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  • 1. Henrik, Berglund
    et al.
    Helander, Sofia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Government.
    The Popular Struggle against Coca-Cola in Plachimada, Kerala2015In: Journal of Developing Societies, ISSN 0169-796X, E-ISSN 1745-2546, Vol. 31, no 2, p. 281-303Article in journal (Refereed)
    Abstract [en]

    This article is a case study of the campaign against the Coca-Cola Company in Plachimada, Kerala, India, which was a reaction against alleged environmental damages and water depletion caused by the company’s production of soft drinks. It addresses the following questions: How was civil society used as a platform for this struggle and what was the outcome? Did this campaign affect the political participation of its members? The study is based on interviews and surveys of the villagers in Plachimada and connects to theories on social movements and political participation, as well as to the debate on Indian civil society. The findings presented show the importance of having a local, core group in charge of the campaign, while simultaneously making use of existing support groups at the regional, national, and international levels. It also reveals that after reaching its goal, the campaign has resulted in a general increase of political participation amongst its members.

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