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  • 1.
    Ageberg, Erik
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Att göra det digitala till det normala: En studie av svenska skivbolags samarbete med iTunes MusicStore och Spotify på den digitala musikförsäljningsarenan2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The purpose of this thesis is to define and analyse how Swedish record companies work with digital musical content distributors. A more narrow aim is to show how the record companies and with the digital musical content distributors iTunes Music Store and Spotify create incentives for consumer’s to use legal digital music channels through the Internet. To further circle the core of the problem following questions have been asked: How does the record companies provide iTunes Music Store and Spotify with digital content and what is done by the record companies to retain control over the material? How do the record companies view digital musical sales and what incentives are given to consumers to buy music digitally? Finally, What position of power do iTunes Music Store and Spotify have on the digital content arena?

    Material/Method: The data collected for this thesis is retrieved through personal interviews with representatives from three of the four major record companies Universal Music, Warner Music and EMI and their Swedish branches.

    Main results: The consumer’s access to digital content through iTunes Music Store and Spotify is of the utmost importance and is a prerequisite. Even if the record companies choose to not demand DRM protection on their products it does not stop Apple from keeping their Fairplay protection. In this way Apple is the company controlling the files, even if the Record Companies have made their decision based on research, which has shown that sales go down if the music files are DRM protected. The record companies have chosen not to get involved with the sales of digital content. This results in power being shifted to E-tailers such as iTunes Music Store and Spotify. The incentives the consumers are given to buy music digitally are found in the surplus value, which is supported by iTunes Music Store and Spotify. These surplus values are such services as recommendations of music or artists. Different packaging solutions, such as subscriptions through an Internet provider, do not raise the value of the music. The value is added to the Internet provider’s products and not the music, but they do guarantee a steady income for the record companies.

  • 2.
    Alvén, Annica
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Idrottsmän och idrottskvinnor: Slaktar rekord och får folkets kärlek på kvällstidningarnas sportsidor2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The aim of this thesis was to study the construction of gender and to compare Media’s portrayal of male and female athletes.

    Material/Method: 140 articles covering seven famous Swedish male and female athletes were selected from two Swedish newspapers (Aftonbladet and Expressen). The articles has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis.

    Main results: Male athletes are often described in powerful ways and are framed as being strong and successful. Skills and strengths of women athletes are often devalued in comparison to standards of hegemonic masculinity and self-control. They are often framed as women and girlfriends in advantage of the fact that they are athletes.

  • 3.
    Alvén, Annica
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Polisens förtroendekris: en skandal att det blev offentligt, inte att det hade hänt?2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The aim of this thesis was to study Sydsvenskans coverage of the police crisis in Skåne 2009.

    Material/Method: The study is based on 26 articles which has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis.

  • 4.
    Andersson, Liv
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Flerkanalspublicering och dess påverkan på journalisters arbetssituation: en studie av flerkanalspublicering i olika stadier2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The aim of this thesis was to examine how multi channel publishing in different stages effect the work for journalists.

    Material/Method: The thesis is based on ten case studies selected from the literature and one conducted especially for this thesis. The case studies have been categorized according to a model that describes three strategies for multi channel publishing. The first strategy is to have a primary publishing channel, the second is to have separate editorial staffs for all publishing channels and the third is to treat all publishing channels equally.

    Main results: Journalists working for companies using the first strategy have not experienced any major differences in working conditions or work practices. For journalists employed by companies using the second strategy for multi channel publishing the effects on the journalists was noticeable but not major. The effects on journalists in companies using the third strategy are mainly stress and an uncertainty regarding how to use special media techniques.

  • 5.
    Andersson, Susan
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Effektiv intern kommunikation: En studie av kommunikation mellan värdar och värdledare i en idrottsförening2006Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Effective internal communication –A case study on communication between a manager and the employees in a sportsclub.

    Number of pages: 40, without enclosures

    Author: Susan Andersson

    Tutor: Peder Hård af Segerstad

    Course: Media and Communication Studies C

    Period: Second term 2005

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/Aim: I aim to do a case study of a work situation, where there is no natural or direct form of feedback between the manager and the employees, and compare the purpose of the information efforts with how it is perceived by the employees.

    Material/Method: Qualitative research method, including an assembling method in the form of interviews, and a processing method of those interviews.

    Main results: All the used channels combined together (except one channel) seem to have created the right condition so that the content of the information can be perceived and used as the way it was supposed to, even though there’s no direct feedback of the information. The manager gets feedback indirectly and can therefore adapt the messages, or the information efforts, to the receivers.

    Keywords: Organizational communication, Internal communication, Information, Feedback.

  • 6.
    Andrésson, Charlotta
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Music Television: en TV-kanals förändring i ett nytt medieklimat2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world’s media market. The aim is also to see how MTV’s target group’s image of the channel can give guidelines in how MTV should act in this new media era.

    Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV. I have done three interviews with people who work at MTV Networks Nordic and one interview with a person who used to work there. I also arranged three focus groups with members within the target group of MTV (15-24 year). The questions for all of the interviews were based on theories relevant to this study.

    Main results: The results from the interviews and the focus groups showed that the profile and the image of MTV did not agree completely. An example of that is that the staffs of MTV saw the channel as a youth channel while the target group saw it as a music channel. MTV seems to go from being a niche channel to becoming a broader channel, a move that is quite unusual on today’s media market where niche marketing is the main strategy for TV-channels. People within the target group 15-24 uses the Internet more than TV an average day, and the younger members of my focus groups used the Internet more than the older ones. None of the members of the target group watched TV on their mobile phone but they assumed that younger kids would use it a lot in the future. All agreed upon that MTV was a suitable channel for mobile-TV.

  • 7.
    Andrésson, Charlotta
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Utrikesbevakning: – påverkar media agerandet i internationella kriser?2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Foreign news coverage. Does the media influence the action in international crises? (Utrikesbevakning. Påverkar media agerandet i internationella kriser?)

    Number of pages: 39

    Author: Charlotta Andrésson

    Tutor: Professor Lowe Hedman

    Course: Media and Communication Studies C

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Date of submission: 2007-01-03, autumn term of 2006

    Purpose/Aim

    The purpose of the essay is partly to examine if foreign news coverage influence the political agenda setting and the incentives of the public’s willingness to give charity for humanitarian crises. It is also to answer if the media are responsible for the possible consequences of the news coverage. My main questions at issue are:

    1. Does the foreign news coverage influence the political agenda setting and the incentives of the public’s willingness to give charity for humanitarian crises?

    2. Is media responsible for the possible consequences of their foreign news coverage?

    I also ask a question at issue in a research of Swedish foreign news coverage in my essay to get a clearer picture of the foreign news coverage:

    3. How does Swedish foreign news coverage relate to prior research?

    Method:

    The second chapter of the essay is a literature research of news selection and news values. The third chapter of the essay is a research of media’s influence on the world politics and humanitarian aid. These two chapters are literature studies based on prior research, theories and debates. The fourth chapter is an empirical study of a news programme on a Swedish TV-channel during a five months period between 2004 and 2005. My interest in the empirical study was to examine how the material was divided geographically and as regards contents. The fifth and sixth chapter of the essay consists of an analysis and a discussion.

    Main results:

    As my main result I concluded that the media influence the political agenda setting and the the incentives of the public’s willingness to give charity for humanitarian crises. The media throw light upon which crises that should be given priority to. The theories for news selection and news value agrees with the result of my research of Swedish foreign news coverage. I also concluded that the media alone was not responsible for the possible consequences for their foreign news coverage but that they are the premier channel of information about the world for most people.

    Keywords: Foreign news, news selection and news value, CNN-effect, Media and political agenda setting, Media influence of humanitarian aid.

  • 8.
    Angulo Suárez, Claudio
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Medborgarjournalistik, en ny form av journalistik: En explorativ fallstudie2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title Citizen Journalism, a new sort of journalism. An explorative case study in Aftonbladet`s website, Läsarbladet.se.

    Number of pages 37 (43 including enclosures)

    Författare Claudio Angulo Suárez

    Tutor Lowe Hedman

    Course Media and Communication Studies C.

    Period Autumn term 2006.

    University Division of Media and Communication, Department of Information Science.

    Aim To examine and study citizen journalism`s phenomenon through an explorative case study in Aftonbladet`s website, Läsarbladet.se.

    Method Interview as well as content´s analysis.

    Material Interview with Läsarbladet´s webeditor as well as a selection of articles from Läsarbladet`s website.

    Main results There is an ambition to create citizen journalism but what really it crates is citizen media where people contribute with different kind of material like photos or text into this website but the editor fulfil a strong roll as a gate keepers. All the different articles are edited by this web editor. Articles are written by common readers and these articles can be sorting out according their content in three groups: those that deal with self experience, those that are about private subject and those that are about fact and interview.

    Keywords Citizen Journalism; gate-keeper roll; new media; aftonbladet.se; läsarbladet.

  • 9.
    Axäll, Jenny
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    KOMMUNIKATIVT LEDARSKAP ett ledarskap för moderna organisationer: Kvalitativ studie med ansats att definiera begreppet2004Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    AbstractTitle: Communicative leadership – a leadership for modern organizationsQualitative research attempting to define the concept.(Kommunikativt ledarskap – ett ledarskap för moderna organisationerKvalitativ studie med ansats att definiera begreppet.)Author: Jenny AxällAim: The aim of this essay is to try to find the essence of and a definition of the communicative leadership. Questions asked are: How can communicative leadership be described? How can it be practiced? What does it demand of those who practice it? What organizational conditions are required? And what results and performances can this leadership lead to?Method: Qualitative explorative research method. The study contains an academic lit-erature review of the science of leadership and communication in general and the more specific communicative leadership. It also includes two personal in-terviews. After analysing the interviews, the result is compared with the litera-ture and discussed in the last chapter. The essay concludes with a definition of communicative leadership.Main results: The following definition of communicative leadership was formulated after concluding the study: In communicative leadership communication is used as the main means of control in order to create joint action and thereby excellent company results. The leadership is based on a conscious and open communication that leads to understanding and participation among employees, as well as to sound and thoroughly founded decisions and well-informed business development. The leadership is constantly practised in formal and informal conversation and dialogue situations where true exchange of opinions and sense making is de-sired. For the communicative leader the employees are the most valuable re-sources in the organization. He or she assumes that employees want to suc-ceed, and will do so, if the right conditions are in place. The communicative leader wants to lead and inspire, emanates joy and comfort, and receives as manager the trust of being a leader.Number of pages: 63Course: Media and Communications Studies DUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityDate of submission: 2005-01-17, autumn term of 2004Tutor: Professor Lowe HedmanKeywords: Communicative leadership, communicative competence, communicative fol-lowership, communicative processes, decentralized organizations, leadership, organizational culture, internal communication, definition of leadership.

  • 10.
    Babington Thorszelius, Charlotta
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    ”Den dolda kraften”: En studie om internkommunikation, kultur och internt varumärkesbyggande vid Företaget X2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Företag X” the hidden power” a study of internal communication, culture and internal branding. Företaget X has in real life a different name.

    Number of pages: 42 (49 with enclosures)

    Author: Charlotta Babington Thorszelius

    Course: Media and Communication Studies C

    Period: Autumn 2007

    University: Uppsala University, Sweden

    Purpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.

    Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.

    Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way. The words that carry the values of the company are well known and everyone stands behind them. The staff is happy, content and pleased to be working for Företaget X. There is a strong culture with a lot of the basic underlying assumptions shown as artefacts. This also shows in the strong brand which has been built on the strength of the federation of 24 local companies, at the same time acting on a local market.

    Key words: internal communication, culture, internal branding, ambassadors, communication flow, sensemaking in organizations

  • 11.
    Babington Thorszelius, Charlotta
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Strategisk kommunikation inom franchising, en fallstudie av Gallerix2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Strategic Communication within franchising, a case study of Gallerix

    Number of pages: 60 (65 with enclosures)

    Author: Charlotta Babington Thorszelius

    Course: Media and Communication D

    Period: Spring 2008

    University: Division of Media and Communication, Department of Information Science, Uppsala University, Sweden

    Purpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.

    Material/Method: Qualitative method by using interviews

    Main results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them. One reason for this can be that the franchiser feels that it is difficult to have common goals and visions for a franchising chain, as the two parties have their own differing goals and visions. Not all franchisees follow the concept to 100%, and this has an impact on the chain and the brand, as a whole.

    Key words: Understanding, relationship, brand, franchising, communication, information

  • 12.
    Backemar, Viktor
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Den nya musikbranschen på AllEars.se: Det demokratiska mötet mellan skivbolag och artister på Internet2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: The New Type of Music Industry at AllEars.se (Den nya musikbranschen på AllEars.se)

    Number of pages: 49 (53 including enclosures)

    Author: Viktor Backemar

    Tutor: Else Nygren

    Course: Media och Communication Studies C

    Period: Fall 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Purpose: The purpose of this paper is to compare AllEars´ own view of the website AllEars.se to an observed view of the same site. The comparison is based on theories regarding the Internet in today’s society, convergence, communities and collective intelligence, interactivity and participation, and business in today’s society.

    Method: Since the paper has a purpose to compare two views of the same website there are two main methods in use. AllEars´ own view has been created via an interview with the company’s CEO, a press release that was released in connection with the launch of the website and texts found on the website. The other view is based on an observation of the website, preformed in November 2007.

    Main results: The views are different from each other seeing that AllEars´ own view is more positive than the observed view. The biggest and most crucial difference between the two views where found in the relationship between the producers and the users, in terms of who has got the actual power on the website. The users aren’t the ones who has got the actual power, instead the producers has the power and controls the activity on the website with predesigned rules and limitations. However there are some similarities between the two views: The website has a strong connection to the offline world, a good possibility for the users to interact with each other, and the fact that AllEars.se represents something new in the music industry.

    Keywords: AllEars.se, music industry, Internet, convergence, communities, collective intelligence, interactivity, participation, SonyBMG, TV4.

  • 13.
    Backman, Sofie
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    En blick säger mer än 1000 ord: En studie av porträtteringen av kvinnliga kändisar i Aftonbladets och Expressens bildmaterial på Internet2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: A gaze says more than a 1000 words – a study of the portrayal of female celebrities in the photographic material on the online portals of Aftonbladet and Expressen En blick säger mer än 1000 ord - en studie av porträtteringen av kvinnliga kändisar i Aftonbladetsoch Expressens bildmaterial på Internet

    Number of pages: 58 (59 including enclosures)

    Author: Sofie Backman

    Tutor: Amelie Hössjer

    Course: Media and Communication Studies D

    Period: Spring 2008

    University: Division of Media and Communication, Department of Information Science, Uppsala University, Sweden

    Aim: The aim of this essay is to study in what ways female celebrities are portrayed in the photographic material of the Swedish tabloid press. In which situations does she appear? What function does she seem to behold in the pictures? Further the thesis explores whetherthe portrayal of the female celebrity shows signs of stereotyping.

    Method/Material: The study combines a quantitative and a qualitative method. A picture analysis of photographic material from the online versions of the Swedish tabloids Aftonbladet and Expressen has been conducted. To do this, a model based on categories from gender and celebrity research in the media field was created and then applied on the material. The study included 40 photographs of Swedish and international female celebritites from the popular culture industries and was studied in-depth according to elements such as activity, smile, gaze, distance and roles.

    Main Results: The main results from the picture analysis show that the female celebrity is seldom shown performing any clear activity in the pictures; she is often passive and posing and she is portrayed as an object to be looked at. She also seems to be aware of this position. There is great focus on body and looks, which even further enhances the objectification. The pictures of the female celebrity show clear signs of stereotypisation. The female role in the pictures can be described using the keywords: inactive, available, personal address, body and looks and an object to be looked at.

    Keywords: women, celebrity, stereotypes, picture analysis, Swedish tabloid press

  • 14.
    Backman, Sofie
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Studenthälsans image: En fokusgruppundersökning om Uppsalastudenternas bild av organisationen och dess sätt att tilltala dem2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: The picture of Studenthälsan – a focus group study of the image that students in Uppsala have of the organization and of how they look at the way the organization addresses them. Studenthälsans image - en fokusgruppundersökning omUppsalastudenternas bild av organisationen och dess sätt att tilltala dem

    Number of pages: 65 (73 including enclosures)

    Author: Sofie Backman

    Tutor: Göran Svensson

    Course: Media and Communication Studies C

    Period: Fall 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Aim: The aim of this essay is to study the image that students in Uppsala have of Studenthälsan and its excersice department. This includes how the students perceive the organization’s way of communicating with them, both in terms of the marketing and their reception at the facilities, and what they would like to be different regarding this in the future.

    Method/Material: Together with literature studies, a qualitive method has been used and three focus group interviews with a total of 15 informants have been conducted. One group contained students that are customers of Studenthälsan, one group contained only students that use anther training facility, and a third group was a mixed group which combined both students training at Studentälsan and elsewhere.

    Main Results: The main results from the focus group interviews show that theimage of Studenthälsan varies among the students. The studentsthat use or have used the facilities are generally slightly more positive about the organization. Generally, students feel that the organization is accessible and they like the student-dominated clientele. However, the the overall opinion about Studenthälsan’s image is quite vague and the marketing material is regarded dull and often too informational. The students are mobile and do not feel loyality toward the organization as such. Studenthälsan is in need of a clear communication platform to strengthen its profile and thus further improve its image among the students.

    Keywords: Studenthälsan, students, image, profile, relations.

  • 15.
    Bengtsson, Karin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Bilden av kvinnan i media: en semiotisk bildanalys av Veckorevyns framsidor1950 - 20002007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The aim with my study is to reveal changes in the construction of gender in weekly press over time. To do so I study the picture of the woman on front pages of the Swedish magazine Veckorevyn.

    Material/Method: Qualitative research method, semiotic picture analysis.

    Main results: There have been a lot of changes in the picture of the woman in Veckorevyn over the years and the results points to a more objectifying picture. The woman has gone from doing something and actually having a role, to simply being there to be looked at, all passive.

  • 16.
    Björck, Anne
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Klimat i förändring?: En studie om det kommunikativa klimatets förändring2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: A changing climate? A study on the changes of the communicative

    climate. Klimat i förändring? En studie om det kommunikativa

    klimatets förändring.

    Author: Anne Björck

    Aim: The aim of this essay is to study changes in the area of the communicative climate and link that to Karl Weicks thoughts on communication and change. Karl Weick is famous for his contribution to organizational theories and he is still very well used around the world and that is the main reason to why his theory is served as a base in this essay.

    Method: The essay has a theoretical base with elements of qualitative explorative research method. The study contains academic literature rewiev of communicative changes. The result is compared to a theoretical starting point from the famous organizing theorist Karl Weick.

    Main Result: The main result is that a lot of changes have been made when you study how communication has evolved. The world is no longer a rapid or a complex world, now days you can say that the communicative sphere is raplex. The importance of having media trained CEOs have grown. Together the CEO and the information directors are often companies’ spokespersons and their public faces. In a very competitive climate a company can not afford bad publicity due to lack of media training. The world is also a more global place and globalisation has left its mark on how companies communicate their messages. All this means that there are a lot of differences from how it worked when Karl Weicks theory was produced. Despite all the new change Weicks theories are still possible to implement on organisations of today and their way of dealing with communicational change.

    Number of pages: 38

    Course: Media and Communication studies C

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Period: Fall Term 2006

    Tutor: Peder Hård af Segerstad

    Keywords: communication, raplex, organisation, Karl E Weick, change, information, company

  • 17.
    Björklund, Anna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    En Djupdykning i Kommunikationsstrategi: om konsten att locka folk till svenska dykvatten2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: To create a communication strategy for PADI Nordic with the intention of getting Swedish divers, who have been certified abroad, to Swedish dive centers.

    Material/Method: The study is based on a number of personal interviews conducted with a) divers who are active in Sweden, b) divers who are not active in Sweden and c) representatives from PADI and PADI affiliated dive centers.

    Main results: The main reason that people who have been certified abroad do not dive in Sweden is that they regard it as being too complicated, too cold, too expensive and with nothing interesting to see. These might partly be misconceptions that can be corrected through a communication strategic effort. The best way to change this perception is by two different forms of communication. One will go from PADI Nordic straight to the divers through an email. This will have the purpose of getting their attention, making diving sound interesting and raise their awareness in preparation for the other part of the process. The other part is communication from PADI affiliated dive centres directed towards the divers. This will be in the form of more traditional marketing, and will have the purpose of making diving in Sweden sound easy, uncomplicated and price worthy. Hopefully this will bring people in to the dive centres, and in the ideal case they will in time also bring their friends along – by becoming the first link in a two step flow of communication.

     

  • 18.
    Blom, Maja
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Förväntningar på ett intranät: åtta stiftsinformatörers syn på kommunikation i Svenska kyrkan2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The aim of this essay is to study the expectations towards the launch of an intranet in a large organisation.

    Material/Method: A qualitative method has been used to fulfil the purpose of this essay. Indepth interviews have been made with eight informants of dioceses.

    Main Results: The study shows that the eight informants of dioceses all are positive towards the launch of an intranet in the organisation. They believe that it in time will lead to a more effective intern communication with less channels and more efficient messages.

  • 19.
    Boode, Gabriella
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Svensk yttrandefrihet i ett EU-perspektiv: - Hur svenska medborgare kan komma att få ett svagare meddelarskydd och ensamansvar ioch med EG-rättens konflikt med svensk grundlag vid grundlagsregleringen 20102009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    AbstractTitle: Swedish freedom of speech compared to european freedom of speechNumber of pages: 57Author: Gabriella BoodeTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Spring 2009University: Division of Media and Communication, Department of Information Science,Uppsala UniversityPurpose/Aim: The purpose with the dissertation is to see if there has been a limitation inSwedish freedom of speech since parts of the European union laws is superiour to theSwedish constitution as freedom of the press regulations and freedom of speech constitution.A more narrow purpose is to find out how the specific Swedish rights such as individual’slegal right to publish information are influenced by the European union laws and are superiorto the freedom of the press regulations and freedom of speech constitutionThe survey will also try to find out the effectiveness with the Lisbon Strategy ‘s emergencybrake and its purpose to protect the Swedish freedom of the press regulations and freedom ofspeech constitution. How big is the difference between the different member states concerningthe protection of the freedom of speech?Material/Method: The data collected for this thesis is retrieved through personal interviewswith representives from experts with in the field as Uppsala University and the SwedishGovernent.Main results: It is obvious that Sweden has the strongest protection of freedom of speechcomparing to the other EU member states. No other EU country has as detailed constitution asthe Swedish constitution TF and YGL. Comparing the Swedish meddelarfrihet to theEuropean the Swedish is the most protective concerning meddelarfrihet. This may be ofimportance for the individual standing outside of the professional market. It is most importantto the informant since they because of the ensamansvaret in the Swedish rules otherwisewould be left with no answers (with some exeptions). There was criticism to the brakeNödbromsen, considered being not efficient enough and that it was only politics since onlytop level could decide whether to accept an issue or not in different countries. Because of thatthe brake should be a rather bad protection for the Swedish freedom of speech.Keywords: Swedish freedom of speech, European freedom of speech

  • 20.
    Boson, Carina
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Chefer, medarbetare och kommunikation: En studie av en intern kommunikationsprocess2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Superiors, co-workers and communication. A study of an internal communication process. (Chefer, medarbetare och kommunikation. En studie av en intern kommunikationsprocess.)

    Number of pages: 52 (55 including enclosures)

    Author: Carina Boson

    Tutor: Peder Hård af Segerstad

    Course: Media and Communication Studies C

    Period: Autumn term 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Aim: The internal communication process in a medium sized Swedish company is studied with the aim to identify elements crucial for an effective internal communication. The communication between superiors and co-workers will be in focus, with the intention to analyze the communication process and make suggestions for improvements.

    Method: This essay is based on qualitative interviews with superiors and co-workers.

    Main results: The results indicate that several factors inhibit the communication between superiors and co-workers. Superiors and co-workers are without knowledge of each others responsibilities, roles, needs and expectations when it comes to communication. There are also indications that there is a lack of sensemaking and this may be the most essential obstruction for the communication. The results also show that both superiors and co-workers main understanding of communication is to distribute information, i.e. not to actively communicate. To improve the internal communication superiors and co-workers need to talk about their responsibilities, roles, needs and expectations; and communication systems ought to be set up. Furthermore, a process to make meetings more effective is crucial to create opportunities for sensemaking dialogues.

    Keywords: communication, organizational communication, leadership, communication systems, sensemaking

  • 21.
    Brandberg, Peter
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Interaktivitet och deltagande: - en kvalitativ studie kring skapandet av machinima med World of Warcraft -2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Interactivity and participation - a qualitative study about the making of machinima with

    World of Warcraft (Interaktivitet och och deltagande – en kvalitativ studie kring skapandet av

    machinima med World of Warcraft)

    Number of pages: 68 total, 50 without appendix

    Author: Peter Brandberg

    Tutor: Else Nygren

    Period: Autumn 2006

    Course: Media and Communication Studies C

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/Aim: The aim of this study is to take a closer look at the phenomenon machinima by analysing a number of specific movies from the site worldcraftmovies.com. This analyse is focusing on how the content of these movies relate to the wider game culture of the MMORPG World of Warcraft, what specific elements in the movies is referring to and if there is differences or similarities between different genres (or categories).

    Material/Method: The method used in analysing the movies is a combined method inspired by hermeneutic, semiotics and discourse analysis.

    Main results: Instead of answers this study raises many questions about the diverse content of the movies. A general division can be seen between movies focusing on the games rules and movies that are trying to present a fictive world. But the study also shows how there are many movies moving between these two points. The study also suggests that further studies need to focus on the emotional investment players put into the game.

    Keywords: cultural studies, participatory culture, convergence culture, fan culture, new media, game studies, machinima, MMORPG, World of Warcraft

  • 22.
    Brandberg, Peter
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Spelet om spelandet: En medieetnografisk studie av barns dataspelande på en fritidsklubb2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: The game of playing: A media ethnographic study of children playing videogames on a Swedish after school recreation centre. Spelet om spelandet: En medieetnografisk studie av barns dataspelande på en fritidsklubb.

    Number of pages: 46

    Author: Peter Brandberg

    Tutor: Amelie Hössjer

    Period: Spring term 2008

    Course: Media and Communication studies D

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/Aim: The aim with this study is to describe how children play video games in an everyday context. In this study this context consists of a Swedish after school recreation centre. By combining three different aspects on the activity this study tries to understand how both the video game and the social and cultural context in which the activity takes place in influences it. This by taking one analyse of the specific game that the children played at the time of the study and how the overall environment is structured into account. Together these two perspectives contribute to the understanding of the playing as a complex and dynamic activity.

    Material/Method: The material and method consists primary of a participatory observation which were conducted for eight days in an after school recreation centre. The analyse of the video game uses specific parts from the ludologist Aki Järvinens “applied ludology” to understand the game Guitar Hero.

    Main results: The main results of this study shows how the social context influences the play activity in which the children needs to negotiate about the resources needed to play. They used different strategies to try to gain control over the interfaces to the game. The study also shows how the children didn’t relate to the fact that these interfaces looked like guitars in their use of them. Instead the children used knowledge about other interfaces and played the game by “pressing buttons in the right time”.

    Keywords: media ethnographic, participatory observation, ludology, applied ludology, video game, game studies, guitar hero, children, after school recreation centre, situated play

  • 23.
    Brunner, Edit
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Sverigebilden: – Bland bruna köttbullar och blåögda blondiner -2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    The aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called “critical discourse analyze.” The analysis focuses on the text and how the text is created and if the author’s opinions are hidden in the words. The method can be applied in many ways. I choose to focus on is what kind of themes the author presents in the text and what meaning the author gives the themes. The other one I focused on is how the author addresses the reader of the text trough the choice of words and sentences. The third one is analyzing how the author says thing in the text, if the author agrees with certain statements ore if the author takes a very authoritarian expression in the way of telling things to the readers, which is taken from the work of Roger Fowlers. The material used in the analyzing parts is taken from books concerning discourse analyze. More material is taken from interviewing several employees in VisitSweden and the Swedish institute. The main result of the essay is that the image of Sweden is depending on which company who presents it and their individual goals. The main thing is that Sweden is more and more becoming a brand and that the companies want to sell that brand in different ways.

    Number of pages: 45

    Course: Media and Communication Studies C

    Period: Fall 2006/2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    ___________________________________________

    Key words:

    The image of Sweden, the Swedish institute, VisitSweden, critical discourse analyze, Sweden as a brand, selling a country, goals to make PR for a country, how to present a country to foreigners.

  • 24.
    Cabezas, Rodrigo
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Digital divide eller digital opportunity i Anacostia High School, Washington D.C.: en studie baserad på sistaårselever i High School2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     

    Purpose/Aim: The goal of this thesis is to examine access and knowledge computers and the Internet among the senior-year students of Anacostia High School. Do the students of this facility have the same opportunity as the residents from better socioeconomical backgrounds or are they being excluded from the technology?

    Material/Method: To approach the thesis goal I have used a quantitative method. More specifically, a questionnaire was handed out to the senior year students at Anacostia High School.

    Main results: The study has shown that most of the students of Anacostia had in some way access to computers and Internet. Most of the students asked had the access of computer and Internet at home. Few of the students whom lacked computer and/or Internet access at home could access it from somewhere else. The study also showed that the High School of Anacostia had Internet access and computers. Even so, the students felt they didn’t have physical access to Internet and computers from school, because the demand was too big and the supply not enough. Therefore most of the student did not have the opportunity to use the computers and Internet at school.

  • 25.
    Caresten, Pontus
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Från gammalt högerspöke till nytt arbetarparti: De nya moderaternas politiska kommunikation under valrörelsen 20062007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: From old rightwing-ghost to the new labour party – The new conservatives political communication during the Swedish election 2006

    Authors: Pontus Caresten

    Aim: The aim of the essay is to study how the conservative party communicated during the election campaign in 2006. I wish to find out how political parties work in todays society and how the communication has changed over time. To get relevant results I will also see how the theories and empirics interact. The purpose is further to illustrate the new conservatives’ campaign work from a senders point of view.

    Method/Material: I have chosen a qualitative method which consists of three interviews with relevant key persons. I also did an content analysis of the campaign material. In order to carry out the empirical study I chose to depart from existing theories and compare these with the empirics.

    Main results: The new conservatives have altered their political communication to fit todays society, and the market is increasingly important. The conservatives have gone though a major internal change since Fredrik Reinfeldt was elected to be head of the party. Today, the conservatives campaign work is professional and the party uses external experts to maximize the efficiency of the communication.

    Number of pages: 38

    Course: Media- and communication studies C

    University: Division of Media and Communication, department of information science, Uppsala University,

    Period: HT 2006

    Tutor: Lowe Hedman

    Keywords: Political communication, political marketing, election campaign

  • 26.
    Cassman, Erika
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    INTRANÄTETS ROLL I DEN INTERNA KOMMUNIKATIONEN: En fallstudie på Q-Med AB2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: The role of the Intranet in the internal communication. A case study at QMed AB. (Intranätets roll i den interna kommunikationen. En fallstudie på Q-Med AB)

    Author: Erika Cassman

    Aim: The aim of this master thesis is to investigate the attitude of the users and their use of the communication channel Intranet, and which factors that influence the use of it. The result is aimed to give a platform for strengthening the internal communication, and will illuminate the eventual shortage of the existing Intranet at Q-Med AB today.

    Method/Material: In the beginning of the work of this master thesis I did an observation of the existing Intranet at Q-Med AB. After that I did ten observation interviews and the informants also had to answer an inquiry. To find out more about the company and how the internal communication works today I interviewed the Manager of Internal Communications.

    Main Results: The Intranet is not the most common information channel at Q-Med AB today. The existing Intranet at Q-Med AB is in the so called, phase one, and is more like a billboard than an effective tool. There is no purpose and the management does not tell their employees the importance of using the Intranet every day. Q-Med AB has a long way to go to get an Intranet that is useful, effective and for everyday use.

    Number of pages: 45 (55 including enclosures)

    Course: Media and Communication Studies D University: Division of Media and Communication, Department of Information Science, Uppsala University

    Period: Spring semester of 2007

    Tutor: Else Nygren, Senior lecturer

    Keywords: Q-Med AB, Intranet, communication, organizational communication, internal communication, information, hermeneutic, Shannon and Weaver, Karl Weick, Wilbur Schramm, The Social Relationship theory, Uses and Gratifications model, Weicks´ Model of Organizing, the Hermeneutic Circle

  • 27.
    Cassman, Erika
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    LÄTT ATT GÖRA RÄTT VAL?: En uppsats om den profilerade högstadieskolans kommunikation med blivande elever och deras föräldrar.2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Is it easy to make the right decision? An essay about how the profiled senior level schools communicate with their future pupils and their parents. (Lätt att göra rätt val? En uppsats om den profilerade högstadieskolans kommunikation med blivande elever och deras föräldrar.)

    Author: Erika Cassman

    Aim: My hypothesis is that parental influence is higher when the students are going to a detached school than when the students are going to a school with a profiled program because in the profiled program they are going to study a course that they love and is chosen by themselves. The aim of this essay is therefore to find out if this thesis is right or wrong. Furthermore I want to find out how the senior level schools inform their future pupils about their school and their special profile. Does the information work? Is it easy to make the right decision?

    Method/Material: I have made interviews in two schools and interviewed the director of the comprehensive school of the municipality of Uppsala. Furthermore Ihave sent out an inquiry to the seventh grade pupils and their parents at Katarinaskolan and Gränbyskolan. To see if the local press in Uppsala has written something about the seventh grade pupils’ school choices I have looked at Upsala Nya Tidning and Tidningen 1 Uppsalatidningen.

    Main Results: The most frequent source of information is the schools own websites. Communication mouth to mouth is also common. Almost all of the informants say that an information meeting is a good way to get information. The children and their parents who do not have access to the Internet or do not know anyone at either of the schools in the study will not get the same information as the ones that have Internet or know someone at Katarinaskolan or Gränbyskolan. To get information the parents have to be active in their information seeking. If they do not seek information actively they do not get the information and the lack of information segregates pupils from each other.

    Number of pages: 42 (74 including enclosures)

    Course: Media and Communication Studies C

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Period: Autumn 2006

    Tutor: Peder Hård af Segerstad

    Keywords: Senior level school, detached school, profile, segregation, communication, the municipality of Uppsala, Katarinaskolan, Gränbyskolan, Upsala Nya Tidning, Tidningen 1 Uppsalatidningen

  • 28.
    Dicksen, Sophie
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Externa kanaler på Prime Care: Tanken med dem, dess funktion och sättet de uppfattas på2007Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them.

    Number of pages: 50 (64 Including enclosures)

    Author: Sophie Dicksen

    Tutor: Peder Hård af Segerstad

    Course: Media- and Communication Studies D

    Period: Spring 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company?

    Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow.

    Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants. All costumers have a positive impression in general of channels they have used even if some smaller changes are asked for concerning avaliable contact times. Prime Cares thoughts behind the channels are presented through their consulant manager and she believes for example that the companys website is the most effective medium when it comes to capturing the target groups interests. Even though Prime Cares assumptions about their self-image is not always similar to the customers ways of seeing them, both parties for example tend to agree that the companys avaliability is highly valuated.

    Keywords: Prime Care, website, interviews, mail sendouts, salesvisits, salescalls, exhibition, Maletzkes model of mass communication flow.

  • 29.
    Dicksen, Sophie
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Genuskommunikation genom design: - En studie av form, färg och typsnitt på parfymflaskor2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Uppsala Universitet Sophie Dicksen

    Medie- och kommunikationsvetenskap C-uppsats

    Abstract

    Title: Communication of gender through design -A study of shapes and colors of perfumebottles and of the fonts on their labels.

    (Genuskommunikation genom design -En studie av form, färg och typsnitt på parfymflaskor)

    Number of pages: 39 (82 including enclosures)

    Author: Sophie Dicksen

    Tutor: Mats Lind

    Course: Media- and Communication Studies C

    Period: Autumn 2006

    University: Division of Media and Communication, Department of information Science,Uppsala University

    Purpose/Aim: To study whether gender is communicated through design, and if so is the case, the aim is also to see by which aspects gender is communicated.

    Material/Method: 40 perfumebottles, 20 for women and 20 for men has been studied, and attributes such as their shapes, colors as well as the fonts on their labels has been analyzed in search of gender differences. An art director has also been interwiewed to receive information about genderdesign from a practical wiew.

    Main results: There is no difference out of a gender perspective between the colors on the bottles in aspect of lightness but colors on ladieperfumes are generally more saturated and they are also more often located among yellow, orange and red shades on the color chart while perfumesbottles for men tend to consist of yellow, green and blue colors in more unsaturated versions. The results of the study of shapes showes that there are more cubes among the male perfumes than there are in the group of womensperfumes. Concidering the study of fonts does results prove that fonts on labels of male perfumes mostly belong to the most common group of fontfamilies. This compared to

    perfumes for ladies where the the fonts varied between the two current fontgroups of the study, and therefore are bort rare and common. The interwiew with the art director gave that he sees differences between products for women and products for men out of a gender perspective. He claims that most perfumes for women generally have soft shapes, warm colors and scriptlike fonts with the opposite of attributes for men and he argues that those products not fitting in these

    genderframes are products for women looking more masculine. According to the art director,products for men are more limited when it comes to design as they would rarely approach areas that would be considered as feminine.

    Keywords: perfume, design, shape, color, font, gender, communication, interview

  • 30.
    Eklund, Emma
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    ”Ja, det är ju de det handlar om, det är ju kommunikation, annars kan man ju låta bli.”: -en studie om kulturhistoriska museers syn på kommunikation i utställningssituationer2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: Exhibitions in cultural-historical museums have traditionally been object-centered and associated with one-way communication. The aim of this thesis is to gain knowledge about how exhibition producers – and educationalists at swedish cultural-historical museums today relate to communication in exhibitions from a communication scientific perspective.

    Material/Method: The method of the thesis is interviews exhibition producers – and educationalists at five swedish cultural-historical museums about how they work with communication issues in exhibitions. The empiricism gained from the interviews have been analyzed from a communication scientific angle, using two communication theories as idealtypes for communication processes; Shannon and Weaver´s model and Stuart Hall´s encoding/decoding-theory.

    Main results: Communication in exhibitions have developed, much due to the use of more channels for communicating with the visitors and the acknowledgement of the visitor as an active subject in interpreting the exhibitions and their message.Despite this development, communication in exhibitions still have features of a one-way communication. The main feature is the lack of possibilities for visitors to communicate their interpretations and point of views of the exhibition back to the exhibition producers. This leaves the visitors more or less passive in the communication process that is taking place in exhibitions in the same way that the model for communication by Shannon and Weaver describes.

  • 31.
    Elovsson, Cecilia
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Konstruktionen av en skandal2007Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Title: The Construction of a Scandal

    Number of pages: 38

    Author: Cecilia Elovsson

    Tutor: Amelie Hössjer

    Course: Media and Communication Studies D

    Period: Spring 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Purpose/Aim: In contemporary Media and Communications research, media contents are seen as a result of selection and representation. Accordingly, media is not reflecting real-life events, but transforming the reality into news. The aim of this study is to look more closely into the news construction process in relation to a politician scandal. Sweden’s largest tabloid, which is monitored in this study, works within certain frames which are reliant on financial, cultural and political aspects. Inspired by the Laclau and Mouffe discourse theory, I use discourse analysis in order to reveal how news slanting and news stereotyping are constructed. The aim is also to elucidate how the coverage changes over time. Theories relating to media logic include news valuation and principles of news slanting and stereotyping. The material is divided into three episodes, which are analyzed on three levels. The main results are put together and presented separately.

    Material/Method: Discourse analysis inspired by Laclau and Mouffe.

    Main Results: Binary oppositions, frequently occurring in the coverage, indicate a willingness to simplify and categorize the events and its actors. However, a displacement of meaning arises over time within the identified discourses. Nodes and logics of analogy are tools contributing to the understanding of the discursive functioning and its limits. Tabloid, political, judicial and moral discourses are distinguished in the research material and analyzed. Within the latter ones, different meanings are struggling in order to obtain hegemony. At first glance, the representation of the two main actors are simplified and based on prejudice stereotypes. However, these representations are by means of the news slanting challenged by additional meanings.

    Keywords: Discourse analysis, media logic, principles of news slanting and stereotyping.

  • 32.
    Engstrand, Hilda
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    2008 - ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: 2008- the year of the mobile-TV-markets expansion? (2008- ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer).

    Number of pages: 50

    Author: Hilda Engstrand

    Tutor: Lowe Hedman

    Course: Media and Communication Studies C

    Period: Fall Semester 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Purpose/Aim: The aim of this research paper is to identify the main operators on the mobile-tv-market and to map out the main forces behind its growth. What are the driving forces that creates a new disribution-market? Also to study how political media-regulation effect and urge the mobile-tv- market.

    Material/Method: Interviews with people from the mobile-tv-market. To read public-documents, press releases and reports from the government, media-companies and organisations has also been a method used to gain information.

    Main results: That the mobile-tv-markets growth is a result of several driving forces. Political regulation is an important force that can make a difference in how and when the mobile-tv-market will expand. My research has also showed that it is beneficial if operators on the market co-operate in different ways.

    Keywords: Mobile TV, Communication Techniques, Political Regulation, Broadcast Standards, New Media

  • 33.
    Ericson, Sanna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Rätten att fritt uttrycka sigoch rätten att inte bli kränkt: ett gränsdragningsproblem2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: We have a right to freedom of the press, but we do also have a right not to be exposed to slander, we have a right to not be insulted. A study about this rights and crimes in the swedish law.

    Material/Method: literature, Internet, cases, Commission of Inquiry's recommendation. A qualitative research method

    Main results: There is a very strong freedom of the press in the Swedish constitution. Mostly it stands immovable. The freedom of press can be restricted in case of slander. Although, even if there is a crime of slander, the freedom of the press is stronger than the crime of slander, if there is a public interest in the matter, freedom of the press compensate the crime of slander. There is no need to change the law and the court could use the paragraph of slander also to protect the integrity of a person.

  • 34.
    Ghafouri, Andia
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    PR OCH POLITIK: – PR konsulternas roll i svensk politik2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: PR and Politics- the role of the PR consults in Swedish politics (PR och Politik –PR konsulternas roll i svensk politik)

    Number of pages: 34

    Author: Andia Ghafouri

    Tutor: Peder Hård af Segerstad

    Course: Media and Communication Studies C

    Period: HT 2006

    University: Division of Media and Communication, Department of Information Science,Uppsala University.

    Purpose/Aim: To study the PR functions role in Swedish politics and what role it plays for the democracy.

    Material/Method: Interviews with PR people

    Main results: That the PR people have the right kind of network and the knowledge about how to influence political decisions and the public opinion. Their methods could be criticized from a democratic point of view since they are professionals and their ability to bring up issues in to the public agenda is stronger than ordinary peoples’ ability, which could be discussed if it is fair in a democratic society, that people who get paid have more power to change than those who don’t.

    Keywords: Public Relations, Communication, Politics, Democracy, Information, Networks

  • 35.
    Good, Hillevi
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Nätverkskommunikation för jämställdhet2007Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Network communication for equal opportunities (Nätverkskommunikation för jämställdhet)

    Number of pages: 47 (54 with enclosures)

    Author: Hillevi Good

    Tutor: Ylva Ekström

    Course: Media and Communication Studies D

    Period: Spring Semester 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Aim: The aim of this essay is to study the possibilities to bring about change by the means of communication in two networks, focusing on the implementation of the Swedish Equal Opportunities Act.

    Material and method: The study draws on data collected in an electronic survey among representatives of two networks consisting of representatives from trade unions and employer’s associations. The material is analyzed using descriptive tools, cross tables and correlation matrices in which general characteristics as well as individual understandings of the network communication are presented and discussed.

    Main results: The general results indicate that the network communication serves important purposes, such as providing support and motivation for the members and changing attitudes towards equal opportunities. The analysis suggests that the network members have good communicative possibilities to serve as agents of change within their organisations. Moreover, there is an observed relation between, on the one hand, organizational context and, on the other hand, the network members’ own communicational behaviour and their experienced possibility to influence their organizations.

    Keywords: network communication, diffusion of innovations, behaviour change, Equal Opportunities Act

  • 36.
    Göranzon, Ebba
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Bilden av Svenska kyrkan: – Unga människors image av organisationen i jämförelse med organisationens profil2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan – Unga människors image av organisationen i jämförelse med organisationens profil)

    Number of pages: 55 (57 including enclosures)

    Author: Ebba Göranzon

    Tutor: Göran Svensson

    Course: Media and Communication Studies C

    Period: Fall 2006

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Aim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?

    Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted. Two of the groups contained young people that are active within the organization and the two other groups didn’t.

    Main Results: The main results from the focus group interviews showed that young peoples image of the Swedish church is complex. In general, young people, who are active within the Swedish church, have a more positive image of the organization than the others. Despite their positive image, the other groups are more negative in their judgements, which show that the Swedish church still have more to work with until the image and profile comphere with each other.

    Keywords: The Swedish church, organizational identity, profile, image, young pepole

  • 37.
    Göranzon, Ebba
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    En bransch med bristande förtroende: - PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: An industry with a lacking trust – PR-consultants about their own responsibility and how they can contribute to an increased trust for their profession (En bransch med bristande förtroende – PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende)

    Number of pages: 68 (79 including enclosures)

    Author: Ebba Göranzon

    Tutor: Göran Svensson

    Course: Media and Communication Studies D

    Period: Spring 2008

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Aim: The aim of this essay is to study the Swedish PR-industry and the distrust that is directed towards it. The starting point is different PR-consultants opinion about their profession and industry. What do they think needs to be done to increase the trust for the industry and what kind of responsibility do they think they have?

    Method/Material: Together with literature studies, a qualitative method has been used and five in-depth interviews with PR-consultants have been conducted. The persons interviewed all worked with questions concerning lobbying and influencing the public opinion, within Swedish PR-firms.

    Main Results: The main results show that the PR-consultants pay different attention to the factors of the model, in terms of what can be done for the trust for the industry and profession. They all think they have a responsibility in the trust question and name all sorts of things they could do to improve it.

    Keywords: Public Relations (PR), lobbying, influencing public opinion, trust

  • 38.
    Hansson, Fredrik
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Hur får du en student att lyssna?: - En studie av Academic Works kommunikation mot studenter2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Title: How do you get the students to listen? – A study of Academic Works communication towards students (Hur får du en student att lyssna? – En studie av Academic Works kommunikation mot studenter)

    Number of pages: 38 (41 including enclosures)

    Author: Fredrik Hansson

    Tutor: Peder Hård af Segerstad

    Course: Media and Communication studies C

    Period: Autumn 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.

    Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.

    Main results: The main result can be summarized as:

    · Academic Works communications have a lot of resemblance with the papers presented theory.

    · Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student’s awareness and knowledge of the company.

    · A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work. Despite this, only a few percents of the students participating in the questionnaire are working or have ever worked for Academic Work.

    Keywords: Communication, students, Academic Work, target audience, strategies, message, media channel.

  • 39.
    Hansson, Malin
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Vem sa vad?: En kvantitativ innehållanalys av utrikesdepartementets, regeringens och resebyråernas kriskommunikation efter Tsunamikatastrofen.2007Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Who said what? – A qualitative content analysis regarding the UD’s, the government’s and the travel agencies after the Tsunami disaster.

    Number of pages: 38

    Author: Malin Hansson

    Tutor: Peder Hård af Segerstad

    Course: Media and Communication Studies D

    Period: Autumn 2006

    University: Division of Media and Communication, Department of information science, Uppsala University

    Purpose/Aim: The purpose of the paper is to find out what person said what to the media and public after the tsunami catastrophe. The aim is to find out if there is any difference in how the government and communicators talked, and if those differences agree with the public opinion about these persons.

    Material/Method: The material is interviews with the relevant people on TV news. The first three days are included and the interviews have been transcribed and counted in sentences. The method is therefore quantitative content analysis.

    Main results: All of the analysed persons used the category Concrete action the most, which is what they are doing at the moment. The biggest difference between the groups was that people from UD/government had to spend a lot of time defending their work and admit that they acted wrong while the travel agencies had a more personal touch and seemed more personally involved.

    Keywords: Crisis communication, tsunami, news interviews, quantitative analysis

  • 40.
    Hasselblad, Carl
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Med siktet inställt på bragd, hinder och hopp: En granskning av handikappidrottens plats i det mediala rummet2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim:

    The aim of this study is to (1) analyze the amount of exposure disability sports get in Swedens biggest newspaper (Aftonbladet), (2) look at how Aftonbladet portraits disability sports and it’s athletes, and finally (3)  to see if there has occurred any change over time (during the last eight years).

    Material/Method:

    The first method used is a quantitative analysis to measure exposure.

    The second method is a quantitative content analysis which is used to analyze how disability sports are portrait.

    The third method is rhetorical and is also used to analyze how disability sports are portrayed.

    Main results:

    The study has shown that disability sports get very little exposure in Aftonbladet. The articles in the newspaper that cover disability sports are portrayed from a personal point of view without much focus on the athletes achievements regarding his or her sport. The study also shows that the terms and phrases used in most articles describe the athletes as different from the norm which could lead to alienation.

    Keywords:

    Disability sports, media, exposure, agenda setting, alienation, rhetoric, Aftonbladet

     

  • 41.
    Hedman, Lowe
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Analogt blir digital i etern2008In: På väg mot medievärlden 2020: journalistik, teknik, marknad, Stockholm: Studentlitteratur , 2008, p. 183-196Chapter in book (Other academic)
  • 42.
    Hedman, Lowe
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Internet utmanar2008In: På väg mot medievärlden 2020: journalistik, teknik, marknad, Stockholm: Studentlitteratur , 2008, p. 169-182Chapter in book (Other academic)
  • 43.
    Hedman, Lowe
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Alström, Börje
    Institutionen för informationsteknologi och medier, Mittuniversitet.
    Tidskriftsmarknaden - en rörlig men glömd marknad2008In: På väg mot medievärlden 2020: journalistik, teknik, marknad, Stockholm: Studentlitteratur , 2008, p. 197-206Chapter in book (Other academic)
  • 44.
    Hofmann, Åsa
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Facebook, E-post, SMS & Mobiltelefoni: en explorativ studie om hur unga vuxna upplever den ständiga tillgängligheten2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: In the information and communication technology society (ICT) we live in today it is easy to feel that we are constantly expected to be available. The daily contact with the Internet and the use of cell phones has changed our way to communicate. With this in mind in combination with the increased stress among young adults my aim is to investigate how young adults, aged 23-26 years, experience to be constantly connected and available through the Internet and the cell phone. What are their opinions, attitudes and feelings about what this entails in their lives?

    Material/Method: The essay is based on four focus group interviews with sixteen students from Uppsala University aged 23-26, two groups consisting of women and two groups consisting of men. The ICT & Internet research is developing rapidly which led me to do an exploratory study that is hypothesis-generating and which I hope can be used for forthcoming research of the consequences of the ICT society. The empiric result has been analyzed from a behavioural science perspective.

    Main results: The results have been interesting from several perspectives. The focus groups seem to think that the Internet and cell phone use is the best thing that has happened. They are so-called "Multitaskers" and have no problems to do several things simultaneously. The relationship between ICT and stress becomes slightly more noticeable among the girls. I dare to say that the constant availability do result in a certain stress, which I based on the clear statements about stress that came up between the lines. The focus groups are highly dependent on both their cell phone and access to Internet. They have also developed new cell phone behaviours that are customized to different situations and people.

  • 45.
    Hrastinski, Stefan
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Computer Systems Sciences.
    Monstad, Therese
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Designing and evaluating an interactive video website for organizational learning2009Conference paper (Refereed)
  • 46.
    Hård af Segerstad, Per
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Är jag Kalmar nation?: en jämförande identitetsanalys aven studentnation och dess medlemmar2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: To describe likenesses and differences between the personal identity of the common Kalmar nation member and the collective identity of the organization Kalmar nation as described by said members.

    Material/Method: Collecting data through a quantitative survey, where the members answer questions about themselves and Kalmar nation, and subsequent analysis of said data by means of theories about personal, collective, and brand identity.

    Main results: After analyzing the data from the survey I conclude that there exists both likenesses and differences between the organization and its members. Some likenesses are more pronounced than others, and the same can be said for the differences. However, within the three areas of study (specific identity traits, politics and music) politics and music showed more similarity between the members and the nation than the specific identity traits did. The most interesting aspect of the analysis show that the members have quite a common view of the organization despite their own widely different descriptions of themselves.

  • 47.
    Ilmoni, Annika
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Fjortisgrubbel och tonårskärlek: – en genusstudie av två svenska ungdomsfilmer gjorda med 35 års mellanrum2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Headline: Young trouble and teenage love (Fjortisgrubbel och tonårskärlek)

    Number of pages: 37

    Author: Annika Ilmoni

    Tutor: Amelie Hössjer

    Course: Media and communication C

    Period: Autumn 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/aim: The purpose of the work was to produce a comparing study of two Swedish teenage films from different periods of time, 1970 and 2005. An analysis was to be made of how love between teenagers as well as the heterosexual relationship in general was depicted in each of the films and further investigate the gender construction in both films.

    Material/method: With the intention of narrowing down the complexity and make the evaluation more lucid 5 scenes from each film were used for comparison, these were chosen through the Anglo Saxon dramaturgy. To make the scenes more comparable 4 factors were used for analysis in each scene, these were: clothes, recreational activities, behaviour and environment. Beside the above given factors the heterosexual relationship were analysed and compared in each of the scenes through the theory of dominance in dialogue.

    Main results: The gender construction occurs obliviously in the older film from 1970 while taking place in a more conscious way in the film from 2005. Further on the heterosexual relationship is perpetually depicted in the 70’s film with a submissive girl and predominant boy, the same dominance is easily seen in the more recent film but with a higher rate of equality as the girl is portrayed as the dominant character in almost half of all scenes. A general note for the comparison of the two films is that a consciousness of gender construction does not lead to a direct elimination of these.

    Keywords: Teenage movie, post-modern feminism, gender construction, heterosexual relationship

  • 48.
    Isaksson, Helena
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Att köpa en identitet: en etnografisk studie i en mobilbutik2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The purpose of this thesis is to study the interaction between seller and buyer in a mobile phone store. The specific research questions under investigation are:Are there any underlying factors behind mobile purchase, and if so, what are they? Are mobile purchases driven by lifestyle factors and do customers try and create identities when purchasing new mobile phones?

    Material/Method: The study employs an ethnographic method when trying to answer the posed research questions. I have under a period of two weeks studied the seller-buyer interaction in a mobile phone store. In order to further increase the accuracy of my findings, I have complemented my observations with a sample of buyer and seller interviews.

    Main results: The observations and interviews were initially studied in isolation, resulting in different themes. These themes were then collapsed into some common themes pertaining to the different methods. Overall, I conclude three major findings from the seller-buyer interaction which I name, (1) context and influence, (2) status, and (3) social accepting.

  • 49.
    Isaksson, Helena
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Internkommunikation hos en mobiloperatör: – en studie av motivation och upptagningsförmåga av information hos butikschefer2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Internal Communication at a large mobile operator (Internkommunikation hos en mobiloperatör - en studie av motivation och upptagningsförmåga av information hos butikschefer)

    Number of pages: 43

    Author: Helena Isaksson

    Tutor: Peder Hård af Segerstad

    Course: Media and Communication Studies C

    Period: Fall term 2006

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Purpose/Aim: The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels.

    Material/Method: The method that had been used in this essay is quantitative. It is based around a questionnaire aimed towards store managers and consequently used it to run regression analysis using the software package SPSS.

    Main results: The main result of the essay is that the motivation among store managers is positively related to the degree to which they absorb information. Thus, a possible problem exists for the corporation in that they need to make sure that the store managers are and stays motivated. Further, it seems that the longer a store manager has been employed by the corporation the less information is absorbed. The reader should although interpret the results with caution, since the limited sample could bias the estimates.

    Keywords: Internal communication, organizational communication, motivation, information, information channels and absorption of information.

  • 50.
    Jimes, Cynthia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Communication as structuration: Viewing learning through the lens of communication2005Doctoral thesis, monograph (Other academic)
    Abstract [en]

    This dissertation is about enlightening the relationship between organizational communication and learning. In doing so, I explore and build upon existing theories that address the relationship from a structuration perspective. Specifically, I turn to discursive communication theory and sociocultural learning theory. Both of these theories place emphasis on the everyday communication of actors in the process of organizational learning and structuring. To offer precision to these conceptualizations, I study two client servicing processes within two distinct organizations. While one of the processes is a decentralized, communication-intense process, the other is a centralized, technology-driven process. For both processes, I analyze the employees’ communicative interactions with colleagues and external actors in the context of their organizational structures. Using a strategy for theoretical development inspired by Charles Sanders Peirce, I offer inferences on how those communicative interactions—for both types of processes—potentially shape their future activities. The result of my study has been the development of two concepts: local conversations and text negotiations. I infer that through local conversations with colleagues and other organizational actors, employees simultaneously draw upon, negotiate and create new structures (texts) that can then be incorporated into further, future organizational activities. In this sense I argue that communication shapes or structures the organization, and the organization learns.

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