uu.seUppsala University Publications
Change search
Refine search result
2345678 201 - 250 of 2529
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 201.
    Björklund, Olivia
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Tesanovic, Monica
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Strategisk legitimitet: En kvalitativ studie om Försvarsmaktens kommunikativa arbete ur ett nyinstitutionellt perspektiv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is about how the Swedish Armed Forces, as a government organization, can communicate constructively in relation to legitimate communication on their official website. Today's communication as an official organization is increasingly dominated by the so-called marketization. This can lead to an effect of public organizations changing their structure of communication.

    The research questions of the essay has been answered using qualitative methods. Where the empirical material has been collected from the Swedish Armed Forces using visual image analysis, text analysis and an interview. The text analysis is performed at the Swedish Armed Forces official website and on six selected official documents published by the government organization. A qualitative image analysis is also performed on the website, to get an overview of their communication. To complement these methods, a structured mail interview has also been conducted with the Communications Department at the Swedish Armed Forces. 

    The study is using a new institutional perspective with Scott’s (2014) three pillars of institutions and DiMaggio and Powell’s (1983) isomorphic processes, which is used as a theoretical tool for our analysis. New institutional theory, assumes how organizations and organizational actions subconsciously and consciously relate to the expectations and demands posed by the environment. The theory is thus presented in connection with communication, identity creation, and legitimacy. The result indicates that the Swedish Armed Forces communication is facing challenges when it comes to reaching out to its stakeholders.

     

    Keywords: Governmental communication, organizational communication, legitimacy, strategic communication, digital media 

  • 202.
    Björkman, Elin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
    Utländska biblioteket i Karlskrona 1835–1864: om högreståndskvinnors organisation och läsning2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This master's thesis studies Utländska biblioteket, a 19th century foreign literature subscription library in Karlskrona, Sweden. The aim of the thesis is to investigate Utländska biblioteket between 1835–1864.

    The material consists primarily of primary sources from the archive of Utländska biblioteket. The main primary sources are the library's accounts book, its minutes, and two book catalogs. Using analytical tools from Jürgen Habermas, feminist criticism of his ideas and from Pierre Bourdieu, as well as results from previous research on older library forms and female organization in the 19th century, the thesis answers questions relating to the library as a society, its members and its book collection.

    The investigation shows that Utländska biblioteket was a subscription library as well as a book circle. Based on its regulations, it should be viewed as a sort of public sphere, but in reality Utländska biblioteket was an exclusive group, consisting of a socially homogenous group of people who in large extent knew each other. Its members were in large part female and aristocratic. The reading of foreign literature and the focus on quality, can be viewed as an act of distinction.

    Utländska biblioteket was, compared to other similar libraries, unusual primarily because of its large female membership. This is in the thesis explained through the viewing of the library as a female organization, where the male members in part play a role as acting agents in the library's contact with for example book dealers. Also, the book collection shows proof of a certain female subject interest. Based on these facts, Utländska biblioteket can be viewed as a female counter public, where women created a space for themselves where they, through the literature and through the membership in a society, could reflect on their identities, as well as make claims on what a woman was and could do.

    This is a two years master's thesis in Archive, Library and Museum studies.

  • 203.
    Björnström, Lovisa
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
    Vampyr och nagelbitare: En genre- och diskursanalys av barn- och ungdomsrysare och deras ämnesord2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This master's thesis in Library and Information Science examines how the genre division of the horror fictionis constructed at the children and youth department of a library by studying subject headings of the titles.The aim is to examine what is included in the genre, in the two labelings called vampire and nail-biter/spine-chiller, what separates them, and what difference there is between children and youth thrillers/horror fiction. Also the cover designs and how readers portray these books are studied. The study is made in order to develop the knowledge of the genre to help librarians and borrowers. The great popularity of the genre among borrowers and people in general, and the importance of having knowledge of things that borrowers are interested in, are the motivation of performing the study. The method is a case study and conducted with and based on genre theory which shows how a genre is defined, how it can be divided and what conventions there are for the horror fiction in particular. Discourse analysis helps to see in between what frames the thriller is constructed, and how these elements subdivide the genre and influence it and those who encounter it, library borrowers and librarians. Di-scourse analysis also examines the standards of the thriller.The analysis showed that the discourse of horror fiction includes both the expected features, in terms ofgenre conventions, such as ghosts and vampires, and more commonplace such as sisters. The differences and similarities of these parts in the genre were discussed and compared in the light of discourse analysis and genre theory in order to reveal how these constructions might influence the readers and the borrowers. The major conc-lusions of the study is that the encounter between the unexpected and menacing, and the everyday life is what makes the thriller frightening, now as in history, and so it follows its genre conventions. The discourse of the hor-ror fiction standards are difficult to influence by being expected of borrowers and otherwise they are not thrillers. The study has shown that certain subjects recur more often than other which may affect the borrower in its per-ception of the genre. The genre division helps giving the borrower different kinds of frights and experiences. The joint is that the supernatural is present in the whole genre and convey feelings of excitement and fear which is the most important representative of the genre. This is a two years master’s thesis in Archive, Library and Museum studies.

  • 204.
    Blanc, Isabelle
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Bergström, Fanny
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    En human och rättvis värld: En studie om konsumenters syn på corporate social responsibility och den internetbaserade klädinsustrin2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: ”A more humane and equal world” A consumers view on corporate social responsibility and the internet based apparel commerce.

    Author: Fanny Bergström & Isabelle Blanc

    Mentor: Emma Svensson

    Purpose: The purpose of this thesis was to examine the attitudes and experiences of consumers in relation to Internet based commerce and corporate social responsibility. The study is based on the following questions; 1. How do costumers perceive Internet based companies and their work with CSR-questions? 2. Is external communications, particularly social and environmental responsibility and transparency something that costumer’s request? And 3. Are there any differences between the different consumer groups’ opinions and attitudes on corporate social responsibility and sustainable development depending on their earlier experiences and understandings?

    Method/ Material: The results are based on a qualitative study built on four different focus group interviews. Each focus group consisted of five students studying at Uppsala University with either a main focus in sustainable development or any other subject. The interviews were constructed with the help of Krueger’s 1998 interview guide model and later vertically and horizontally analyzed.

    Main Results: The main results demonstrate that the interviewed consumers do not perceive that Internet based companies work with corporate social responsibility towards their costumers. Furthermore the results show that work with CSR is something that the participants find should be available for costumers, although other factors are of more value, for example price and product quality. The main results moreover demonstrate that there are significant differences between the two groups studied, where students with more knowledge about corporate social responsibility valued companies external communication on CSR more than students that did not have any previous knowledge.

    Number of Pages: 59

    Course: Media and Communication studies C

    University: Division of Media and Communications, Department of Information Science, Uppsala University

    Term: Fall 2013

    Keywords: Corporate social responsibility, consumption patterns, sustainable development, transparency, corporate abilities.

  • 205.
    Blixt, Martin
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Samuelsson, Viktor
    Organisationers inställning till informationssäkerhet i molntjänster: En studie av vilka faktorer som främst påverkar2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie kartlägger vilka faktorer som främst påverkar organisationers inställning till molntjänster utifrån ett informationssäkerhetsperspektiv. Intervjuer och dokumentstudier har genomförts för att få reda på fem olika organisationers åsikter i ämnet. Dessa åsikter har sedan analyserats och jämförts med varandra samt med redan befintliga teorier inom ämnet. Studien visar att det framförallt är tre aspekter som påverkar hur organisationer ser på informationssäkerhet i molntjänster: tillit till leverantören, kontroll över sin egen data samt rådande lagstiftning.

  • 206.
    Blom, Erica
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Säkerhet av e-valutor: Riksbankens e-kronaförslag och näthot2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 207.
    Blom Johansson, Monica
    Institutionen för klinisk vetenskap, Enheten för logopedi och foniatri, Karolinska Institutet..
    Hur är det att leva med en person som får afasi "mitt i livet"?2006Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 208.
    Blom, Maja
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Förväntningar på ett intranät: åtta stiftsinformatörers syn på kommunikation i Svenska kyrkan2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The aim of this essay is to study the expectations towards the launch of an intranet in a large organisation.

    Material/Method: A qualitative method has been used to fulfil the purpose of this essay. Indepth interviews have been made with eight informants of dioceses.

    Main Results: The study shows that the eight informants of dioceses all are positive towards the launch of an intranet in the organisation. They believe that it in time will lead to a more effective intern communication with less channels and more efficient messages.

  • 209.
    Boberg, Edvin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Datadriven content marketing: Användning av sociala data inom content marketing på Facebook2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats innehåller en förståelseinriktad analys av hur sociala data från Facebook används inom Content Marketing bland ett urval av kommunikationsbyråer i Stockholm. Uppsatsen förklarar hur sociala data används för att skapa content, samt hur sociala data används för att mäta resultat av publicerat content på Facebook. Uppsatsen presenterar även en analys av begreppet Content Marketing genom att ställa olika vetenskapliga definitioner mot varandra. Uppsatsen belyser även den rådande bristen på aktuella vetenskapliga publiceringar inom området Content Marketing från ett datadrivet perspektiv, vilket motiverar uppsatsens relevans i ett vetenskaplig sammanhang.

  • 210.
    Bobic, Alexandar
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
    ”Jag skiter i vad som är ont eller gott. Jag försöker bara vara trogen mot det som är jag.”: En undersökning av skräckellitteraturen och en utvärdering av genreteori i klassifikatoriska syften2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In this paper I aim to try to get an understanding of the literary genre ”skräckel” (which in Swedish is a portmanteau of the words for horror and disgust). Skräckel was a small genre, mostly talked about during the 80’s and 90’s in Sweden and consisted of books that we’re noted for their harsh depictions of violence and apparent unwillingness to commit a moral view on the violence. I approach the genre through genre theory in order to have a tool through which I can understand all of the textual and contextual factors that go into formulating a genre term. The purpose of this is twofold. Firstly, I want to gain a scientifically grounded view of what exactly skräckel is as a genre phenomenon. Secondly, I want to use the results of and my experiences with the study to evaluate genre theory. Specifically, I want to evaluate genre theory as a tool for classifying books in a library context. My findings are as follows: It turns out that skräckel literature has a quite high standing in elite circles of literature in Sweden. The genres social context is one tied to the way in which it treats the morality violence. Also it is shown to be a postmodern genre related to gothic literature. As for the use of genre theory in classification I argue that it is of little use. The arguments I use are based on the fact that the epistemological goals of genre theory don’t fall in line with the goals of classification and that genre as conceptualized through genre theory is a much too porous and complex phenomenon to be used in classification.

  • 211. Bogaerts, Jo
    et al.
    Carpentier, Nico
    Vrije Universiteit Brussel.
    Dislocation(s) of universalist journalistic claims. Strategies for constructing a trustworthy identity2009Conference paper (Refereed)
  • 212. Bogaerts, Jo
    et al.
    Carpentier, Nico
    Vrije Universiteit Brussel.
    The Postmodern Challenge to Journalism: Strategies for Constructing a Trustworthy Identity2012In: Rethinking journalism. Trust and Participation in a Transformed News Landscape / [ed] Chris Peters, Marcel Broersma, London: Routledge , 2012, p. 60-71Chapter in book (Refereed)
    Abstract [en]

    Journalism scholars have noted a steady rise of skepticism among the public in the latter half of the past century. "The passing of the 'High Modernism'" of journalism as Daniel Hallin (1992: 14) famously put it, shows in a loss of faith in journalists (Kovach & Rosenstiel: 41) and a seeming dissolution of journalists' covenant with the public (Cappella and Jamieson, 1997). But the era of 'postmodernism' (McQuail, 1994) or 'liquid modernity' (Bauman, 2000) in journalism also fundamentally impacted upon journalists' self-perception - or the trust they have in their profession and their own practices. The "absence of a sense of doubt or contradiction," (Hallin: idem) on the part of journalists has in the past decades been challenged in the face of such developments as commercialization, cross-media mergers and the rise of new media that deprive the journalist of his/her privileged position as "society's truth-teller" (McNair 1998: 71). Since the above mentioned developments have contributed to the erosion of the status (and thus legitimation) of journalists (Hallin, 2006) and have evoked the claim of 'the end of journalism' in a traditional sense, we may expect journalists to invest more effort in generating trust in their profession both for the audience and themselves. In order to analyze these strategies we will take a discourse-theoretical perspective on journalism that regards the latter as a discourse centered on a number of privileged signifiers that are connected up in a hegemonic discursive formation. This theoretical model -mainly opened up by Foucault, Laclau and Mouffe and ?i?ek - allows us to analyze how this journalistic hegemonic discursive formation deals with so-called dislocations, i.e. events that destabilize and de-legitimize the dominant discourse by introducing elements that cannot be domesticated within its framework. More in particular we will be looking at how a number of the core journalistic values are being discredited in the era of 'liquid modernity'. Examples are the broad changes in the possibilities for circulating news (that challenge journalist's autonomy), in the attitude towards the representation of reality (that contest journalist's modernist bias towards truth (Zelizer 2004:112)) and the introduction of commercial imperatives in news production (that delegitimize journalist's claims on bringing service to the public). The actions journalists engage in as a means to deal with these changes and reaffirm their own status and professionalism in the face of challenge have been researched in a number of ways. These have, for instance, been investigated from a macro-perspective as actions of 'paradigmatic repair' (Reese 1990) that are directed at reaffirming the ideological model(s) of journalism (see Carpentier 2008 en 2009). Tightly interlinked with this are studies that address the meso-level of the newspaper institution (see Reese 1990; Tuchman 1972). This article proposes to look at the normalizing strategies that are at work at the level of the journalistic identity. In order to analyze these strategies we will turn to a specific field, namely that of online news, as this is one of the sites where the threats sketched out above have forcefully come to the surface. It is exactly at such moments of threat that the truth-claims and strategies of generating trust are most clearly at work. By investigating online journalism, we wish to shed light on three discursive strategies employed in reaction to these threats: A first strategy is the marginalization of rivaling media (through the logics of the constitutive outside) which disarticulates online journalists from the discourse of 'good' and 'professional' journalism. Secondly, mainstream journalism has tried to maintain its professional identity by normalizing the mainstream online environment which entails limiting the possibilities offered by the online environment and incorporating alternative voices in the mainstream model. Thirdly, we witness a rearticulation of the nodal points embedded in the mainstream discourse. We may here think of a tendency towards foregrounding the journalist as individual and thus of reinforcing his claims on trustworthiness. Of importance here is also the increasingly interpretative role taken on by the journalist (Hallin 1992: 19) and the growing importance of the public image of journalists in blogs and other writings of an autobiographical nature. We will contend that these all link up with a reinforcement of journalistic myths that (re)surface in the face of 'the end of journalism'.

  • 213.
    Bogaerts, Jo
    et al.
    Université Libre de Bruxelles.
    Carpentier, Nico
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    The postmodern challenge to journalism: Strategies for constructing a trustworthy identity2019In: Communication and Discourse Theory: Collected works of the Brussels Discourse Theory Group / [ed] Leen Van Brussel, Benjamin De Cleen, Nico Carpentier, Bristol: Intellect Ltd., 2019, p. 141-156Chapter in book (Refereed)
    Abstract [en]

    Journalism scholars have noted a steady rise of skepticism among the public in the latter half of the past century. "The passing of the 'High Modernism'" of journalism as Daniel Hallin (1992: 14) famously put it, shows in a loss of faith in journalists (Kovach & Rosenstiel: 41) and a seeming dissolution of journalists' covenant with the public (Cappella and Jamieson, 1997). But the era of 'postmodernism' (McQuail, 1994) or 'liquid modernity' (Bauman, 2000) in journalism also fundamentally impacted upon journalists' self-perception - or the trust they have in their profession and their own practices. The "absence of a sense of doubt or contradiction," (Hallin: idem) on the part of journalists has in the past decades been challenged in the face of such developments as commercialization, cross-media mergers and the rise of new media that deprive the journalist of his/her privileged position as "society's truth-teller" (McNair 1998: 71). Since the above mentioned developments have contributed to the erosion of the status (and thus legitimation) of journalists (Hallin, 2006) and have evoked the claim of 'the end of journalism' in a traditional sense, we may expect journalists to invest more effort in generating trust in their profession both for the audience and themselves. In order to analyze these strategies we will take a discourse-theoretical perspective on journalism that regards the latter as a discourse centered on a number of privileged signifiers that are connected up in a hegemonic discursive formation. This theoretical model -mainly opened up by Foucault, Laclau and Mouffe and ?i?ek - allows us to analyze how this journalistic hegemonic discursive formation deals with so-called dislocations, i.e. events that destabilize and de-legitimize the dominant discourse by introducing elements that cannot be domesticated within its framework. More in particular we will be looking at how a number of the core journalistic values are being discredited in the era of 'liquid modernity'. Examples are the broad changes in the possibilities for circulating news (that challenge journalist's autonomy), in the attitude towards the representation of reality (that contest journalist's modernist bias towards truth (Zelizer 2004:112)) and the introduction of commercial imperatives in news production (that delegitimize journalist's claims on bringing service to the public). The actions journalists engage in as a means to deal with these changes and reaffirm their own status and professionalism in the face of challenge have been researched in a number of ways. These have, for instance, been investigated from a macro-perspective as actions of 'paradigmatic repair' (Reese 1990) that are directed at reaffirming the ideological model(s) of journalism (see Carpentier 2008 en 2009). Tightly interlinked with this are studies that address the meso-level of the newspaper institution (see Reese 1990; Tuchman 1972). This article proposes to look at the normalizing strategies that are at work at the level of the journalistic identity. In order to analyze these strategies we will turn to a specific field, namely that of online news, as this is one of the sites where the threats sketched out above have forcefully come to the surface. It is exactly at such moments of threat that the truth-claims and strategies of generating trust are most clearly at work. By investigating online journalism, we wish to shed light on three discursive strategies employed in reaction to these threats: A first strategy is the marginalization of rivaling media (through the logics of the constitutive outside) which disarticulates online journalists from the discourse of 'good' and 'professional' journalism. Secondly, mainstream journalism has tried to maintain its professional identity by normalizing the mainstream online environment which entails limiting the possibilities offered by the online environment and incorporating alternative voices in the mainstream model. Thirdly, we witness a rearticulation of the nodal points embedded in the mainstream discourse. We may here think of a tendency towards foregrounding the journalist as individual and thus of reinforcing his claims on trustworthiness. Of importance here is also the increasingly interpretative role taken on by the journalist (Hallin 1992: 19) and the growing importance of the public image of journalists in blogs and other writings of an autobiographical nature. We will contend that these all link up with a reinforcement of journalistic myths that (re)surface in the face of 'the end of journalism'.

  • 214. Bogaerts, Jo
    et al.
    Carpentier, Nico
    Vrije Universiteit Brussel.
    The postmodern challenge to journalism. Strategies for constructing a trustworthy identity, invited paper2012Conference paper (Refereed)
  • 215.
    Bogren Ericsson, Linda
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Eklöf, Sara
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Social commerce: En studie om hur vårt nya sätt att kommunicera förändrar vårt sätt att konsumera2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Social commerce - A study of how our changing way of communicating affects the way we consume

    Number of pages: 39 (43 including enclosures)

    Author: Linda Bogren Ericsson, Sara Eklöf

    Tutor: Ann-Marie Morhed

    Course: Media and Communication Studies C

    Period: HT 2011

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Purpose/Aim: The purpose with this thesis is to study the phenomenon social commerce in Sweden and investigate the reasons why Comviq, Pocket Shop and Lagerhaus have chosen to use social media as a platform for their e-commerce. Furthermore, we want to clarify what it is that makes social media a suitable platform for e-commerce and how e-commerce can take advantage of the unique features that social media possesses.

    Material/Method: The study was conducted through qualitative interviews with companies who are in contact with social commerce in different ways. The study was based on interviews with respondents from five Swedish companies. Three of these companies, Comviq, Pocket Shop and Lagerhaus are all engaged in social commerce, and the other two, Askås and Cloud Nine are developers of e- commerce services for the social media platform.

    Main Results: The result of our study showed that Comviq, Pocket Shop and Lagerhaus chose to use social media as a platform for e-commerce in order to increase their sales. Furthermore, social media holds important communicative features that facilitate the dissemination of information. The viral spread of online word-of-mouth can quickly and effectively reach many people through the connected network within social media. This ability is an important reason for why the three companies use social media as a platform for e-commerce. It also emphasizes how e-commerce can benefit from a presence on social media. In our conclusion, we note that the convergence of e-commerce and social media, and the consumer’s need for participation are signs of how our changing way of communicating affects the way we consume.

  • 216.
    Bogren, Fredrik
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Chu, Patrik
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Svenska ungdomars attityd till implantat av mikrochip i kroppen2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Mikrochip, eller integrerad krets, är en samling av elektroniska kretsar på en mindre platta. De går att finna i nästan alla elektroniska produkter, såsom i mobiler eller självkörande bilar. Idag har denna teknik blivit så liten att människor kan implantera den i kroppen, där användningsområdena är många och fortfarande relativt outforskade. Ny teknik kommer ofta med positiva och negativa aspekter, en teknik som kan integreras med kroppen kan för individen kännas integritetskränkande, främmande eller obehagligt. Detta är en kvalitativ studie där vi genom intervjuer har undersökt vilka attityder ungdomar i Sverige har till implantat av mikrochip. Studien har identifierat vad ungdomar har för attityder och åsikter kring mikrochip i kontexten av deras egna privatliv, hälsa, vardagsliv och datasäkerhet.

  • 217.
    Bohlin, Johanna
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Molin, Anna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Datormedierad kommunikation i politikens tjänst: En studie av attityder till datormedierad kommunikation2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 218.
    Bohm, Satu
    et al.
    Uppsala University, University Library.
    Byström, Karin
    Uppsala University, University Library.
    Nerelius, Petter
    Uppsala University, University Library.
    Thorn, Linda
    Uppsala University, University Library.
    Negotiating Change2017Conference paper (Other academic)
    Abstract [en]

    Uppsala University Library is one of the largest in Sweden, with a wide range of specialties – old collections, digital repositories and current support to faculty and students. In the last 18 month the library has gone through a re-organization with the aim to make the library more united – one library. The change is among the most comprehensive that the 400-year-old library has undergone.

    The purpose of this paper is to describe how the library has developed ways of leading change by involving employees and managers at different levels in the change process. We focus on change management based on our experiences as change leaders. We will describe the major success factors and failures.

    The re-organization was done in several steps. Library units were merged and three processes introduced; Media and Collections, Study and Research Support and Information Services.  A Program Leader was assigned to coordinate the re-organization in the fall of 2015 and in January 2016 three Process Managers were added to lead and to work with the change processes.

    Within the processes, three working groups were established with the goal to present new workflows and services for digitization, working methods in library teaching and management of the virtual reference desk. Broad groups were set up with staff from all parts of the library. During the initial process a crucial point was to create a trusting and safe climate in the group to promote creativity and participation. Another key concept for success was to allow enough time for discussions and high sensitivity to when there were problems in the group that needed to be resolved, such as disagreement about a proposed solution. 

    The aim with the broad working groups was to reach a broad acceptance of the Changes, and during the discussions they developed a joint understanding of the need for change and for the chosen solution. This meant that the pace of change was slower than expected from start, but also that the changes at the end where easier to implement.

    Some of the resistance to change that appeard was due to different interpretations of the vision and reasons for re-organization. This shows that the understanding of the purposes of the changes also can influence the readiness for change. A success factor was to allow deeper discussions about the vision for the library and library services of the future.

    Negotiations about the changes was held at all levels of the organization. Problems, options and solutions in the process mapping were discussed by leaders and managers regularly.  To gain approval for the changes, all processes also had reference groups where new ideas and proposals were discussed. Information meetings for all staff were also arranged.

    Findings

    In anchoring change at all levels we believe negotiation is a key concept. Openness for discussion contributes to a feeling of being included amongst employees as well as management at all levels. Negotiating change guarantees quality and substantiated decisions from both a user perspective and an organizational perspective. Negotiation has also been a way of reflective practice around goals, effectiveness, working methods and leadership. It is not a fast track to results but we believe that anchoring change at all levels is a key concept for long-term success.

    Another success factor has been a joint change leadership between the Process Managers and the Program Leader. Leading change is a challenge even for an experienced leader. Step by step we created a strategy to lead the working groups through the change and created a joint change competency. 

    Conclusions

    The library has developed new ways of leading change by involving employees and managers at different levels in the change process.

    Changes can result in lot of tension and resistance in the organization and the new methods  have been an important part in avoiding this – to include concerned groups in the process and to take time to anchor the change.

  • 219.
    Bohm, Satu
    et al.
    Uppsala University, University Library.
    Byström, Karin
    Uppsala University, University Library.
    Nerelius, Petter
    Uppsala University, University Library.
    Thorn, Linda
    Uppsala University, University Library.
    Organizing for change at Uppsala University Library2017Conference paper (Other academic)
    Abstract [en]

    Uppsala University library is one of the largest in Sweden with a wide range of specialties and subjects. In the last 18 month the library has gone through a re-organization with the aim to make the library more united. The re-organization meant that eleven library units were merged into five, and three processes were introduced; Media and Collections, Study- and Research Support and Information Services. The change is among the most comprehensive that the 400-year-old library has undergone.

    The re-organization and the three processes have started a chain reaction of changes, both in the day-to-day work, in collaboration and in decision making. Within the processes, three organizational development projects: the digitization workflow, new working methods in library instruction and management of the virtual reference desk has been finished. Large working groups with representatives from concerned departments worked with the mapping and development of new solutions and ways to work. The groups used scenarios, process modeling, pilot studies and other methods to create a creative and open discussion.

    One important objective has been to include concerned groups in the process and to take time to gain acceptance for the change. This has meant a slower pace of change, but has also been a part of the success. The use of different methods and active working groups has sparked a new energy into the organization. This paper will describe the methods used for change management in the organization and in developing new solutions to meet the needs of library users.

  • 220.
    Bolander, Marcus
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Medialisering i det politiska systemet: en kvalitativ studie om en politiskt styrd organisations medialiseringsprocess2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Purpose: The purpose of this thesis was to examine to which extant the politically governed organization, Swedish association of local authorities and local regions (SALAR), has been mediatized. Furthermore the purpose was to examine how SALAR being a Meta-organization affected the mediatization process. To accomplish this the thesis studied how SALAR organized themselves internally in order to form opinion through the media in one of their prioritized issues. A further purpose was to equalize SALAR’s mediatization process with the mediatization process for the whole political system. 

    Method: This is a qualitative study which the gathered material has been collected through two types of methods, semi structured interviews and field observations.

    Material: A total of eight interviews were made distributed over three departments inside SALAR. Furthermore four observations were made to supplement the interviews.

    Findings: The general findings of this study shows that SALAR has been mediatized through organizing in way which signals adaptation to media logic. However, contrary too much of what the literature tells about political mediatization, SALAR adapts to media logic to be able to use the media as an arena for the messages and stories they want to tell. Which means that the adaption isn’t only forced but they are able to make the most of that adaption. SALAR from a Meta organizational perspective shows that it does not affect the actual mediatization process, only that using members as examples enforces the content, which later forms opinion. Concluding, no evidence can be found the supports the notion that SALAR’s mediatization process can be equalled to the meditization process for the whole political system.

  • 221.
    Boode, Gabriella
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Svensk yttrandefrihet i ett EU-perspektiv: - Hur svenska medborgare kan komma att få ett svagare meddelarskydd och ensamansvar ioch med EG-rättens konflikt med svensk grundlag vid grundlagsregleringen 20102009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    AbstractTitle: Swedish freedom of speech compared to european freedom of speechNumber of pages: 57Author: Gabriella BoodeTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Spring 2009University: Division of Media and Communication, Department of Information Science,Uppsala UniversityPurpose/Aim: The purpose with the dissertation is to see if there has been a limitation inSwedish freedom of speech since parts of the European union laws is superiour to theSwedish constitution as freedom of the press regulations and freedom of speech constitution.A more narrow purpose is to find out how the specific Swedish rights such as individual’slegal right to publish information are influenced by the European union laws and are superiorto the freedom of the press regulations and freedom of speech constitutionThe survey will also try to find out the effectiveness with the Lisbon Strategy ‘s emergencybrake and its purpose to protect the Swedish freedom of the press regulations and freedom ofspeech constitution. How big is the difference between the different member states concerningthe protection of the freedom of speech?Material/Method: The data collected for this thesis is retrieved through personal interviewswith representives from experts with in the field as Uppsala University and the SwedishGovernent.Main results: It is obvious that Sweden has the strongest protection of freedom of speechcomparing to the other EU member states. No other EU country has as detailed constitution asthe Swedish constitution TF and YGL. Comparing the Swedish meddelarfrihet to theEuropean the Swedish is the most protective concerning meddelarfrihet. This may be ofimportance for the individual standing outside of the professional market. It is most importantto the informant since they because of the ensamansvaret in the Swedish rules otherwisewould be left with no answers (with some exeptions). There was criticism to the brakeNödbromsen, considered being not efficient enough and that it was only politics since onlytop level could decide whether to accept an issue or not in different countries. Because of thatthe brake should be a rather bad protection for the Swedish freedom of speech.Keywords: Swedish freedom of speech, European freedom of speech

  • 222.
    Borgström, Sara
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Appel, Hugo
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Krishantering av personliga varumärken2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis attempts to sketch what happens in the intersection between crisismanagement, personal brands and self-presentation. Self-branding and the marketisation ofthe individual, is an increasingly common phenomena and the purpose of this thesis is to casta light on the complexity that arises when a personal brand is subjected to a reputationalcrisis.

    The questions asked by this study has been: What communicative strategies are beingused to control the self-presentation through crisis management of personal brands onYouTube? Are these strategies comparable to established theories of crisis managementwithin companies and organisations? 

    The thesis uses van Dijk and Goffman to create a table for analysis of both linguisticand extralinguistic features of the crisis communication of two personal brands on YouTube. The material that is analysed consists of six videos, three from each personal brand, and twoblog posts from one of the personal brands. These are all the instances where the twopersonal brands are addressing the crisis. The linguistic and extralinguistic communicativefeatures are identified and analysed using semiotic analysis. The results are then summarisedand compared with Coombs theory of crisis management postures.

    In conclusion, our result is a list of 14 communicative strategies being used to controlthe self-presentation of the personal brand. Furthermore, our conclusion is that four of themare comparable to Coombs strategies, five are somewhat comparable and five deviate fromCoombs strategies. This lead us to conclude that the crisis management of personal brands issomewhat comparable to established theories of crisis management within companies andorganisations.

  • 223.
    Boson, Carina
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Chefer, medarbetare och kommunikation: En studie av en intern kommunikationsprocess2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Superiors, co-workers and communication. A study of an internal communication process. (Chefer, medarbetare och kommunikation. En studie av en intern kommunikationsprocess.)

    Number of pages: 52 (55 including enclosures)

    Author: Carina Boson

    Tutor: Peder Hård af Segerstad

    Course: Media and Communication Studies C

    Period: Autumn term 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Aim: The internal communication process in a medium sized Swedish company is studied with the aim to identify elements crucial for an effective internal communication. The communication between superiors and co-workers will be in focus, with the intention to analyze the communication process and make suggestions for improvements.

    Method: This essay is based on qualitative interviews with superiors and co-workers.

    Main results: The results indicate that several factors inhibit the communication between superiors and co-workers. Superiors and co-workers are without knowledge of each others responsibilities, roles, needs and expectations when it comes to communication. There are also indications that there is a lack of sensemaking and this may be the most essential obstruction for the communication. The results also show that both superiors and co-workers main understanding of communication is to distribute information, i.e. not to actively communicate. To improve the internal communication superiors and co-workers need to talk about their responsibilities, roles, needs and expectations; and communication systems ought to be set up. Furthermore, a process to make meetings more effective is crucial to create opportunities for sensemaking dialogues.

    Keywords: communication, organizational communication, leadership, communication systems, sensemaking

  • 224.
    Boukhchana, Necim
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
    Siffror istället för bokstäver: Övergången från SAB till DDK i Sigtuna kommuns folkbibliotek2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to examine the transition from SAB to DDC in the public libraries of Sigtuna.More specifically, it aims at investigating why the decision was made to adopt the DDC and how the system has been implemented. Particular attention is drawn to the difficulties and problems that have arisen while organising the libraries open shelves with DDC and to the ways in which the difficulties have been handled. These questions are examined through a pragmatic perspective on Knowledge Organization that focuses on the contexts and domains in which the classification system is used. The empirical material is drawn from qualitative interviews with the former director of Sigtuna public libraries and with the in-charge of the catalogue department.                                                                   

  • 225.
    Boulter, Caitlin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology.
    Unheard Voices: Representation of Roma in Swedish and German Media Discourse2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This thesis examines the prevalence of Roma voices in Swedish and German newspaper articles specifically about Roma individuals or groups. It explores the importance of discursive self-representation for minority and marginalised groups, and evaluates the level of participation afforded to the Roma in three of the largest newspapers in each country, across a varied political spectrum. Sweden and Germany both profess to be seeking solutions to the widespread discrimination against Roma within their own countries and across Europe, and therefore provide interesting comparative case studies, both due to their historical relationship with Roma populations and in light of contemporary events. This study uses quantitative analysis to determine the percentage of newspaper articles about Roma that include a Roma voice and qualitative analysis to investigate the variety of voices included. The findings are then analysed using theories regarding European identity-building, Orientalism, and media analysis. The thesis concludes with a reflection upon the impact of under- or misrepresentation on minority groups, and includes recommendations for the improvement of representation and participation of marginalised voices in media discourse.

  • 226.
    Bradson, Christopher
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Amanuel, Sofia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Designing Communication for Dialogue and Engagement: The Volkswagen Emission Scandal in Sweden2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: Designing Communication for Dialogue and Engagement

    Authors: Christopher Bradson & Sofia Amanuel

    Level: Master Thesis, 30p 

    Keywords: Dialogue, Communication Design, Stakeholder engagement, Stakeholder communication, CSR communication

    Background: The changed attitudes about the role of business in today's contemporary society alongside with globalization and the evolved media-information environment has enlarged the pressures on businesses in regards to how they should pursue profitability, while responding to demands about accountability that is motivated beyond financial gain. There is a need for a better understanding about communication choices and how these are perceived by intended stakeholders, in order to accelerate effective communication that initiates stakeholder engagement.

    Research Questions:(1)How is Volkswagens communication design constructed in creating dialogue and engagement after a corporate scandal with its customers? (2)How does Swedish Volkswagen customers, in attribute of being external stakeholders, perceive the opportunities for engagement based on the four selected Volkswagen tools? What challenges does Volkswagen encounter when trying to create dialogue through these tools?

    Purpose: The purpose of this thesis is to examine how Volkswagen is creating opportunities for stakeholder dialogue and engagement through the theoretical perspective of communication design. By engagement we mean one-way or two-way communication, where stakeholders seek out or take part of communicative messages provided by the organisation.The study aims to examine how Volkswagen has designed their communication efforts, after being subjected to a global corporate scandal which proposed public demands for accountability and responsibility.

    Theoretical Framework: The framework consists of Communication theories, giving considerable space to literature from theorists Aakhus and Bzdak whom developed the framework for communication design used in this study. Additionally, the framework includes a smaller selection of CSR, Public Relation, and Media research focusing on stakeholder engagement. 

    Method: We have taken two parallel methodological pathways. The first method involved applying for elements provided by Aakhus and Bzdak framework for reconstructive design, while doing a thematic analysis on the media texts provided by the tools. The second research question was examined by conducting semi-structured interviews with Swedish Volkswagen stakeholders in order to gain a deeper understanding if Volkswagens communicative instruments were enabling engagement.  

    Findings & Conclusions: Our study concludes that Volkswagen is showcasing constructs in their design that aims to reduce scepticism among stakeholders, addressing important issues for stakeholders, providing solutions and articulating progress in multi-stake issues. Wealso conclude that Volkswagens communication messages are conveyed in a calculated way, with a persuasive nature to create an identity of being a ‘corporate good citizen’.There is a complexity in terms of diminishing scepticism, since stakeholders are being more demanding in today's society, particularly after a corporate scandal such as the one Volkswagen has been subjected to. Stakeholders are becoming more aware that companies are dictating the dialogic discourse, which affects the communication design in what motives a company incorporates in their communication. We conclude that customers felt that the opportunities to engage with the company was fairly low, and highly depended on how they where processing the nature of the messages (intrinsic/extrinsic),as well as how they defined engagement from personal beliefs and values.

  • 227.
    Bragner, Johan
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Wasing, Malin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Programspråk specificerade av nyttjare: en pilotstudie om tidsåtgång vid uppmärkning av dokument2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    IT projects often fail because they are late and more expensive than planned, and in many cases it is the time factor that is limiting for projects. There exist many different programming languages and the need to share structures between them. Applications within the same system often uses different terminology and the need for conversions occurs. Standardized languages such as XML exist but when organizations choose to create their own syntax for formatting publications instead a resistance can be distinguished. The paper can be used as basis for further research in the area of programming languages. This research focuses on comparing if the choice of syntax affects expenditure of time when marking document. The selected research strategy is experiment. A pilot study has been done and based on the results of the study a hypothesis testing (t-test) was made. The analysis of the results indicated that the use of optional syntax implied that less time was spent at marking document than the use of XML. The conclusion from this was that this area should be further explored and that the study should be done on a larger scale.

  • 228.
    Brandberg, Peter
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Interaktivitet och deltagande: - en kvalitativ studie kring skapandet av machinima med World of Warcraft -2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Interactivity and participation - a qualitative study about the making of machinima with

    World of Warcraft (Interaktivitet och och deltagande – en kvalitativ studie kring skapandet av

    machinima med World of Warcraft)

    Number of pages: 68 total, 50 without appendix

    Author: Peter Brandberg

    Tutor: Else Nygren

    Period: Autumn 2006

    Course: Media and Communication Studies C

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/Aim: The aim of this study is to take a closer look at the phenomenon machinima by analysing a number of specific movies from the site worldcraftmovies.com. This analyse is focusing on how the content of these movies relate to the wider game culture of the MMORPG World of Warcraft, what specific elements in the movies is referring to and if there is differences or similarities between different genres (or categories).

    Material/Method: The method used in analysing the movies is a combined method inspired by hermeneutic, semiotics and discourse analysis.

    Main results: Instead of answers this study raises many questions about the diverse content of the movies. A general division can be seen between movies focusing on the games rules and movies that are trying to present a fictive world. But the study also shows how there are many movies moving between these two points. The study also suggests that further studies need to focus on the emotional investment players put into the game.

    Keywords: cultural studies, participatory culture, convergence culture, fan culture, new media, game studies, machinima, MMORPG, World of Warcraft

  • 229.
    Brandberg, Peter
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Spelet om spelandet: En medieetnografisk studie av barns dataspelande på en fritidsklubb2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: The game of playing: A media ethnographic study of children playing videogames on a Swedish after school recreation centre. Spelet om spelandet: En medieetnografisk studie av barns dataspelande på en fritidsklubb.

    Number of pages: 46

    Author: Peter Brandberg

    Tutor: Amelie Hössjer

    Period: Spring term 2008

    Course: Media and Communication studies D

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/Aim: The aim with this study is to describe how children play video games in an everyday context. In this study this context consists of a Swedish after school recreation centre. By combining three different aspects on the activity this study tries to understand how both the video game and the social and cultural context in which the activity takes place in influences it. This by taking one analyse of the specific game that the children played at the time of the study and how the overall environment is structured into account. Together these two perspectives contribute to the understanding of the playing as a complex and dynamic activity.

    Material/Method: The material and method consists primary of a participatory observation which were conducted for eight days in an after school recreation centre. The analyse of the video game uses specific parts from the ludologist Aki Järvinens “applied ludology” to understand the game Guitar Hero.

    Main results: The main results of this study shows how the social context influences the play activity in which the children needs to negotiate about the resources needed to play. They used different strategies to try to gain control over the interfaces to the game. The study also shows how the children didn’t relate to the fact that these interfaces looked like guitars in their use of them. Instead the children used knowledge about other interfaces and played the game by “pressing buttons in the right time”.

    Keywords: media ethnographic, participatory observation, ludology, applied ludology, video game, game studies, guitar hero, children, after school recreation centre, situated play

  • 230.
    Brandel, Daniela
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology.
    Closing the gap: How the European Union turns to communication to engage the citizens in the elections2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This essay proceeds from the hypothesis that the strategic communication of the European Union is influenced by the will to solve the democratic deficit and that the concept of the European idea has become a message in the public communication of the EU. It examines how the European project’s challenges with the democratic deficit are reflected in the EU’s usage of public communication and how the EU uses strategic communication to enhance the European idea. The focus is on the mediated message the EU constructs about itself and Europe. It also aims at describing how the EU builds relationships through various communication strategies.

     

    The paper addresses the main research question:

    How does the European Union and European Parliament tackle the democratic deficit through strategic communication?

     

    In order to test the hypothesis, reach the aims and answer the research question, the thesis firstly explain how the European idea has developed and how it permeates the strategic and public communication of the European Union. This is followed by a case-study (a discourse analysis) of official EU communication strategy documents and the European Parliament’s institutional information campaign on the 2014 European elections, which highlights how the EU deals with the democratic deficit and present the European idea in concrete ways.

  • 231.
    Brelin, Thomas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
    Folkbibliotek, internet och offentligheten studie av folkbibliotekens användning av internet och annan nyteknik ur ett offentlighetsperspektiv: Libraries, the Internet and the Public Sphere: a Study of Library use of the Internet and other newTechnologies from a Public Sphere Perspective.2009Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This paper examines the use of internet and other new technologies by Swedish public librariesfrom a public sphere perspective as well as the discussion surrounding this use by libraries,librarians and others. The theoretical framework is thus the habermasian theories about the publicsphere and communicative action. The public sphere strengthening use of internet and other newtechnologies would be use consistent with the ideas of community informatics and library 2.0.With an interpretative, qualitative method this paper examines public libraries web pages andtheir blogs but also other kinds on internet material not created by libraries but by librarians orothers which discuss the use of new technologies in libraries. Those sources consist of more blogs,communities and wikis.The findings are that library use of the internet and other new technologies mostly benefit theaccessibility of the libraries “old” services as well as making them more visible to the users. Theyare also used to provide other kinds of local information and helping users to use computers andthe internet. A new portal, biblioteket.se, provides the users with many options for interacting witheach other but few other library pages provide much services of that kind. The overall use of newtechnologies by libraries is high as shown by that several, even rather small, libraries use blogs,RSS and SMS to provide their users with information about current events in the library and otherlocal information. The discussion surrounding these new phenomena is mostly positive, that ismost agree that the libraries should use new technologies in a user centered way. The term “library2.0” however is not very popular and is causing problems and misunderstandings and some peoplesuggest changing it to something else. The paper also finds that there are not only very activediscussions about the topics but also new projects, web pages and library systems on their way.

  • 232.
    Bremer, Christina
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Not (B)interested? Using Persuasive Technology to Promote Sustainable Household Recycling Behaviour: An Identification and Implementation of Key Elements with Focus on Young Adults in Sweden2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As waste is separated at the source, the success of the Swedish recycling system largely depends on an active participation of households. However, especially young people were found to not consistently follow their local recycling schemes. A recent and promising approach to tackle such suboptimal household recycling behaviour (HRB) is the use of persuasive technology. To understand and further its context-specific potential, this research aims to explore the key elements of persuasive technology which aspires to promote sustainable household recycling behaviour among adults in Sweden. The chosen methodology is research through design. Based on the results of a literature review and online survey among target users (N=50), a mobile phone application was designed in an iterative manner. Through these activities, the following key elements were established: (1) easy access to information about optimal household recycling behaviour, (2) employment of several motivational strategies, (3) recognition of differences between local recycling schemes, (4) regard of users as equals and (5) use of a readily accessible technology channel. The impact of these elements depends on the users’ ability to carry out the target behaviour and therefore on a well-functioning recycling system. The technological format of persuasive technology interventions was found to spark the target users’ curiosity. Using this as a ‘carrot’, a well-designed content is argued to encourage repeated use and a reflection process to help break unsustainable household recycling habits.

  • 233.
    Brengdahl, Åsa
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Jernberg, Anna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Vem är det som får synas?: En kvalitativ studie över konsumenters uppfattning av det sociala ansvaret hos modeföretags kampanjer.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Background

    Corporate social responsibility or CSR encapsulates how companies work with environmental, economic and social responsibility. This is something that tends to be more central for companies as we are moving towards a more responsible and conscious society. The social responsibility is a concept that seems hard to define according to researchers. Beauty and fashion companies that work with social responsibilities through their external communication and what consumers perceive from them is not always the same thing. But research from the receiving end of the communication becomes relevant when the aim is to see how consumers interpret the implemented social responsibility.

     

    Aim

    The purpose of this study is to gain a deeper understanding of consumers perception of social responsibility in external communication from beauty and fashion campaigns. This study also communicates a studious empirical knowledge through which the results have been linked and offered to encoding/decoding theory and CSR.

     

    Methodology

    This study uses qualitative research and semi-structured interviews with focus groups are the method used. The point is to collect data that is later used to provide keywords and themes throughout the text. The transcribed material from the interviews was later on analyzed through thematic text analysis.

     

    Conclusions

    First, all the respondents of the semi-structured interviews agreed on the visibility of the main theme - “festive season”. The respondents later agreed that social responsibility in external communication was different between the three chosen companies. What differed our respondents was the attitude they had towards the companies after discussing the social responsibility of the campaign. Some agreed that they were still attracted to the campaign after they had concluded that there was a lack of responsibility taken and some stated that they would not be interested in the clothes shown. This is connected to how social responsibility has grown into a norm in our globalized society today. Furthermore, the respondent’s previous opinions of the companies affected their judgment of the pictures shown from the campaigns.

     

     

    Key Words

    Media and Communication Studies, Corporate Social Responsibility (CSR), Social Responsibility, encoding/decoding, Included, Variation

     

     

  • 234.
    Britts, Wademar
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Select Database (SeDB): A Database Selection Process Model2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 235.
    Brolin, Pär
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Svedström, Alexandra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Nisse i Hökarängen 2.0: En studie om webbanalys och gatekeepingprocessen inom det journalistiska fältet2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Online newspapers have enabled a new way for the audience to interact with the news. It has also created new ways for journalists to study crowd behavior. Through web analytics increases the public's opportunities to get involved in the creation of news. In the same time the journalistic field is facing a difficult economic situation and where a reduced readership is a disturbing fact. The following study has focused on explaining and developing an understanding of how online journalism is appearing along with the emergence of web analytics. The aim with the study was to examine how journalistic standards and way of working evolve in combination with web analytics. A case study has been carried out including 9 interviews with online journalists from the genres of general news, sports and culture.

    The study's results demonstrate that online journalists do not see web analytics as a necessary step in the process of news selection, but it is used as a complementary interpretation variable. Two factors that contribute to online journalists use of web analytics in the journalistic field has been identified: perception of economic instability at the organizational level, as well as the desire to maintain it’s readership by writing content that the journalist are aware that the audience wants. In addition, three negative forces that inhibit the use of web analytics has been demonstrated: the older generation of journalists' traditional view on the creation of news, a conservative view on news value and the journalist willingness to maintain its credibility and perceived knowledge stable. Another contribution is that these kind of aspects can not be studied without regard to genre context, especially when it comes to the genre of culture, that should be seen as a separate field within the journalistic field.

  • 236.
    Brolin, Pär
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Svedström, Alexandra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Monstad, Therese
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Web Analytics and Online Journalism2017Conference paper (Other academic)
    Abstract [en]

    The gatekeeping process has become a central part of the online journalist’s work, as information from multiple sources increases along with the digital development. At contemporary online newspaper editorials, metrics of web analytics may work as a guide and reference point for journalists in this process. The technology behind web analytics is called web mining and involv es tracing metrics about the visitor’s behavior and storing the information in a so - called server log. The metrics are automatically retrieved through a web analytics program, which in turn generates statistics in a visual and user - friendly way.

    Scholars c laim that there is not enough knowledge about to what extent journalists take these metrics into consideration in the gatekeeping process. It is therefore of interest to study gatekeeping processes where web analytics are present. Hence, the overall purpos e of this case study is to explore these processes within online journalism since the emergence of web analytics.

    The results of this study indicate that online journalists do not perceive web analytics as a mandatory or even necessary tool in the gatekeep ing process. The study has identified two factors that contribute to the use of web analytics within the journalistic field – 1) perception of economic instability on an organizational level, and 2) the wish to maintain your readers by producing content th at they are requesting.

  • 237.
    Brostedt, Nathan
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Pettersson, Oscar
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Bristfälliga utvecklingsprojekt av informationssystem i den kommunalasektorn2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The essay starts with defining and categorizing of information systems with flaws or failure. Flaws and failures identified from previous studies are then presented. A few informationsystems with flaws in a municipality are then examined to find what in them that flaws. To avoid future flaws and failure a model has been developed. Some significant flaws that has emerged include poor involvement of users and the lack of project management in the municipality.

  • 238.
    Brun, Jonathan
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science.
    Blogging i PR-branschen: en ny sorts omvärldsbevakning?2005Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Purpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.

    Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.

    Main results: JKLs’ blogging coincides to the most part with business intelligence, with the exception that the information doesn’t relate directly to the company’s’ main activities. This is mainly due to that they can’t publish information about their customers or competitors. Instead they want to expose the broad knowledge the company possesses, and thereby create goodwill towards their target groups. JKL can therefore be said to contribute with a different aspect to business intelligence. The blog also uses an asymmetrical PR-model with two way communication but no deep dialogue. This is not, as Grunig and Hunt argue, due to their claiming to be right in every matter, but rather to the nature of the comments given. Feedback on the blog posts is none the less important to JKL, mainly to correct and bring nuance to the information.

    Key words: Blogging, corporate blogging, public relations, symmetrical/asymmetrical communication, one way/two way communication, communication strategy, business intelligence.

  • 239.
    Brunner, Edit
    Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science, Media and Communication.
    Sverigebilden: – Bland bruna köttbullar och blåögda blondiner -2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    The aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called “critical discourse analyze.” The analysis focuses on the text and how the text is created and if the author’s opinions are hidden in the words. The method can be applied in many ways. I choose to focus on is what kind of themes the author presents in the text and what meaning the author gives the themes. The other one I focused on is how the author addresses the reader of the text trough the choice of words and sentences. The third one is analyzing how the author says thing in the text, if the author agrees with certain statements ore if the author takes a very authoritarian expression in the way of telling things to the readers, which is taken from the work of Roger Fowlers. The material used in the analyzing parts is taken from books concerning discourse analyze. More material is taken from interviewing several employees in VisitSweden and the Swedish institute. The main result of the essay is that the image of Sweden is depending on which company who presents it and their individual goals. The main thing is that Sweden is more and more becoming a brand and that the companies want to sell that brand in different ways.

    Number of pages: 45

    Course: Media and Communication Studies C

    Period: Fall 2006/2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    ___________________________________________

    Key words:

    The image of Sweden, the Swedish institute, VisitSweden, critical discourse analyze, Sweden as a brand, selling a country, goals to make PR for a country, how to present a country to foreigners.

  • 240.
    Bråkenhielm, Carl Reinhold
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology.
    Sång utan ord?: Om tillit, tro och religion2009In: Tillit i det moderna Sverige: Den dumme svensken och andra mysterier / [ed] Lars Trägårdh, Stockholm: SNS Förlag , 2009, 1, p. 90-111Chapter in book (Other academic)
  • 241.
    Brünteson, Maja
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Celebrity Endorsement: En hiss eller diss ur konsumentens synvinkel?2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 242.
    Bulbeck, Emilia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    The Path to Persuasion: An investigation into how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Branding strategies are becoming increasingly important for terrorist organisations who need to take a more purposeful approach at imbuing aspirational associations to their organisations in order secure recruits and funds in an increasingly competitive environment. The creation and implication of these individual brands are further amplified through the sophisticated harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends feed into the increasing use of branding. It is a strategy being employed by numerous terrorist groups, and a burgeoning research field is rapidly evolving to represent this development. This study seeks to explore how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani, using Aristotle's rhetorical triad of ethos, pathos and logos. This study has the hopes of contributing to comparison studies between Dabiq and Inspire and wider terrorist branding, terrorism, ICT and communication studies. Understanding the differences between how some of the most notorious terrorist organizations distinguish themselves will help counter the rhetoric and brand associations projected through their publications. In order to answer this research question, this study will consist of a two-part theoretical framework situated in the concept of branding and rhetoric theory. Rhetoric theory will help this study understand how al-Shabab communicate and constructs their brand. It will allow for the analysis of any persuasive communications that express al-Shabab’s brand associations and help analyse al-Shabab's divisive use of language in order to ultimately promote their brand and ideas. The empirical data will be analysed through the use of qualitative content analysis.

  • 243.
    Burman, Emma
    et al.
    Linköpings universitet, Universitetsbiblioteket.
    Nyberg Åkerström, Wolmar
    Uppsala University, University Library. Linköpings universitet, Universitetsbiblioteket.
    Digital humaniora utmanar biblioteket2018Conference paper (Other academic)
    Abstract [sv]

    Diskussion om vad digital humaniora (DH) betyder för biblioteken. Hur påverkar det den kompetens och infrastruktur som behövs för att stödja forskning och utbildning inom DH. Vad det kan få för konsekvenser för hur man organiserar arbetet.

  • 244.
    Burman, Emma
    et al.
    Linköpings universitet, Universitetsbiblioteket.
    Nyberg Åkerström, Wolmar
    Uppsala University, University Library. Linköpings universitet, Universitetsbiblioteket.
    Andersdotter, Karolina
    Uppsala University, University Library.
    Making Sense of Digital Humanities at the Library2019In: Book of abstracts 4th Conference of The Association Digital Humanities in the Nordic Countries: Copenhagen, March 6-8 2019, 2019Conference paper (Other academic)
    Abstract [en]

    Introduction. Digitisation of information and methods has brought new possibilities and challenges into all aspects of society and a direction of continued advances is readily apparent in strategic initiatives all the way from European and national funding to directives at individual academic institutions in Sweden. Resources that used to be available only in physical archives are becoming more freely accessible on the internet, far beyond the walls of the library, and in formats that can be read and interpreted by apps and algorithms.

    Nine years ago, digital humanities (DH) was described as “the next big thing” and the concept has later been compared to an allegory of the future of the humanities (Liu, 2012). Today library employees encounter the term in their interactions with education and research alike. The process of understanding and framing the challenges and possibilities that DH has brought into the library has been a topic in parallel initiatives at Linköping University Library and at Uppsala University Library.

    Questions. The purpose of this paper is to draw on the experience of academic libraries to frame the challenges and possibilities of supporting DH in a Nordic context. The paper aims to answer to the following questions from a Nordic academic library perspective:

    • How do we understand to the notion of DH in the library?
    • How do we (re)organise to support researchers and students in DH?

    Background. Burdick (2012) writes that DH has encouraged new ways of conducting research in the humanities and that a possible effect is that traditional boundaries start to blur as collaborations between disciplines form. And the exploding wealth of computers, mobile devices and new communication channels enables global knowledge creation and sharing (Nyberg et al, 2012). As a consequence, the intersection of digital methods, technology and humanities can expand and enhance humanities research with increased accessibility both within and beyond the academic context (Burdick, 2012). Drucker et.al. (2013) and Raffaghelli et.al. (2013) describes DH as a mix of humanities and digital technology. Svensson (2010) define a Centre for Digital Humanities as the place or event where new knowledge is created in the humanities, with digital methods, media and technology. The idea of a place for DH has since been realised in Swedish universities e.g. in Umeå (Humlab) and Lund (Humanities Lab), and the idea of a DH lab is a recognised idea of how DH can be executed.

    Within the library context, the characteristics of the sources and data formats that researchers in the humanities are working with are changing and it is possible to study significantly larger collections of pictures and texts than before (Liu, 2012). The fact that DH is a complex notion and that the conditions are quickly changing with new technology means that libraries have to develop readiness to meet the needs of today as well as those of tomorrow (Sula, 2013).

    Svensson (2010) describes the library as a form of laboratory for humanities research and that knowledge in building collections, information science and IT make libraries a natural and important infrastructure for DH. Zhang et al (2015) studied how information experts can contribute in DH projects and underline the importance of expertise in storage and access, publishing, search, training and innovation. Green (2014) conducted case studies involving five libraries in the USA and show that a close collaboration with the library is necessary to optimise the research process. Wong (2016) stresses the strength in gathering experts and specialists from different fields as a part of bringing DH to its full potential.

    Approach. This paper stems from the experience of practitioners who have been involved in efforts to organise support for DH at two academic libraries in Sweden. The discussion and conclusions are supported by the results of

    • conducting lightly structured interviews, semi-structured observations and document analysis at libraries in the Sweden, Denmark, and the USA
    • surveying how libraries in Sweden, Denmark, Norway and Finland describe their work related to DH
    • designing and evaluating DH-related activities for students and researchers at Uppsala University Library

    The results are interpreted with a life-cycle perspective on research and education and focus on organisation, actors, activities, services, tools and spaces.

    Findings. We confirm that Sula’s (2013) description of DH as a complex notion is valid in the Nordic academic library context as the results show that different people attribute the term with different meanings. There were libraries labelling themselves as not actively supporting DH, while at the same time describing activities that could just as well indicate that they are indeed active. We suggest that it may be useful for libraries to focus on emerging needs in relation to digital sources and methods, interdisciplinary research support, and new media for scholarly communications.

    The result also showed that the surveyed Nordic academic libraries were at an early stage of organising work to support DH and predominantly positioned their activities as collaborations with researchers or participation in networks. Contrasting with the results from academic libraries where DH practices are already well established, we suggest that Nordic libraries can organise to support DH by

    • Positioning staff/services close to active research and education with elements of DH
    • Framing DH activities in the context of today’s goals and responsibilities
    • Engaging staff with technical skills, subject expertise and a learning mindset (Lewis et al, 2015) in DH projects, labs and events
    • Creating digital and physical spaces to support DH tools and practices
    • Adopting and sharing practices and expertise with other libraries and academic infrastructures
  • 245.
    Burman, Sanna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    A Gameful Change: How Gamification Can Be Used as a Communication Tool in Change Management2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Nowadays organisations have to relate and adapt to a more digital reality, however, approximately

    70 % of all digital transformation projects fail.

    Gamification is constructed by applying game elements to non-game context, in order to

    create motivational affordance that signals gamefulness. Game elements can be components,

    mechanics, dynamics and emotion, i.e., visual elements and behind the scenes rules and structures.

    The aim of this master’s thesis is to explore how gamification, from a strategic communication

    perspective, can be used within organisations to support change processes linked to

    digitalisation and IT-systems use.

    To understand how gamification can be used in a change process, change communication,

    sensemaking, and human psychology theories are combined in an interdisciplinary theoretical

    framework.

    To explore the research question a qualitative approach has been chosen. The empirical data

    has been gathered through semi structured interviews with gamification experts and representatives

    from two case organisations.

    The results show that gamification can be used as a strategic communication tool in a

    change process by involving the employee in an ongoing dialog based on interaction, that

    helps them understand, accept and contribute to the intended transformation. By having an

    enabling and enhancing effect, gamification makes the employee’s use of digital tools more

    enjoyable and stimulating, and thereby supports a sociotechnical change process.

    The conclusion implies that gamification can be used to engage and motivate employees in

    a new way, that makes their roles and responsibilities more fun and interesting. Something

    that is becoming increasingly important to organisations in the struggle to attract and retain

    young professionals. Gamification can help organisations adapt to a more digitalised way of

    operation that includes the employees in an ongoing interaction, adapted to their needs and

    drivers.

    Keywords: gamification, gameful, gamefulness, digital transformation, change management,

    communication, sensemaking. motivation, engagement.

  • 246.
    Burman, Sanna
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Monstad, Therese
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    A Gameful Change: How Gamification Can Be Used as a Communication Tool in Change Management.2018Conference paper (Refereed)
    Abstract [en]

    Nowadays organizations have to relate and adapt to a more digital reality, however, approximately 70% of all digital transformation projects fail. 

    This study explores how gamification, from a communication perspective, can be used in organizations to support change processes linked to digitalization and IT-systems use. Gamification is constructed by applying game elements to non-game contexts, in order to create motivational affordance that signals gamefulness. 

    To understand how gamification can be used in a change process, change communication, sensemaking, and human psychology theories are combined in an interdisciplinary theoretical framework. 

    A qualitative approach has been used and the empirical data was gathered through semi- structured interviews with gamification experts and representatives from two case organizations. 

    The results show that gamification can be used as a communication tool in a change process by involving the employee in an ongoing dialogue based on interaction, that helps them understand, accept and contribute to the intended transformation. By having an enabling and enhancing effect, gamification makes the employee’s use of digital tools more enjoyable and stimulating, and thereby supports a sociotechnical change process. 

    The conclusion implies that gamification can be used to engage and motivate employees in a new way, that makes their roles and responsibilities more fun and interesting. Something that is becoming increasingly important to organizations in the struggle to attract and retain young professionals. Gamification can help organizations adapt to a more digitalized way of operation that includes the employees in an ongoing interaction, adapted to their needs and drivers.

  • 247.
    Burman Wallace, Alice
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
    Classification at the Swedish alcohol monopoly: A study of the classification system of beverages at Systembolaget2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This thesis considers the beverage classification at Systembolaget, the Swedish alcohol monopoly. In order to help customers with the pairing of food and beverages, Systembolaget has developed a classification system with three classification elements: the flavour type, which describes the overall character of the beverage; the flavour graphics, which indicate levels of flavour experiences; and the food symbols, which are pictures that indicate various kinds of food. This thesis studies how Systembolaget classifies their beverages and how Systembolaget employees use classification elements in customer interactions. This study made use of genre theory as conceived by Jack Andersen and the concept of classification in context as conceived by Jens-Erik Mai. Genre theory informed the method.

    The study consisted of an interview with product informers at Systembolaget and a survey sent out to store employees. The interview revealed that Systembolaget’s classification system is standardised and the classification of beverages is methodological. The classification elements are assigned sensorially. Assigned flavour graphics affect the choice of flavour type. Food symbols are determined through the flavour graphics and flavour type. The survey revealed that store employees primarily use flavour types and flavour graphics and do so practically, by recommending beverages, or pedagogically, with the goal of teaching customer about beverages and Systembolaget's classification. The food symbols are not useful for those with in-depth knowledge of wine and food pairings but are sometimes relied upon by customers. Employees’ use of classification elements was dependent on their genre knowledge. The practical and pedagogical approaches were genres of activity that realised the classification into viable tools rather than just descriptive elements. This is a two years master’s thesis in Archive, Library and Museum studies.

  • 248.
    Burt, Richard K.
    et al.
    Northwestern Univ, Div Immunotherapy, Chicago, IL 60611 USA..
    Snowden, John A.
    Sheffield Teaching Hosp NHS Fdn Trust, Dept Haematol, Sheffield, S Yorkshire, England..
    Burman, Joachim
    Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Neuroscience, Neurology.
    Oliveira, Maria Carolina
    Univ Sao Paulo, Dept Internal Med, Sao Paulo, Brazil..
    Sharrack, Basil
    Sheffield Teaching Hosp NHS Fdn Trust, Dept Neurol, Sheffield, S Yorkshire, England..
    Blogs cannot separate wheat from chaff2017In: Science, ISSN 0036-8075, E-ISSN 1095-9203, Vol. 358, no 6363, p. 602-602Article in journal (Other academic)
  • 249.
    Bynke, Elsa
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Ahlerup, Tyra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Digitaliseringens effekter på de Svenska skivbolagen: Skivbolagens erfarenheter och betydelse i en allt mer digitaliserad värld2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The effects of digitization on the Swedish record labels – The record labels viewpoint and significance in a digitalized world

    Authors: Tyra Ahlerup and Elsa Bynke

    The past twenty years has brought transformative changes to major industries due to the digitalization. The music industry suffered immensely from these changes when illegal file sharing made the record sales drop which resulted in a crisis for the industry and the record labels. The music industry survived and so did the record labels but the entire music economy has changed, thus this thesis aims to examine how the digitalization has affected the swedish record labels and their position in the industry. This will be discussed and examined through Peter Tschmucks theory on the four traditional central processes of a record label, as well as Patrik Wikströms theory on how the music economy has changed. To collect material on how representatives from record labels perceive the changes, difficulties and opportunities that the digitalization has led to, interviews were held with four record label representatives as well as two interest organizations for swedish record labels. The collected material was analysed through a qualitative content analysis that focused on the changes regarding four traditional central processes of a record label; searching for talent, recording and production, marketing and distribution. It is clear that all of the these four processes has changed and that the swedish record labels don't hold the same control over the music industry as before since the distribution is no longer in their hands and recording and production has become more accessible. Thus, the organisational structure of record labels has changed and they are no longer purely music companies but more marketing specialists that help artists to break through in the enormous stream of music that is produced today.

  • 250.
    Byström, Karin
    Uppsala University, University Library.
    Everything That’s Wrong with E-Book Statistics: A Comparison of E-Book Packages2012In: Proceedings of the Charleston Library Conference: Accentuate the Positive / [ed] Beth R. Bernhardt, Leah H. Hinds, Katina P. Strauch, Purdue University Press, 2012, p. 216-220Conference paper (Other academic)
    Abstract [en]

    This poster presentation highlights the problems that exist in defining “a download” for e-books. Even though there is a COUNTER code of practice, a download can still be defined as either a page, chapter or title use. Many e-book publishers don’t follow COUNTER at all, and then the differences are even bigger. Libraries face many problems because of this, and this poster aims to raise awareness on the problems concerning analyzing e-book usage statistics.

2345678 201 - 250 of 2529
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf