uu.seUppsala universitets publikasjoner
Endre søk
Begrens søket
1234567 151 - 200 of 422
RefereraExporteraLink til resultatlisten
Permanent link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Treff pr side
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sortering
  • Standard (Relevans)
  • Forfatter A-Ø
  • Forfatter Ø-A
  • Tittel A-Ø
  • Tittel Ø-A
  • Type publikasjon A-Ø
  • Type publikasjon Ø-A
  • Eldste først
  • Nyeste først
  • Skapad (Eldste først)
  • Skapad (Nyeste først)
  • Senast uppdaterad (Eldste først)
  • Senast uppdaterad (Nyeste først)
  • Disputationsdatum (tidligste først)
  • Disputationsdatum (siste først)
  • Standard (Relevans)
  • Forfatter A-Ø
  • Forfatter Ø-A
  • Tittel A-Ø
  • Tittel Ø-A
  • Type publikasjon A-Ø
  • Type publikasjon Ø-A
  • Eldste først
  • Nyeste først
  • Skapad (Eldste først)
  • Skapad (Nyeste først)
  • Senast uppdaterad (Eldste først)
  • Senast uppdaterad (Nyeste først)
  • Disputationsdatum (tidligste først)
  • Disputationsdatum (siste først)
Merk
Maxantalet träffar du kan exportera från sökgränssnittet är 250. Vid större uttag använd dig av utsökningar.
  • 151.
    Johansson, Bengt
    et al.
    Göteborgs universitet.
    Fredriksson, Magnus
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Blurring Boundaries or Embracing Journalistic Ideals?2013Konferansepaper (Annet vitenskapelig)
  • 152.
    Johansson, Louise
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    A Study of the Motivation Behind Collaborative Knowledge Production and the Formation of Community in Web 2.0, using the Case Study of wikiHow.com2013Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    As our society merges with the digital, new issues of community, collaboration and knowledge production have risen to the forefront of the social sciences in a quest to explore what this means at both the macro and micro level. Collaborative knowledge production is the process of a large group of individuals joining forces to co-create tangible pieces of information. It only functions when a critical mass of individuals get together to co-create the resource. As these actions are unpaid, voluntary work, the challenge is to motivate individuals to donate their own resources (such as time and expertise) to the project.  

    This paper examines the motivations behind such actions, and whether or not a community is inevitably constructed by such actions, indeed whether or not community is even theoretically possible in the online sphere.  wikiHow.com, a popular collaborative website, was used as an in-depth case-study in my research. I chose a qualitative approach, distributing both open and closed questionnaires to participants on the wikiHow website through both snowball and convenience sampling methods. The theoretical discussion and analysis draws apon work from Wellman, Putnam, Levy, Lessig, Benkler and Maslow, among others prominent in the field.

     Participants revealed they were driven to contibute by numerous, interlinked motivations, linked primarily by the high level of importance they placed on social activities. This study provides novel evidence that wikiHow users are multifaceted entities, driven by a large range of factors with a strong emphasis on seeking out and participating in social interaction. This leads us to label wikiHow as a definitively modern community and allows us to conclude that community has not disappeared, rather it has evolved and adapted to include emergent digital possibilities.

     

     

  • 153.
    Johansson, Matilde
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Att göra eller inte göra: Hur kontroll och nyfikenhet påverkar regelverket på Facebook2010Independent thesis Advanced level (degree of Master (One Year)), 15 poäng / 22,5 hpOppgave
  • 154.
    Johansson Vennelin, Jill
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Gabrielsson, Stina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    En demokratisk organisation - ett klick bort?: En kvantitativ innehållsanalys som undersöker potential för demokratisk kommunikation via intranät2012Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Abstract

    Title: A democratic organisation - one click away? A quantitative content analysis which studies the potential of democratic communication through intranet use.

    Authors: Stina Gabrielsson and Jill Johansson Vennelin

    Purpose: The purpose of this study was to investigate whether there is potential for democratic communication within the NGOs through intranet use.

    Key questions to be answered were: To what extent is authority versus members represented on the intranet Klick’s discussion forum? What/which communication-related functions out of social function, knowledge transferring and debate are featured in the posts published on the intranet Klick’s discussion forum? Are deliberative discussions being practiced in the discussion forumthreads on the intranet Klick? The thesis is based on the theory of deliberative democracy. In order to substantiate the theory has theoretical perspectives concerning participation and involvement also been applied. These perspectives are derived from organizational theory and internal communication.

    Method/Material: This study consists of a quantitative content analysis of the 477 posts and the 129 discussion threads available on the NGO RFSU’s intranet Klick the 29th of november 2012.

    Main results: The results show that 63, 4 percent of those who were active in the discussionforum represented the category authority, while the category members were formed by 36, 6 percent. The result of the communicational functions of the forum’s posts were 75, 7 percent knowledge transferring, 33, 3 percent debate and 23, 3 percent social function. 86, 6 percent of the discussion threads were considered neutral, 13, 2 percent deliberative and no, 0 percent, were considered non-deliberative. The study has found many examples of the presence of democratic communication within Klick, showing that this is possible through intranet use. However, the low participation in terms of members as a whole and the over-representation of authorities can be argued to not form democratic communication with reference to the chosen definition of democracy, the model of participatory democracy with deliberative qualities.

    Course: Media and Communication studies C

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Period: Fall 2012

    Tutor: Josef Pallas

    Keywords: Employee empowerment, Employee participation, Intranet, NGO, Deliberative democracy

  • 155.
    Jonsson, Andreea Florentina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    In computer veritas: Flaming as a form of toxic online disinhibition and its triggers in World of Warcraft2015Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Being active in an online environment has become part of our day to day life. The protection of anonymity, invisibility and lack of authority on online platforms ranging from social media to gaming, allows people to act uninhibitedly in a setting often populated by foul language. Acting in an offensive manner while being online has been the subject of various studies, which range from behaviour in e-classrooms, to flaming used as means of entertainment, to cyber-bullying. This thesis examines the occurrences of offensive language usage in online gaming, specifically in World of Warcraft, and attempts to identify the triggers that lead to hostile communication within the game and to map the manner players act in flaming settings. A chat log analysis was used to comprise a list of most frequently utilized offensive words. A questionnaire was applied in order to collect data regarding players evaluation of these words, their mind set when in flaming situations and their reactions to and motivations of offensive behaviour. The research results show that, in flaming settings, players choose to either take a reactive stance and remove themselves from potentially offensive situations, or to act proactively and flame back or get the “flamers” punished. Furthermore, the results show that there are certain words, emotes and situations that are generally directly linked to volatile occurrences. In conclusion, gaming is no stranger to the shortcomings being online entails and a more balanced threshold for offensive behaviour acceptance must be re-established.

  • 156.
    Julin, Jessica
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Möller Berg, Amanda
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    “Älmhult, we have a Problem”: En kvalitativ studie av Ikea Sverigesskriftliga kriskommunikationFörfattare:2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 157.
    Karlsson, Erika
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Sainio, Susanne
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    "Det känns ganska fräscht att ha en Volvo för att nu har ju dom den i Solsidan": En kvalitativ attitydundersökning om svenska tv-tittares attityd till produktplacering2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall’s “encoding/decoding” one-dimensional model. As a complement to Schröders model The Elaboration Likelihood Model by Richard Petty and John Cacioppo was applied to the gathered material. ELM is a dual process theory which describes how attitudes form and change. The method used, focus groups, is a suitable method when describing and analyzing attitudes. The material generated from the focus groups interviews were divided into two themes “motivation” and “position” deriving from Schröders model. The results of the research came to show that the respondents in this study, who had grown up with commercial television, held positive attitudes towards product placement. While the respondents, who had not grown up with commercial television, was critical, questioning and suspicious towards it. The younger respondents formed negative attitudes towards the phenomenon when they felt that the product placement were an unnatural interruption in the television show while the older respondents showed no such tendencies. Both age groups showed that characters in movies and television shows could temporary affect their attitude on product placement either positive or negative. This research paper makes an attempt to contribute to the rather unexplored area of attitude research on product placement amongst Swedish TV-viewers. 

  • 158.
    Karlsson, Niclas
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Slaget om budgeten: Kommunikation inom den moderna politiken2009Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: The battle of the budget – Communication in a modern policy (Slaget om budgeten –Kommunikation inom den moderna politiken)Numbers of pages: 39Author: Niclas KarlssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2009University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: The purpose of the paper is to see how Minister of Finance Anders Borg andthe Social Democratic economic spokesman Thomas Östros communicate their messages tothe public.Material/Method: The material is the minutes of the budget debate in the SwedishParliament. The method is rhetorical analysis and content analysis.Main result: Trust making is very important for both of them, especially when the financecrisis reached Sweden. The most common rhetorical quality is ethos.Keywords: Strategic political communication, rhetorical analysis, political trust.

  • 159.
    Karlén, Rebecca
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Kroppsaktivism på sociala medier: Användarnas upplevelser av sociala nätverkssidors roll i den svenska kroppsaktivismrörelsen.2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    In the media landscape year 2015 there is a overrepresentation of specific kinds of bodies. The discontent over this has resulted in a counteraction in the shape of a body activism movement. People have gathered on social networks sites where pictures of non-conforming bodies are being shared in the form of photographic self-portraits. In the past year massmedia has become aware of the trend, which has lead to debates and interviews on the subject on Swedish tv, radio and in newspapers. Through nine semistructured interviews this study aims to get an understanding of what role members of the Swedish body activism movement think that social media plays for the movement. The interview subjects argue that social network sites constitute a platform where everybody has the opportunity to express their opinions and where members of the movement can support each other and find courage to do more both on social network sites and in their everyday life. Several of the interview subjects talk about how the body activism movement has helped them develop a more positive relationship to their own bodies. They argue that they get strength through identification with material from other users. Several of the interview subjects say that it can be difficult to find representation in massmedia for people with bodies that do not conform to the body norms. The result of this study also suggests that the Swedish body activism movement consists primarily of subgroups focusing on different types of nonconforming bodies.

  • 160.
    Karm Togo, Lisa
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Backlund, Linn
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Destinationskommunikation i det nya nätverkssamhället: En analys av de nordiska ländernas destinationsorganisationers digitala nätverk2013Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Syftet med denna uppsats är att kartlägga de nordiska nationella destinationsorganisationernas digitala nätverk och därefter analysera hur nätverket och de olika plattformarna används för att slutligen diskutera på vilket sätt det går att generalisera ett optimalt nyttjande av nätverk för destinationskommunikation. Frågor som som använts för att undersöka detta är: Hur ser de nordiska ländernas nationella destinationsorganisationers digitala nätverk ut? Hur har nätverkssamhällets trender influerat de nordiska ländernas nationella destinations- kommunikation? Nätverk och nätverkssamhälle är den teoretiska ram som undersökningen utgått från. Närmare bestämt är det Van Dijks teorier om de trender som finns i dagens nätverkssamhället som ligger till grund för undersökningen. Med turismbranschen och deras digitala nätverk som undersökningsobjekt var det även relevant att ta hänsyn till branschförutsättningar och det som förespråkas inom strategisk kommunikation för sociala medier. Metoden som använts för att genomföra studien är kvantitativ nätverks- och innehållsanalys.

    Studien visade att de nordiska nationella destinationsorganisationer följer nätverkssamhällets trender på många punkter samtidigt som det finns utrymme att utvecklas mer. De använder medvetet användargenererat innehåll, för dialog och har ett visuellt uttrycksätt. Nätverken skulle kunna ha en högre täthet och/eller utveckla den personliga anpassningen. Den koncentrationen av valda kanaler, innehåller de populära ”Big Three ” – Facebook, Twitter och YouTube. De nordiska länderna har goda förutsättningar för att vara i framkant med den nätbaserade kommunikationen då Internet används i hög grad i alla nordiska länder, vilket genererar en hög Internetmedvetenhet i dessa länder. Trots detta finns det inte en tydligt bild av att organisationerna använder sitt digitala nätverk optimalt utan variationerna i användandet ger utrymme för alla länder att hitta utvecklingsmöjligheter.

  • 161.
    Kaski, Sanni
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Media portrayal of Finnish athletes' mental health: A qualitative study of how Finnish news websites portray Finnish elite athletes with mental health problems2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Background: Since athletes are often perceived as unbreakable, their mental health problems might be bypassed or denigrated by their coach, peers or even by the media. However, athletes are as, if not more, susceptible to mental health problems as anyone else. As the media continues to be the primary source of information, the way in which the media portrays mental health problems can affect how people perceive and regard them. In this research, I examined how Finnish elite athletes with mental health problems are portrayed in the Finnish news websites by qualitatively analyzing eight articles of four Finnish athletes, two former and two current. Furthermore, I compared the articles with one another in order to study the eventual differences between each article’s portrayal of the athletes’ mental health problems. Method: This analysis was conducted by applying a narrative discourse schema to the selected eight articles, which enabled me to examine both the structures of the articles as well as the underlying discourses and social context. Results: Nearly all of the articles are framed from the athlete’s point of view in terms of including more citations from the athlete than comments from the journalist. Furthermore, none of the articles regarded mental health problems among athletes in general, but rather portrayed each case as a single incident. Male athletes with a depressive disorder were complimented far more compared to female athletes. Moreover, female athletes eating disorder and anxiety were often associated with appearance and pressure regarding their sports career. Conclusion: The way in which athletes with mental health problems are portrayed in the Finnish news websites can be interpreted in two ways. Firstly, they can be perceived as hopeful recovery stories from the athletes perspective, as they portray how successful athletes can also develop mental health problems and still continue their career. Secondly, by not addressing the problem as a whole nor including any factual information in any of the articles indicates the journalists lack knowledge and/or apathy about the issue, and that it is a difficult subject to portray acceptably.

  • 162.
    Katsitadze, Anna
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Brand-led participatory campaign engagement in social media. A case study of the #KRAMKALAS campaign by Marabou in Sweden.2016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
  • 163.
    Khosravi, Patricia
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Thurow, Stephanie
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Agila metoder i praktiken: En fallstudie om kommunikation och motivation2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Agile methods have become a popular project managing method within software development (Cervone, 2011, ss. 19-20; Maximini, 2015, s. 3). Though there is an absence of studies on agile methods and motivation in employees (Dybå & Dingsøyr, 2008). Furthermore, the agile manifesto (2001) explains the importance of motivated employees for the development of software.

     

    The purpose of this study is to examine how employees in two well-known Swedish companies perceive the use and the effects of agile methods in their organization, and their internal communication. The study followed a qualitative approach to measure data collected from semi-structured interviews and includes interviews with eight developers and two agile coaches in two organizations. The theoretical framework is based on Media Richness Theory and Self-determination Theory. The selected theories help the examination why a communication channel is chosen for disseminating information and motivational factors through asking questions about their sense of autonomy, relatedness and competence.  

    The results show that face-to-face conversation is the efficient communication channel to disseminate information, but the most utilized channel was chat and mail to the respondents. Additionally, our respondents experience motivational factors such as the feeling of competence and relatedness as being moderately fulfilled at their workplace, though feelings of autonomy on an individual level were not fulfilled. This indicates that a complete introduction to the work method, a variation between independent and group work and face-to-face communication should be encouraged to achieve internal communication.

  • 164.
    Kleinhans, Jan-Peter
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Why are Gandhi and Thoreau AFK?: In Search for Civil Disobedience online2013Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    This thesis investigates if Distributed Denial-of-Service attacks constitute a valid form ofcivil disobedience online. For this purpose a multi-dimensional framework is established,drawing on Brownlee’s paradigm case and classical theory of civil disobedience. Threedifferent examples of DDoS attacks are then examined using this framework - the attacksfrom the Electronic Disturbance Theater in support of the Zapatista movement;Anonymous’ Operation Payback; Electrohippies’ attack against the World TradeOrganization. Following the framework, none of these DDoS attacks are able to constitute acivilly disobedient act online. The thesis then goes on and identifies four key issues, drawingon the results from the examples: The loss of 'individual presence', no inimitable feature ofDDoS attacks, impeding free speech and the danger of western imperialism. It concludes thatDDoS attacks cannot and should not be seen as a form of civil disobedience online. Thethesis further proposes that online actions, in order to be seen as civilly disobedient actsonline, need two additional features: An 'individual presence' of the protesters online tocompensate for the remoteness of cyberspace and an inimitable feature in order to berecognizable by society. Further research should investigate with this extended framework ifthere are valid forms of civil disobedience online.

  • 165.
    Klinger, Ulrike
    et al.
    Universität Zürich.
    Svensson, Jakob
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Network Media Logic and the Strucural Changes of Political Communication. : Some Conceptual Considerations2015Konferansepaper (Fagfellevurdert)
  • 166.
    Klinger, Ulrike
    et al.
    Universität Zürich.
    Svensson, Jakob
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Network Media Logic: Some Conceptual Considerations2016Inngår i: Routledge Companion to Social Media and Politics / [ed] A. Bruns, G. Enli, E. Skogerbö, A. Larsson & C. Christensen, New York: Routledge, 2016, s. 23-38Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    In this chapter we revisit our concept of network media logic and further develop it in relation with political logics. The perspective of network media logic is useful to explain how social media platforms change political communication without resorting to technological determinism or normalization. By relating network media logic to both mass media logics as well as political logics we are able outline how these are distinctly different, while still overlapping in terms of how political communication is produced, distributed and used. In this chapter we pay particular attention to how ideals, commercial imperatives, and technological affordances differ in news mass media and on social media platforms in terms of media production, media distribution and media usage.

  • 167.
    Klinger, Ulrike
    et al.
    Zürich University.
    Svensson, Jakob
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    The Emergence of Network Media Logic in Political Communication: A Theoretical Approach2015Inngår i: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 17, nr 8, s. 1241-1257Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    In this article we propose a concept of network media logic in order to discuss how online social media platforms change political communication without resorting to technological determinism or normalization. We argue that social media platforms operate with a distinctly different logic from that of traditional mass media, though overlapping with it. This is leading to different ways of producing content, distributing information and using media. By discussing the differences between traditional mass media and social media platforms in terms of production, consumption and use, we carve out the central elements of network media logic – that is, the rules/format of communication on social media platforms – and some consequences for political communication.

  • 168.
    Klinger, Ulrike
    et al.
    University of Zürich.
    Svensson, Jakob
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Vernetzung als Problem: Social Media in der Politik2014Inngår i: European Journalism Observatory, Vol. Dezember, nr 16Artikkel i tidsskrift (Annet (populærvitenskap, debatt, mm))
    Abstract [de]

    Politiker und politische Parteien interessieren sich sehr dafür, das Internet und speziell soziale Netzwerke für ihre Kommunikation einzusetzen. Obwohl bislang unklar bleibt, wie viele zusätzliche Stimmen sich über Facebook, Twitter & Co gewinnen lassen, bieten diese Anwendungen ein großes Potential für Dialog, Image-Management und die gezielte Ansprache von potentiellen Wählern. Vor diesem Hintergrund scheint es zunächst überraschend, dass sich politische Akteure im Umgang mit Social Media so schwer tun. Empirische Studien belegen, dass Social Media, wenn überhaupt, zumeist als weiterer Kanal für einseitige Information eingesetzt werden. Dagegen findet kaum wirkliche Interaktion mit den Bürgern statt und ein großer Teil ihres Potentials bleibt ungenutzt.

  • 169.
    Krekula, Malou
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Att kommunicera tillit: En studie av hur stödorganisationer kommunicerar för att skapa tillit hos barn och ungdomar2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 170.
    Kunz, Thea
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Celebrating Privacy Day: The Right to be forgotten and individual Privacy in the digital Age2018Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    This thesis explores the current status of privacy in the context of the upcoming implementation of the General Data Protection Regulation (GDPR) and, more precisely, focuses on the redefined Right to be forgotten as its most controversial component.

    Norman Fairclough’s three-dimensional model of critical discourse analysis was deployed to show how the Right to be forgotten is reshaping the privacy discourse in the age of big data, digitalization, surveillance and data driven business. Qualitative content analysis was used to serve critical discourse analysis as the first stage of the three dimensions, which built the foundation for the analysis of the broader discursive and societal practices. The digital age requires a rethinking of privacy in terms of the protection of personal data due to the embeddedness of technology in everyday life, big data, easy retrieval and cheap cloud storage. Forgetting and remembering are two facets that constitute human behavior but within the regime of technological advancements, both have lost, or changed their meaning. The new legislative framework aims to enhance forgetting but seems more of a façade to legitimate remembering. Several online blog posts written by experts in diverse fields of knowledge have shown that the current legislative framework is no longer sufficient due to technological change and unequal hegemonic relations, which contribute to reshaping the privacy discourse.

    The thesis does not give a final answer to the questions raised but contributes to the debate and to a comprehensive understanding of the new legislation in Europe.

  • 171.
    Kvarnstrom, Emilia
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
    Pallas, Josef
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation. Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
    JohnMeyer – Public relations in a context of World Society, Soft Actos andRationalized De-coupling: Public relations in a context of World Society, Soft Actos and Rationalized De-coupling2018Inngår i: Public Relations and Social Theory:: Key Figures, Concepts and Issues, New York: Routledge, 2018Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 172.
    Kåge, Isabelle
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Identitetshantering på Facebook: En kvalitativ studie om förhållningssättet till den egna identiteten hos två olika åldersgrupper på vår tids mest offentliga scen2010Independent thesis Basic level (degree of Bachelor), 15 poäng / 22,5 hpOppgave
    Abstract [en]

    Title: Identity management on Facebook: a qualitative study in approaches to personal identity between two different age groups on the most public stage of our time (Identitetshantering på Facebook: En kvalitativ studie om förhållningssättet till den egna identiteten hos två olika åldersgrupper på vår tids mest offentliga scen).

    Number of pages: 43.

    Author: Isabelle Kåge.

    Tutor: Amelie Hössjer.

    Course: Media and Communication Studies C.

    Period: Fall Semester 2010.

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Purpose/Aim: To identify differences in attitudes towards and management of personal identity onFacebook within two different age groups.

    Material/Method: Personal interviews, literature, electronic sources, Internet sources.

    Main results: Those in the younger age group present themselves differently depending on the person or persons with whom they are communicating. Those in the older age group however, present themselves in a more consequent matter based upon the visibility their actions have to all their friends on Facebook as a whole. The definitions of certain elements on Facebook, such as what constitutes private information or anexcess of photo-tags, differ between the two age groups. Comments and feedback differ in importance and effect between the two age groups. Those in the younger age group are more likely to modify their attitudes towards their identities based upon the functions of Facebook. Those in the older age group are more likely to modify their Facebook use based upon their attitudes towards their identities.

    Keywords: Facebook, identity, Goffman, Mead, generation, age groups, social media, social psychology.

  • 173.
    Landgren, Minda
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Josefsson, Evelina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Johnsson, Frida
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Systembolaget och unga: En studie om hur systembolagets reklamfilmers budskap tas emot2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Abstract
 

    Title:Systembolaget och unga - En studie om hur Systembolagets reklamfilmers budskap tas emot 

    Authors: Frida Johnsson, Evelina Josefsson, Minda Landgren 

    Aim: The aim with this essay is to analyze how the target audience 18-19-year olds, and consumers of Systembolaget, the target audience of 20- 25-year olds, are affected by two specific commercials named “Systrar” and “Bröder” and furthermore examine whether the commercials have a deterrent effect on the audience or not. The questions the essay answers are “How do 18-19-year olds perceive that they are affected by the campaign films?” and “How do 20-25-year olds perceive that they are affected by the campaign films?”. This essay uses the methods qualitative analysis and focus group interviewand is based on the theoryEncoding/Decoding. In conclusion Systembolaget uses emotions to convey their message. To the audiences the commercials are not as deterrent as one might first imagine.  

    Number of pages: 56

    Course: Media and Communication studies C

    Department: Department of Informatics and Media

    University: Uppsala University

    Period: Autumn 2018

    Tutor: Per Gunnar Holmlöv

    Keywords: Ungdomar, Systembolaget, Alkohol, Reklamfilm, Encoding/Decoding, Teman, Koder, Kontext 

     

  • 174.
    Lannering, Jonas
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Martinsson, Axel
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Mata inte trollen: En studie i marknadskommunikation och internetkultur2012Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender – receiver.To create a marketing campaign that is suitable for a two way communication model has its difficulties and risks as well as its opportunities. Opportunities in the sense that the campaign can become a viral, a Word of mouth and create a Buzz, which will reach potential customers, to a bigger quantity for lower costs, with a message that will make a different impact from the types of commercial messages we are used to. Risks in the sense that the message, if not properly aimed and phrased, can be turned overnight into something that humiliates the company and possibly harm its brand.The difficulties in creating such a campaign is to create something that will catch people’s attention, discuss and forward it, while at the same time avoid getting hurt.We aim to describe the internet from a cultural context, and from that point of view explore the types of misunderstandings which often seem to happen when a corporate message is created and sent out in social media, how to avoid putting the image of a company in danger when doing this, and examine if there is ways to know how the message will be received. We truly feel that linking marketing in social media with internet culture is a field of research with great possibilites.

    Number of pages: 33

    Course: Media and communication studies C

    University: Department of informatics and media, Uppsala University

    Period: Fall 2011

    Keywords: Internet culture, social media marketing, word of mouth, viral marketing, participatory culture, transparency, anonymity, Web 2.0,

  • 175.
    Larsson, Anders Olof
    et al.
    Universitetet i Oslo.
    Svensson, Jakob
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Politicians online: Identifying current research opportunities2014Inngår i: First Monday, ISSN 1396-0466, E-ISSN 1396-0466, Vol. 19, nr 4Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    For more than a decade, researchers have shown interest in how politicians make use of the Internet for a variety of purposes. Based on critical assessments of previous online political communication scholarship, this paper identifies a series of overlooked areas of research that should be of interest for researchers concerned with how politicians make use of online technologies. Specifically, three such research opportunities are introduced. First, we suggest that research should attempt to move beyond dichotomization, such as conceiving of the Internet as either bringing about revolutionary changes or having a normalizing effect. Second, while there is a considerable body of knowledge regarding the activity of politicians during election campaigns, relatively little is known about the day–to–day communicative uses of the Internet at the hands of politicians. The third section argues that as political communication research has typically focused on national or international levels of study, scholars within the field should also make efforts to contribute to our knowledge of online practices at the hands of politicians at regional and local levels — something we label as studies at the micro level. In synthesizing the literature available regarding the use of the Internet at the hands of politicians, the paper concludes suggesting routes ahead for interested scholars.

  • 176.
    Larsson Lindholm, Kristin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Employer Branding: Medias påverkan på Vattenfalls arbetsgivarvarumärke2010Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title:

    Employer Branding – Medias Influence on Vattenfall’s Employer Brand (Employer Branding – Medias påverkan på Vattenfalls arbetsgivarvarumärke)

    Purpose/Aim:

    The aim of this study is to examine how a negative media image influences the Employer Brand of the Swedish company Vattenfall. First of all I will examine if Vattenfall have a strong Employer Brand and then if the media image have any influence over the Employer Brand. My hypothesis is that Vattenfall’s Corporate Culture is a big part of the Employer Brand and because of that negative media images has no power to influence on Vattenfall’s Employer Brand. The second aim is therefore to examine if the hypothesis is correct.

    Material/Method: The methods used in the study are two interviews with employees of Vattenfall and three group discussions with possible future employees to Vattenfall – students who are studying in the field of energy.

    Main results:

    The study has three main results. First, the visible structures of Vattenfall’s Employer Brand are strong among the students. Second, a negative media image does not influence the Employer Brand of Vattenfall because the students have a lot of knowledge in this particular field and that makes them a well-aware audience. Third, the hypothesis is correct. The corporate culture is a big part of the Employer Brand, mainly the artifacts of the company and the students underlying assumptions of the employer.

  • 177.
    Larsson, Mirja
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    FACEBOOKFLICKOR: En kvalitativ studie om unga flickors påverkanav sitt eget och andras Facebook-användande2011Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: Facebook girls, a qualitative study of social medias and Facebooks impact on young girlsNumber of pages: 32Author: Mirja LarssonTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media,Uppsala UniversityPurpose/aim: To discover any possible difference between young girls and older girls in their wayof using Facebook.Material/method: Personal interviews, literature, electronic sources, Internet sources.Main results: The younger girls are not as aware as the older girls of their exposure on Facebookand the possible down-sides of their frequent Facebook-usage. Young girls in general use Facebookas a source to form their identity.Keywords: Facebook, identity, young girls, Cooley, Elza Dunkels, Altman and Taylor

  • 178.
    Larsson, Victor
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Lindberg, Douglas
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    “Hej då Landstinget!”: En kvalitativ studie om tolkandet av kommunikationen i samband med organisationsförändringen inom Region Uppsala2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    This study focuses on how the internal communication within Region Uppsala and their administrations has been conducted and perceived during 2017 as the organisation went from being the county of Uppsala to becoming Region Uppsala. The goal and the research questions have been to understand how internal stakeholders interpret the strategic change communication from the management of Region Uppsala and how the management also interpret their own communication. The study relies on three main questions which has been - What goals have the management of Region Uppsala had with the communication during the change? - How has the management of Region Uppsala interpreted the communication during the change? - How has internal stakeholder interpreted the communication during the change? The study uses Laurie K. Lewis (2011) studies of organisational change as a theoretical framework while the study also has a perspective on communication as sense making and constitutive of the organisation, which has helped to clarify the meaning of strategic communication. The methods being used has been qualitative interviews as well as a qualitative content analysis of printed material. The results from the empirical data shows that it is within the interpretation of communication that meaning is created and that meaning can differentiate depending on the interpretation. This study contributes to the field of strategic communication and strategic communication during change.

  • 179.
    Lavesson, Emma
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Amnesty International & Human Rights Watch: Två ideella organisationers ramar för verkligheten2011Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 180.
    Lavesson, Emma
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    WIKILEAKS; en spark i rumpan för journalistiken?: Svenska journalister och Wikileaks2011Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Wikileaks is using the new technical solutions to mount big leaks, consisting of secret or sensitive information from the government, institutions and business. This might profoundly change the media reality and it certainly means both new opportunities and new challenges for traditional media; the conditions for the journalists, the sources and the news reporting are changing. In this thesis the relationship between Swedish journalists and Wikileaks has been the focus; they both affect each other but the conditions for this relationship is not yet clear. Clearly there is an interdependence, but who really is dependent on the other and to which degree they are dependent on each other is still a question without a given answer.

    The aim of this thesis has been to discern a new journalism, and how this responds to the theories of Public Journalism and Journalistik 3.0. The main aim has been to examine what Swedish journalist thinks about Wikileaks, what their attitude towards Wikileaks are,  if and how they think that Wikileaks have affected the Swedish journalism. The aim has also been to look at journalism and Wikileaks today and see if it can be said that they are influenced by Public Journalism or Journalism 3.0.

    To examine this a qualitative study have been used: ten journalists from four of Sweden’s largest newspapers have answered a list of questions. The answers then have been analyzed and compared to Public Journalism and Journalistik 3.0, these theories have been chosen with the help of John Pavliks thoughts about the technical development affect on journalism, and these are aslo used in the analyze. To put the analyze in context and give a understanding for why the aim of the thesis and the questions asked are relevant the first part of the thesis gives a background to journalism, the technical development and the Internet and how they have affected each other. As said this gives context to the empiric, but it is also used in the analyze and in the results, to answer the questions asked.

    The conclusions that could be drawn from this study is that Swedish journalists have a generally positive attitude to Wikileaks, especially concerning Wikileaks basic idea. They think it is positive that the organization is making it easier to access information that has been secret or sensitive and could help them reveal anomalies. But there is some cautions, concerning the big mass of information published and the scrutiny and screening this material is in need of, something that is expensive. The journalists do not think that Wikileaks yet have affected the journalism in any profound way; they say that the news production and the way they work still is the same. But the organization has shed light on shortcomings in how media is handling sources with digital information. Wikileaks also have caused the launch of other whistleblower-sights. In the future journalists might have a more filtering and screening role, and investigative journalism might be done from behind the desk. Special workgroups might work only with material from Wikileaks and other whistleblower-sights and cooperation between these organizations and journalists might become more frequent. Because Wikileaks allows the audience access to the source material they give the audience more power to influence the news reporting, it might also result that the source material more frequently is being published with the news articles. Regarding Public Journalism and the journalists it could be said that they, at least to some extent, have a similar view at the journalism as Public Journalism. Wikileaks can be seen as an expression of Public Journalism, as they counter too many of the ideals and cornerstones in the theory. Wikileaks also counter a lot of the characteristics found in Journalistik 3.0. According to the answers provided by the journalists it also could be said that a new journalism in large measure up to the characteristics in Journalistik 3.0. 

    Author: Emma Lavesson 

    Tutor: Anne-Marie Morhed

    Aim: The main aim of this thesis has been to examine what Swedish journalists think about Wikileaks, what their attitude towards Wikileaks are, if and how journalists think that Wikileaks have affected the Swedish journalism. The aim has also been to look at journalism and Wikileaks today and see if it can be said that they are influenced by Public Journalism or Journalism 3.0

    Method and Material: One qualitative study has been used; a list of questions has been sent to ten different journalists from Sweden’s four biggest newspapers.  The result from this list of questions then have been analyzed and compared to Public Journalism and Journalistik 3.0, theories of the public sphere and sources access or coverage also is used in the analyze. These theories have been chosen with the help of John Pavliks thoughts about how the technical development are affecting the journalism, and his thoughts are also being used in the analyze. To put the study in context a background of journalism, the technical development and the Internet is presented, and this is also used in the analyze and the result.

    Main results: Swedish journalists have a generally positive attitude to Wikileaks, especially concerning Wikileaks basic idea, the organisation give the journalist easier access to information that hve been bescret or sensitive and that could help them reveal anomilies.

    The journalists do not think that the organization have affected the journalism in any profound way. But the organisation has shed light on shortcomings in how the media is handeling sources with digital information and caused the launch of other whistleblower-sights. In the future the journalists might have a more filtering and screening role, and investigative journalism might be done from behind the desk. Special workgroups might work only with material from Wikileaks and other whistleblower-sights and cooperation between these organizations and journalists might become more frequent. Regarding Public Journalism and the journalists it could be said that they, at least to some extent, have a similar view at the journalism as Public Journalism. Wikileaks can be seen as an expression of Public Journalism, as they counter too many of the ideals and cornerstones in the theory. Wikileaks also counter a lot of the characteristics found in Journalistik 3.0.

  • 181.
    Leijonborg, Lindström, Frida, Nils
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Strategisk anarki: en utredning av WeActivists strategiska funktion inom WeSC2013Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    ABSTRACT

    Title: Strategic Anarchy – a study on WeActivists' communicative function inside WeSC.

    Number of pages: 69

    Authors: Frida Leijonborg, Nils Lindström

    Tutor: Jessica Gustafsson

    Course: Media and communication studies C

    Period: Second term 2013

    University: Division of Media and Communication, department of information science, Uppsala University

    Purpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.

    Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.

    Main results: Our results indicate that WeActivists play a significant role in WeSC’s external communication, and thus signifying that they play a major part in creating WeSC's brand identity. The activists represent the company's key values simply by being themselves, in both the market campaigns and in their everyday life. That being said, one should not overlook the fact that the WeActivists remain a market strategy for attracting costumers, and also for standing out within the industry.

    Keywords: WeActivist, WeSC, Social movement, Brand identity.    

  • 182.
    Li, Yingchao
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Journalism in the digital age: Transformation and convergence in China2019Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This study explores how Chinese digital journalism transformation in the context of

    media convergence. The research asks the following questions: How is the Chinese

    journalism transforming according to the changes of journalism production and users’

    consumption in the digital era? Is there any difference between traditional journalism

    and digital journalism considering the journalistic quality in China? How does digital

    journalism influence the work situation of Chinese journalists? The research was

    conducted by mix qualitative and quantitative design and it is based on 8 in-depth

    interviews with Chinese journalists and an online questionnaire (n=300) on

    consumers. By conducting these two different kinds of empirical data, it could present

    the reaction of digital journalism transformation from both journalists and users.

    Based on the theoretical framework of media convergence and journalistic quality, the

    analysis was carried out on three levels: A) Chinese journalism transformation during

    the media convergence; B) Journalistic quality within the Chinese journalism industry;

    C) The impact of digital journalism on journalists work situation. The main results

    showed that digital transformation is under the media convergence trend in China.

    From Chinese users’ side, the consumption of digital journalism production is

    accessible and traditional journalism was more trustworthy than digital journalism.

    From Chinese journalists’ side, the journalistic production in traditional journalism

    has the journalistic quality which is more accurate and authoritative. In the digital era,

    the journalists working life were busy and the new media workers were more stressed

    than journalists in traditional media organizations.

  • 183.
    Lidman, Astrid
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Marknadsföringsrätt: En deskriptiv studie av regleringen kring TV-reklam i Sverige och Italien2009Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: Law of Marketing – A Descriptive Study of Marketing in Sweden and Italy with focal point on TV-commercials

    (Marknadsföringsrätt – En deskriptiv studie av marknadsföring I Sverig och Italien med inriktning på TV-reklam)

     

    Number of pages: 34

     

    Author: Astrid Lidman

     

    Tutor: Göran Svensson

     

    Course: Media and Communication C

     

    Period: Fall -09

     

    University: Division of Media and Communication, Department of Information Science, Uppsala University

     

    Purpose/Aim: My goal with this study is to see the differences and similarities that can be found in the Swedish and Italian Law of Marketing. I want to compare the results to see how our different laws are still able to reach the same results concerning the protecting of our public from bad advertisement.

     

    Material/Methods: I’ve been reading laws concerning marketing. I started out my research from different commissions from EU. Then I found the equivalent laws to those commissions in both Sweden and Italy I was able to see how the two different states apply the commissions to their legal system. By doing so I also got a starting-point by getting the most important laws in both the Swedish and Italian legal system concerning marketing and commercials on TV.

     

    Main results: Since both Sweden and Italy apply the commissions from EU to their legal system, the differences were only superficial. Due to the commissions the base, of what is consider as bad marketing, was virtually the same. And when looking at the big picture they both achieved almost the same protection to their public that I think can be considered reaching high standards. The differences lay in the protection of commercials on TV towards children, and that Sweden has a little bit more regulation during the discussions about the protection concerning sexual discrimination.

     

    Keywords: Laws of Marketing, TV-commercials, prohibition of children’s commercials, inappropriate business methods, misleading advertisement, commissions, EU.

     

     

  • 184.
    Lidman, Astrid
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    PR och marknadsföring inom sociala medier: En studie kring riskerna att vara social i sociala medier2011Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the impliacations can thus be devastating for a company and its brand. If an organization does not respond and take part of the criticism that may be directed at them through the customers' comments, the negative dialogue among clients and the public within social media can quickly create a hazard enviorment for a company and its brand to be seen in. 

    The public within these social media platforms are more independent and continuously conversing with each other on a local an global scale. They share information, opinions and experiences with both strangers and friends, and if company wants to ahve a chance of creating a dialogue with a positive outcome with their customers, they have to adapt to the conversations to be able to satisfy the customers' needs. In that meaning, they have to be prepared to talk with their customers more than they talk at them to be able to take in all the feedback and possible criticism they may receive, and then use it in a constructive way for the company's development of their productions and relationship with their customers. 

    To succeed with PR and marketing through social media, the company and communicators need to define a communication strategy over how to maintain a viral dialogue with their customers, and how to handle and respond to comments and criticism the company may recieve. By doing so, the company can figure out how to satisfy the needs of both the organization and of their customers at the same time as they create closer and more personal bonds to their target groups. It is therefore critical for a company to research their target groups' behaviors and needs before they commence any campaign or dialogue over the social web to be able to construct well-planned campaigns thar enforces trustful and stabile relations with their target groups, the company's campaigns will probably not appeal to their customers, which can lead up to open criticism and a bad repuation for the organization over the social web. 

    Social media is a huge field of knowledge that needs research and education to be handled correctly to be able to eliminate the risks of being social through social media. However, if PR and marketing campaigns in social media are well thought out and open for dialogue and feedback, then PR and marketing through social media is the most effective tool to enhace and develop a company's brand and its relationship with their customers. Social media is the communication of the future, and it is crucial that companies and communicators are able to understand and handle the new commnication structure of social media in their PR and marketing practices to have a chance to gain customers in our digital world. The communicators and companies that know how to use the dialogue through social media for their own benefit can use their knowledge as the new competitive weapon in the battle of gaining customers. 

  • 185.
    Lindholm, Clara
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Att konstruera identitet på Facebook.com: En kvalitativ etnografi2009Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: Constructing identity on Facebook.com – A qualitative ethnographyNumber of pages: 40 (34)Author: Clara LindholmTutor: Amelie HössjerCourse: Media and communications studies CPeriod: HT (Autumn) 2009University: Division of Media and Communication, Department of InformationScience, Uppsala University.Purpose/Aim: The purpose is to study how the social community Facebook.com canbe used in order to construct identity. The study follows three Facebook users in anobservation where they are able to document their thoughts and reflections in anprivate media diary. This study investigates their use of the medium and focuses onthe functions with which they are able to alter their profiles. The result consists of acombination of these reflections, interviews and a selection of literature relevant tothe subject of new media, the use of social internet communities and social sciencetheories. The social theories are a selection of theories from the social scientist ErvingGoffman.Material/Method: This study is based on a qualitative research method and anethnographic method. The ethnography is a combination of an observation where theobserved are asked to keep a diary over the changes and updates they make on theirFacebook profiles. The ethnographic method further consists of selected literature andpersonal interviews. Finally the results are analyzed and presented.Main results: The three people in this study admit to being worried about uploadingpersonal information on the community Facebook. Still they found the socialcommunity Facebook as something positive which they all use several times per weekand in some cases daily. The conclusion shows that there is an uncertaintysurrounding the ethics of the use of Facebook when it comes to the differencebetween private and public and how to handle the personal information of others.Also it is concluded that an important part of the construction of identity on Facebookprofiles is the activity of deleting information whilst trying to uphold an image thatgoes along with the person’s percepted role in the society.Keywords: Facebook, social network, community, ethnography, Digital identity,Web 2.0

  • 186.
    Lindqvist, Magnus
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Melin, Fred
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Digital kommunikation bland Uppsala läns kommuner: En studie om Uppsala läns kommuners externa kommunikation på Facebook2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Over the past few years, more and more Swedish municipalities have chosen to establish a presence on social media with Facebook in particular in order to expand their communication with their citizens. At the same time, the level of citizen participation in local democratic and political processes has been low. With social media, an opportunity has been created for municipalities to reach out to a larger part of their audiences and get them more involved in the municipal operations that affects the daily lives of the citizens. The purpose of this study is to examine how municipalities within Uppsala County are utilizing Facebook to communicate with their citizens. The research questions are as following: “How does the municipalities communication on Facebook correspond with their communication documents” and “How does the municipalities communicate with their citizens based on representation and engagement?”

    The theoretical framework for this study is based on Ines Mergels theory on social media use and adoption among government organizations. The methods consist of a quantitative as well as a qualitative content analysis. In total, there were 100 Facebook posts examined with the main result showing that the municipalities generally do not focus on using Facebook posts as a way to increase democratic participation directly on Facebook. Rather, they use Facebook posts to inform citizens about democratic and political events happening in the real world. This study provides the perspective of eight different municipalities and by doing so contributes with a broader picture of how Swedish municipalities communicate with their citizens through Facebook.

  • 187.
    Lindqvist Nordberg, Nathalie
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Johansson, Alice
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    INFLUENCERS - DEN NYA MARKNADSFÖRINGSKANALEN?: En kvalitativ studie om huruvida unga kvinnors intentioner och konsumtionspreferenser påverkas av att influencers rekommenderar produkter2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    The research area of ​​the essay highlights the development of digital media and its importance for consumers today. Furthermore, the communication has been through a change and it is now possible for everyone to spread information and communicate with people in an easy way through social media. Since social media’s grand emergence has thereby a new profession risen, influencers. Moreover, the essay aim to study how young women get influenced by influencers’ recommendations of various products.

    Furthermore, three theories are presented. The first one is the Two-step hypothesis that describe how an opinion leader more easily can reach out to other people. The second theory is Parasocial Interaction, which also highlights opinion leaders and describes how a person can feel a friendly bond to another person they never have met. The third theory is Identity creation and consumption which describes how an individual can consume products to get a desired identity. In order to answer our questions, we have used two focus groups in two different age groups, consisting only women. Furthermore, we have done a thematic analysis on these two focus groups discussions to find similarities themes. In addition, we compared these groups to each other in order to reach a conclusion. Our results indicate that influencers has an impact on consumers and their behaviour in some level. The results also showed that age has a significant part of how much an individual is being influenced.

  • 188.
    Liokaityte, Milda
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    “Heavy” file sharers’ and “heavy” activists’ values and attitudes toward file sharing and intellectual property rights2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    “Heavy” file sharers’ and “heavy” activists’ values and attitudes toward file sharing and intellectual property rights are analyzed in this thesis, with a focus on the conflict between property owners and non-owners. The purpose of this MA thesis is to investigate the perception of file sharing and intellectual property rights on the Internet. The main research questions is: How do “heavy” file sharers and “heavy” activists perceive file sharing and intellectual property rights on the Internet?. For answering it, critical political economy and both qualitative and quantitative methods are used. Therefore, the paper consists of two major parts. In the first part, the theoretical framework is introduced. In the second part, empirical research is presented and the theoretical framework is applied to the analysis of the gathered data. Data were collected with the help of a survey. The main results of the study suggest that “heavy” file sharers and “heavy” activists tend to have left-wing values and a left-wing political agenda behind file sharing, and perceive culture, and information and knowledge as “public goods”. Furthermore, “heavy” file sharers and “heavy” activists tend to contribute to the Net gift economy and share their created content in a way that constitutes an alternative to intellectual property rights, which they see as out-of-date.

  • 189.
    Ljungström, Linus
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Oskar, Alsing
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Titta dom snackar!: En studie i svenska politikers försvarstal2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Political scandals are constantly abound in the media, rulers face the global tribunal of the mass media and are forced to defend their actions and above all, their position in society. This essay concerns itself with that defence – more specifi- cally with the defence of four Swedish politicians in high office during four different scandals. Gudrun Schymans’ eva- sion, Laila Freivalds’ dealing with the tsunami disaster in Thailand, Annie Lööfs’ tangle concerning representation notes and public documents and Tobias Billströms’ statements concerning undocumented immigrants and asylum seekers. The essays purpose is to study how each and everyone of these politicians communicate and defend themselves, what rhetor- ical strategies are employed and how the two largest newspapers in Sweden, Dagens Nyheter and Svenska Dagbladet, frame and portray the scandals. This is in order to discern how current Swedish politicians work rhetorically in situations of crisis where one’s reputation is at stake, and how media mediate these scandals. This is examined with classical rheto- ric’s stasis theory and William L. Benoit’s theories concerning image restoration as the theoretical foundation. This is complemented with the theories of portrayal- and agenda setting to describe the newspapers’ depiction of the separate scandals. The method consists of a qualitative content analysis of news articles, video recordings and TV broadcasts of media appearances. Annie Lööf uses a number of different strategies in her apology, status coniecturalis is prominent initial- ly but however when new information disproves her statements, she moves to status qualitatis, and the state of purgatio, the state she primarily applies together with the defeasibility strategy. Tobias Billström limits himself to only one state and exclusively uses the weakest of status qualitatis states: deprecatio. Laila Freivalds applies primarily the defeasibility strategy but also uses the purgatio and deprecatio. Gudrun Schyman also uses the qualitative state purgatio but also the defeasibility strategy and the theory of image restorations mortification. The newspapers depict all of the scandals differently depending on political affiliation but not depending on gender. The conclusion consists of that an open strategy that changes in pace with the flow of new information should be employed, and that statements that later may turn out to be false should not be used in the defence. The defence should be reactive rather than static. Further it is apparent that political affiliation affects the portrayal and framing of the scandals in the case of both newspapers. 

  • 190.
    Losey, James
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    The Anti-Counterfeiting Trade Agreement and the Networked Public Sphere: How to avoid a Convergent Crisis2013Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Communications scholarship faces a convergent crisis. Research on networks includes the role of information networks in supporting social movements, networked civil society, the information society, and new forms of communication. But while communications literature utilizes a variety of approaches to describe the impact of networked communications, a dearth of technical expertise permeates scholarship. Despite the discourse on networks potentially bridging previously distinct disciplines, the lack of a fundamental understanding of communications networks and relationships between technical and socio-political networks remains a consistent gap. This thesis will investigate the extent that opposition to the Anti-Counterfeiting Trade Agreement (ACTA) in Europe constitute a networked public sphere. Through studying the role of civl society and the networked public in the European ACTA debate, the horizontal and vertical dimensions of socio-political and communications technology networks are not only illuminated, but the importance of analyzing the mechanisms through which vertical hierarchies enclose the public sphere become abundantly clear. This research provides the foundation for an interdisciplinary approach to understanding the relationship between information technology and socio-political networks and offers lessons for information policy makers, communications scholars, and networked civil society within the context of European democracy. 

  • 191.
    Lundberg, Nicole
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Kaijser, Catharina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    "Vem vill inte arbeta för något man känner för?": En kvalitativ studie om VD:ars syn på CSR som ett medel för att motivera medarbetare2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Background

    How companies choose to work with for instance sustainability and equality, something that today is known as corporate social responsibility (CSR), is a matter that over the years has become even more important. Contemporary researchers have found an interesting correlation between CSR activities and employee motivation. Provided that, the internal communication and managers play a crucial role in succeeding making CSR-activities increase employee motivation. Therefore, research regarding CEO’s views on CSR and its ability to possibly motivate employees, becomes relevant.

    Aim

    The purpose of this study is to contribute with a deeper understanding of CEO’s different interpretations and views on using CSR as a form of motivation for their employees. Furthermore, the study provides empirical knowledge to deeper understand the link between transformational leadership, CSR and employee intrinsic motivation.

    Methodology

    The main and only method used to collect data was qualitative semi structured interviews. An abductive approach has been used which has given the authors a chance to shift between theory and empirical evidence during the process.

    Conclusions

    All the CEOs in the study agreed on that CSR can be used to motivate employees. The main discovery done is that the interpretation of CSR as something bigger, including both internal and external CSR-activities, positively correlated with the CEO’s attitudes towards using CSR as a means of motivation and its importance for organizations. Furthermore, some of the CEOs argue that transparency and talk and action is crucial both ways to succeed in making CSR programs genuine and effective. As for communication, the transformational CEOs see symmetrical internal communication as key since they highlight the importance of trust and genuinity.

  • 192.
    Lundbergh Akbari, Viggo
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Engström, Marcus
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    IKEA, Volvo och Sverige: - Varumärken i samspel2017Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: IKEA, Volvo and Sweden – Brands in interaction

    Authors: Viggo Lundbergh Akbari & Marcus Engström

    Aim: The purpose of this bachelor’s thesis is to examine commercial actors’ use of state- formulated ideas about national attributes. This, by investigating IKEA’s and Volvo’s self- describing websites to see how they contribute to the national marketing of Sweden. These companies have a huge impact on how Sweden is portrayed internationally and the Swedish state wants them to market Sweden. Thus, it is of relevance to investigate how they portray Sweden to see if it corresponds with the ideas formulated by the state for the official branding of Sweden. To do this, two research questions have been formulated:

    • How does Visit Sweden's brand platform come to be expressed on IKEA's and Volvo's self-describing websites? 
    • Does IKEA’s and Volvo's self-describing websites constitute nation branding?

    Method & Material: Qualitative text analysis and five self-describing websites each from IKEA and Volvo.

    Main Results: Visit Sweden’s brand platform is expressed on IKEA’s and Volvo’s self- describing websites. All parts of the brand platform can be found and moreover, the results are showing that it constitutes nation branding in the form of commercial nationalism according to the bachelor thesis’ theoretical framework.

    Number of pages: 56

    Course: Media and Communication Studies C

    Department: Department of Informatics and Media

    University: Uppsala University

    Period: Autumn 2017

    Tutor: Göran Svensson

    Keywords: Nation Branding, Commercial Nationalism, Visit Sweden, IKEA, Volvo. 

  • 193.
    Lundevall, Elinor
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Scheynius, Felix
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Varumärkesidentitet i det nya medielandskapet: En fallstudie i Eytys visuella bildkommunikation2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Syftet med denna studie är att undersöka hur ett modeföretag skapar en varumärkesidentitet genom visuell bildkommunikation i det nya medielandskapet. Uppsatsen bygger på en fallstudie av modeföretaget Eytys visuella bildkommunikation på den digitala kommunikationskanalen Instagram. Studiens frågeställning är: ​Hur använder ett modeföretag visuell bildkommunikation för skapa en varumärkesidentitet i det nya medielandskapet?

    Studiens teoretiska ramverk baseras på två teorier; ​Aaker Model av David Aaker och ​Images and Information in Cultures of Consumption av Martin Hand. Studien baseras på en kvalitativ intervju, en kvantitativ innehållsanalys och en semiotisk bildanalys. Uppsatsens empiriska data baseras på en kvalitativ intervju med Eytys PR- och marknadschef Lisa Nordlund, Eytys publicerade bilder på Instagram samt en kompletterande intervju med Philip Warkander, doktor i modevetenskap.

    Studiens resultat påvisar att Eytys publicerar flera olika typer av bilder för att skapa en varumärkesidentitet genom visuell bildkommunikation på Instagram. Den största kategorin bilder som publiceras är retroreferensbilder på bland annat konst, ikoner och arkitektur. Dessa blandas med bilder på produkter samt bilder från deras egna kampanjer. Vidare påvisar studien att Eytys har ett varumärkesfokus snarare än ett produktfokus, vilket främst bygger på symboliska och abstrakta värden. Studien konstaterar att ett sätt för modeföretag att skapa en varumärkesidentitet genom visuell bildkommunikation är att kombinera olika bilder, som främst fokuserar på symboler. Genom att kommunicera detta via digitala kommunikationskanaler kan företag nå ut i det nya medielandskapet. 

  • 194.
    Lundin, Erik
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Utländska ambassaders kulturella kommunikation i Sverige2012Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Abstract

    Foreign embassies communication of culture in Sweden

    Number of pages: 45

    Author: Erik Lundin

    Tutor: Göran SvenssonCourse: Media and Communication Studies C

    Period: Spring Term 2012

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Purpose/Aim: To investigate how a embassy communicate the culture from their nativecountry, to find out how their communication is structurized, to investigate how ever aembassy have other purposes for their culture communication rather then the obvious Economic and political aspects and to find out if there are any differences in the cultural communication between different countries .

    Material/Method: I carried out three different interviews with three representatives from the countries Canada, Slovakia and the Philippines. I then analyzed the results from the interviews with my chosen theories, four step public relations process, Culture Diplomacy and Competitive identity.

    Main results: I reached the conclusions that the chosen embassies communicate their nativecountries culture on a preferable way and that culture have a high priority to communicate tothe embassy. Their communication organization is strictly hierarchic with the Government of their native country as the shaper of communications strategies and policies. There are several other aspects to why the culture communications is current in the embassies agenda, among these is the possibility to connect on friendly basis and to cooperate with the purpose to  spread their culture in the countries they are posted in. There are many similarities in the culture communication of the embassies, but not so many differences.

    Keywords: Embassies, Culture Communication, Communication Structures.Communication Purposes.

  • 195.
    Lundmark, Ida
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Förändring i den föränderliga mediebranschen: En fallstudie av ett medieföretag som befinner sig i en branschförändring.2016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [sv]

    I denna studie undersöks en mediebyrå som befinner sig mitt i en branschförändring.  Mediebyråns förutsättningar har sedan 2014 förändrats i och med intåget av ett nytt, automatiserat sätt att köpa medieutrymme, vilket kallas för programmatiska medieköp. Detta nya köpförfarande riskerar att förändra, och har redan förändrat många av byråns anställdas roll och branschförändringen ligger i fokus för studien. Studien syftar således till att undersöka hur organisationen ställer sig till intåget av programmatiska köp, samt hur förändring förstås genom  kommunikation inom organisationen. Tidigare forskning kring förändring och förändringskommunikation har identifierat att ett förändringsmotstånd ofta uppkommer i samband med större förändringar. Denna studie fann dock att det inte förekom några tydliga tecken på förändringsmotstånd i samband med branschförändringen. Flera olika förklaringar till bristen på förändringsmotstånd upptäcktes under studiens gång. Företagets organisatoriska kontext är en huvudsaklig anledning till den positiva inställningen till förändring. Företaget befinner sig i en organisatorisk kontext som är utsatt för konstanta förändringar, något som gör att företagets medlemmar är mer öppna till förändring. Genom meningsskapande, kommunikativa processer försöker företagets anställda hela tiden skapa mening av förändringarna genom intern och externt influerad kommunikation, i form av utbildning och informationsspridande. Studien fann även att en bidragande orsak till bristen på förändringsmotstånd är att de anställda tillåts delta i förändringsprocessen på olika sätt, och detta leder till att de blir mer informerade och redo att ta till sig förändring. 

  • 196.
    Lundmark, Ida
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Törnwall, Sara
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Grupptittandets effekter: Om hur den sociala kontexten påverkar uppfattningen av reklamavbrott2012Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 197.
    Löwling Helmerskog, Jessika
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Varumärkesidentitet vs. Varumärkesimage: En studie av Löfbergs Lila, ZOÉGAS och Classic2010Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    AbstractTitle: Brand identity vs. Brand image – a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group. The layout of the interview was structured where theinterviewer asked a number of questions which the people in the group were given theopportunity to discuss open with each other.After the interviews the collected material was analyzed through the chosen theories,particularly the CBBE-model which worked as a model for the analysis.Main Results: The main results are that even though all three brands are successful incommunicating their values and qualities to the consumer, not all of them can be consideredto be strong brands. The study showed that ZOÉGAS and Classic almost only got positivefeedback from the consumers while Löfbergs Lila got negative feedback overall. However, allbrands were considered strong brands by the consumers, with the exception that Löfbergs Lilawasn’t considered a strong coffee brand.The conclusion I reached was that ZOÉGAS and Classic without doubt can be consideredstrong brands whereas Löfbergs Lila cannot. The reason for this is simply the consumersoverall negative feelings and the lack of loyal customers.Keywords: Brands, strong brand, brand identity, brand image, CBBE-model, Löfbergs Lila,ZOÉGAS, Classic.