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  • 201.
    Björck, Anne
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap, Medier och kommunikation.
    Klimat i förändring?: En studie om det kommunikativa klimatets förändring2007Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
    Abstract [en]

    Abstract

    Title: A changing climate? A study on the changes of the communicative

    climate. Klimat i förändring? En studie om det kommunikativa

    klimatets förändring.

    Author: Anne Björck

    Aim: The aim of this essay is to study changes in the area of the communicative climate and link that to Karl Weicks thoughts on communication and change. Karl Weick is famous for his contribution to organizational theories and he is still very well used around the world and that is the main reason to why his theory is served as a base in this essay.

    Method: The essay has a theoretical base with elements of qualitative explorative research method. The study contains academic literature rewiev of communicative changes. The result is compared to a theoretical starting point from the famous organizing theorist Karl Weick.

    Main Result: The main result is that a lot of changes have been made when you study how communication has evolved. The world is no longer a rapid or a complex world, now days you can say that the communicative sphere is raplex. The importance of having media trained CEOs have grown. Together the CEO and the information directors are often companies’ spokespersons and their public faces. In a very competitive climate a company can not afford bad publicity due to lack of media training. The world is also a more global place and globalisation has left its mark on how companies communicate their messages. All this means that there are a lot of differences from how it worked when Karl Weicks theory was produced. Despite all the new change Weicks theories are still possible to implement on organisations of today and their way of dealing with communicational change.

    Number of pages: 38

    Course: Media and Communication studies C

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Period: Fall Term 2006

    Tutor: Peder Hård af Segerstad

    Keywords: communication, raplex, organisation, Karl E Weick, change, information, company

  • 202.
    Björk, David
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Den sociala reklamen: Sociala mediers inverkan på svenska reklambyråer2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Den här studien undersöker sociala mediers inverkan på svenska reklambyråers arbetssätt. I syfte att utreda vilka förändringar sociala medier har medfört har sju svenska reklambyråer baserade i Stockholm intervjuats. För att få ut så mycket djupgående information som möjligt är intervjuerna semi-strukturerade, och följer en framtagen intervjuguide. Informationen som samlats in från respondenterna sammanställs och analyseras sedan utifrån medieforskaren Mark Deuzes kartläggning av reklambranschens medielogik. Deuzes ramverk består av fyra typer av funktioner som han menar måste analyseras för att förstå den förändring som digitaliseringen har medfört, nämligen institutionella, teknologiska, organisatoriska och kulturella funktioner. Detta ramverk har sedan applicerats för att undersöka hur reklambyråerna använder sig av sociala medier idag, samt hur byråernas arbete har förändrats i takt med sociala mediers framväxt. Studiens resultat visar att sociala medier i flera avseenden har förändrat sättet som svenska reklambyråer arbetar mot sina uppdragsgivare, men att användandet av byråernas egna sociala konton är begränsat. De förändringar som sociala medier har medfört inkluderar utökade, mer digitala, arbetsuppgifter för kreatörer och produktionsledare, vars kompetens flera byråer är måna om att bevara istället för att rekrytera yngre arbetskraft. Sociala medier har även medfört ett lättare system för trafikmätningar samtidigt som kraven på effektivt innehåll har ökat. Slutligen har sociala mediers framväxt även resulterat i vagare gränser dels mellan yrkesrollerna inom byråerna, men även i viss grad mellan olika byråtyper. 

  • 203.
    Björk, Moa-Lisa
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Fel eller rätt med upphovsrätt: En kritisk diskursanalys av den svenska debatten om upphovsrätten2018Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The aim of this paper is to investigate how the view on copyright emerges in the media debate, and the overall research question is what possible explanations there might be for the view being different depending on whom the writer is and whom s/he represents. The theoretical framework is Fairclough's critical discourse analysis and the method used is the analytic model in three stages that he presents in his book Language and Power (2001).

    The empirical material was selected through an initial search in Media Retriever, followed by a manual se-lection process, which resulted in a final selection of eight articles, all published in Swedish daily newspapers between the years 2006 and 2014.

    In the analysis, two main discourses were identified – the producer discourse and the consumer discourse – in which all the texts could be placed. The producer discourse puts the interests of the author first, and holds the view that copyright law must be strong to protect the authors' rights. The consumer discourse on the other hand puts the interest of the consumer first, and their view is that the public has the right to access the world's collect-ed knowledge and culture. This paper also examines the members' resources that authors bring to the texts in the form of common sense, and also in the form of a motive for entering in the debate. Furthermore, this paper also looks at the fact that power relations between the participants in the texts are complicated as they form a com-plex web of formal and informal power relations.

    The conclusion is that the main explanation for the different ways of viewing copyright is the two afore-mentioned discourses, and that the members' resources the authors bring to the texts are very ideological. The ideological arguments and the complex power relations result in very rigid positions in the debate. This is a two years master's thesis in Archive, Library and Museum studies.

  • 204.
    Björklund, Anna
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap, Medier och kommunikation.
    En Djupdykning i Kommunikationsstrategi: om konsten att locka folk till svenska dykvatten2008Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Purpose/Aim: To create a communication strategy for PADI Nordic with the intention of getting Swedish divers, who have been certified abroad, to Swedish dive centers.

    Material/Method: The study is based on a number of personal interviews conducted with a) divers who are active in Sweden, b) divers who are not active in Sweden and c) representatives from PADI and PADI affiliated dive centers.

    Main results: The main reason that people who have been certified abroad do not dive in Sweden is that they regard it as being too complicated, too cold, too expensive and with nothing interesting to see. These might partly be misconceptions that can be corrected through a communication strategic effort. The best way to change this perception is by two different forms of communication. One will go from PADI Nordic straight to the divers through an email. This will have the purpose of getting their attention, making diving sound interesting and raise their awareness in preparation for the other part of the process. The other part is communication from PADI affiliated dive centres directed towards the divers. This will be in the form of more traditional marketing, and will have the purpose of making diving in Sweden sound easy, uncomplicated and price worthy. Hopefully this will bring people in to the dive centres, and in the ideal case they will in time also bring their friends along – by becoming the first link in a two step flow of communication.

     

  • 205.
    Björklund, Anna
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap.
    K - 1: ...varför lockar det tittare?2006Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
    Abstract [en]

    Abstract

    Purpose / Aim: The purpose of this study is to find out why people look at K-1. I wanted to investigate what it was about looking at televised martial arts, specifically K-1, that attracts peoples attention and interest, and what it needs it satisfies within the viewer.

    Material / Method: This study consists of three separate parts, where I investigate and analyse the producer side of K-1, the receiver side, and the program in itself as a media text. For the producer part I performed interviews with the chairman of K-1 Sweden, the production manager at Eurosport Sweden and the Eurosport K-1 commentator. As for the receivers I interviewed six people who watch K-1 more or less regularly, in order to find out why the watch the show and what it gives them. The program text analysis I performed on two K-1 programs from Eurosport, and I based it on previous studies done of similar and other kinds of programs. After the separate analysises I discussed the different results in an overarching analysis.

    Main Results: There are several main reasons for watching K-1 on TV. The reasons for watching vary between different persons, but it also vary inside one person depending on different outer and inner circumstances. The most important reasons for watching is to get excitement and as an outlet of inner needs, like cleansing of suppressed feelings of aggression and hostility. In different circumstances people watch K-1 to get pleasure and relaxation. One thing that makes it more interesting to watch is that you often identify either with individual fighters or with a “martial arts identity”. This can also hold a social function, for example in terms of watching the show together.

  • 206.
    Björklund, Kajsa
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Språkvetenskapliga fakulteten, Institutionen för lingvistik och filologi.
    "709-tillslaget" i kinesiska medier: En jämförande analys av rapporteringen om människorättsaktivisten Zhou Shifeng i Folkets Dagblad och South China Morning Post2017Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This is a case study of the People's Dailys and South China Morning Posts portrayal of the human rights lawyer Zhou Shifeng from his arrest until after his trial in Tianjin. This study analyses how media have used news frames when they have reported about Zhou Shifeng. The study also compares how often different news frames have been used by the media, as well as how this portrays Zhou Shifeng to the public.

    This study finds a strong difference between the People's Dailys and South China Morning Posts portrayal of Zhou Shifeng. The results showed that in the People's Daily the attribution of the responsibility frame and the moral frame were the most common. The less common frames were the human interest frame and the economic consequence frame. The consequence frame was not identified in the People's Daily. However in South China Morning Post the attribution of responsibility frame, the human interest frame and the consequence frame were the most common. The less common frame was the moral frame. The economic consequence frame was not identified in South China Morning Post. In conclusion the portrayal of Zhou Shifeng in the People's Daily was generally negative. Due to the attribution of frames he was portrayed more as a problem to society than as a person. In South China Morning Post however the portrayal was mainly positive but neutral in certain aspects. In this case he was portrayed more as a member of a group than as a central figure in this trial.

  • 207.
    Björklund, Olivia
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Tesanovic, Monica
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Strategisk legitimitet: En kvalitativ studie om Försvarsmaktens kommunikativa arbete ur ett nyinstitutionellt perspektiv2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This study is about how the Swedish Armed Forces, as a government organization, can communicate constructively in relation to legitimate communication on their official website. Today's communication as an official organization is increasingly dominated by the so-called marketization. This can lead to an effect of public organizations changing their structure of communication.

    The research questions of the essay has been answered using qualitative methods. Where the empirical material has been collected from the Swedish Armed Forces using visual image analysis, text analysis and an interview. The text analysis is performed at the Swedish Armed Forces official website and on six selected official documents published by the government organization. A qualitative image analysis is also performed on the website, to get an overview of their communication. To complement these methods, a structured mail interview has also been conducted with the Communications Department at the Swedish Armed Forces. 

    The study is using a new institutional perspective with Scott’s (2014) three pillars of institutions and DiMaggio and Powell’s (1983) isomorphic processes, which is used as a theoretical tool for our analysis. New institutional theory, assumes how organizations and organizational actions subconsciously and consciously relate to the expectations and demands posed by the environment. The theory is thus presented in connection with communication, identity creation, and legitimacy. The result indicates that the Swedish Armed Forces communication is facing challenges when it comes to reaching out to its stakeholders.

     

    Keywords: Governmental communication, organizational communication, legitimacy, strategic communication, digital media 

  • 208.
    Björkman, Elin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Utländska biblioteket i Karlskrona 1835–1864: om högreståndskvinnors organisation och läsning2014Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This master's thesis studies Utländska biblioteket, a 19th century foreign literature subscription library in Karlskrona, Sweden. The aim of the thesis is to investigate Utländska biblioteket between 1835–1864.

    The material consists primarily of primary sources from the archive of Utländska biblioteket. The main primary sources are the library's accounts book, its minutes, and two book catalogs. Using analytical tools from Jürgen Habermas, feminist criticism of his ideas and from Pierre Bourdieu, as well as results from previous research on older library forms and female organization in the 19th century, the thesis answers questions relating to the library as a society, its members and its book collection.

    The investigation shows that Utländska biblioteket was a subscription library as well as a book circle. Based on its regulations, it should be viewed as a sort of public sphere, but in reality Utländska biblioteket was an exclusive group, consisting of a socially homogenous group of people who in large extent knew each other. Its members were in large part female and aristocratic. The reading of foreign literature and the focus on quality, can be viewed as an act of distinction.

    Utländska biblioteket was, compared to other similar libraries, unusual primarily because of its large female membership. This is in the thesis explained through the viewing of the library as a female organization, where the male members in part play a role as acting agents in the library's contact with for example book dealers. Also, the book collection shows proof of a certain female subject interest. Based on these facts, Utländska biblioteket can be viewed as a female counter public, where women created a space for themselves where they, through the literature and through the membership in a society, could reflect on their identities, as well as make claims on what a woman was and could do.

    This is a two years master's thesis in Archive, Library and Museum studies.

  • 209.
    Björnström, Lovisa
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Vampyr och nagelbitare: En genre- och diskursanalys av barn- och ungdomsrysare och deras ämnesord2015Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This master's thesis in Library and Information Science examines how the genre division of the horror fictionis constructed at the children and youth department of a library by studying subject headings of the titles.The aim is to examine what is included in the genre, in the two labelings called vampire and nail-biter/spine-chiller, what separates them, and what difference there is between children and youth thrillers/horror fiction. Also the cover designs and how readers portray these books are studied. The study is made in order to develop the knowledge of the genre to help librarians and borrowers. The great popularity of the genre among borrowers and people in general, and the importance of having knowledge of things that borrowers are interested in, are the motivation of performing the study. The method is a case study and conducted with and based on genre theory which shows how a genre is defined, how it can be divided and what conventions there are for the horror fiction in particular. Discourse analysis helps to see in between what frames the thriller is constructed, and how these elements subdivide the genre and influence it and those who encounter it, library borrowers and librarians. Di-scourse analysis also examines the standards of the thriller.The analysis showed that the discourse of horror fiction includes both the expected features, in terms ofgenre conventions, such as ghosts and vampires, and more commonplace such as sisters. The differences and similarities of these parts in the genre were discussed and compared in the light of discourse analysis and genre theory in order to reveal how these constructions might influence the readers and the borrowers. The major conc-lusions of the study is that the encounter between the unexpected and menacing, and the everyday life is what makes the thriller frightening, now as in history, and so it follows its genre conventions. The discourse of the hor-ror fiction standards are difficult to influence by being expected of borrowers and otherwise they are not thrillers. The study has shown that certain subjects recur more often than other which may affect the borrower in its per-ception of the genre. The genre division helps giving the borrower different kinds of frights and experiences. The joint is that the supernatural is present in the whole genre and convey feelings of excitement and fear which is the most important representative of the genre. This is a two years master’s thesis in Archive, Library and Museum studies.

  • 210.
    Blanc, Isabelle
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Bergström, Fanny
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    En human och rättvis värld: En studie om konsumenters syn på corporate social responsibility och den internetbaserade klädinsustrin2014Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Sammanfattning

     

    Denna studie syftar till att undersöka hur kunders attityder kring internetbaserad handel kopplat till corporate social responsibility (CSR) ser ut vid konsumtion av textil- och konfektionsvaror. Uppsatsen bygger på följande tre frågeställningar: Hur upplever konsumenterna de internetbaserade företagens arbete med CSR-frågor? Efterfrågas extern kommunikation gällande CSR-arbete samt transparens från konsumenterna? Finns det någon skillnad mellan olika konsumentgruppers åsikter och attityder beroende på tidigare erfarenheter och kunskapsgrad gällande CSR och hållbar utveckling?

     

    Teorierna som använts behandlar transparens, intressenters påverkan och konsumtion. Undersökningen baseras på en kvalitativ studie som genomfördes med hjälp av fokusgruppsintervjuer. De fyra fokusgrupperna delades in i två kategorier; studenter som studerar hållbar utveckling eller miljö, respektive studenter med övrig studieinriktning. 

     

    Resultaten av undersökningen tyder på att det finns en skillnad mellan olika konsumentgruppers åsikter och attityder gällande företagens arbete med ansvarsfullt företagande. Konsumenterna värdesätter i de flesta fall företagens corporate abilities högre än dess arbete med CSR. Enligt våra resultat efterfrågar konsumenterna dessutom en högre grad transparens och ett CSR-arbete som integreras i hela företagets verksamhet. Respondenterna ser CSR som ett sätt för företagen att vinna marknadsandelar snarare än arbete för hållbar utveckling. Resultaten visar också att ju högre kunskaps- och intressegrad konsumenten uppvisar gällande CSR-frågor, desto större chans att konsumtionsmönstret förändras i och med information om företagens arbete med dessa frågor.

     

    Nyckelord: Corporate social responsibility, konsumtionsmönster, corporate abilities, hållbar utveckling, transparens 

  • 211.
    Blick, Sofia
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Trans Library Experience: A qualitative research of trans experience and identity work in Swedish public libraries2019Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Den här uppsatsen undersöker hur transpersoner upplever Svenska folkbibliotek, och dessutom hur biblioteken kan fungera som en viktig faktor i deras identitetsarbete. Dataansatsen samlades in via semi-strukturerade fenomenologiska intervjuer med fem trans- och icke-binära biblioteksanvändare. Analysen denna intervjudata gjordes med hjälp av metoden tematisk analys (TA), utifrån en induktiv ansats. Det teoretiska ramverket fokuserar på fem olika, men integrerade, koncept. Detta baserat på teorier kring intersektionalitet; vithet; den heterosexuella matrisen; orientering; och kategorisering. 

    Resultatet av denna studie visar att transpersoner använder och upplever bibliotek på en rad olika sätt. Det framgår dock tydligt att informanterna alla ser till biblioteken för att erhålla material de kan se sig själva representerade i för att få en känsla av erkännande av deras genusidentitet. Även om biblioteken lyckas erbjuda detta i vissa fall lyckas andra apsekter av biblioteken fungera för att hindra dem i deras identitetsarbete som transpersoner. Det finns flera sätt som biblioteken kan förbättra deras tjänster gentemot sina användare som är trans, ett av sätten vilket relaterar till att arbeta mer mot att skapa mötesrum för transpersoner genom att erbjuda mer aktiviteter som riktar sig mot denna grupp. I korthet kan man säga att bibliotek måste vara medvetna kring hur de vänder sig mot den här användargruppen, både när det kommer till vilka tjänster de erbjuder samt hur biblioteket som fysisk plats utformas. Dessa är alla aspekter som påverkar och har en inverkan på transpersoners möjlighet att konstruera och uttrycka sin genusidentitet.

  • 212.
    Blix, Linnea
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Ludén, Sofia
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Legitimitet och förändring: En studie om privata assistansbolags kommunikation kring regeringens översyn av insatser enligt LSS och assistansersättningen2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Gaining or obtaining legitimacy is more and more important to all types of organizations. In the aspiration for an organization to achieve legitimacy, it is crucial to take the surrounding environment into account. The surrounding environment can for example include governing authorities or the general citizen. By using the “right” communication efforts, an organization can more or less maintain its legitimacy in the eyes of the public. Our study uses neo-institutional theory and its key concepts of legitimacy, isomorphism, rationalized myths and so on, to examine and analyze how private companies in Sweden who are operating in the arena for assistance care are affected by the Swedish government’s investigation of the Swedish law that regulates assistance care. The primary study perspective is how these companies act in their communication to assert its existence based on theoretical concepts within neo-institutional theory.

    The result of this thesis has concluded that the different assistance care companies communicate about this governmental investigation. However, one of the companies (Frösunda) did not communicate about the investigation very much compared to the other two companies (Särnmark and Humana). Särnmark and Humana usually used their communication to criticize or influence politicians to prevent the negative consequences of the investigation. The study connected the material to important concepts of neo-institutional theory and the result confirmed that most of the communication was used to gain or maintain legitimacy. Also most of the communication contains signs of isomorphism and rationalized myths.

  • 213.
    Blixt, Martin
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Samuelsson, Viktor
    Organisationers inställning till informationssäkerhet i molntjänster: En studie av vilka faktorer som främst påverkar2014Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Denna studie kartlägger vilka faktorer som främst påverkar organisationers inställning till molntjänster utifrån ett informationssäkerhetsperspektiv. Intervjuer och dokumentstudier har genomförts för att få reda på fem olika organisationers åsikter i ämnet. Dessa åsikter har sedan analyserats och jämförts med varandra samt med redan befintliga teorier inom ämnet. Studien visar att det framförallt är tre aspekter som påverkar hur organisationer ser på informationssäkerhet i molntjänster: tillit till leverantören, kontroll över sin egen data samt rådande lagstiftning.

  • 214.
    Blom, Erica
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Informationssystem.
    Säkerhet av e-valutor: Riksbankens e-kronaförslag och näthot2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 215.
    Blom Johansson, Monica
    Institutionen för klinisk vetenskap, Enheten för logopedi och foniatri, Karolinska Institutet..
    Hur är det att leva med en person som får afasi "mitt i livet"?2006Självständigt arbete på avancerad nivå (magisterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
  • 216.
    Blom, Maja
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap, Medier och kommunikation.
    Förväntningar på ett intranät: åtta stiftsinformatörers syn på kommunikation i Svenska kyrkan2008Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Purpose/Aim: The aim of this essay is to study the expectations towards the launch of an intranet in a large organisation.

    Material/Method: A qualitative method has been used to fulfil the purpose of this essay. Indepth interviews have been made with eight informants of dioceses.

    Main Results: The study shows that the eight informants of dioceses all are positive towards the launch of an intranet in the organisation. They believe that it in time will lead to a more effective intern communication with less channels and more efficient messages.

  • 217.
    Boberg, Edvin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Datadriven content marketing: Användning av sociala data inom content marketing på Facebook2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Denna uppsats innehåller en förståelseinriktad analys av hur sociala data från Facebook används inom Content Marketing bland ett urval av kommunikationsbyråer i Stockholm. Uppsatsen förklarar hur sociala data används för att skapa content, samt hur sociala data används för att mäta resultat av publicerat content på Facebook. Uppsatsen presenterar även en analys av begreppet Content Marketing genom att ställa olika vetenskapliga definitioner mot varandra. Uppsatsen belyser även den rådande bristen på aktuella vetenskapliga publiceringar inom området Content Marketing från ett datadrivet perspektiv, vilket motiverar uppsatsens relevans i ett vetenskaplig sammanhang.

  • 218.
    Bobic, Alexandar
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    ”Jag skiter i vad som är ont eller gott. Jag försöker bara vara trogen mot det som är jag.”: En undersökning av skräckellitteraturen och en utvärdering av genreteori i klassifikatoriska syften2019Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    In this paper I aim to try to get an understanding of the literary genre ”skräckel” (which in Swedish is a portmanteau of the words for horror and disgust). Skräckel was a small genre, mostly talked about during the 80’s and 90’s in Sweden and consisted of books that we’re noted for their harsh depictions of violence and apparent unwillingness to commit a moral view on the violence. I approach the genre through genre theory in order to have a tool through which I can understand all of the textual and contextual factors that go into formulating a genre term. The purpose of this is twofold. Firstly, I want to gain a scientifically grounded view of what exactly skräckel is as a genre phenomenon. Secondly, I want to use the results of and my experiences with the study to evaluate genre theory. Specifically, I want to evaluate genre theory as a tool for classifying books in a library context. My findings are as follows: It turns out that skräckel literature has a quite high standing in elite circles of literature in Sweden. The genres social context is one tied to the way in which it treats the morality violence. Also it is shown to be a postmodern genre related to gothic literature. As for the use of genre theory in classification I argue that it is of little use. The arguments I use are based on the fact that the epistemological goals of genre theory don’t fall in line with the goals of classification and that genre as conceptualized through genre theory is a much too porous and complex phenomenon to be used in classification.

  • 219. Bogaerts, Jo
    et al.
    Carpentier, Nico
    Vrije Universiteit Brussel.
    Dislocation(s) of universalist journalistic claims. Strategies for constructing a trustworthy identity2009Konferensbidrag (Refereegranskat)
  • 220. Bogaerts, Jo
    et al.
    Carpentier, Nico
    Vrije Universiteit Brussel.
    The Postmodern Challenge to Journalism: Strategies for Constructing a Trustworthy Identity2012Ingår i: Rethinking journalism. Trust and Participation in a Transformed News Landscape / [ed] Chris Peters, Marcel Broersma, London: Routledge , 2012, s. 60-71Kapitel i bok, del av antologi (Refereegranskat)
    Abstract [en]

    Journalism scholars have noted a steady rise of skepticism among the public in the latter half of the past century. "The passing of the 'High Modernism'" of journalism as Daniel Hallin (1992: 14) famously put it, shows in a loss of faith in journalists (Kovach & Rosenstiel: 41) and a seeming dissolution of journalists' covenant with the public (Cappella and Jamieson, 1997). But the era of 'postmodernism' (McQuail, 1994) or 'liquid modernity' (Bauman, 2000) in journalism also fundamentally impacted upon journalists' self-perception - or the trust they have in their profession and their own practices. The "absence of a sense of doubt or contradiction," (Hallin: idem) on the part of journalists has in the past decades been challenged in the face of such developments as commercialization, cross-media mergers and the rise of new media that deprive the journalist of his/her privileged position as "society's truth-teller" (McNair 1998: 71). Since the above mentioned developments have contributed to the erosion of the status (and thus legitimation) of journalists (Hallin, 2006) and have evoked the claim of 'the end of journalism' in a traditional sense, we may expect journalists to invest more effort in generating trust in their profession both for the audience and themselves. In order to analyze these strategies we will take a discourse-theoretical perspective on journalism that regards the latter as a discourse centered on a number of privileged signifiers that are connected up in a hegemonic discursive formation. This theoretical model -mainly opened up by Foucault, Laclau and Mouffe and ?i?ek - allows us to analyze how this journalistic hegemonic discursive formation deals with so-called dislocations, i.e. events that destabilize and de-legitimize the dominant discourse by introducing elements that cannot be domesticated within its framework. More in particular we will be looking at how a number of the core journalistic values are being discredited in the era of 'liquid modernity'. Examples are the broad changes in the possibilities for circulating news (that challenge journalist's autonomy), in the attitude towards the representation of reality (that contest journalist's modernist bias towards truth (Zelizer 2004:112)) and the introduction of commercial imperatives in news production (that delegitimize journalist's claims on bringing service to the public). The actions journalists engage in as a means to deal with these changes and reaffirm their own status and professionalism in the face of challenge have been researched in a number of ways. These have, for instance, been investigated from a macro-perspective as actions of 'paradigmatic repair' (Reese 1990) that are directed at reaffirming the ideological model(s) of journalism (see Carpentier 2008 en 2009). Tightly interlinked with this are studies that address the meso-level of the newspaper institution (see Reese 1990; Tuchman 1972). This article proposes to look at the normalizing strategies that are at work at the level of the journalistic identity. In order to analyze these strategies we will turn to a specific field, namely that of online news, as this is one of the sites where the threats sketched out above have forcefully come to the surface. It is exactly at such moments of threat that the truth-claims and strategies of generating trust are most clearly at work. By investigating online journalism, we wish to shed light on three discursive strategies employed in reaction to these threats: A first strategy is the marginalization of rivaling media (through the logics of the constitutive outside) which disarticulates online journalists from the discourse of 'good' and 'professional' journalism. Secondly, mainstream journalism has tried to maintain its professional identity by normalizing the mainstream online environment which entails limiting the possibilities offered by the online environment and incorporating alternative voices in the mainstream model. Thirdly, we witness a rearticulation of the nodal points embedded in the mainstream discourse. We may here think of a tendency towards foregrounding the journalist as individual and thus of reinforcing his claims on trustworthiness. Of importance here is also the increasingly interpretative role taken on by the journalist (Hallin 1992: 19) and the growing importance of the public image of journalists in blogs and other writings of an autobiographical nature. We will contend that these all link up with a reinforcement of journalistic myths that (re)surface in the face of 'the end of journalism'.

  • 221.
    Bogaerts, Jo
    et al.
    Université Libre de Bruxelles.
    Carpentier, Nico
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    The postmodern challenge to journalism: Strategies for constructing a trustworthy identity2019Ingår i: Communication and Discourse Theory: Collected works of the Brussels Discourse Theory Group / [ed] Leen Van Brussel, Benjamin De Cleen, Nico Carpentier, Bristol: Intellect Ltd., 2019, s. 141-156Kapitel i bok, del av antologi (Refereegranskat)
    Abstract [en]

    Journalism scholars have noted a steady rise of skepticism among the public in the latter half of the past century. "The passing of the 'High Modernism'" of journalism as Daniel Hallin (1992: 14) famously put it, shows in a loss of faith in journalists (Kovach & Rosenstiel: 41) and a seeming dissolution of journalists' covenant with the public (Cappella and Jamieson, 1997). But the era of 'postmodernism' (McQuail, 1994) or 'liquid modernity' (Bauman, 2000) in journalism also fundamentally impacted upon journalists' self-perception - or the trust they have in their profession and their own practices. The "absence of a sense of doubt or contradiction," (Hallin: idem) on the part of journalists has in the past decades been challenged in the face of such developments as commercialization, cross-media mergers and the rise of new media that deprive the journalist of his/her privileged position as "society's truth-teller" (McNair 1998: 71). Since the above mentioned developments have contributed to the erosion of the status (and thus legitimation) of journalists (Hallin, 2006) and have evoked the claim of 'the end of journalism' in a traditional sense, we may expect journalists to invest more effort in generating trust in their profession both for the audience and themselves. In order to analyze these strategies we will take a discourse-theoretical perspective on journalism that regards the latter as a discourse centered on a number of privileged signifiers that are connected up in a hegemonic discursive formation. This theoretical model -mainly opened up by Foucault, Laclau and Mouffe and ?i?ek - allows us to analyze how this journalistic hegemonic discursive formation deals with so-called dislocations, i.e. events that destabilize and de-legitimize the dominant discourse by introducing elements that cannot be domesticated within its framework. More in particular we will be looking at how a number of the core journalistic values are being discredited in the era of 'liquid modernity'. Examples are the broad changes in the possibilities for circulating news (that challenge journalist's autonomy), in the attitude towards the representation of reality (that contest journalist's modernist bias towards truth (Zelizer 2004:112)) and the introduction of commercial imperatives in news production (that delegitimize journalist's claims on bringing service to the public). The actions journalists engage in as a means to deal with these changes and reaffirm their own status and professionalism in the face of challenge have been researched in a number of ways. These have, for instance, been investigated from a macro-perspective as actions of 'paradigmatic repair' (Reese 1990) that are directed at reaffirming the ideological model(s) of journalism (see Carpentier 2008 en 2009). Tightly interlinked with this are studies that address the meso-level of the newspaper institution (see Reese 1990; Tuchman 1972). This article proposes to look at the normalizing strategies that are at work at the level of the journalistic identity. In order to analyze these strategies we will turn to a specific field, namely that of online news, as this is one of the sites where the threats sketched out above have forcefully come to the surface. It is exactly at such moments of threat that the truth-claims and strategies of generating trust are most clearly at work. By investigating online journalism, we wish to shed light on three discursive strategies employed in reaction to these threats: A first strategy is the marginalization of rivaling media (through the logics of the constitutive outside) which disarticulates online journalists from the discourse of 'good' and 'professional' journalism. Secondly, mainstream journalism has tried to maintain its professional identity by normalizing the mainstream online environment which entails limiting the possibilities offered by the online environment and incorporating alternative voices in the mainstream model. Thirdly, we witness a rearticulation of the nodal points embedded in the mainstream discourse. We may here think of a tendency towards foregrounding the journalist as individual and thus of reinforcing his claims on trustworthiness. Of importance here is also the increasingly interpretative role taken on by the journalist (Hallin 1992: 19) and the growing importance of the public image of journalists in blogs and other writings of an autobiographical nature. We will contend that these all link up with a reinforcement of journalistic myths that (re)surface in the face of 'the end of journalism'.

  • 222. Bogaerts, Jo
    et al.
    Carpentier, Nico
    Vrije Universiteit Brussel.
    The postmodern challenge to journalism. Strategies for constructing a trustworthy identity, invited paper2012Konferensbidrag (Refereegranskat)
  • 223.
    Bogren Ericsson, Linda
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Eklöf, Sara
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Social commerce: En studie om hur vårt nya sätt att kommunicera förändrar vårt sätt att konsumera2012Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Sociala medier har fått allt större betydelse när det gäller kommunikation mellan människor och för företag har explosionen av sociala medier inneburit både möjligheter och utmaningar. För att möta konsumenterna där de befinner sig har företag nu följt efter kunderna till de sociala medierna. I strävan efter att öka sin lönsamhet har företag tagit tillvara på sociala medier som en ny och effektiv e-handelskanal, en verksamhet som fått namnet social commerce. Social commerce är ett nytt fenomen i Sverige och handlar om försäljning av varor och tjänster via sociala medier. Vårt mål med denna studie är att undersöka anledningarna till varför några svenska företag har valt att använda sociala medier som en plattform för sin e-handel samt klargöra vad det är som gör att sociala medier är en lämplig plattform för e-handel. Studien har genomförts med hjälp av kvalitativa intervjuer med företag som på olika sätt bedriver social commerce. Undersökningen baseras på intervjuer med respondenter från totalt fem svenska företag där tre av dessa står i fokus för undersökningen. Dessa tre företag är; Comviq, Pocket Shop och Lagerhaus, som alla bedriver social commerce. Ytterligare två intervjuer har utförts med företagen Askås och Cloud Nine som utvecklar e-handelstjänster till den sociala medieplattformen. Resultatet av vår undersökning visar att de kommunikativa aspekter som sociala medier innehar underlättar spridning av information vilket är en viktig anledning till varför de undersökta företagen anser att sociala medier passar för e-handel. Den virala spridningen av online word-of-mouth har en enorm effekt tack vare att informationen kan spridas snabbt, effektivt och till många via människor i det sociala nätverket. Denna förmåga är ett viktigt skäl till varför de tre undersökta företagen använder sociala medier som en plattform för sin e-handel. I vår slutsats noterar vi att konvergensen mellan e-handel och sociala medier och konsumenternas behov av att delta är tecken på hur vårt förändrade sätt att kommunicera påverkar vårt sätt att konsumera.

  • 224.
    Bogren, Fredrik
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Informationssystem.
    Chu, Patrik
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Informationssystem.
    Svenska ungdomars attityd till implantat av mikrochip i kroppen2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Mikrochip, eller integrerad krets, är en samling av elektroniska kretsar på en mindre platta. De går att finna i nästan alla elektroniska produkter, såsom i mobiler eller självkörande bilar. Idag har denna teknik blivit så liten att människor kan implantera den i kroppen, där användningsområdena är många och fortfarande relativt outforskade. Ny teknik kommer ofta med positiva och negativa aspekter, en teknik som kan integreras med kroppen kan för individen kännas integritetskränkande, främmande eller obehagligt. Detta är en kvalitativ studie där vi genom intervjuer har undersökt vilka attityder ungdomar i Sverige har till implantat av mikrochip. Studien har identifierat vad ungdomar har för attityder och åsikter kring mikrochip i kontexten av deras egna privatliv, hälsa, vardagsliv och datasäkerhet.

  • 225.
    Bohlin, Johanna
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Molin, Anna
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Datormedierad kommunikation i politikens tjänst: En studie av attityder till datormedierad kommunikation2013Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 226.
    Bohm, Satu
    et al.
    Uppsala universitet, Universitetsbiblioteket.
    Byström, Karin
    Uppsala universitet, Universitetsbiblioteket.
    Nerelius, Petter
    Uppsala universitet, Universitetsbiblioteket.
    Thorn, Linda
    Uppsala universitet, Universitetsbiblioteket.
    Negotiating Change2017Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    Uppsala University Library is one of the largest in Sweden, with a wide range of specialties – old collections, digital repositories and current support to faculty and students. In the last 18 month the library has gone through a re-organization with the aim to make the library more united – one library. The change is among the most comprehensive that the 400-year-old library has undergone.

    The purpose of this paper is to describe how the library has developed ways of leading change by involving employees and managers at different levels in the change process. We focus on change management based on our experiences as change leaders. We will describe the major success factors and failures.

    The re-organization was done in several steps. Library units were merged and three processes introduced; Media and Collections, Study and Research Support and Information Services.  A Program Leader was assigned to coordinate the re-organization in the fall of 2015 and in January 2016 three Process Managers were added to lead and to work with the change processes.

    Within the processes, three working groups were established with the goal to present new workflows and services for digitization, working methods in library teaching and management of the virtual reference desk. Broad groups were set up with staff from all parts of the library. During the initial process a crucial point was to create a trusting and safe climate in the group to promote creativity and participation. Another key concept for success was to allow enough time for discussions and high sensitivity to when there were problems in the group that needed to be resolved, such as disagreement about a proposed solution. 

    The aim with the broad working groups was to reach a broad acceptance of the Changes, and during the discussions they developed a joint understanding of the need for change and for the chosen solution. This meant that the pace of change was slower than expected from start, but also that the changes at the end where easier to implement.

    Some of the resistance to change that appeard was due to different interpretations of the vision and reasons for re-organization. This shows that the understanding of the purposes of the changes also can influence the readiness for change. A success factor was to allow deeper discussions about the vision for the library and library services of the future.

    Negotiations about the changes was held at all levels of the organization. Problems, options and solutions in the process mapping were discussed by leaders and managers regularly.  To gain approval for the changes, all processes also had reference groups where new ideas and proposals were discussed. Information meetings for all staff were also arranged.

    Findings

    In anchoring change at all levels we believe negotiation is a key concept. Openness for discussion contributes to a feeling of being included amongst employees as well as management at all levels. Negotiating change guarantees quality and substantiated decisions from both a user perspective and an organizational perspective. Negotiation has also been a way of reflective practice around goals, effectiveness, working methods and leadership. It is not a fast track to results but we believe that anchoring change at all levels is a key concept for long-term success.

    Another success factor has been a joint change leadership between the Process Managers and the Program Leader. Leading change is a challenge even for an experienced leader. Step by step we created a strategy to lead the working groups through the change and created a joint change competency. 

    Conclusions

    The library has developed new ways of leading change by involving employees and managers at different levels in the change process.

    Changes can result in lot of tension and resistance in the organization and the new methods  have been an important part in avoiding this – to include concerned groups in the process and to take time to anchor the change.

  • 227.
    Bohm, Satu
    et al.
    Uppsala universitet, Universitetsbiblioteket.
    Byström, Karin
    Uppsala universitet, Universitetsbiblioteket.
    Nerelius, Petter
    Uppsala universitet, Universitetsbiblioteket.
    Thorn, Linda
    Uppsala universitet, Universitetsbiblioteket.
    Organizing for change at Uppsala University Library2017Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    Uppsala University library is one of the largest in Sweden with a wide range of specialties and subjects. In the last 18 month the library has gone through a re-organization with the aim to make the library more united. The re-organization meant that eleven library units were merged into five, and three processes were introduced; Media and Collections, Study- and Research Support and Information Services. The change is among the most comprehensive that the 400-year-old library has undergone.

    The re-organization and the three processes have started a chain reaction of changes, both in the day-to-day work, in collaboration and in decision making. Within the processes, three organizational development projects: the digitization workflow, new working methods in library instruction and management of the virtual reference desk has been finished. Large working groups with representatives from concerned departments worked with the mapping and development of new solutions and ways to work. The groups used scenarios, process modeling, pilot studies and other methods to create a creative and open discussion.

    One important objective has been to include concerned groups in the process and to take time to gain acceptance for the change. This has meant a slower pace of change, but has also been a part of the success. The use of different methods and active working groups has sparked a new energy into the organization. This paper will describe the methods used for change management in the organization and in developing new solutions to meet the needs of library users.

  • 228.
    Bolander, Marcus
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Medialisering i det politiska systemet: en kvalitativ studie om en politiskt styrd organisations medialiseringsprocess2014Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Sammanfattning

     

    Syfte: Syftet med uppsatsen var att undersöka i vilken grad den politiskt styrda organisation SKL blivit medialiserad. Dessutom studera hur SKL i egenskap av att vara metaorganisation påverkar hur denna medialisering sker. För att åstadkomma detta undersöks hur SKL organiserar sig internt för att kunna bedriva medial opinionsbildning inom en av deras prioriterade verksamhetsfrågor, ökat bostadsbyggande. Därtill var ett ytterligare syfte att likställa SKL:s medialiseringsprocess mot medialiseringsprocesserna för hela det politiska systemet.

     

    Metod: Det här är en kvalitativ studie där insamling av det empiriska materialet har skett genom semi-strukturerade intervjuer och fältobservationer.

     

    Material: Totalt åtta intervjuer genomfördes. Fyra tycken från avdelningen för kommunikation, tre från avdelningen tillväxt och samhällsbyggnad och en från avdelningen VD-stab. Därtill har fyra observationer genomförts för att komplettera de intervjuer som gjorts.

     

    Resultat: Resultatet av undersökningen visar att SKL har blivit medialiserad utifrån två definierade medialiseringsfaser. Det betyder att SKL anpassar sig till medielogik för att kunna möta mediernas behov. Resultatet visar att denna anpassning görs för att kunna använda media som en arena för de budskap som man vill förmedla i opinionsbildande syften inom bostadsfrågan vilket skiljer sig från vad mycket av litteraturen om politisk medialisering säger. SKL som metaorganisationen har också inga stora problem med att hantera sina medlemmar in denna medialiseringsprocess och har heller ingen påverkan på hur den sker. Däremot kan SKL som metaorganisation förstärka sitt innehåll i de mediala produkter som produceras i syftet att vara opinionsbildande. Inga övertygande bevis kan dock inte göras för att se SKL:s medialisering som en representant för medialiseringen av det hela politiska systemet. Det här på grund av att SKL som organisationen har ett annat sätt att vara verksam på vilket gör att deras anpassning till medielogik inte med säkerhet går att säga är densamma som anda politiska institutionernas anpassning.

  • 229.
    Boode, Gabriella
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap, Medier och kommunikation.
    Svensk yttrandefrihet i ett EU-perspektiv: - Hur svenska medborgare kan komma att få ett svagare meddelarskydd och ensamansvar ioch med EG-rättens konflikt med svensk grundlag vid grundlagsregleringen 20102009Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    AbstractTitle: Swedish freedom of speech compared to european freedom of speechNumber of pages: 57Author: Gabriella BoodeTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Spring 2009University: Division of Media and Communication, Department of Information Science,Uppsala UniversityPurpose/Aim: The purpose with the dissertation is to see if there has been a limitation inSwedish freedom of speech since parts of the European union laws is superiour to theSwedish constitution as freedom of the press regulations and freedom of speech constitution.A more narrow purpose is to find out how the specific Swedish rights such as individual’slegal right to publish information are influenced by the European union laws and are superiorto the freedom of the press regulations and freedom of speech constitutionThe survey will also try to find out the effectiveness with the Lisbon Strategy ‘s emergencybrake and its purpose to protect the Swedish freedom of the press regulations and freedom ofspeech constitution. How big is the difference between the different member states concerningthe protection of the freedom of speech?Material/Method: The data collected for this thesis is retrieved through personal interviewswith representives from experts with in the field as Uppsala University and the SwedishGovernent.Main results: It is obvious that Sweden has the strongest protection of freedom of speechcomparing to the other EU member states. No other EU country has as detailed constitution asthe Swedish constitution TF and YGL. Comparing the Swedish meddelarfrihet to theEuropean the Swedish is the most protective concerning meddelarfrihet. This may be ofimportance for the individual standing outside of the professional market. It is most importantto the informant since they because of the ensamansvaret in the Swedish rules otherwisewould be left with no answers (with some exeptions). There was criticism to the brakeNödbromsen, considered being not efficient enough and that it was only politics since onlytop level could decide whether to accept an issue or not in different countries. Because of thatthe brake should be a rather bad protection for the Swedish freedom of speech.Keywords: Swedish freedom of speech, European freedom of speech

  • 230.
    Borgström, Sara
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Appel, Hugo
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Krishantering av personliga varumärken2017Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This thesis attempts to sketch what happens in the intersection between crisismanagement, personal brands and self-presentation. Self-branding and the marketisation ofthe individual, is an increasingly common phenomena and the purpose of this thesis is to casta light on the complexity that arises when a personal brand is subjected to a reputationalcrisis.

    The questions asked by this study has been: What communicative strategies are beingused to control the self-presentation through crisis management of personal brands onYouTube? Are these strategies comparable to established theories of crisis managementwithin companies and organisations? 

    The thesis uses van Dijk and Goffman to create a table for analysis of both linguisticand extralinguistic features of the crisis communication of two personal brands on YouTube. The material that is analysed consists of six videos, three from each personal brand, and twoblog posts from one of the personal brands. These are all the instances where the twopersonal brands are addressing the crisis. The linguistic and extralinguistic communicativefeatures are identified and analysed using semiotic analysis. The results are then summarisedand compared with Coombs theory of crisis management postures.

    In conclusion, our result is a list of 14 communicative strategies being used to controlthe self-presentation of the personal brand. Furthermore, our conclusion is that four of themare comparable to Coombs strategies, five are somewhat comparable and five deviate fromCoombs strategies. This lead us to conclude that the crisis management of personal brands issomewhat comparable to established theories of crisis management within companies andorganisations.

  • 231.
    Boson, Carina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap, Medier och kommunikation.
    Chefer, medarbetare och kommunikation: En studie av en intern kommunikationsprocess2008Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
    Abstract [en]

    Abstract

    Title: Superiors, co-workers and communication. A study of an internal communication process. (Chefer, medarbetare och kommunikation. En studie av en intern kommunikationsprocess.)

    Number of pages: 52 (55 including enclosures)

    Author: Carina Boson

    Tutor: Peder Hård af Segerstad

    Course: Media and Communication Studies C

    Period: Autumn term 2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Aim: The internal communication process in a medium sized Swedish company is studied with the aim to identify elements crucial for an effective internal communication. The communication between superiors and co-workers will be in focus, with the intention to analyze the communication process and make suggestions for improvements.

    Method: This essay is based on qualitative interviews with superiors and co-workers.

    Main results: The results indicate that several factors inhibit the communication between superiors and co-workers. Superiors and co-workers are without knowledge of each others responsibilities, roles, needs and expectations when it comes to communication. There are also indications that there is a lack of sensemaking and this may be the most essential obstruction for the communication. The results also show that both superiors and co-workers main understanding of communication is to distribute information, i.e. not to actively communicate. To improve the internal communication superiors and co-workers need to talk about their responsibilities, roles, needs and expectations; and communication systems ought to be set up. Furthermore, a process to make meetings more effective is crucial to create opportunities for sensemaking dialogues.

    Keywords: communication, organizational communication, leadership, communication systems, sensemaking

  • 232.
    Boukhchana, Necim
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Siffror istället för bokstäver: Övergången från SAB till DDK i Sigtuna kommuns folkbibliotek2014Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The purpose of this thesis is to examine the transition from SAB to DDC in the public libraries of Sigtuna.More specifically, it aims at investigating why the decision was made to adopt the DDC and how the system has been implemented. Particular attention is drawn to the difficulties and problems that have arisen while organising the libraries open shelves with DDC and to the ways in which the difficulties have been handled. These questions are examined through a pragmatic perspective on Knowledge Organization that focuses on the contexts and domains in which the classification system is used. The empirical material is drawn from qualitative interviews with the former director of Sigtuna public libraries and with the in-charge of the catalogue department.                                                                   

  • 233.
    Boulter, Caitlin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Teologiska fakulteten, Teologiska institutionen.
    Unheard Voices: Representation of Roma in Swedish and German Media Discourse2015Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This thesis examines the prevalence of Roma voices in Swedish and German newspaper articles specifically about Roma individuals or groups. It explores the importance of discursive self-representation for minority and marginalised groups, and evaluates the level of participation afforded to the Roma in three of the largest newspapers in each country, across a varied political spectrum. Sweden and Germany both profess to be seeking solutions to the widespread discrimination against Roma within their own countries and across Europe, and therefore provide interesting comparative case studies, both due to their historical relationship with Roma populations and in light of contemporary events. This study uses quantitative analysis to determine the percentage of newspaper articles about Roma that include a Roma voice and qualitative analysis to investigate the variety of voices included. The findings are then analysed using theories regarding European identity-building, Orientalism, and media analysis. The thesis concludes with a reflection upon the impact of under- or misrepresentation on minority groups, and includes recommendations for the improvement of representation and participation of marginalised voices in media discourse.

  • 234.
    Bradson, Christopher
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Amanuel, Sofia
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Designing Communication for Dialogue and Engagement: The Volkswagen Emission Scandal in Sweden2018Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Title: Designing Communication for Dialogue and Engagement

    Authors: Christopher Bradson & Sofia Amanuel

    Level: Master Thesis, 30p 

    Keywords: Dialogue, Communication Design, Stakeholder engagement, Stakeholder communication, CSR communication

    Background: The changed attitudes about the role of business in today's contemporary society alongside with globalization and the evolved media-information environment has enlarged the pressures on businesses in regards to how they should pursue profitability, while responding to demands about accountability that is motivated beyond financial gain. There is a need for a better understanding about communication choices and how these are perceived by intended stakeholders, in order to accelerate effective communication that initiates stakeholder engagement.

    Research Questions:(1)How is Volkswagens communication design constructed in creating dialogue and engagement after a corporate scandal with its customers? (2)How does Swedish Volkswagen customers, in attribute of being external stakeholders, perceive the opportunities for engagement based on the four selected Volkswagen tools? What challenges does Volkswagen encounter when trying to create dialogue through these tools?

    Purpose: The purpose of this thesis is to examine how Volkswagen is creating opportunities for stakeholder dialogue and engagement through the theoretical perspective of communication design. By engagement we mean one-way or two-way communication, where stakeholders seek out or take part of communicative messages provided by the organisation.The study aims to examine how Volkswagen has designed their communication efforts, after being subjected to a global corporate scandal which proposed public demands for accountability and responsibility.

    Theoretical Framework: The framework consists of Communication theories, giving considerable space to literature from theorists Aakhus and Bzdak whom developed the framework for communication design used in this study. Additionally, the framework includes a smaller selection of CSR, Public Relation, and Media research focusing on stakeholder engagement. 

    Method: We have taken two parallel methodological pathways. The first method involved applying for elements provided by Aakhus and Bzdak framework for reconstructive design, while doing a thematic analysis on the media texts provided by the tools. The second research question was examined by conducting semi-structured interviews with Swedish Volkswagen stakeholders in order to gain a deeper understanding if Volkswagens communicative instruments were enabling engagement.  

    Findings & Conclusions: Our study concludes that Volkswagen is showcasing constructs in their design that aims to reduce scepticism among stakeholders, addressing important issues for stakeholders, providing solutions and articulating progress in multi-stake issues. Wealso conclude that Volkswagens communication messages are conveyed in a calculated way, with a persuasive nature to create an identity of being a ‘corporate good citizen’.There is a complexity in terms of diminishing scepticism, since stakeholders are being more demanding in today's society, particularly after a corporate scandal such as the one Volkswagen has been subjected to. Stakeholders are becoming more aware that companies are dictating the dialogic discourse, which affects the communication design in what motives a company incorporates in their communication. We conclude that customers felt that the opportunities to engage with the company was fairly low, and highly depended on how they where processing the nature of the messages (intrinsic/extrinsic),as well as how they defined engagement from personal beliefs and values.

  • 235.
    Bragner, Johan
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Informationssystem.
    Wasing, Malin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Informationssystem.
    Programspråk specificerade av nyttjare: en pilotstudie om tidsåtgång vid uppmärkning av dokument2016Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    IT-projekt misslyckas ofta för att de blir sena och dyrare än planerat, och i många fall är det tidsfaktorn som är begränsande för projekten. Det existerar många olika programspråk och behov att dela konstruktioner mellan dessa. Idag använder applikationer inom samma system ofta olika terminologi och behovet av konverteringar uppkommer. Det existerar standardiserade språk som till exempel märkspråket XML men då organisationer väljer att skapa sin egen syntax för att formatera publiceringar kan ett motstånd urskiljas. Uppsatsen kan användas som underlag för vidare forskning inom programspråk. Denna studie fokuserar på att jämföra om val av syntax har någon betydelse för tidsåtgången vid uppmärkning av dokument. Den valda forskningsstrategin är experiment. En pilotstudie utfördes och med resultatet från studien gjordes en hypotesprövning i form av ett t-test. Analysen av resultatet antydde att användandet av valfri syntax implicerade en mindre tidsåtgång vid uppmärkning av dokument än vid användandet av XML. Från analysen konstateras det att ämnet bör undersökas vidare och att studien bör genomföras i större omfattning.

  • 236.
    Brandberg, Peter
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap, Medier och kommunikation.
    Interaktivitet och deltagande: - en kvalitativ studie kring skapandet av machinima med World of Warcraft -2007Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
    Abstract [en]

    Abstract

    Title: Interactivity and participation - a qualitative study about the making of machinima with

    World of Warcraft (Interaktivitet och och deltagande – en kvalitativ studie kring skapandet av

    machinima med World of Warcraft)

    Number of pages: 68 total, 50 without appendix

    Author: Peter Brandberg

    Tutor: Else Nygren

    Period: Autumn 2006

    Course: Media and Communication Studies C

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/Aim: The aim of this study is to take a closer look at the phenomenon machinima by analysing a number of specific movies from the site worldcraftmovies.com. This analyse is focusing on how the content of these movies relate to the wider game culture of the MMORPG World of Warcraft, what specific elements in the movies is referring to and if there is differences or similarities between different genres (or categories).

    Material/Method: The method used in analysing the movies is a combined method inspired by hermeneutic, semiotics and discourse analysis.

    Main results: Instead of answers this study raises many questions about the diverse content of the movies. A general division can be seen between movies focusing on the games rules and movies that are trying to present a fictive world. But the study also shows how there are many movies moving between these two points. The study also suggests that further studies need to focus on the emotional investment players put into the game.

    Keywords: cultural studies, participatory culture, convergence culture, fan culture, new media, game studies, machinima, MMORPG, World of Warcraft

  • 237.
    Brandberg, Peter
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap, Medier och kommunikation.
    Spelet om spelandet: En medieetnografisk studie av barns dataspelande på en fritidsklubb2008Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats
    Abstract [en]

    Abstract

    Title: The game of playing: A media ethnographic study of children playing videogames on a Swedish after school recreation centre. Spelet om spelandet: En medieetnografisk studie av barns dataspelande på en fritidsklubb.

    Number of pages: 46

    Author: Peter Brandberg

    Tutor: Amelie Hössjer

    Period: Spring term 2008

    Course: Media and Communication studies D

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    Purpose/Aim: The aim with this study is to describe how children play video games in an everyday context. In this study this context consists of a Swedish after school recreation centre. By combining three different aspects on the activity this study tries to understand how both the video game and the social and cultural context in which the activity takes place in influences it. This by taking one analyse of the specific game that the children played at the time of the study and how the overall environment is structured into account. Together these two perspectives contribute to the understanding of the playing as a complex and dynamic activity.

    Material/Method: The material and method consists primary of a participatory observation which were conducted for eight days in an after school recreation centre. The analyse of the video game uses specific parts from the ludologist Aki Järvinens “applied ludology” to understand the game Guitar Hero.

    Main results: The main results of this study shows how the social context influences the play activity in which the children needs to negotiate about the resources needed to play. They used different strategies to try to gain control over the interfaces to the game. The study also shows how the children didn’t relate to the fact that these interfaces looked like guitars in their use of them. Instead the children used knowledge about other interfaces and played the game by “pressing buttons in the right time”.

    Keywords: media ethnographic, participatory observation, ludology, applied ludology, video game, game studies, guitar hero, children, after school recreation centre, situated play

  • 238.
    Brandel, Daniela
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Teologiska fakulteten, Teologiska institutionen.
    Closing the gap: How the European Union turns to communication to engage the citizens in the elections2016Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This essay proceeds from the hypothesis that the strategic communication of the European Union is influenced by the will to solve the democratic deficit and that the concept of the European idea has become a message in the public communication of the EU. It examines how the European project’s challenges with the democratic deficit are reflected in the EU’s usage of public communication and how the EU uses strategic communication to enhance the European idea. The focus is on the mediated message the EU constructs about itself and Europe. It also aims at describing how the EU builds relationships through various communication strategies.

     

    The paper addresses the main research question:

    How does the European Union and European Parliament tackle the democratic deficit through strategic communication?

     

    In order to test the hypothesis, reach the aims and answer the research question, the thesis firstly explain how the European idea has developed and how it permeates the strategic and public communication of the European Union. This is followed by a case-study (a discourse analysis) of official EU communication strategy documents and the European Parliament’s institutional information campaign on the 2014 European elections, which highlights how the EU deals with the democratic deficit and present the European idea in concrete ways.

  • 239.
    Brandt, Marjaana
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
    Finnish Parliamentarians’ Experiences and Utilisation of Social Media in Political Communication2019Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Abstract

    This study sheds light on how social media has permeated to political sphere, examining parliamentarians’ subjective experiences of social media in relation to their way to communicate. The study explores, how social media affordances are utilised in the processes of communication, and also how social media can restrict parliamentarians’ due to its functionalities. Adapting a qualitative approach, the study uses nine in-depth interviews with Finnish parliamentarians as its empirical material.

    To explore social media affordances, understanding of social media and its functionalities becomes essential. Concepts of programmability, connectivity, popularity and digital storytelling are applied to explore and describe the ways the parliamentarians on the interactive processes of political communication use social media. The concepts, described as social media affordances, are depicted in political communication practices. The study explores them in the light of policy-making processes and agenda-building processes, considering social media’s implications in the light of deliberative communication and collective-decision making.

    The findings indicate that parliamentarians are benefitting from social media with several ways. Foremost, social media enhance parliamentarians’ representation and visibility on different medias. Social media is also recognised in political influencing, initiating political discussions and hence, utilised for societal virtue. The findings thus demonstrate that social media’s individuating elements are recognised and responded differently among parliamentarians. Furthermore, the research results show that whereas parliamentarians may be benefitting from social media, it is also considered to disrupt their workpace, bringing out a recognition of time as a resource. Even as social media can be said to be permeated to the political sphere, traditional news media remain central for parliamentarians. The parliamentarians seem to operate under a turmoil of the old media and the new media.

  • 240.
    Brasar, Erik
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Garton, Emelie
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Kunskaps- och informationsasymmetriers påverkan på upphandlingsprocessen: En intervjustudie om IT-konsulters erfarenheter av upphandlingar2020Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Uppsatsen syftar till att bidra med en fördjupad förståelse för upphandlingsprocesser inom IT genom att besvara forskningsfrågan “Hur påverkar asymmetrier i kunskap och information upphandlingsprocessen ur ett IT-konsultperspektiv?”. Empiri samlades in genom en intervjustudie där fyra IT-konsulter med erfarenhet från upphandling intervjuades.  Intervjuerna analyserades främst med utgångspunkt i en forskningsmodell konstruerad av Liberatore & Luo (2010) tillsammans med relevant teori om asymmetrisk information och kunskap. Främst har studien identifierat att asymmetrier i kunskap och information utgör ett hot mot en lyckad upphandling genom att skapa osäkerhet i upphandlingens omfattning och mål. De främsta medlen för att hantera dessa problem utgörs av tydligare koordination och kommunikation i upphandlingar där risken upplevs som högre, samt genom att upprätta formella överenskommelser för att hantera otydligheter i upphandlingens omfattning. 

  • 241.
    Brelin, Thomas
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Folkbibliotek, internet och offentligheten studie av folkbibliotekens användning av internet och annan nyteknik ur ett offentlighetsperspektiv: Libraries, the Internet and the Public Sphere: a Study of Library use of the Internet and other newTechnologies from a Public Sphere Perspective.2009Självständigt arbete på avancerad nivå (magisterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This paper examines the use of internet and other new technologies by Swedish public librariesfrom a public sphere perspective as well as the discussion surrounding this use by libraries,librarians and others. The theoretical framework is thus the habermasian theories about the publicsphere and communicative action. The public sphere strengthening use of internet and other newtechnologies would be use consistent with the ideas of community informatics and library 2.0.With an interpretative, qualitative method this paper examines public libraries web pages andtheir blogs but also other kinds on internet material not created by libraries but by librarians orothers which discuss the use of new technologies in libraries. Those sources consist of more blogs,communities and wikis.The findings are that library use of the internet and other new technologies mostly benefit theaccessibility of the libraries “old” services as well as making them more visible to the users. Theyare also used to provide other kinds of local information and helping users to use computers andthe internet. A new portal, biblioteket.se, provides the users with many options for interacting witheach other but few other library pages provide much services of that kind. The overall use of newtechnologies by libraries is high as shown by that several, even rather small, libraries use blogs,RSS and SMS to provide their users with information about current events in the library and otherlocal information. The discussion surrounding these new phenomena is mostly positive, that ismost agree that the libraries should use new technologies in a user centered way. The term “library2.0” however is not very popular and is causing problems and misunderstandings and some peoplesuggest changing it to something else. The paper also finds that there are not only very activediscussions about the topics but also new projects, web pages and library systems on their way.

  • 242.
    Bremer, Christina
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Not (B)interested? Using Persuasive Technology to Promote Sustainable Household Recycling Behaviour: An Identification and Implementation of Key Elements with Focus on Young Adults in Sweden2018Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Eftersom avfall separeras vid dess källa, beror Sveriges återvinningssystems framgång i stor utsträckning på aktivt deltagande hushåll. Studier har visat att särskilt unga inte följer lokala återvinningsrutiner på ett konsekvent sätt. Ett nytt och lovande tillvägagångssätt för att hantera detta suboptimala hushållsåtervinningsbeteende (English: household recycling behaviour (HRB)) är användningen av övertygande teknik. Syftet med denna studie är att utforska de viktigaste delarna av övertygande teknik som strävar till att främja ett hållbart hushållsåtervinningsbeteende hos vuxna i Sverige. Den valda metodiken är forskningsdriven design. Baserat på resultat från en litteraturstudie samt en online enkätundersökning fokuserad på målgruppen unga (N=50), designades en mobilapplikation genom ett iterativt tillvägagångssätt. Studien identifierade följande nyckelelement för en övertygande design i domänen: (1) Lättillgänglig information angående optimalt hushållsåtervinningsbeteende, (2) Användning av flera motivationsstrategier, (3) Identifiering av skillnader mellan lokala återvinningsrutiner, (4) Betrakta användare som jämställda och (5) Användning av lättillgänglig teknikkanal. Effekterna av dessa element är beroende av att användarna även har möjlighet att utföra den önskade sopsorteringen, och därför på ett välfungerande återvinningssystem. Designlösningen att använda sig av övertygande teknik i form av en app visade sig väcka målanvändarnas nyfikenhet. Studien visar att en väldesignad app kan fungera som en 'morot' för att uppmuntra användning över en längre tid, och skapa en reflektionsprocess som kan bryta ohållbara återvinningsvanor.

  • 243.
    Brengdahl, Åsa
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Jernberg, Anna
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Vem är det som får synas?: En kvalitativ studie över konsumenters uppfattning av det sociala ansvaret hos modeföretags kampanjer.2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Abstract

    Background

    Corporate social responsibility or CSR encapsulates how companies work with environmental, economic and social responsibility. This is something that tends to be more central for companies as we are moving towards a more responsible and conscious society. The social responsibility is a concept that seems hard to define according to researchers. Beauty and fashion companies that work with social responsibilities through their external communication and what consumers perceive from them is not always the same thing. But research from the receiving end of the communication becomes relevant when the aim is to see how consumers interpret the implemented social responsibility.

     

    Aim

    The purpose of this study is to gain a deeper understanding of consumers perception of social responsibility in external communication from beauty and fashion campaigns. This study also communicates a studious empirical knowledge through which the results have been linked and offered to encoding/decoding theory and CSR.

     

    Methodology

    This study uses qualitative research and semi-structured interviews with focus groups are the method used. The point is to collect data that is later used to provide keywords and themes throughout the text. The transcribed material from the interviews was later on analyzed through thematic text analysis.

     

    Conclusions

    First, all the respondents of the semi-structured interviews agreed on the visibility of the main theme - “festive season”. The respondents later agreed that social responsibility in external communication was different between the three chosen companies. What differed our respondents was the attitude they had towards the companies after discussing the social responsibility of the campaign. Some agreed that they were still attracted to the campaign after they had concluded that there was a lack of responsibility taken and some stated that they would not be interested in the clothes shown. This is connected to how social responsibility has grown into a norm in our globalized society today. Furthermore, the respondent’s previous opinions of the companies affected their judgment of the pictures shown from the campaigns.

     

     

    Key Words

    Media and Communication Studies, Corporate Social Responsibility (CSR), Social Responsibility, encoding/decoding, Included, Variation

     

     

  • 244.
    Britts, Wademar
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Select Database (SeDB): A Database Selection Process Model2015Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
  • 245.
    Brolin, Pär
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Svedström, Alexandra
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Nisse i Hökarängen 2.0: En studie om webbanalys och gatekeepingprocessen inom det journalistiska fältet2016Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Onlinetidningar har möjliggjort ett nytt sätt för publiken att interagera med nyheter. Det har dessutom skapat nya sätt för journalister att studera publikens beteende. Genom webbanalysverktyg ökar publikens möjligheter att involvera sig i skapandet av nyheter. Detta sker i takt med att det journalistiska fältet står inför en svår ekonomisk situation där en minskad läsarskara är ett faktum. Följande studie har fokuserat på att förklara och utveckla en förståelse för hur onlinejournalistiken ter sig i och med webbanalysens framväxt. Syftet är således att studera hur journalistiska normer och arbetssätt verkar i kombination med webbanalys. En fallstudie har utförts, innefattande nio intervjuer med onlinejournalister från genrerna allmännyheter, sport och kultur.

    Studiens resultat påvisar att onlinejournalisterna inte uppfattar webbanalys som ett nödvändigt verktyg vid nyhetsurval. Mättal genererat från webbanalys, så som antal klick och besökstrafik, används i första hand som kompletterande tolkningsvariabler. Två faktorer som bidrar till att onlinejournalister använder webbanalys inom de journalistiska fältet har identifierats: uppfattning om ekonomisk instabilitet på organisatorisk nivå samt viljan att bibehålla sin läsarkrets genom att producera sådant innehåll som läsarna efterfrågar. Dessutom har tre krafter som hämmar användningen av webbanalys påvisats: den rutinerade generationen journalisters traditionella förhållningssätt till skapandet av nyheter, en konservativ syn på nyhetsvärde och journalistens vilja att bibehålla ett gott rykte samt uppfattade kunskapsnivå stabilt. Ytterligare forskningsbidrag som studien lägger fram är att liknande framtida studier alltid bör genomföras med genrekontext i beaktande, i synnerhet bör kulturjournalistiken studeras som ett eget fält inom det journalistiska fältet. 

  • 246.
    Brolin, Pär
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Svedström, Alexandra
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Monstad, Therese
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
    Web Analytics and Online Journalism2017Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    The gatekeeping process has become a central part of the online journalist’s work, as information from multiple sources increases along with the digital development. At contemporary online newspaper editorials, metrics of web analytics may work as a guide and reference point for journalists in this process. The technology behind web analytics is called web mining and involv es tracing metrics about the visitor’s behavior and storing the information in a so - called server log. The metrics are automatically retrieved through a web analytics program, which in turn generates statistics in a visual and user - friendly way.

    Scholars c laim that there is not enough knowledge about to what extent journalists take these metrics into consideration in the gatekeeping process. It is therefore of interest to study gatekeeping processes where web analytics are present. Hence, the overall purpos e of this case study is to explore these processes within online journalism since the emergence of web analytics.

    The results of this study indicate that online journalists do not perceive web analytics as a mandatory or even necessary tool in the gatekeep ing process. The study has identified two factors that contribute to the use of web analytics within the journalistic field – 1) perception of economic instability on an organizational level, and 2) the wish to maintain your readers by producing content th at they are requesting.

  • 247.
    Brostedt, Nathan
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Informationssystem.
    Pettersson, Oscar
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Informationssystem.
    Bristfälliga utvecklingsprojekt av informationssystem i den kommunalasektorn2014Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Uppsatsen inleds med att olika definitioner och kategoriseringar av bristfälliga och misslyckade informationssystem behandlas. Olika tidigare identifierade anledningar tillbrister och misslyckanden presenteras sedan. Några bristande informationssystem hos en kommun undersöks för att finna vad som brister. En modell har tagits fram för att undvika framtida brister och misslyckanden. Tydliga brister som har framkommit inkluderar dålig användarinvolvering och dålig projektstyrning från kommunen.

  • 248.
    Brun, Jonathan
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap.
    Blogging i PR-branschen: en ny sorts omvärldsbevakning?2005Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats
    Abstract [en]

    ABSTRACT

    Purpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.

    Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.

    Main results: JKLs’ blogging coincides to the most part with business intelligence, with the exception that the information doesn’t relate directly to the company’s’ main activities. This is mainly due to that they can’t publish information about their customers or competitors. Instead they want to expose the broad knowledge the company possesses, and thereby create goodwill towards their target groups. JKL can therefore be said to contribute with a different aspect to business intelligence. The blog also uses an asymmetrical PR-model with two way communication but no deep dialogue. This is not, as Grunig and Hunt argue, due to their claiming to be right in every matter, but rather to the nature of the comments given. Feedback on the blog posts is none the less important to JKL, mainly to correct and bring nuance to the information.

    Key words: Blogging, corporate blogging, public relations, symmetrical/asymmetrical communication, one way/two way communication, communication strategy, business intelligence.

  • 249.
    Brunner, Edit
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informationsvetenskap, Medier och kommunikation.
    Sverigebilden: – Bland bruna köttbullar och blåögda blondiner -2007Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
    Abstract [en]

    Abstract

    The aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called “critical discourse analyze.” The analysis focuses on the text and how the text is created and if the author’s opinions are hidden in the words. The method can be applied in many ways. I choose to focus on is what kind of themes the author presents in the text and what meaning the author gives the themes. The other one I focused on is how the author addresses the reader of the text trough the choice of words and sentences. The third one is analyzing how the author says thing in the text, if the author agrees with certain statements ore if the author takes a very authoritarian expression in the way of telling things to the readers, which is taken from the work of Roger Fowlers. The material used in the analyzing parts is taken from books concerning discourse analyze. More material is taken from interviewing several employees in VisitSweden and the Swedish institute. The main result of the essay is that the image of Sweden is depending on which company who presents it and their individual goals. The main thing is that Sweden is more and more becoming a brand and that the companies want to sell that brand in different ways.

    Number of pages: 45

    Course: Media and Communication Studies C

    Period: Fall 2006/2007

    University: Division of Media and Communication, Department of Information Science, Uppsala University

    ___________________________________________

    Key words:

    The image of Sweden, the Swedish institute, VisitSweden, critical discourse analyze, Sweden as a brand, selling a country, goals to make PR for a country, how to present a country to foreigners.

  • 250.
    Bråkenhielm, Carl Reinhold
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Teologiska fakulteten, Teologiska institutionen.
    Sång utan ord?: Om tillit, tro och religion2009Ingår i: Tillit i det moderna Sverige: Den dumme svensken och andra mysterier / [ed] Lars Trägårdh, Stockholm: SNS Förlag , 2009, 1, s. 90-111Kapitel i bok, del av antologi (Övrigt vetenskapligt)
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