledges the importance of the material, this chapter also argues for a clearer development of the material’s capacity to intervene in the discursive. Two concepts are proposed to think this through further, namely, the dislocation and the invitation, where the former captures a more disruptive mechanism and the latter a more constructive mechanism. In the last part of the chapter, the workings of both concepts are illustrated in a case study on a Cypriot community media organization, called the Cyprus Community Media Centre (CCMC). This case study shows how the counter-hegemonic project of the CCMC, with its materials, manages to disrupt the antagonistic-nationalist discourses that circulate on this island and is simultaneously disrupted because the discursive and material components of the CCMC assemblage do not let themselves be harnessed and encapsulated that easily either.

  • 18.
    Carpentier, Nico
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Articulating participation and agonism: A case study on the agonistic re-articulations of the Cyprus Problem in the broadcasts of the community broadcaster MYCYradio2015Inngår i: The Cyprus Review - A Journal of Social, Economic and Political Issues, ISSN 1015-2881, Vol. 27, nr 1, s. 129-153Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The article starts with a discussion on the material and discursive components of conflicttransformation, arguing for the need to complement the dominance of material andpsychological approaches with a more discursive-cultural approach. This plea contextualisesthe analysis of a series of broadcasts of the Cypriot web community radio station, MYCYradio.Supported by the Mouffe’s (discourse-) theoretical conceptualisations of antagonism andagonism, the analysis focuses on the broadcasts of three MYCYradio shows. For each show, 10episodes, broadcast between September and November 2013 are analysed, using discoursetheoreticalanalysis. Through this analysis, four main re-articulations are identified in theMYCYradio shows: the overcoming/decentralising of the divide, the deconstruction of the self(and the enemy), the reconfiguration of time, and the elaboration of the cost of the conflict.The analysis shows that community media, despite the many different problems they face,have particular abilities to support agonistic discourses.

  • 19.
    Carpentier, Nico
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Moulded in bronze: Statues and commemoration sites as the contested materialisations of the Cyprus Problem2016Konferansepaper (Annet vitenskapelig)
  • 20.
    Carpentier, Nico
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Doudaki, Vaia
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Christidis, Yiannis
    Cyprus University of Technology.
    Exhibiting conflict: Looking at an exhibition as a site of contestation and agonism2016Konferansepaper (Fagfellevurdert)
  • 21.
    Denksteionova, Marketa
    et al.
    University of Pardubice, Czech Republic.
    Sundh, Stellan
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Fakulteten för utbildningsvetenskaper, Institutionen för pedagogik, didaktik och utbildningsstudier.
    Social media in intercultural communication: the way beyond just learning languages2018Inngår i: INTED2018 Proceedings, 2018, s. 1154-1159Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Higher education of language and intercultural learning nowadays requires new approaches to second language acquisition to increase both motivation and interaction in courses of ESP for university students. For several years co-operation with student-interactive video-conferences (VCs) between universities in the Czech Republic and Sweden has been carried out in an ongoing project. Communication prior to and after video-conferences is organized with the help of writing in Facebook and speaking using Skype. Gradually other means of communication than these two ones start to be introduced by the students to facilitate interaction. As the second language is best learned and taught through interaction (Blake, 2014), these individual contacts tend to be of increasing significance in order to prepare and to evaluate the matters discussed in the VCs since they do not give the full opportunity to all members to participate as much as they would like. In addition, the interaction in the VCs is highly dependent on group dynamics and thereby open up for maximal individual production when the students negotiate toward mutual comprehension of each other's message.

    The authors provide detailed insights and analysis of the shift in the perspective of SLA theories based on the research carried out within the last decade and the hands on experience with social media used in intercultural communication. The potential of social media in language learning provides opportunities not only to integrate language skills but also to support the development of cultural awareness and critical literacy. These opportunities mirror contemporary and authentic uses of social media in the students' ways of communicating in their everyday lives (Warschauer, 2009). The conclusions and results are based on data collected in ESP courses at both universities.

  • 22.
    Doudaki, Vaia
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Audience responses on the refugee crisis in the Swedish edition of The Local.2017Konferansepaper (Annet vitenskapelig)
  • 23.
    Eriksson, Jörgen
    et al.
    Lunds University Library.
    Stjernberg, Helena
    Malmö University Library.
    Svensson, Aina
    Uppsala universitet, Universitetsbiblioteket.
    Summary and thoughts from a conference: attending the 7th Conference on Open Access Scholarly Publishing2015Inngår i: Nordic Perspectives on Open Science, ISSN 2464-1839, Vol. 1, s. 37-50Artikkel i tidsskrift (Annet vitenskapelig)
    Abstract [en]

    The Conference on Open Access Scholarly Publishing, COASP, is held annually with the aim of reaching professional publishing organizations, independent publishers and university presses, as well as librarians, university administrators and other stakeholders. Here, we outline some themes and highlights from this year’s conference.

  • 24.
    Erixon, Sara
    et al.
    Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Tekniska sektionen, Institutionen för teknikvetenskaper.
    Ekdahl, Emely
    Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Tekniska sektionen, Institutionen för teknikvetenskaper.
    Informationsöverflöd eller informationsbrist: En fallstudie av den interna kommunikationen på Trafikverket2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Den studerade enheten, Trafikledning Öst Stockholm, lider av en stor personalbrist som medfört att medarbetarna har problem med att hinna inhämta och ta till sig information samt att enhetens chefer behöver ägna mycket tid åt att lösa bemanningsfrågor. Det största problemet anses vara mängden mail som gör det svårt att sålla i informationen. Syftet med den här studien är att undersöka den interna kommunikationen på enheten med målet att ta fram en implementeringsplan för att förbättra den interna kommunikationen. Studien avser att besvara följande frågeställningar: (1) Vad är grundorsaken till kommunikationsproblemet? (2) Hur påverkar ledarskapet den interna kommunikationen? (3) Hur påverkas medarbetarna av den interna kommunikationen? (4) Hur kan den interna kommunikationen förbättras?   Det teoretiska ramverket bygger på teori om kommunikation och intern kommunikation och behandlar bland annat synsätt på kommunikation och vägar till en effektiv intern kommunikation.   Studien är en fallstudie och har sin utgångspunkt i ett kvalitativt angreppssätt. Insamling av data skedde dels genom en workshop med utvalda organisationsmedlemmar samt via enkäter som skickades ut till samtliga medarbetare och chefer på enheten.   Resultatet visar att organisationen präglas av ett transmissionssynsätt på kommunikation där kommunikation ses som överföring av information uppifrån och ner, från ledning till medarbetare och där medarbetaren utgör en passiv mottagare. Medarbetarna upplever att de tar emot för mycket information medan cheferna anser att de skickar iväg en lagom mängd. Tidsbristen tycks påverka båda parter där cheferna kämpar med att få ut informationen och medarbetarna med att hinna ta till sig av den.   Studiens slutsatser visar följande: (1) Transmissionssynsättet på kommunikation bedöms vara problemets grundorsak. (2) Ledningen har en avgörande roll för den interna kommunikationen och bör fokusera mer på att anpassa kommunikationen efter mottagaren. (3) Medarbetarna påverkas negativt av bristerna i den interna kommunikationen genom bland annat stress och minskad trivsel. (4) Ett förändrat synsätt på kommunikationen från överföring till delning av information tros kunna förbättra den interna kommunikationen tillsammans med förbättringsåtgärderna i den framtagna implementeringsplanen.

  • 25.
    Finér Tegnér, Johanna
    et al.
    iDeal of Sweden.
    Fällman, Nadja
    iDeal of Sweden.
    Kommunikation mellan medarbetare: En handlingsplan för iDeal of Sweden2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    I dagens samhälle utsätts vi för en stor mängd information via bland annat e-post, internet och sociala medier vilket påverkar vårt sätt att kommunicera med varandra. Den digitala revolutionen har utvecklat företagen och dess arbetsuppgifter och roller. I takt med att företagen blir mer digitala visar undersökningar att medarbetarna upplever arbetet mer stressigt och att informationsmängden ökar. I den här rapporten har kommunikationen undersökts mellan medarbetare på iDeal of Sweden där kommunikationen i första hand sker via Skype. Genom intervjuer och observationer har studenterna kartlagt den rådande kommunikationen. Syftet är att hitta de bakomliggande orsakerna för att företaget ska kunna förbättra kommunikationen samt överlämna en handlingsplan kring detta.

  • 26.
    Fredriksson, Magnus
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    European Social Theory and Public Relations2013Inngår i: Encyclopedia of Public Relations (2 ed.) / [ed] Robert L. Heath, Thousand Oaks, CA: Sage Publications, 2013, 2Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 27.
    Fredriksson, Magnus
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Olsson, Eva-Karin
    Försvarshögskolan.
    Pallas, Josef
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Creativity Caged in Translation: A Neo-Institutional Perspective on Crisis Communication2013Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    After early attempts to create universal models guiding managers in times of crisis - more recent attempts have focused on situational factors and the relationships between organizations and stakeholders in times of crises. Albeit this shift, structural conditions are often overlooked in the main bulk of research on crisis communication and if they are integrated they are defined as context and as such often excluded in the analysis. This is our point of departure for bringing neo-institutional theory into crisis communication research recognizing the importance of cultural, political, technological, and institutional environments of organizations. By this we shift focus from agency to structure and the social preconditions for organizational activities. However this is not to say that institutions are static or deterministic in the way they influence organizations and their behavior. On the contrary, institutions are open for innovations and interpretations. In this paper we put forward the concept of translation to illustrate and explain how organizations actively relate to and handle institutional pressure, thereby escaping the legal and moral/normative boundaries of institutions. Hereby we aim to contribute to the growing debate within the crisis communication field on new theoretical venues in understanding crisis communication as a practice but also as societal phenomenon. In our conclusion we suggest that the appliance of neo-institutional frameworks will help us understand the conditions under which crisis communication is carried out and in doing so allow researchers and practitioners to have a realistic stance on the limitations and possibility on communication in crises. Further, the framework will increase our abilities to understand the development of crisis communication, its institutionalization and the conditions for these developments.

  • 28.
    Fredriksson, Magnus
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media. Göteborgs universitet.
    Pallas, Josef
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Svenska myndigheter i Almedalen 2005 – 20172018Inngår i: Almedalen: makt, magi och möten / [ed] Lena Lid Falkman, Stockholm: SSE Institute for Research , 2018Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [sv]

    Politikerveckorna i Almedalen har kommit att bli, näst efter valrörelserna, Sveriges största politiska begivenhet. Det är ingen annan återkommande aktivitet som kan konkurrera i, antalet deltagare, antalet genomförda aktiviteter eller medieuppmärksamhet. Evenemanget har växt högst påtagligt de senaste 15 åren och ökningen är ett resultat av att nya grupper har sökt sig till arrangemanget däribland företag, intresseorganisationer och medier. 2017 arrangerades nästan var fjärde programpunkt (24 %) av ett företag. Intresseorganisationer arrangerade 20 % och mediaorganisationer stod som arrangör för motsvarande 14 % av programpunkterna (Region Gotland, 2018).

    Offentliga organisationer i allmänhet och nationella förvaltningsmyndigheter i synnerhet är en fjärde grupp som står för många av arrangemangen. En medverkan som har debatterats, kritiserats och försvarats i olika sammanhang. Vi har inte för avsikt att ge oss in i den debatten med det här kapitlet. Vad vi snarare intresserar oss för är framväxten av myndigheters medverkan och om det går att se några mönster i vilka myndigheter som är på plats och på vilket sätt de medverkar. 

    För att kunna svara på dessa frågor har vi gått igenom det officiella Almedalsprogrammen för fyra år 2005, 2011, 2016 och 2017 och noterat vilka myndigheter som medverkat och på vilket sätt de medverkat (se metodbilaga för en detaljerad beskrivning av vårt material och vårt tillvägagångssätt). Med resultaten från denna kartläggning som utgångspunkt och med stöd från tidigare forskning om dels Almedalen, dels myndigheters verksamheter och kommunikationsaktiviteter har vi också som ambition att erbjuda en reflektion kring vilka motiv och skäl som kan anses vara rimliga att peka på om vi vill förstå och förklara varför myndigheter är på plats i Almedalen.

  • 29.
    Fredriksson, Magnus
    et al.
    Univ Gothenburg, Box 710, S-40530 Gothenburg, Sweden..
    Pallas, Josef
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
    Translated Inconsistency: Management Communication Under the Reign of Institutional Ambiguity2017Inngår i: Management Communication Quarterly, ISSN 0893-3189, E-ISSN 1552-6798, Vol. 31, nr 3, s. 473-478Artikkel i tidsskrift (Annet vitenskapelig)
  • 30.
    Fredriksson, Magnus
    et al.
    JMG, Göteborgs universitet.
    Thomas, Schillemans
    Utrecht University, School of Governance .
    Pallas, Josef
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
    Determinants of Organizational Mediatization: An Analysis of the Adaption of Swedish Government Agencies to News Media2015Inngår i: Public Administration, ISSN 0033-3298, E-ISSN 1467-9299, Vol. 93, nr 4, s. 1049-1067Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This article seeks to explain why the media affect some governmental agencies more than others. We develop a measuring instrument for the mediatization of agencies; gauging how they adapt to the media. We analyse the effects of six potential explanations of mediatization: media pressure, organizational size and task, salience, geographic location, and management structure. The analysis is based on a comprehensive quantitative contents analysis of policy documents from all governmental agencies in Sweden. The results show that agencies' propensity to adapt to the media is mainly determined by their management structure rather than, as could have been expected, by media pressure. Organizations managed by career managers invest more in media management than those led by field-professionals. Our results suggest that agencies have substantial agency in terms of how they cope with the media and that mediatization refers to much more than passive adaptation by organizations.

  • 31.
    GAO, YUAN
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Constructing National Identity through Media Ritual: A Case Study of the CCTV Spring Festival Gala2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    National identity is an important social bond for the existence and development of nation-states. National identity is not an innate or unchangeable awareness; instead, it is continuously produced by historical and realistic contexts. Nowadays, given their far-reaching penetration and influence, the mass media have become the principal platform for building national identity. The Spring Festival Gala (SFG) is a grand TV celebratory gala which is produced by China Central Television (CCTV) and has been aired on every lunar New Year’s eve since 1983. Ever since then, for Spring Festival celebrations, watching the live broadcast with the whole family has increasingly become as indispensible as posting spring couplets, setting off firecrackers, and eating dumplings. In other words, watching the CCTV SFG on lunar New Year’s Eve has gradually developed into an emerging folk custom and tradition in China since the early 1980s.This thesis investigates the national identity issue from the perspective of media ritual. It is argued that the SFG is in itself an elaborately-orchestrated media ritual, which plays an irreplaceable role in constructing national identity. In terms of its operation mechanism, the thesis argues that the SFG contributes to constructing national identity mainly through two strategies; one is a structural strategy, namely, ritualizing the SFG; the other is a textural strategy, mythologizing the SFG.

  • 32.
    Garellick Lindborg, Julia
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Samspelet mellan kund och konsult i förändringsprojekt - en studie av kommunikationens utmaningar i implementationsprocessen av en ny webblösning2013Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The increasing competition is making increasing demands of today's businesses to be changeable. Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. There are many people who reflect on why this is and theorists are increasingly reasoning about the importance of communication in the change process. This is something that has given rise to a new area of expertise called change management. For the most part, it is about developing strategies for management to communicate change to employees and working together with these to reach the intended goals. In the relationship between a third party such as IT consultants and their customers the communicative challenge gets a bit different. The purpose of this study has been to identify important factor that makes communicating change a challenge in this relationship. This has occurred in the context of an IT consulting company and their interactions with the customer in the implementation process of a new web solution. The aim has been to seek greater understanding for the role of communication in the relationship. The study has resulted in a number of factors identified to be important when understanding how communication becomes a challenge in these change projects.

  • 33.
    Glundberg, Stian Borge
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Collective hunt means bigger prey: A study of internal communication challengesmicro-enterprises face in everyday work2013Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The aim of this thesis is to identify communication challenges in micro-organizations. Thisthesis defines theoretical areas such as organizational communication and internalcommunication, with a focus on competence, uncertainty, and work disruptions. The methodsused in the collection of empirical material were participant observation, semi-structuredinterviews, and an e-mail survey. This material in combination with the theoretical backgroundhas showed the importance of technical competence in order for employees to be ableto communicate effectively. The technological solutions available today have the potential tomake a workplace much more effective and efficient by using new equipment andcommunication methods, but reaching this potential requires that everyone feels comfortablewith the use and has sufficient competence. The results indicate that since microorganizationshave only a few employees, technical competence needs to be high for everyemployee. The study also reveals the lack of a theoretical framework to evaluate the resourcesrequired for optimal communication in organizations or businesses, and introduces asuitable framework for later studies.

  • 34.
    Goodman, Hekla
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Connecting Tech Startups to Users: An Explorative Case Study of Dubble on Social Media Through the Duration of an Accelerator Program2015Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Tech startups use social media in an idiosyncratic way. Dubble, a tech startup, inducted into an accelerator program to grow their company, and potentially acquire investment. In a short period of time, Dubble grew their social media following exponentially. The engagement on Dubble social media channels helped to expand its brand community to a global audience of potential users. The concepts of social media, engagement, and brand communities enlighten the study. Through interviews, observation of the two-way engagement on social media, and document analysis, this explorative study seeks to investigate what expression tech startups and users create on social media. The findings include engagement strategies, as well as the sources of growth through the duration of an accelerator program. In a practical manner, this research answers questions many startups are seeking regarding their engagement on social media, and how to grow their brand community.

  • 35.
    Guo, Yuanyuan
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Teologiska fakulteten, Teologiska institutionen.
    Intercultural Business Communication- A Comparison of China and Sweden2017Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
  • 36.
    Halldin, Sven
    et al.
    Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Geovetenskapliga sektionen, Institutionen för geovetenskaper. Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Geovetenskapliga sektionen, Institutionen för geovetenskaper, Luft- och vattenlära. Teknisk-naturvetenskapliga fakulteten, Biologiska sektionen, Institutionen för cell- och molekylärbiologi, Mikrobiologi. Luft- och vattenlära.
    Carlson, Karin
    Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Geovetenskapliga sektionen, Institutionen för geovetenskaper, Luft- och vattenlära. Teknisk-naturvetenskapliga fakulteten, Biologiska sektionen, Institutionen för cell- och molekylärbiologi, Mikrobiologi. Mikrobiologi.
    Svenska språket är hotat inom naturvetenskapen2006Inngår i: Tentakel, Vol. 9Artikkel i tidsskrift (Annet (populærvitenskap, debatt, mm))
    Abstract [en]

    Svensk naturvetenskap och teknik är på väg att förlora modersmålet. Det storskaliga språkbytet leder till försämrad effektivitet och ett demokratiskt underskott. Medvetenheten om problemen måste öka och en fungerande tvåspråkighet etableras.

  • 37.
    Han, Jiashu
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Did Huawei Fail in the Crisis?: Case studies of Crisis Communication for Chinese Multinational Enterprise on Social Media2018Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This study analyzes crisis communication strategy of a Chinese multinational technology enterprise on social media and tests the effectiveness of the crisis response. This study conducts quantitative analysis on two social media crises experienced by Huawei Technologies Co. Ltd in 2017. The analysis uses Situation Crisis Communication Theory (SCCT) as the theoretical framework, and proposes advices of crisis management for multinational technology enterprises in emerging countries represented by Huawei. The results show that when multinational technology enterprises face crisis, it is necessary to analyze the situation of crisis in a rational and localized way according to different social and cultural context, and adopt appropriate crisis communication strategies. While dealing with a complex cultural environment, avoiding cultural conflicts is an effective choice.

  • 38.
    Hedman Monstad, Therese
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Attempts to Bridge the Gaps: Opportunities and Challenges in the Communicative Constitution of Organizations2015Doktoravhandling, monografi (Annet vitenskapelig)
    Abstract [en]

    Globalization and technological advancements continue to challenge contemporary organizations’ aims to balance stability and change. As a response to this challenge, organizations often turn to empowerment and participatory processes. Current research emphasizes the need for enhanced communication in these processes. However, there is a lack of research studying how organizations practically enact this idea that these processes require more communication.

    This dissertation is aligned with the Montreal School’s CCO perspective and departs from communication theory seen as a dialogic of conversation and text, thus directing attention to coorientation and how organizational members coordinate in organizing processes. Based on this theoretical framework, the study aims to contribute to a better understanding – empirically as well as analytically – about the variety of texts that are a part of communicative initiatives aiming at enhancing communication, encouraging participation and empowerment processes.

    The empirical material is based on how two organizations explicitly emphasized communicative initiatives throughout each organization’s empowerment process attempts. One organization mainly used workshops to provide opportunities for communication, while the other organization incorporated an interactive video website for the same purpose.

    This dissertation acknowledges that managers and subordinates are not equally capable of discursively constructing the organization. However, enhanced communication through empowering processes has been shown to facilitate members’ abilities to contribute to the organizing process. Hence, the study combines two theoretical frameworks, the empowerment process model and the Montreal School’s CCO perspective, extending both and thereby accentuating the communication-power relationship.

    To further explore how conversations and text interact in the case organizations, the study enacts a tension-centered approach, arguing that tensions are produced, co- and reproduced and enacted through organizations’ wills to empower their members through communication. The findings indicate a recursive and reflexive relationship between the empowerment process, coorientation, tensions and participation. In practice, this means that organizational members who have the opportunity to engage in conversations about matters of concern while perceiving themselves as taking part in an empowerment process tend to more actively identify and co-produce tensions. Tensions increase participation and lead to new insights. As members realize the value of their input, this further enhances the empowerment process.

  • 39.
    Hellsing, Edvin
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Axenborg Wallér, William
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Relationen kommunikationsbyrå–kund: En kvalitativ studie om vad medarbetare vid kommunikationsbyråer och deras kunder upplever som centralt i sin relation2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    The aim of the study is to develop knowledge about what employees in communication agencies and its customers perceive as central to the relationship. The research questions are: What do communication agencies experience as central to the relationship with customers? and What do customers experience as central in the relationship with communication agencies?

    Based on Social Exchange Theory (SET), supplemented with Behaviorally Driven Relationship Marketing Theory (BRM), we have investigated what is central in the communication agency– customer.

    As a basis for achieving our goal, we have in total conducted semi-structured interviews with nine people, six people from a communication agency and three of their customers. We have interviewed employees from both a communication agency and from customers to achieve a more nuanced view of the research problem. In our thematic analysis of our interview transcripts we found the concepts Phases in the Relationship, View of the Relationship, and Cooperation as central aspects. Through these aspects we illustrate the respondents' perceptions of what is central in the relationship.

    The study's results indicate that the longer the relationship is, the better the cooperation gets, which enables both parts possibilities to achieve desired product. In addition, a crucial part of this seems to be the start up phase and an equal view of the relationship. Furthermore, an ongoing relationship should be characterized with trust, commitment and two-way communication.

  • 40.
    Hillforth, Johanna
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Olander, Linda
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Vad håller ni på med?: En studie i Försvarsmaktens marknadskommunikation2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: What are you doing - A study in the Swedish Armed Forces marketing

    Authors: Johanna Hillforth & Linda Olander

    Tutor: Josef Pallas

    Purpose: The purpose of this thesis was to analyze the communicative

    functions as the Swedish Armed Forces uses in its marketing communications.

    Method and material: The used method in this study is a qualitative

    semiotic content analysis, and the material analyzed is five ads from five of

    their latest advertising campaigns.

    Main results: The results of the study have shown that the Swedish Armed

    Forces primarily uses three of the four communicative functions in their

    communication, by being of informative, expressive and affecting nature.

  • 41.
    Hård af Segerstad, Peder
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap.
    Kommunikation2005Inngår i: Personalhandboken, Bonniers, Stockholm , 2005Kapittel i bok, del av antologi (Annet (populærvitenskap, debatt, mm))
  • 42.
    Högström, Julia
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Stenbom, Agnes
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Oats and Honesty: Organisational Transparency Measured Through Audience Perceptions2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Our modern society posts high demands for transparency, not least regarding organisational communication. The perception that the power of defining transparency lies with the audience aimed to perceive it has reached great academic anchoring, but research on the field is thin.

    The Swedish lifestyle company Oatly describes itself as transparent, but with a number of hypotheses the authors of this thesis essay examine whether their audience agrees. The study also investigates which key factors are contributing to the audience’s perception of the company’s communication. The study is both theoretically and empirically based on a model created by Rawlins (2009), in which four main categories determine an organisation’s transparency; Participation, Substantial Information, Accountability and Secretive.

    The empirical studies (an internet survey with 346 respondents and 4 conversational interviews) offered evidence which manifests trends among the audience. Oatly’s clear and accessible communication, trustworthiness and humor turned out to be key factors contributing to the audience perceiving Oatly as very transparent.

    The perception of Oatly’s transparency seemed to be created when the audience interacted with the company, their friends or product packagings, rather than when they were given information through a one-way channel. This thesis essay consequently concludes with an appeal for further research on the notion of transparency to - in order to achieve validity - be put in a modern context where mobility and social interaction are central concepts. 

  • 43.
    Höök, Jesper
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Frimark, Daniel
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Franchisekommunikation: En fallstudie av Svenska Mäklarhuset2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 44.
    Johansson, Rickard
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
    Martin, Andrea
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
    Företagskommunikation och budskapmottagande2007Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Att kunna nå ut med sitt budskap och att budskapet uppfattas på rätt sätt blir allt viktigare inom marknadsföringen i vissa branscher i och med den ökande konkurrensen mellan företag och då företag försöker differentiera sig gentemot konkurrenterna. Det är viktigt för vissa företag att redan under studenternas studietid försöka förmedla sina budskap, som studenter sedan kan ta med sig ut i arbetslivet då de exempelvis ska söka arbete eller då de kanske kommer att inneha beslutsfattande positioner i olika företag.

    Syftet med denna uppsats är att undersöka kommunikationen som två valda företag, KPMG och Lindebergs Grant Thornton, använder sig av för att marknadsföra sig som potentiella arbetsgivare till ekonomistudenter i Uppsala. Uppsatsen undersöker hur väl företagen förmedlar sina budskap samt hur budskapet tas emot av målgruppen, det vill säga studenterna. Utgångspunkten är dock studenternas uppfattning av viktiga budskap, detta jämförs sedan med skickade budskap. Om diskrepans mellan förmedlat budskap och uppfattat budskap föreligger kommer en diskussion att föras om vad detta kan bero på. De två företagens kvalitéer som arbetsgivare undersöks inte och de rankas inte inbördes. Viss notis kommer att tas om skillnader mellan de båda företagen vad gäller kommunikation till studenterna.

    Uppsatsen byggs upp med en redogörelse om vad kommunikation är och varför det är viktigt och för att ge en djupare förståelse kring resultatet, analysen och slutsatserna.

    Undersökningen är gjord med en fokusgrupp som ligger till grund för en enkätundersökning som skickats ut till ekonomistudenter på Uppsala Universitet, undersökningen består också av djupintervjuer med de berörda företagen.

    Undersökningen visar på att företagen till viss del når ut till studenter med sina budskap men att det finns vissa budskap som inte når fram och det visade sig även att ett antal studenter inte visste vilket ett av företagen var. Sett till samtliga omständigheter och förutsättningar som framkommit under fokusgruppen, enkätundersökningen och intervjuerna, kan slutsatsen dras att båda företagen lyckats med sin kommunikation till studenter i Uppsala.

    Viss diskrepans fanns dock mellan avsänt och mottaget budskap, vilket kan förklaras av att vissa störningar kan förekomma. Undersökningen visar också på en viss skillnad mellan de valda företagen, vilket kan bero på att ett av företagen marknadsfört sig mot studenter under endast ett år så studenterna har bara exponerats för dess marknadsföring under en begränsad tid. Men några mer långtgående slutsatser kring detta har dock inte kunnat dras.

  • 45.
    Jonsson, Jimmie
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
    Jerning, Louise
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
    Relationen mellan Uppsala kommun och IT-Gymnasiet Sverige AB: En studie om ett privatoffentligt partnerskap2007Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 46.
    Jonsson Westerlund, Niklas
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Law enforcement framing on social media: A comparative frame analysis of the police forces in Sweden and China and their presence on social media services Facebook and Sina Weibo2016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    In less than a decade, social media has become one of the most important tools for interpersonal communication in the developed world. Social media also provide a platform for companies, organizations and government institutions to disseminate information and interact with users. This thesis examines the use of social media by law enforcement agencies in Sweden and China by looking at Facebook and Sina Weibo respectively. The study has used a qualitative content analysis as its method and frame analysis as its theoretical framework. The purpose of the thesis has been to examine how the police frame their content on social media, and whether the framing differs between the two countries’ law enforcement agencies. The findings suggest that the police in Sweden and China frame their content differently; the Swedish police frame their posts with emotions, and appeal to readers to be responsible citizens to a higher degree than their Chinese counterparts do. The Chinese police (Beijing Public Security Bureau) frame their posts with more authoritative language, although this is contrasted with their use of frames that are humorous as well. However, both agencies tend to frame their content in a neutral way most of the time. This suggests that both agencies put an emphasis on disseminating neutral information for a variety of different topics, rather than framing their content for a specific purpose.

  • 47.
    Julin, Jessica
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Möller Berg, Amanda
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    “Älmhult, we have a Problem”: En kvalitativ studie av Ikea Sverigesskriftliga kriskommunikationFörfattare:2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 48.
    Kania-Lundholm, Magdalena
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Sociologiska institutionen.
    Why thinking critically about online disconnection matters2018Annet (Annet (populærvitenskap, debatt, mm))
  • 49.
    Khosravi, Patricia
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Thurow, Stephanie
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Agila metoder i praktiken: En fallstudie om kommunikation och motivation2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Agile methods have become a popular project managing method within software development (Cervone, 2011, ss. 19-20; Maximini, 2015, s. 3). Though there is an absence of studies on agile methods and motivation in employees (Dybå & Dingsøyr, 2008). Furthermore, the agile manifesto (2001) explains the importance of motivated employees for the development of software.

     

    The purpose of this study is to examine how employees in two well-known Swedish companies perceive the use and the effects of agile methods in their organization, and their internal communication. The study followed a qualitative approach to measure data collected from semi-structured interviews and includes interviews with eight developers and two agile coaches in two organizations. The theoretical framework is based on Media Richness Theory and Self-determination Theory. The selected theories help the examination why a communication channel is chosen for disseminating information and motivational factors through asking questions about their sense of autonomy, relatedness and competence.  

    The results show that face-to-face conversation is the efficient communication channel to disseminate information, but the most utilized channel was chat and mail to the respondents. Additionally, our respondents experience motivational factors such as the feeling of competence and relatedness as being moderately fulfilled at their workplace, though feelings of autonomy on an individual level were not fulfilled. This indicates that a complete introduction to the work method, a variation between independent and group work and face-to-face communication should be encouraged to achieve internal communication.

  • 50.
    Klint, Maria
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Konstvetenskapliga institutionen, Kulturvård.
    Bungemuseet: En kvalitativ studie om Bungemuseets verksamhet och dess plats i de gotländska skolorna2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Forskningen kring kommunikationen mellan museiverksamhet och skolverksamhet är inte utbredd, hur man når målgruppen skolan är heller inte alldeles givet och skolorna är en svår målgrupp att nå för landets alla museum. Uppsatsen behandlar detta fenomen med fallstudien och friluftsmuseet Bungemuseet på Gotland som ett konkret exempel. Bungemuseet har genomgått en omorganisation på grund av kraftigt reducerade besökssiffror och i samband med omorganisationen gjorde Henrik Zipsane en utredning kring verksamheten. Uppsatsen ämnar att följa upp Zipsanes utredning kring verksamheten, genom att gå vidare med påståendet att ”det finns ett behov att noggrant granska vilka målgrupper man vill och kan nå samt vad dessa efterfrågar (---) och det finns bara ett sätt att få reda på det: Fråga dem!”. En kvalitativ undersökning med intervjuer har därför gjorts med verksamma inom Bungemuseet, Fårösundskolan och Södervärnskolan på Gotland kring vad de efterfrågar. Uppsatsen behandlar Bungemuseets verksamhet och vad de erbjuder, vad minskningen av skolelever beror på, vad skolan efterfrågar och hur denna minskning eventuellt kan motverkas. De teoretiska utgångspunkterna som används i uppsatsen är John Deweys teori; Learning by doing och professor Larsåke Larssons; analysschema och målgruppsanalys. Uppsatsens syfte är att lyfta frågan kring kommunikationen mellan skola och museisektorn och kring utbud och efterfrågan. I en avslutande diskussion och analys framförs sedan eventuella förslag kring hur vidare utveckling på detta område kan se ut. Resultatet pekar på att kommunikationen mellan utbildning – och musieförvaltningen är av största betydelse för att främja besökssiffrorna. En lösning för att öka besökssiffrorna ligger i att anpassa verksamheten efter skolornas behov och vad de efterfrågar och detta sker endast genom att förvaltningarna kommunicerar och samarbetar med varandra.

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