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  • 1.
    Hellsing, Edvin
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Axenborg Wallér, William
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Relationen kommunikationsbyrå–kund: En kvalitativ studie om vad medarbetare vid kommunikationsbyråer och deras kunder upplever som centralt i sin relation2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the study is to develop knowledge about what employees in communication agencies and its customers perceive as central to the relationship. The research questions are: What do communication agencies experience as central to the relationship with customers? and What do customers experience as central in the relationship with communication agencies?

    Based on Social Exchange Theory (SET), supplemented with Behaviorally Driven Relationship Marketing Theory (BRM), we have investigated what is central in the communication agency– customer.

    As a basis for achieving our goal, we have in total conducted semi-structured interviews with nine people, six people from a communication agency and three of their customers. We have interviewed employees from both a communication agency and from customers to achieve a more nuanced view of the research problem. In our thematic analysis of our interview transcripts we found the concepts Phases in the Relationship, View of the Relationship, and Cooperation as central aspects. Through these aspects we illustrate the respondents' perceptions of what is central in the relationship.

    The study's results indicate that the longer the relationship is, the better the cooperation gets, which enables both parts possibilities to achieve desired product. In addition, a crucial part of this seems to be the start up phase and an equal view of the relationship. Furthermore, an ongoing relationship should be characterized with trust, commitment and two-way communication.

  • 2.
    Hellsing, Edvin
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Educational Sciences, Department of Education.
    Ragnarsson, Jacob
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Educational Sciences, Department of Education.
    Ledarskapets påverkan på kreativitet: En studie om ledarskapets påverkan på kreativa arbetsprocesser hos ledare och medarbetare inom kommunikationsbyråer2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the study is to develop knowledge about employees' and leaders' experiences of how the relationship between employees and leaders affect creativity. As a basis for achieving our goal, we have conducted semi-structured interviews with nine people on two advertising agencies. We have interviewed both managers and employees with different positions to get a broad response base. Based on the Leader-Member Exchange (LMX) theoretical framework, we have investigated the relationship between leaders and followers and sought to crystallize key elements of this. We found the concepts Autonomy, Space of action, and roles and role distribution as central aspects. Through these aspects we illustrate the respondents' perceptions of leadership's influence on creativity.

    The study's results indicate that it is important for managers to provide relevant feedback and to show faith in their employees to promote creativity. In addition, leaders should allow employees to be experts in their field by providing them with a large amount of latitude, within given limits. Both coworkers and leaders also agree that authoritarian leaders have a negative effect on creativity as it leads to reduced latitude for employees. Furthermore, leaders can advantageously emancipate time for creators' main tasks by managing administrative tasks, which can reduce the level of stress. All respondents have consistent experiences that stress inhibits creativity. A co- worker who is responsible for a task is more likely to feel comfortable with the task, which in turn has proved to be important for creativity. This may include emphasize that leaders seek an open working environment where dialogue is premiered. Another important aspect of creativity is the respondent's approach to standardized processes. If employees work is based on a given form, space is not given for innovative ideas, and employees do not get outlet for their creativity.

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