The Swedish Association for Applied Linguistics, ASLA (Association suedoise de linguistique appliquee) was formally founded as an autonomous Swedish affiliate of AILA in 1966. The constituting meeting was held at Lund University on April 12, 1966 during which the first chairperson, Professor Bertil Malmberg, was elected. This means that ASLA will be celebrating its 50th anniversary in 2016. However, according to available documents from the time, the original initiative came from Max Gorosch, Professor of Spanish at Stockholm University, who had already started to prepare the way for the establishment of the new association in 1964. Professor Gorosch was appointed secretary on the first board and Dr. Alvar Nyqvist-Goes, became its first treasurer.
The chapter gives an extensive and multifaceted presentation of the field of applied linguistics. It starts with a discussion of the term 'applied linguistics' focusing on how this term has been interpreted over time and in different traditions. The overview of research is then organized around different settings: the educational setting, the economic-technical setting, legal and bureacratic settings; the medical-social setting; the workplace; science and the academic setting.
Business discourse in the globalized economy: The construction of an attractive workplace culture on the Internet ’ , explores multinational companies ’ construction of an attractive image of their staff policy and workplace culture on the internet. The goal is to explore how large business enterprises in their self-presentations on their career-oriented web pages balance between various concerns, values and interests: between global and local concerns, between economic concerns and social values, and between individual-centred and group-centred interests. Context is understood in the chapter at a macro level as dependent on various societal frameworks, at a meso level as situated within the studied company and at a microlevel as related to the analysed text with its specific goal and intended readers. A model is introduced which sets business discourse in relation to its contextual frameworks and the creation of an image of the corporate culture to the construction of an ‘ organizational self ’ .
This chapter sketches an exemplary picture of the emergence and development of medical written discourse. Medical articles published in scientific journals during three centuries - the eighteenth, nineteenth and twentieth centuries - are analysed and compared. The results are discussed in relation to the varied contextual frameworks in which the texts were written. Socio-historical changes in relation to text patterns and linguistics expressions of evaluation are thus related to different scientific stages: the pre-establishing stage, the establishing stage and the specialized stage.
The purpose of the chapter is to deepen our understanding of the discourse-related problems facing managers and employees in the globalized economy. In the various section of the chapter I will discuss these problems from different viewpoints. First, I will explore the correspondence between organizational structure and discourse at a more general level, where I will use examples from analysis of small workplaces and large organizations. Secondly, I will view organizational discourse from the point of view of the top level management and discuss how an ‘organizational self’ is constructed by means of discourse, and the role of discourse for internal management and external marketing in the global economy. Thirdly, I will view discourse from a workplace perspective to distinguish two types of multilingual workplaces: those which use English as lingua franca and the multilingual workplaces with a workforce diversity. Fourthly, I will discuss workplace discourse in the ‘new work order’ with a particular focus on the consequences for the individual employee of technological advances and a globalized economy. Lastly, I will sketch some topics for future research.
The eighteenth century is an important period both in the history of science and in the history of languages. In this volume, seventeen authors explore, from a variety of angles, the construction of scientific communities, the emergence of new languages of science, the spread of scientific ideas, and the development of scientific writing.
The chapter focuses on multilingualism at work and includes a survey of studies which explore discourse-related problems facing managers and employees in the globalized economy. Firstly, a model is presented which aims to grasp the complex and dynamic interplay between workplace discourse and its various contextual frames. Secondly, studies of organizational language policy are discussed. Thirdly, multilingual workplaces are explored, first with a focus on English lingua franca workplaces and then on workplaces with workforce diversity. The last section sketches some problem areas for future applied research.
This article explores some discourse-related problems facing managers and employees in the globalized economy. A model is first introduced which focuses on the interplay between workplace discourse and its contextual frames. Secondly, issues related to transnational companies's language policy are discussed. Thirdly, some studies of multilingual workplaces in the Scandinavian countries are presented, both English lingua franca workplaces and workplaces with workforce diversity. Lastly, some topics for future applied research on multilingualism at work are sketched.