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  • 101.
    Fuchs, Christian
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Two New Critical Internet Studies-Books: Marcus Breen’s “Uprising” and Eran Fisher’s “Media and New Capitalism in the Digital Age”.2011Inngår i: tripleC (cognition, communication, co-operation): Journal for a Global Sustainable Information Society / Unified Theory of Information Research Group, ISSN 1726-670X, E-ISSN 1726-670X, Vol. 9, nr 2, s. 190-194Artikkel, omtale (Annet vitenskapelig)
  • 102.
    Fuchs, Christian
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Una contribución  la crítica de la economía política del capitalismo informacional transnacional2012Inngår i: Nómadas, ISSN 0121-7550, Vol. 36, s. 27-41Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The purpose of this article is to discuss the micro and macro economical changes related to the information and communication technologies (TIC). There are discussed key concepts to understand contemporary society, introducing the notion of informational / web transnational capitalism. Subsequently, the causes of contemporary social changes are outlined, as well as a discussion on some important aspects of capital accumulation done through products and TIC. We conclude with the concepts that describe the new relationship between capitalism and TIC.

  • 103.
    Fuchs, Christian
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Web 2.0, Prosumption, and Surveillance2011Inngår i: Surveillance & Society, ISSN 1477-7487, E-ISSN 1477-7487, Vol. 8, nr 3, s. 288-309Artikkel i tidsskrift (Fagfellevurdert)
  • 104.
    Fuchs, Christian
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Web 2.0 surveillance and art 2012Inngår i: Net works: case studies in web art and design / [ed] Xtine Burrough, New York: Routledge, 2012, s. 121-127Kapittel i bok, del av antologi (Fagfellevurdert)
  • 105.
    Fuchs, Christian
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    With or without Marx? With or without capitalism?: A rejoinder to Adam Arvidsson and Eleanor Colleoni2012Inngår i: tripleC (cognition, communication, co-operation): Journal for a Global Sustainable Information Society / Unified Theory of Information Research Group, ISSN 1726-670X, E-ISSN 1726-670X, Vol. 10, nr 2, s. 633-645Artikkel i tidsskrift (Annet vitenskapelig)
    Abstract [en]

    This paper is a rejoinder to an article by Adam Arvidsson and Eleanor Colleoni: Arvidsson, Adam and Eleanor Colleoni. 2012. Value in informational capitalism and on the Internet. The Information Society 28 (3): 135-150. Arvidsson and Colleoni's paper is a criticism of and reaction to one of my own articles: Fuchs, Christian. 2010. Labor in informational capitalism and on the Internet. The Information Society 26 (3): 179-196. My comments focus on 6 aspects of discussion: 1) Misunderstandings of Marx 2) Autonomous Marxism 3) Corporate social media and the law of value 4) Capital accumulation on social media 5) Finance capital and social media 6) Politics, alternatives, and social transformation The discourse constituted by the two articles and this rejoinder are situated in the context of the digital labour debate that can be considered to constitute an important part of the contemporary discourse of the political economy of the media and the Internet. It is recommended that you first read both previous articles before reading this rejoinder.

  • 106.
    Fuchs, Christian
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Boersma, KeesAlbrechtslund, AndersSandoval, Marisol
    Internet and Surveillance: The Challenges of Web 2.0 and Social Media2011Collection/Antologi (Fagfellevurdert)
  • 107.
    Fuchs, Christian
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Boersma, Kees
    Albrechtslund, Anders
    Sandoval, Marisol
    Introduction: Internet and Surveillance2011Inngår i: Internet and Surveillance: The Challenges of Web 2.0 and Social Media / [ed] Christian Fuchs, Kees Boersma, Anders Albrechtslund, Marisol Sandoval, New York: Routledge, 2011, s. 1-28Kapittel i bok, del av antologi (Fagfellevurdert)
  • 108.
    Fuchs, Christian
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Bolin, GöranSödertörns högskola.
    Critical Theory and Political Economy of the Internet @ Nordmedia 20112012Collection/Antologi (Fagfellevurdert)
  • 109.
    Fuchs, Christian
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Bolin, Göran
    Södertörns högskola.
    Introduction to the special section “Critical theory and political economy of the Internet (Nordmedia 2011)“ 2012Inngår i: tripleC (cognition, communication, co-operation): Journal for a Global Sustainable Information Society / Unified Theory of Information Research Group, ISSN 1726-670X, E-ISSN 1726-670X, Vol. 10, nr 1, s. 30-32Artikkel, forskningsoversikt (Annet vitenskapelig)
    Abstract [en]

    This paper is an introduction to tripleC’s special section “Critical Theory and Political Economy of the Internet” that presents papers from a session at the Nordmedia Conference 2011 (August 11-13, 2011, University of Akureyri, Iceland).

  • 110.
    Fuchs, Christian
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Mosco, Vincent
    Queen's University, Canada.
    Introduction: Marx is back – the importance of Marxist theory and research for Critical Communication Studies today2012Inngår i: tripleC (cognition, communication, co-operation): Journal for a Global Sustainable Information Society / Unified Theory of Information Research Group, ISSN 1726-670X, E-ISSN 1726-670X, Vol. 10, nr 2, s. 127-140Artikkel i tidsskrift (Fagfellevurdert)
  • 111.
    Fuchs, Christian
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Mosco, VincentQueen's University, Canada.
    Marx is back – The importance of Marxist theory and research for Critical Communication Studies today: Special issue of: tripleC – Open Access Journal for a Global Sustainable Information Society 10 (2): 127-632.2012Collection/Antologi (Fagfellevurdert)
  • 112.
    Fuchs, Christian
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Winseck, Dwayne
    Carleton University.
    Critical Media and Communication Studies Today2011Inngår i: tripleC (cognition, communication, co-operation): Journal for a Global Sustainable Information Society / Unified Theory of Information Research Group, ISSN 1726-670X, E-ISSN 1726-670X, Vol. 9, nr 2, s. 247-271Artikkel i tidsskrift (Annet vitenskapelig)
  • 113.
    Färnstrand, Daniel
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Television i allmänhetens tjänst: en studie av public service-begreppet2008Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: Television in the Service of the Public - a Study of the Public Service Concept

    (Television i allmänhetens tjänst - en studie av public service-begreppet).

    Author: Daniel Färnstrand

    Aim: To describe the ideals, or principles, that the Public Service Ideology or concept of Pub­lic Service is based upon. The two main questions the paper aims to answer are thus:

    • · Which principles should, according to the theoretical norm, guide Public Service activity?
    • · Which principles guide Public Service television in Sweden today, according to the actual guidelines for the Public Service organization SVT?

    Method / Material: A study of relevant literature is carried out. Further, the actual guidelines for SVT are summarized. The normative guidelines are then also summarized, and a compari­son is made between this summary and the actual guidelines for SVT.

    Main results: Although a comprehensive definition is hard to find within the theoretical frame­work, a summary of the theoretical ideal is carried out. Hereby, a broad definition of the theoretical, normative ideal for Public Service activity is created. A comparison between the actual guidelines for SVT and the theoretical ideal of Public Service activity, revealed that these show almost exact coherence. The ideal seems to have been fulfilled, at least when one analyses the guidelines for SVT. Whether these guidelines are then followed by the actual ac­tivity of SVT is a question outside the range of this paper.

    Number of pages: 41

    Course: Media and Communication Studies C.

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Period: Spring 2000

    Tutor: Lowe Hedman

    Keywords: Broadcasting, Public Service, Public Service Concept, Public Service Ideology.

  • 114.
    GAO, YUAN
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Constructing National Identity through Media Ritual: A Case Study of the CCTV Spring Festival Gala2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    National identity is an important social bond for the existence and development of nation-states. National identity is not an innate or unchangeable awareness; instead, it is continuously produced by historical and realistic contexts. Nowadays, given their far-reaching penetration and influence, the mass media have become the principal platform for building national identity. The Spring Festival Gala (SFG) is a grand TV celebratory gala which is produced by China Central Television (CCTV) and has been aired on every lunar New Year’s eve since 1983. Ever since then, for Spring Festival celebrations, watching the live broadcast with the whole family has increasingly become as indispensible as posting spring couplets, setting off firecrackers, and eating dumplings. In other words, watching the CCTV SFG on lunar New Year’s Eve has gradually developed into an emerging folk custom and tradition in China since the early 1980s.This thesis investigates the national identity issue from the perspective of media ritual. It is argued that the SFG is in itself an elaborately-orchestrated media ritual, which plays an irreplaceable role in constructing national identity. In terms of its operation mechanism, the thesis argues that the SFG contributes to constructing national identity mainly through two strategies; one is a structural strategy, namely, ritualizing the SFG; the other is a textural strategy, mythologizing the SFG.

  • 115.
    Garellick Lindborg, Julia
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Varumärkesutveckling i identitetsskapande tv-reklam: en kvantitativ studie av Gevalias reklamfilmer över tid2010Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: Brand evolving in identity shaping TV commercial – a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam – en kvantitativ studie av Gevalias reklamfilmer över tid)

    Number of pages: 35

    Author: Julia Garellick Lindborg

    Tutor: Anne-Marie Morhed

    Course: Media and Communications studies C

    Period: Autumn of 2010

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia’s TV commercials with the theme “unexpected visit”. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

    Material/Method: The study is executed through a quantitative content analysis. The material studied is 18 of Gevalia’s TV commercials produced from 1991 to 2010. The study is a complete investigation of the material that has been found over the internet and especially on Youtube.

    Main results: The results show that Gevalia’s 18 TV commercials with the theme”unexpected visit” follows the same concept through a period of 20 years. In the pattern of the concept a variation is seen in the use of for example coffee visibility, elect of slogan and sort of drama construction. This variation is distinctively seen after the millennium and can among other things depend upon a shift in commercial company and the need to renew. A small change that however follows a pattern the audience is able to remember from earlier, has by Gevalia been identified as highly essential in order to not wear out their audience. All commercials consist of more or less humor in purpose of seeking attention to be able to profile the product on the market. The thematic identity in the commercials that humor helps building is seen as the greatest contribution to why Gevalia has evolved into such a strong brand and a large reason for its success.

     

    Keywords: brand identity, brand personality, Gevalia, communicative identity, TV commercial

  • 116.
    Gawell, Andreas
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Politisk partiskhet i underhållning: En kvantiativ innehållsanalys av The Daily Show2010Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    AbstractTitle: Political Bias in Entertainment (Politisk partiskhet i underhållning)Number of pages: 38Author: Andreas GawellTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2009University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: The purpose of this research paper was to investigate political bias in TheDaily Show before the presidential election 2008.Material/Method: With a quantitative content analyze based on variables connected withtheory from investigating bias in news, I am looking at 19 episodes of The Daily Showstarting one month before the presidential election 2008.Main results: The results of this research indicated a liberal bias in The Daily Show favoringthe Democratic Party. Both parties was made fun of and joked about, but the Republican Partyand its candidates was a lot more frequently laughed at then its Democratic equivalent. Alsolooking at the issues that came up in the show you can see Republicans getting to talk aboutissues not on their own agenda more frequently than Democrats.Keywords: The Daily Show, political bias, presidential election 2008, Republican Party,Democratic Party

  • 117.
    Gerges, Mina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Paradigms in Social Media Studies2015Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The aim of this project is to study the level of paradigm development in the domain of social media studies. Based on the works of Kuhn (1970), Pfeffer (1993), and Thompson and Tuden (1959), the level of paradigm development was defined as the degree of consensus regarding: research topics, methods, and theories used in a given field of study. A sample of social media research articles was studied to analyze the level paradigm development within this domain of study. The sample consisted of a group of social media research articles that were published in the top ten journals of communication studies in the last five years. Content analysis methodology was used to analyze the research articles and clusters analysis was utilized in order to investigate the level of paradigm development in this field of study. The analysis confirmed the lack of consensus in the social sciences (Pfeffer, 1993). The level of agreement regarding research methods, theoretical concepts, and research topics used in social media studies was quite low. The lack of consensus in this new domain of study may be explained by two factors. Social media as an academic field is still in its infancy (Van Osch and Coursaris, 2014), and thus it lacks of a shared body of theoretical knowledge that can be used to analyze the phenomenon of social media (Van Osch and Coursaris, 2014; Chong and Xie, 2011; and Khang, Ki, and Ye, 2012). In conclusion, this project suggests that social media studies should aim to develop a high level of paradigm development, since academic fields with high levels of consensus are better organized, have fewer power conflicts, and get more funding (Beyer and Lodhl, 1976; Pfeffer, 1993).

  • 118.
    Gerin, Trautenberger
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    “Who do you think you are?”: Developing a methodology for socio-economic classification through social media 
 by examining the Twitter debates in the Austrian EU Election 2019.2019Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Social media today is a dominant communication tool, which structures not only our social interactions but also filter the information users are getting displayed. The big social media platforms use our interaction data to analyse our behaviour and sell the data for commercial interest. But not only the pure interaction data is valuable for these platforms. Also hidden information, which can be derived from our interactive networks, about our social structures, social classifications and social status are gathered and monetised. This research attempts on the one hand to uncover some of these methods used by social media platforms, and on the other hand, also wants to show how useful these new methods can be for research on social phenomena. Therefore, this study goes beyond the confining limits of traditional sociology, where either qualitative or quantitative methods are applied. Following the idea of Critical Realism, the positivist and constructivist methods are applied in combination in order to provide thick accounts of the studied material. In this study, varying socioeconomic classification systems (like the Sinus-Milieu models) are investigated and evaluated against the background of Bourdieu’s ideas on cultural and social forms of capital. The present study uses a mixed method approach (Social Network Analysis and Sentiment Analysis) to analyse quantitative data from Twitter conversations which were collected during the Austrian EU Election 2019. In conclusion, one could say that the overall purpose of this study is to demonstrate the usefulness of Critical Realism for social media research, since this approach can create a thicker account of the studied material than other, more traditional methods. This undertaking is demonstrated by the findings of the study. These findings are the building of specific sub-clusters of EU candidates which are not related to the same political background and traditional demographics but whose relation can be detected and described using Bourdieu’s concepts of social and cultural capital. As a mean for gathering empirical data, Twitter turned out to be a useful and accessible tool for this study.

  • 119.
    Ginman, Carole
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Brands in Social Media: A Study on How Product Brands and Personal Brands Use Social Media to Portray their Brand Identity2010Independent thesis Basic level (degree of Bachelor), 15 poäng / 22,5 hpOppgave
    Abstract [en]

    Brands are an important feature in today’s society. A brand can consist of anything; a product, an organisation, a university, a person or even a city. They are not constricted to products or companies, but are important constituents of culture. Having a cup of coffee at Starbucks is not only about the coffee, it’s also about the brand; its values and motivations, and what it represents for the customers and fans. Brands are interweaving themselves further into society than ever before.

    Social media is growing and taking up a large part of people’s time. We discuss everything, including brands, on platforms such as Facebook and Twitter. Thus it is imperative for brands to actively partake in the discussion to not submerge and lose control over their brand image. They shape their brand identity, but the image is what is perceived by the people. If they let others shape the perception of the brand then there is a great risk that the image construct will not correspond to their intended identity. Social media provides a gateway for fans and brands to interact. This thesis investigates the primary uses of Facebook and Twitter for product and people brands respectively. Also, it looks at what components of the brand identity are displayed on the aforementioned platforms for both product and people brands and whether there are any differences between the brand types.

    The investigation takes the shape of a content analysis of twenty brands’ Facebook and Twitter pages – 10 each for product and people brands. Variables pertaining to the four identity perspectives proposed by David Aaker – (1) brand as product, (2) brand as organisation, (3) brand as person, and (4) brand as symbol – were used to see whether there is a dominant perspective that brands adopt when interacting with fans in social media. Also, the uses of social media were investigated and matched with authors’ suggestions for ideal uses of social media for brands.

    It was found that, in line with several authors’ recommendations of ideal usage of social media; brands adopt an identity approach consistent with Aaker’s Brand as Person perspective – regardless of brand type. The Brand as Person perspective was dominant for people brands on both Facebook and Twitter, however, slightly more enhanced on the latter. While still being the main perspective for product brands, the other identity perspective are given more attention so the prevalence of the Brand as Person perspective is not quite as distinguished. Also, the main uses of Twitter and Facebook were found to differ; Facebook is to a further extent used to engage fans whereas Twitter is predominately used to inform. The results provide a basis for which future research on brand identity and uses for brands in social media can build upon, starting with these general findings to dig deeper into more specialised areas of brands in social media.

  • 120.
    Ginman, Carole
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    [en-geyj-muh nt]: How are Brands Engaging and Building Relationships with Fans and Customers in Social Media?2011Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    How much is a brand worth? Brand equity is a measurement that reflects brand valuation, and is built through a brand’s various products, actions and activities. According to the Consumer Based Brand Equity (CBBE) model, the epitome of equity is achieved when the brand and the people are in a relationship, when the brand resonates with people. Until a few years back, most of this relationship played out in real life, but the arrival of new media and social media in particular is changing this.

    Brands are migrating into the realm of social media where people are socialising like never before. People move to social media, and so to maintain a relationship with them brands need to be there too. However, how do they go about engaging with people in these relatively unchartered waters? Is there a formula, a strategy that fits all? This study examines how brands work to maintain relationships with people in social media through looking at Social CRM and strategies that encourage participation and involvement. It aims to see whether there are differences in how different brand types manage their relationship with fans on the largest and most extensive social networking site, Facebook.

    Brands satisfy consumer needs and these influence consumer purchase decisions. The brand types investigated correspond to the different levels of Maslow’s hierarchy of needs as it is the most cited and respected categorisation available. This means that a wide variety of brand are eligible for the investigation as long as their primary use is to satisfy one of the needs described by Maslow. The investigation takes the shape of a content analysis of 20 brands from four need categories (physiological, safety, behavioural, and ego), accompanied by a case study of one of these brands to illustrate the points made based on the quantitative data.

    What the data showed was that brands in general primarily focus on content rather than contact and collaboration in their engagement plans. Content is least time intensive and also easily involves the 90 percent of people that are categorises as lurkers. Two-way communication is encouraged but it varies between brand types. Brands within the safety need category were most open to two-way communication and also used it for customer service purposes. Collaboration is encouraged in social media but it is still used very sparsely, physiological brands being the most open to collaboration. However, the collaboration is more often cause-related than brand product/service-related. 

  • 121.
    Girell, Cecilia
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Kjellström, Sandra
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    PR-konsulter och bloggare; en win-win situation?: En studie om PR-konsulters förändrade arbetssätt i och med modebloggarnas framväxt2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Abstract Title: PR consultants and bloggers; a win-win situation? - 

    A study of PR consultants’ new adaptations in the labour market due to the emergence of fashion bloggers. 

    Authors: Cecilia Girell, Sandra Kjellström Tutor: Ylva Ekström

    Purpose: With the expansion of the Internet, fashion bloggers have gotten more power. A few companies have understood this powerful and reasonable cheap marketing channel. Despite this, most companies still feel powerless, but what has happened to the work of PR consultants in this constant changing media environment? The ones whos purpose is to act as intermediaries between companies and various media channels. That is our purpose for this essay; to look at PR consultants new adaptations in their extern marketing communication in phase with the ever- growing blogosphere.

    Method: In this study a qualitative method in terms of personal interviews has been used in the collection of data. Four interviews have been held; whereas two with PR consultants working with fashion, and two with fashion bloggers. These interviews together with literature and theories regarding our topic have later on been used as the base for our results and analysis.

    Main results: Overall, PR consultants have gotten a more stressful environment since the entrance of the bloggers. More and different strategies must nowadays be planned, since the bloggers work differently compared to traditional media. They offer a more personal connection towards their readers, which also have made it easier for the PR consultant to reach their target groups faster. Both bloggers and PR-consultants have nowadays become dependent on each other, and the factors leading up to this can be explained through technological, economic and cultural perspectives.

    Number of pages: 50 Course: Media and Communications Studies C Department: Division of Media and Communication, Department of Information University: Uppsala University Period: Fall 2014

    Keywords: PR consultant, blogger, fashion, communication, Jenkins, convergence, marketing communication, Bourdieu. 

  • 122.
    Glundberg, Stian Borge
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Collective hunt means bigger prey: A study of internal communication challengesmicro-enterprises face in everyday work2013Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The aim of this thesis is to identify communication challenges in micro-organizations. Thisthesis defines theoretical areas such as organizational communication and internalcommunication, with a focus on competence, uncertainty, and work disruptions. The methodsused in the collection of empirical material were participant observation, semi-structuredinterviews, and an e-mail survey. This material in combination with the theoretical backgroundhas showed the importance of technical competence in order for employees to be ableto communicate effectively. The technological solutions available today have the potential tomake a workplace much more effective and efficient by using new equipment andcommunication methods, but reaching this potential requires that everyone feels comfortablewith the use and has sufficient competence. The results indicate that since microorganizationshave only a few employees, technical competence needs to be high for everyemployee. The study also reveals the lack of a theoretical framework to evaluate the resourcesrequired for optimal communication in organizations or businesses, and introduces asuitable framework for later studies.

  • 123.
    Gong, Cheng
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Internet-based Media Use and Nv-tong-zhi Empowerment in Taipei: An exploratory study based on interviews with 9 nv-tong-zhi individuals2015Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Media impact on LGBT people’s empowerment is not a new topic to media and communication studies, however, the extent to which lesbians’ use of internet-based media have contribute to their empowerment in a non-western context remains under-researched. This research attempts to respond to the question with an exploration of the relation between nv-tong-zhi’s use of internet-based media and their empowerment by the lens of their own lived experiences in Taipei.

    An interpretive phenomenological analysis (IPA) method was applied in this research, and thematic analysis was conducted on the data gathered through in-depth semi-structured interviews. The findings suggest that nv-tong-zhi individuals’ use of internet-based media have brought about increases in self-efficacy, self-esteem and competence as well as active engagement in empowerment interventions by providing more valuable information and more convenient and accessible social interactions. However, the contribution of using internet-based media remains contextual and temporary. In some cases, using internet-based media may bring in subjective sense of insecurity. Furthermore, there has emerged a paradox between psychological empowerment and collective empowerment that deserves further explanatory studies in the future.

  • 124.
    Gritckova, Alina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    “News consumption is not just something we do, it is something we do in a particular place” News media on Facebook and its impact on young users.2016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The study aims to contribute to the deeper understanding of young Facebook users’ news consumption routines within the platform and to find out how they experience the growing presence of news publishers there. The research is based on 10 semi­structured interviews with international students ­ Swedish Institute scholarship holders from seven different countries. The qualitative data is analysed with the help of the theoretical approach, based on the combination of two modern concepts, that consider user perspective on news consumption: the concept of “perceived worthwhileness” by Kim Christian Schroeder and “spatial turn” by Chris Peters.

    The research has shown that young users often use Facebook as their primary source of news and, therefore, adopt new routines on this social platform in terms of news consumption. Among them are scanning through personal news feeds, monitoring friends interests, using “likes” for information dissemination and self­expression, chain reading news and “playing” with algorithms. At the same time, the communicational component of Facebook is not ignored and the platform as a whole is experienced rather as a space than a specific medium. In general, young users experience news consumption on Facebook in a positive way and appreciate the opportunity to see their peers’ perspectives on particular issues, show their identity to significant others, be exposed to a diverse range of news without wasting time on searching and choosing, and keep track of their activities and interests. At the same time, the author identified a negative attitude towards the chaotic structure of news feeds and the complexity of the settings.

  • 125.
    Guo, Haichao
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Networked Symbolic Violence on Micro-blogs in China2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This thesis seeks to understand the phenomenon of networked symbolic violence in the Chinese micro-blog sphere. The main research questions are: (1) what are the main features of networked symbolic violence on the Chinese micro-blog Weibo, and (2) what are the main aspects of networked symbolic violence? In this study, the theory of structural violence, symbolic violence and the law of the mental unity of crowds will be used as the theoretical framework. Through a literature review and two case studies using content analysis, the findings of this study reveal that networked symbolic violence has four different stages: the beginning phase, the rising phase, the explosive phase and the dying down phase. And there are four main types of networked symbolic violence on Chinese micro-blog, they are aggressive language, aggressive symbols which contain metaphorical expressions of insult to attack others online, malicious rumors, and revealing others’ privacy. Furthermore, the networked symbolic violence on micro-blogs has four phases: a beginning phase, a rising phase, an explosive phase, and a dying-down phase. In the discussion part, the phenomenon of the crowd in the micro-blog era is discussed. Some tentative measures are also provided to prevent and stop networked symbolic violence on Chinese micro-blogs. Finally, the author indicates that it is necessary to conduct further researches on the cause of networked symbolic violence in Chinese society.

  • 126.
    Hallencreutz, Tilda
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Jacobson, Agnes
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Femvertising: feminism i syfte att sälja: en undersökning om konsumenters perspektiv på konceptet femvertising2019Independent thesis Basic level (degree of Bachelor), 20 poäng / 30 hpOppgave
    Abstract [en]

    Femvertising is a relatively new concept that describe the use of feminism in advertising. Femvertising aims to both strengthen the image of women and overrule stereotypical representations of women in advertising, whilst at the same time aims to sell products. This highlights a conflict within the concept, which is what makes femvertising an interesting subject to study. This study investigates the representation of women in contemporary fashion commercials withfemvertising messages. Further, it examines how young Swedish women create meaning in relation to these messages, and finally, how they interpret the conflict within the concept of femvertising.The main material consists of semi-structured interviews with ten young women, the secondary material consists of advertisements from three Swedish fashion brands; H&M, Gina Tricot and Monki. The theoretical framework consists of Stuart Hallsrepresentation theoryand encoding/decoding theory, as well as parts from the consumer cultural framework, a critical view on identity and fashionand finally, two critical theories on feminist messagesin advertisement. Through these theoretical perspectives the study has demonstrated that young female consumers care relatively little about feminist messages in advertising. Instead, consumers want companies to work with feminist values internally and throughout. Further, the results points to that young female consumers want a more including representation of female bodies in advertising and that consumers react in a positive way towards advertising that represents bodies which they can relate to. In conclusion the results suggests that it is not enough for companies to use feminist messages and values in their advertisement, if these messages are not reflected in the company itself.

  • 127.
    Hallgrímsson, Bóas
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Turn and face the strange:: the role of communication, encouragement and feedback during technological changes in an educational setting2018Independent thesis Advanced level (degree of Master (Two Years)), 80 poäng / 120 hpOppgave
    Abstract [en]

    In 2008 a new educational initiative termed “School without segregation” was implemented in Iceland. Its goal was to ensure that all children would be provided with education suited to individual variations in social and educational needs. Coinciding with this policy initiative a new technology strategy was implemented in the municipality of Kópavogur, Iceland´s second largest city, with the aim to equip children to deal with the fundamental technological changes in modern society and integrate technology in their education. As an integral part of this strategy all students in Kópavogur, from the fifth to the tenth grade were given iPads in 2015. The affected population was approximately 4.700 students and over 450 teachers.

    A significant body of research has examined how students fare when technology is integrated into their education. However, this thesis aims to examine how the implementation of this tablet-centric initiative affected the working environment of the municipality´s teachers, a subject that has been researched to a much lesser extent. With the aid of personal interviews communication between stakeholders of the initiative, strategies to motivate and encourage teachers in dealing with the change in their working environment and support afforded during the process was examined. Special focus was placed on the extent of involvement and participation of teachers during the implementation and the question of whether teachers´ opinions had an impact throughout the process. The thesis analysis is based on 18 semi-formal interviews with teachers from all of the city´s nine schools. Additionally, the team in charge of leading the implementation was interviewed to further broaden the scope.

    In brief, the thesis highlights that contention surrounded various aspects of the implementation. Many of the teachers felt overwhelmed and hesitant and described feeling that their concerns went unnoticed. Today, however, three years down the road, the iPads seem to have become an integral part of the everyday working environment of teachers and students alike and none of the teachers want to go back to teaching without iPads.

  • 128.
    Hansson Käll, Ida
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Möjligheternas nation?: En kvalitativ studie om Norrlands nations image och positionering2009Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Möjligheternas nation? Ida Hansson KällAbstractTitle: A Student Nation of Possibilities? A qualitative study of the image and the positioningof Norrlands nation (Möjligheternas nation? En kvalitativ studie av Norrlands nations imageoch positionering)Number of pages: 41 (43 including enclosures)Author: Ida Hansson KällTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30hpPeriod: Fall 2008University: Division of Media and Communication, Department of Information Science,Uppsala UniversityPurpose/Aim: The purpose of this essay is to identify what students in Uppsala and themanagement of Norrlands nation think of the activities at the nation's daily schedule. Theimage of Norrlands nation will be compared to the nation's profile and identity, its currentlyprofile and position in Uppsala. Proposals of preventive measures will also be presented.Material/Method: I've done two interviews with the management of Norrlands nation andtwo focus group interviews with three students in each group. During the interviews I havefocused on the image, profile and identity of Norrlands nation and its strengths, weaknesses,threats and opportunities to compare in a SWOT-analysis. I've used a semantic differential tocompare Norrlands nation to the two second biggest nations in Uppsala.Main results: Norrlands nation is mostly aware of its strengths and weaknesses that thestudents accentuated during the interviews. The results also show that the nation should try toget stronger at making sure the information about its activities reaches out to the students.Keywords: Image, profile, identity, positioning, student, nation2

  • 129.
    Hansson Käll, Ida
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    När gränsen mellan sändare och mottagare suddas ut: En studie i hur organisationer ser på sociala medier som del av den externa kommunikationen  och hur de bemöter sin omgivning i det nya medieverktyget2010Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: ”When The Line Between Transmitter and Receiver Blurs” – A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media tool

    Number of pages: 49 (51 including enclosures)

    Author: Ida Hansson Käll

    Tutor: Cecilia Strand

    Course: Media and Communication Studies D 30hp

    Period: Spring 2010

    University: Division of Media and Communication, Department of Informatics and Media,

    Uppsala University

    Purpose/Aim: The aim of this essay is to study how five organizations look at social media as part of their external communication and how they respond to the environment in the new media tool.

    Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.

    Main results: The main results of the study is that organizations have to integrate social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social media.

    Keywords: blogs, external communication, facebook, respond to the environment, social media

  • 130.
    Harrison, Amy
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Strand, Linnea
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Westin, Emma
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Är det digitala det nya normala?: En jämförelsestudie av två generationer kvinnor och deras digitala medieanvändning2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    The purpose of this study is to analyze women’s use of digital media in their everyday life and how they reflect on their use. We chose this field of studies because of our interest in the differences and similarities within generational media usage. The study uses two qualitative research methods to receive the empirical material, in form of observations and interviews of twelve women of two different generations. We used theories by Marshall McLuhan and Mark Deuze to analyze the empirical material where we worked inductively to find three themes within the material.

    The main results in this study display that the use of digital media is not completely reliant on which generation one is born into. Rather, what shows in the results are that the use of digital media is individual and depends on the person. Although, the respondents’ reflections on their digital media use differs between the two generations. Further, there are both similarities and differences within the generations, as well as between them. This study has social relevance and it contributes with an understanding of the media use of different generations of women. 

  • 131.
    Harryson, Sebastian
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Sover Francesco Totti i pyjamas?: En uppsats om Sportbladets arbete med interaktion2010Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 132.
    Hartman, Joel
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Sociala medier i lokal politik: En undersökning om hur sociala medier uppfattas och används inom den lokala politiken i Uppsala2010Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    

  • 133.
    Haufe, Ronja
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Widebeck, Sara
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Kommunikativ eller Kommunikativ?: En undersökning av en organisationskommunikationsmodell för att bli kommunikativ2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    The model Communicative Characteristics is designed by Europe’s largest contemporary research project in strategic communication, the project. The communicative organization. With the aim to sort out a current delay in the understanding of being communicative, the project present a model of six characteristics defining “communicative organizations”. With qualitative focus groups this thesis aims to test if the model functions as intended. Based on the same paradigm and theoretical framework as the model is developed in, the authors of this thesis investigate the research question: Does the model Communicative characteristics function to identify “communicative” organizations? To ensure that the thesis empirical data is not based upon answers the organizational members have been taught is the correct answer according to a specific communication model, the study is conducted on an organization that does not explicitly use strategic communicative actions. During the analysis, a discrepancy between the research project the Communicative organizations, and the theoretical perspective CCO which the model is built upon, notion of “communicative” were detected. To exclude the possibility that the model Communicative characteristics could contribute to confusion about the notion, a second research question was designed. In what ways does the research project’s, (the Communicative organization), and the theoretical perspective’s, (CCO), view of the notion “communicative” differ?  To be able to answer both research questions the analysis were divided into two parts, 1) Identification of Communicative characteristics and 2) Constitutive communication. The result achieved in this thesis is that the model Communicative characteristics is considered to function. By applying it to an organization that does not explicitly use strategic communicative actions, changes can be identified for what the organization should change to become communicative. The authors do recommend the research project to oversee their choice of notion due to the discrepancy found between the research project the Communicative organization’s, and the theoretical perspective CCO’s view of “communicative”. By clarifying the notion from only “communicative” to “explicitly communicative” and “explicitly communicative organizations” confusion can be avoided.

  • 134.
    Hauksdóttir, Helga
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    The Influence of Communication for the Future of the Physical Workplace2019Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    The aim of the study was to examine employees' attitudes towards work shifting to the digital space and whether there will still be a need for the physical workplace in the future in relation to the development of information and communication technologies. For this study a survey was conducted to answer the following questions; how is the digital transformation of work affecting the workplace for employees in the Icelandic tech sector, what are the factors that affect the choice of workspace, and how can the choice of office space influence job satisfaction? Literature and theories about workplace development, digitalization, organizational communication and information, and communication technologies were used to gain a broader and deeper knowledge of the field. The study shows that it is likely that there are still some changes to take place in today's workplaces and that increased flexibility is one of those changes as 94.9% of participants in this research thought flexibility was an important feature for the organization to possess to be an attractive workplace. Face-to-face communication is more effective and there is still a need for the physical workplace according to the participants of this study. It is essential for organizations today to stay attractive and become more attractive in the eyes of current and future employees. The workplace needs to be a place where employees feel good and where they prefer to work so that face-to-face communication and relationships between co-workers and managers does not only take place in the digital environment. A balance between the physical and virtual office space needs to be the focus for organizations in the coming years. Subsequently, the results were compared with the theories and previous studies.

  • 135.
    Hedman Monstad, Therese
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Attempts to Bridge the Gaps: Opportunities and Challenges in the Communicative Constitution of Organizations2015Doktoravhandling, monografi (Annet vitenskapelig)
    Abstract [en]

    Globalization and technological advancements continue to challenge contemporary organizations’ aims to balance stability and change. As a response to this challenge, organizations often turn to empowerment and participatory processes. Current research emphasizes the need for enhanced communication in these processes. However, there is a lack of research studying how organizations practically enact this idea that these processes require more communication.

    This dissertation is aligned with the Montreal School’s CCO perspective and departs from communication theory seen as a dialogic of conversation and text, thus directing attention to coorientation and how organizational members coordinate in organizing processes. Based on this theoretical framework, the study aims to contribute to a better understanding – empirically as well as analytically – about the variety of texts that are a part of communicative initiatives aiming at enhancing communication, encouraging participation and empowerment processes.

    The empirical material is based on how two organizations explicitly emphasized communicative initiatives throughout each organization’s empowerment process attempts. One organization mainly used workshops to provide opportunities for communication, while the other organization incorporated an interactive video website for the same purpose.

    This dissertation acknowledges that managers and subordinates are not equally capable of discursively constructing the organization. However, enhanced communication through empowering processes has been shown to facilitate members’ abilities to contribute to the organizing process. Hence, the study combines two theoretical frameworks, the empowerment process model and the Montreal School’s CCO perspective, extending both and thereby accentuating the communication-power relationship.

    To further explore how conversations and text interact in the case organizations, the study enacts a tension-centered approach, arguing that tensions are produced, co- and reproduced and enacted through organizations’ wills to empower their members through communication. The findings indicate a recursive and reflexive relationship between the empowerment process, coorientation, tensions and participation. In practice, this means that organizational members who have the opportunity to engage in conversations about matters of concern while perceiving themselves as taking part in an empowerment process tend to more actively identify and co-produce tensions. Tensions increase participation and lead to new insights. As members realize the value of their input, this further enhances the empowerment process.

  • 136.
    Hellström, Hanna
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Martin, Leiva Godoy
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    NO HATE: En fallstudie om en kampanj av Nyheter24 mot näthat2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Sammanfattning

    Studiens syfte är att undersöka Nyheter24s kampanj om näthat för att förstå hur den är uppbyggd och vad den har för innehåll. På vilket sätt Nyheter24s kampanj är uppbyggd handlar om vilken typ av journalistiska texter som ingår i kampanjen och vilken typ av redaktionellt textformat som dominerat. Vilket innehåll de väljer att publicera i sin kampanj handlar om vilka frames som används i kampanjen och hur näthat framställs av Nyheter24. Syftet ligger till grund för uppsatsens två frågeställningar:

    1) Hur är No Hate-kampanjen uppbyggd? och 2) På vilket sätt skriver Nyheter24 om näthat inom ramen för No Hate-kampanjen?

    Frågeställningarna kommer besvaras med en kombination av två metoder. En kvantitativ innehållsanalys och en kvalitativ textanalys. Kombinationen bidrar till att både ge en överblick av materialet som utgör kampanjen samt skapa djupare förståelse för texternas innehåll. Undersökningen görs inom ramen för Agenda setting theory och dess andra nivån.

    Studiens resultat visar att Nyheter24 främst lyfter skribentens personliga åsikter om näthat och känslomässiga effekter av näthat. Det syns i forma av känsloladdade ord, personliga berättelser och exempel på människor som blivit utsatta för näthat. Det kombineras med objektiv information i form av statistik och fakta, den typen av innehåll fungerar främst som ett komplement till det övrigt subjektiva innehållet i kampanjen. 

  • 137.
    Henric, Insulander
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Marknadsföringen av en tv-program: En undersökning om marknadsföringsprocessen av en tv-produktion.2011Independent thesis Basic level (degree of Bachelor), 15 poäng / 22,5 hpOppgave
  • 138.
    Hessling, Elin
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Ljungqvist, Veronika
    Ska Google eller Facebook verkligen få fälla det sista avgörandet?: En kvalitativ studie om hur rekryterare inom mediebranschen ser på arbetssökandes användning av sociala medier2012Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    In this thesis recruiter’s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers. The result from the interviews was analyzed with theories about identity and the public sphere. Erving Goffman and Jürgen Habermas was used as a the literature framework and newer literature from Nancy K Baym, John B Thompson and Sherry Turkle were used as well. The result of the study showed that recruiters do not put a lot of weight on the digital identity of a candidate as long as the person was suitable for the position. Several of the respondents used social media to look up potential candidates to get another insight to who the candidate are after the personal interview. In most cases the recruiters were understanding towards a candidate’s digital behavior as long as it did not go against democratically values or went against the values and policies that the company stood for.

    Keywords: Social media, recruitment, media, identity, public sphereFörord:

  • 139.
    Hillforth, Johanna
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Olander, Linda
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Vad håller ni på med?: En studie i Försvarsmaktens marknadskommunikation2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: What are you doing - A study in the Swedish Armed Forces marketing

    Authors: Johanna Hillforth & Linda Olander

    Tutor: Josef Pallas

    Purpose: The purpose of this thesis was to analyze the communicative

    functions as the Swedish Armed Forces uses in its marketing communications.

    Method and material: The used method in this study is a qualitative

    semiotic content analysis, and the material analyzed is five ads from five of

    their latest advertising campaigns.

    Main results: The results of the study have shown that the Swedish Armed

    Forces primarily uses three of the four communicative functions in their

    communication, by being of informative, expressive and affecting nature.

  • 140.
    Himmelstrand, Ulf
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Sociologiska institutionen.
    Svensson, GöranUppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Sverige - vardag och struktur: Sociologer beskriver det svenska samhället1988Collection/Antologi (Annet vitenskapelig)
  • 141.
    Hirschel, Tina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Consumerism as a Topic in German Public Service Broadcasting: Status quo and Prospects of Facilitating a Paradigm Shift2014Independent thesis Advanced level (degree of Master (Two Years)), 20hpOppgave
    Abstract [en]

    The master thesis followed an interdisciplinary approach of applying the ideas of selected schools of economic thought that demand a paradigm shift in consumption towards “sustainable consumption” in the realm of media and communication studies. The purpose of the study was to understand the status quo of how consumerism is depicted in media, taking German public service broadcasting as an object of analysis. It was aimed to critically evaluate the role in the paradigm shift assigned to media by the schools of economic thought. Hence, the prospects of media facilitating a paradigm shift were investigated. The thesis leaned on the functions of media in democratic societies and agenda setting theory, especially the agenda setting process and respective influences. Also media’s gatekeeping function and power in society resulting from agenda setting were considered. A Conventional Qualitative Content Analysis of 1.228 minutes TV material from German public service broadcasting was conducted. 32% of the coverage was characterized as critical of contemporary consumption, mainly identified in the topics clothing / textiles, food and health. Critical coverage was not established in the topics private energy consumption, financial investments and cleaning / washing. It was discovered that societal arguments instead of environmental harms of consumption lead the critical discourse. Additionally, interviews with experts from German public service broadcasting identified the institutions’ reliance on their reporting function. Thus, they acknowledged supporting this societal change passively. Newsworthiness, relevance and journalistic norms as well as active engagement of citizens must be ensured in order for media to facilitate a paradigm change. The master thesis considerably contributed to media research in its highly individualized way of approaching the media agenda of broadcasting despite the restrictions of small-scale projects. The research can serve as a pilot for future large-scale projects in the various ways.

  • 142.
    Hunter, Dwight
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Re-Thinking Privacy for the Physical and Digital World: Reformulating Our Theoretical Foundations2014Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    When scholars address privacy as a condition in contemporary society it can become a very difficult subject to approach on a general level. With public concerns rising surrounding matters of digital tracking and surveillance, discussions of privacy have found a new dimension in digital information. Yet defining how digital privacy should be approached, in particular regard to a general conception of privacy, remains unclear. Research spanning across the social sciences, law, economics and technical fields have all taken their own perspectives towards studying various forms of privacy. This study seeks to unify privacy- related discourses by evaluating the conceptualization of privacy throughout existing literature in order to determine what fundamentally distinguishes digital privacy from general privacy while remaining intrinsically related. To do this, I employ Michael E. Brown's 'sub- theoretical notion' (2014) to turn privacy discourses inwards, seeking the underlying logic contained within its seemingly disparate dimensions. Using a sample of 28 purposively selected texts analyzed through a structural content analysis, resulting in a refined sample of n=4,486 structural elements contained within the texts, the various relational dynamics of privacy discussions are evaluated, noting their interrelations. I arrive at information tangibility and loci of control as the two most intrinsic elements of privacy, dramatized by developments in technological mediation, which can thus both unify and distinguish the various forms of privacy research. In a discussion of implications of this exploratory study, I conclude with how the integration of privacy's sub-theoretical notion (information tangibility and loci of control) allows for current privacy-related discourses to acknowledge not only their own limitations to social life, but to move beyond the singular notion of a correct conception of privacy to see instead how each conception is interrelated via the unifying logic of the sub- theoretical. 

  • 143.
    Huxley, Aino
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Discovering Digital Diplomacy: The Case of Mediatization in the Ministry for Foreign Affairs of Finland2014Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    The increasing importance of media, especially digital media, in society has been studied widely, from identity formation to activist movements. In international relations studies digital media’s impact has focused considerably on public diplomacy 2.0. This focus has caused a more holistic view of digital diplomacy to be neglected. This study explores how digital media’s impacts as a part of mediatization are seen within the Ministry for Foreign Affairs of Finland. Semi-structured interviews with 11 officials from the Ministry of Foreign Affairs were conducted. These led to the creation of three thematic fields. The first one looks into how the agency of the Ministry is seen to be impacted by digitalization. The second section looks into how community building is seen as essential. And the third part investigated how the ministry evaluates the impacts of digitalization on other ministries of foreign affairs in the light of its own experience. The finding is that the ministry is expanding into a new digital sphere and that in the process of so doing the Ministry is not a tabula rasa, but it mirrors the cultural and political context of the country within the online sphere. 

  • 144.
    Hyvönen, Sanna
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Sub-cultural resistance and representations of the Sami: Conflicts of interest in the Umeå2014Capital of Culture project2015Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    The Cultural Capital of Europe project aims to highlight and promote culture of a specific region in Europe during a calendar year. Umeå was chosen to become the Capital of Culture in 2014 and highlight the northern corner of Europe. A new “Open source” approach with the objective to increase participation and co-creation of different actors in the cultural capital year was introduced. This study examines media descriptions of the Samis and alternative cultural groups’ participation in the Cultural Capital year. Both quantitative and qualitative methodological tools were used to analyse descriptions of these groups’ in digital articles from local newspapers. The findings indicate of widespread discontent with how these groups were represented in the Cultural Capital year. The Samis were described as being excluded from planning but included in the implementation of the programme. The alternative cultural groups were instead described as being included in the planning but excluded from participation in the programme year. The relations between these groups and the organisers were analysed in terms of hegemony. The results indicate the relations being in balance at the beginning of the year but started to weaken at an early stage.

  • 145.
    Häggmark, Jenny
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Jansson, Madeleine
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Kriget i Afghanistan - ett nödvändigt ont?: En kritisk diskursanalys av New York Times ställningstagande till och framing av kriget i Afghanistan2011Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Abstract

    Title: The war in Afghanistan – a necessary evil? (Kriget i Afghanistan – ett nödvändigt ont? En kritisk diskursanalys av New York Times ställningstagande till och framing av kriget i Afghanistan)

    Number of pages: 41 (41 including enclosures)

    Authors: Jenny Häggmark, Madeleine Jansson

    Tutor: Christian Christensen

    Course: Media and Communication Studies C

    Period: Fall term 2011

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/aim: Our main goal with this paper is to examine and describe how The New York Times have framed the war in Afghanistan in their editorials, and how their position on the war is reflected in the editorials. We are also interested in finding out if their position on the war has changed during the ten years of war. Are the New York Times editorials characterized by peace or war journalism?

    Material/Method: To fulfill our aim with this paper we are going to use a qualitative method of content analyzes, the critical discourse analysis, when we analyze the editorials selected. The material consists of 40 editorials from The New York Times from four different years – 2001, 2004, 2007 and 2011 – ten from each year. We will analyze these editorials using Johan Galtung’s theory of peace and war journalism, along with the theory of framing, using Robert M. Entman’s definition as a base.

    Main results: Our main results are that The New York Times has changed their position on the war in Afghanistan since it started in 2001. The first two years that we have analyzed, 2001 and 2004, The New York Times were positive towards the war. However, their position on the war has been negative or neutral in the studied editorials from 2007 and 2011. Our results show that The New York Times framed the war in six salient frames – position, peace, war, nation building/democracy in Afghanistan, “us and them”, and criticism against the Bush administration. The editorials from 2001 are characterized as war journalism while the majority of the editorials from the following years are characterized as peace journalism.

    Key words: War in Afghanistan, framing, peace journalism, war journalism, New York Times, editorials.

  • 146.
    Häggström, Kristina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    The Photographs of Alan Kurdi: Exploitative or Just What the Syrian Refugees Needed?2018Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Abstract:

    This study explores how the photographs of Alan Kurdi were used by Swedish newspapers, how they may have been perceived by the readers of those newspapers, and whether there are any ethical considerations when using the photography of Alan Kurdi. It answers three research questions; “How were the photographs of Alan Kurdi used by Swedish newspapers?”, “What potential meanings of the photographs of Alan Kurdi were interpreted by the readers of the articles?” and “What are the ethical implications of using the photographs of Alan Kurdi in the newspapers?” In order to investigate this the top 5 Swedish newspapers were studied and all the articles containing the photographs were studied. Through Sensitising Concepts and Inductive Analysis several topics and categories were discovered. The most common topic used by the newspapers was the topic of Alan Kurdi himself. In order to analyse these results Stuart Hall’s Encoding/Decoding Model of Communication is applied. The model identifies three types of receivers. Those who use preferred reading, negotiated reading and oppositional reading. By applying this model the way the photographs of Alan Kurdi was perceived by the readers of the newspapers can be analysed through the three different perspectives. Through the analysis it was argued that the most common way to perceive the photographs was humanising. The photographs worked both as an icon for the refugee crisis and to describe Alan Kurdi or the situation he was fleeing from. These topics can be argued to have a humanising effect on the refugee crisis as a whole. This was evident when charitable donations increased and there was a change in policy for refugees in Sweden that was less strict than before. However, after only a few months the public opinion grew harsher towards refugees and immigrants. This leads to the question - was it worth it? The photographs were used without consent and they could be argued to be exploitative of Alan Kurdi as well as his family. They can also be argued to be unethical. This papers concludes that the photographs were used by Swedish newspapers extensively, it seems in the most part with the intention of humanising the refugee crisis, and when looking at the rise in charitable donations and change in policy it seems to have worked. For a while. In truth, the photographs made no lasting difference, and it can be argued that the use of the photographs was unethical and the results that came from their publication did not justify the exploitation of Alan Kurdi.

  • 147.
    Högfeldt, Veronica
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    De nya politiska kommunikationskanalerna: en studie i sociala mediers betydelse inför riksdagsvalet 20102011Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Aim: To investigate how three of the biggest political parties in Sweden made use of socialmedia in the election campaign in 2010, and to get a picture of how the parties perceive therole of social media in political communication today and in the future.Method: The research is conducted through personal interviews and qualitative textualanalysis.Theory: The theory that the study is based on is Habermas theory of the public sphereMain results: Social media is today an excellent channel for communication and informationbetween politicians and voters, and they will probably become increasingly important inpolitical communication in the future. So far, they are only an addition to the traditional mediaand are in no way substituted for them. Internet and some social media is an excellent forumfor political debate and opinion-former.

  • 148.
    Hölzer, Markus
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Eklund, Alexander
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Svenskarnas bild av GDPR: En kvantitativ undersökning om allmänhetens kunskap och åsikter om den nya dataskyddsförordningen2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Det har gått ungefär ett år sedan dataskyddsförordningen (GDPR) infördes i Sverige och EU och med den har det kommit flera olika rättigheter för att försöka få konsumenterna att känna sig tryggare och få bättre kontroll över sina personuppgifter. Med GDPR kommer ett antal rättigheter som kan vara viktigt för konsumenter att känna till och använda sig av för att få ut det mesta av GDPR. Då tekniken utvecklas väldigt snabbt så är denna förordning viktig för att försöka hänga med i denna utveckling, men vad tycker konsumenterna om den nya förordningen och de regler som medföljer?

    Denna uppsats har haft som syfte att ta reda på just vad konsumenterna tycker om denna nya förordning och om de tycker den är bra eller om det finns något som kan bli bättre. Författarna har använt sig utav en enkätundersökning där enkäten har skickats ut för att samla in data, med data menas till exempel hur de uppskattar sin kunskap om GDPR, var de fått informationen om GDPR ifrån, och om de tycker att den nya förordningen är bra eller om det finns några brister. Det finns också ett antal artiklar som respondenterna har uppskattat hur viktig den är för dem och om de använt den någon gång. Detta är alltså en kvantitativ undersökning som haft som syfte att ta reda på vad konsumenterna tycker om GDPR eller om de anser att det finns förbättringspotential. Det har sedan undersökts om det finns någon skillnad mellan åldersgrupper, sysselsättning och kön.

    Det har visat sig att de allra flesta tycker GDPR är bra men att den skulle kunna vara lättare att förstå. Det är dock inte fler än ungefär 50% som känner sig säkra på vad GDPR innebär för dem som konsumenter och har därför inte så stor koll på vad de har för rättigheter. Det är alltså något som kan behöva jobbas mer på, att få ut mer kunskap om GDPR till konsumenterna.

  • 149.
    Ilya, Musabirov
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Deconstructing Fame: An Analysis of eSports Brand Value. The Case of Dota 22016Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
  • 150.
    Iritz, Johanna
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    The Sweden Image In German Foreign Correspondence: Foreign Correspondence And Its Cultural Handicap2011Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
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