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  • 1.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    A Total Image Deconstructed: The Corporate Analogy and the Legitimacy of Promoting Sweden Abroad in the 1960s2015In: Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery / [ed] Nikolas Glover, Louis Clerc, Paul Jordan, Leiden: Brill Academic Publishers, 2015, p. 123-144Chapter in book (Refereed)
  • 2.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Between Order and Justice: Investments in Africa and Corporate International Resposibility in Swedish Media in the 1960s2019In: Enterprise & society, ISSN 1467-2227, E-ISSN 1467-2235, Vol. 20, no 2, p. 401-444Article in journal (Refereed)
    Abstract [en]

    This article analyzes how the public relations of multinational companies was affected by the double impact of decolonization and spread of television during the 1960s. It contributes to recent theoretical conceptualizations of corporate social responsibility by adding the dimension of home country stakeholders and the border-crossing character of corporate responsibility. The analysis deals with the changing media representations in Sweden of Swedish-owned firms in Liberia and South Africa before, during, and after what has been called the “postcolonial moment” (1960–1963). In its wake, Swedish industrialists faced a new policy problem: firms in overseas markets were no longer expected to do only what was legal in the host country but also what was considered right in their home country. The analysis follows the debates concerning this issue of corporate international responsibility throughout the 1960s, and how national business organizations and executives in firms such as the Liberian-American-Swedish Mining Company publicly sought to defend the role of Swedish foreign direct investment in Africa. The business community developed various public relations strategies to engage with its critics, professionalized their media relations, and organized international study tours for unions and politicians.

  • 3.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Framtidsmarknader: Svensk ekonomisk diplomati i Afrika och Asien under avkoloniseringens era2018In: Historisk Tidskrift (S), ISSN 0345-469X, Vol. 138, no 4, p. 649-677Article in journal (Refereed)
    Abstract [en]

    Markets of the future: Swedish economic diplomacy in Africa and Asia during the era of decolonization

    This paper analyses Swedish commercial responses to the political developments in Africa and Asia during the 1950s. The primary sources consist of correspondence and reports in the archives of the General Export Association, and articles in the periodical Svensk Export. The theoretical framework departs from the claim that economic diplomacy is a market practice that has contributed to the construction of foreign markets. The collective efforts of the Association to promote Swedish trade with African and Asian regions, and the ways in which those efforts were represented to its members, created a shared geographical imagination in Swedish business circles.

    Demanding but potentially lucrative, framtidsmarknader (”markets of the future”) formed a central tenet of this shared imagination. According to the Association, the promise of future profits in the postcolonial world required that Swedes become more pro-active and ”modern” when marketing their products overseas. The analysis focuses on India and the Belgian Congo. Both were the subject of a series of Swedish economic-diplomatic efforts, and they represent different articulations of this market type. The paper makes several contributions. It argues that the construction of framtidsmarknader resembled that of so called ”emerging markets” in the 1990s. It contextualizes the commercial logic behind Sweden’s early ventures into development aid. Furthermore, it highlights the relationship between the commercial category framtidsmarknader and the social-scientific category ”developing countries” which emerged around the same time. Finally, it traces the formation of a professional cadre of commercial experts on developing countries: the Trade Commissioners.

  • 4.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    From kinship to global brand. By Anna Kharkina2013In: Nordisk kulturpolitisk tidskrift, ISSN 1403-3216, E-ISSN 2000-8325, no 2, p. 366-370Article, review/survey (Other academic)
  • 5.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Kritiker, krämare och kramare: Kommentarer till texter om den svenska synden2015In: Sexualpolitiska nyckeltexter / [ed] Klara Arnberg, Fia Sundevall, Pia Laskar, Stockholm: Leopard förlag , 2015, p. 395-403Chapter in book (Other academic)
  • 6.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Neutrality Unbound: Sweden, foreign aid, and the rise of the non-aligned Third World2016In: Neutrality and Neutralism in the Global Cold War: Between or within the blocs? / [ed] Sandra Bott, Jussi M. Hanhimäki, Janick Marina Schaufelbuehl, Marco Wyss, Abingdon; New York: Routledge, 2016Chapter in book (Refereed)
  • 7.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Staten, Organisationssverige och vidsynthetens förgätmigej: Det strategiska främjandet av svensk internationalism, 1945–19632019In: Efterkrigstidens samhällskontakter / [ed] Fredrik Norén & Emil Stjernholm, Lund: Mediehistoriskt arkiv , 2019Chapter in book (Refereed)
  • 8.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    The 'aidification' of national experiences: Swedish-supported correspondence education in Tanzania, ca 1960-19752019In: Nordic Journal of Educational History, ISSN 2001-7766, E-ISSN 2001-9076, Vol. 6, no 1Article in journal (Refereed)
  • 9.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Unity Exposed: The Scandinavia Pavilions at the World Exhibitions in 1967 and 19702013In: Nordic Experience: Communication The North: Media Structures and Images in the Making of the Nordic Region, ALDERSHOT: Ashgate, 2013, p. 219-239Chapter in book (Refereed)
  • 10.
    Glover, Nikolas
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Clerc, Louis
    University of Turku.
    Representing the Small States of Northern Europe: Between Imagined and Imaged Communities2015In: Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: : Representing the Periphery / [ed] Clerc, Louis; Glover, Nikolas; Jordan, Paul, Leiden: Brill Academic Publishers, 2015, p. 3-20Chapter in book (Refereed)
  • 11.
    Glover, Nikolas
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Clerc, LouisJordan, Paul
    Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: : Representing the Periphery2015Collection (editor) (Refereed)
  • 12.
    Husz, Orsi
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Glover, Nikolas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
    Between human capital and human worth: Popular valuations of knowledge in 20th-century Sweden2019In: Scandinavian Journal of History, ISSN 0346-8755, E-ISSN 1502-7716, Vol. 44, no 4, p. 484-509Article in journal (Refereed)
    Abstract [en]

    This study concerns the history of Swedish public everyday discourse about knowledge and its benefits for the individual, c. 1920–1974. We examine the value(s) ascribed to knowledge – in economic and/or idealistic terms – using private correspondence institutes as our point of departure. These were immensely popular, yet have hitherto been overlooked by historians. First, we argue that commercially driven correspondence education, which was a mass phenomenon in early and mid-20th-century Sweden, blurred the demarcation lines between general and vocational education, and more importantly between formal and so-called popular education (folkbildning). Second, we examine how knowledge and education were promoted and justified in the widely circulated advertisements for Hermods Korrespondensinstitut, the largest of the Swedish correspondence schools. By analysing and contextualizing advertisements over six decades, we find a strong dominance of individualistic economic valuations from the beginning, a successive increase in idealistic valuations over the decades, and an increasing amalgamation of idealistic and economic justifications for knowledge. We argue that the extensive scale of Hermods’ and similar institutes’ educational activities offers an important key for understanding the social context in which the overall marketization and capitalization of knowledge in the latest decades was able to take root.

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