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  • 1.
    Adamsson, Niklas
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Axner, Tom
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Getting the audience's attention by going viral: A case study on Sverige för UNHCR’s video messages on the refugee crisis2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie argumenterar för att dagens mediesamhälle fungerar som en hybrid, där sociala medier och traditionella medier lever och verkar i symbios. Det som får tillräckligt stor spridning på sociala medier kan påverka nyhetsdagordningen och därmed vad allmänheten anser vara viktigt för tillfället. Detta är betydelsefullt för biståndsorganisationer som, för att kunna nå ut till många och öka chanserna till att samla in pengar, är i behov av att deras sak får plats på dagordningen. Studien baseras på en kvantitativ innehållsanalys av samtliga publicerade videoklipp av Sverige för UNHCR på Facebook under 2015. Variablerna baserades på teorier om viralitet, som ursprungligen har utvecklats inom marknadsföring. Där ingick teori om social delning av känslor, social nätverksteori, self-determination theory samt marknadsföringsmodellen ”the Dragonfly effect”. Studien visade hur teorierna kunde utnyttjas även i detta sammanhang, om de anpassades utifrån kontexten. Resultatet visade att the Dragonfly effect tycks vara en lämplig modell i denna kontext. Videon ”Search for Syria” utmärkte sig i detta urval, genom att ha högst antal visningar kombinerat med en förhållandevis hög andel användarresponser, som bidrar till spridningen. Alla fyra steg inom Dragonfly-modellen kunde identifieras i denna video, vilket indikerar att detta är en lämplig modell för att öka chansen till spridning i denna kontext. Studien fann också att urvalet av videoklipp generellt inte var konstruerade på ett sätt som uppmuntrar till spridning. Vidare noterades att starka känslomässiga inslag, så som provokativa och obehagliga scener, förekommer mer i videor som fått flest visningar. Samtidigt tycks videoklipp med en större andel positiva och hoppfulla inslag få större användarrespons i form av ”gillningar”, kommentarer och delningar.

  • 2.
    Ageberg, Erik Gustaf
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Into tomorrow: Constructing scenarios for the record industry in the 21-century2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: The aim of this paper is to, through scenario planning methodology, present recommendations in order for record companies to be competitive in the near future. In order to achieve this goal three question where asked. (1) What are the most central problems of the record industry? (2) How can these problems affect the future in the industry? (3) In what way can record companies’ work to avoid these problems? The paper focuses on the Swedish market partly because of the given timeframe but also because of Sweden’s position in that of file sharing as well as technological advances. It is also assumed in this paper that the future of music sales will be concentrated to the Internet. Material/Method: The chosen method for this paper was scenario planning. An extensive literature study was complemented with interviews of key players involved in content consumption over the Internet. Main results: A fundamental issue for the future of the music industry is that of legislation. The outcome of the record industry’s future is almost exclusively dependent on the way, which the legislation takes. A stricter legislation, which includes violations of citizens’ personal integrity, may backfire and result in political pirate parties’ becoming members of parliaments. This may in turn result in that the intellectual property laws of the nineteenth century are removed. Suing private persons and trackers can result in record companies alienating an entire generation of music consumers. Record companies attempts to retain music as a product may prove to be futile within time, but they can absolutely prolong the period in which it is a product. It is nevertheless, not entirely negative for music to become a service. By being a service music can more easily be attached to another service, like an Internet subscription, or an experience.

  • 3.
    Alberius, Adam
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Lundin, Martin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Coops hållbarhetsarbete: En fallstudie om hur ett ord kan påverka organisationskulturen2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the light of corporate scandals, pressure has increased on organizations to communicate

    information related to their corporate social responsibility (CSR). In order to keep up with the

    increased pressure on social commitment, organizations’ self-descriptions may be future-oriented

    rather than reflections of reality. The future-oriented communication may improve the

    organizational culture and thereby motivate staff to perform more efficiently. On the other hand,

    if the organization does not fulfill their CSR communication it could lead to internal skepticism.

    This thesis constitutes a case study of the organization Coop, comprising whether the

    relationship between its CSR communication and the internal perception of Coop’s CSR work

    in store has affected their organizational culture.

     

    In order to answer How does Coop communicate it sustainability work through its external

    communication? and How does the staff perceive Coop's sustainability work? a qualitative

    content analysis and interviews with Coop’s staff have been conducted. The theoretical

    framework consists of Nils Brunsson’s (2006) theory about Organized hypocrisy, and

    Christensen's (1997) Autocommunication.

     

    A conclusion that can be made from the results of this thesis, is that the image communicated

    from Coop (regarding their sustainability work) does not seem to be fully aligned with the

    staff’s perception of Coop’s sustainability work. Coop’s definition of their sustainability work

    had only been acknowledged by some, whereas half of the staff had individual interpretations

    of Coop’s sustainability work. The various definitions of sustainability among the staff led to

    various attitudes towards Coop’s sustainability work, which ultimately resulted in a fragmented

    organizational culture.

  • 4.
    Andersson, Amanda
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Eriksson, Ida
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Den transparenta polismyndigheten: En fallstudie av ungdomspolisen på Ålands Facebookanvändande2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social media creates new conditions around both individuals and organizations. This means that organizations need to adjust their communication efforts to reach their target group. Therefore, it is central to the authorities to start using social media to reach their target group when the usage of social media increases. The purpose of this study is to identify how a specified police group communicate through social media to their stakeholders. We have chosen to do a case study on a specific group of police – The Youth Police and study how they communicate through social media to their stakeholders. The study aims to answer the following questions: How does the police communicate on social media? How does the Youth Police communicate through their Facebook page? And for what purposes are the Youth Police using the Facebook page? To answer these questions, we have used two methods - observation and interviews. The collected material is then analysed in the light of the theoretical framework, where we describe public relations, Schneider's communication models and different strategies for authorities on social media. The overall results obtained by this study is that the Youth Police do not have a specific strategy for how they communicate, but the police have their own ways of writing and thus form an unspoken individual strategy. Their purpose with this Facebook page is to make the police more transparent, which they do through Facebook posts where they inform, show their work and have a dialogue with their target group. The Youth Police had initially adolescents as a target group, but along with the passage of time, their target group has changed into the parents of the adolescents and the public instead. The conclusion from the analysis is that the authorities, who use social media, have to choose the right platform to reach their target group.  Social media is also a great tool for maintaining relationships and creating an understanding of the police work, which in turn can lead to improved relations between the police and their target group.

  • 5.
    Andersson, Hampus
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Facebök: En studie om förflyttning mellan nätverk2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim of this study is to understand why people have changed their preferred community over time. What are the main factors when changing to a new one?

    Method/material: The method has consisted of personal interviews with six different people in the ages between 20-22 and of different gender. The main material that has been used in this essay is the theory of Uses and Gratifications as explained by Denis McQuail, the theory of Convergence culture by Henry Jenkins and the theory about Communites of Practice by Etienne Wenger.

    Main results: This study shows a heavy affection that the use of communities often centers round the people around the community, rather than the functions that the communities themselves provides. Having people that you know on the community you choose is a vital part for people or at least having the support of other people and changing to another community at the same time. Although, some of the respondents answered that they felt that some functions had been a thing they’ve thought of sometimes, and some chose communities in earlier days regarding the attitude of a specific community.

     

  • 6.
    Andiloro, Andrea
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Propagaming: Uncovering Propaganda In War Videogames2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This thesis deals with the issue of propaganda in contemporary war themed videogames. Considering the current geopolitical situation on one hand, and the pervasiveness and widespread use of the videogame medium in general, and war videogames in particular, together with the collaboration between the military and the videogame industry, part of the wider military-entertainment complex, on the other hand, it cannot be excluded that military propaganda might be present in such digital media.

    This study explores through which persuasive techniques is propaganda manifest in war-themed videogames. The answer is achieved using theories of rhetoric and persuasiveness in videogames and by conducting a textual game analysis of 10 different war-themed videogames.

    A great number of persuasive techniques at work were found within the videogames, each of them working based on certain principles identified by previous literature. Through a limited set of options, players are exposed to the normalization of morally questionable acts such as civilian shooting and torture of enemy prisoners. The war videogames in question are not neutral in their playworld, mechanics, and playformance, and heavy and widespread use of propaganda can be found within them.

  • 7.
    Andrén, Kristina
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Raitio, Essi
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    När två blir en: Nyckelpersoners strategiska användning av diskurser i media i internationella omorganiseringar2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: To identify the ways in which key actors, in corporate cross-border mergers, make use of strategic discourse in printed media texts. Moreover, we sought to link these discourses to specific themes and issues in order to determine possible patterns.

    Material and Method: We have made a quantitative (phase 1) and qualitative analysis (phases 2 & 3) of the media coverage of the merger between the companies Telia (Sweden) and Sonera (Finland) in 2002. The study was made through analyzing a number of articles in selected Swedish and Finnish printed media between January 2002 and December 2006. By studying certain themes and issues more closely the motive was to detect how key actors in the company use discursive strategizing methods to maneuver the presentation constructed in the media. The term discourse has in this study, essentially been defined as a framework in which key actors are able to draw on certain content specific perspectives and themes in order to deliver a certain point of view. Critical discourse analysis is therefore an important tool in order to identify the different messages within these discourses. In processing the results with critical discourse analysis, we have tried to explain how the key actors in the merger, have used these discourses to mobilize and highlight certain issues.

    Main Results: Based on the results of our research, the issues that were given the most attention in the media coverage were ownership, corporate governance in the merged company as well as shutdowns. Our main conclusion was that different actors used different discourse strategies to mobilize these three issues. Subsequently, the results show that rational discourses were most frequently used. Thus, actors with operational responsibilities, within the merged company, maintained a consistency in keeping to rational discourses. This was true regardless of background and theme. In contrast, national discourses were primarily maintained by union representatives and by former members of the board or other former leaders within the company. These national discourses could primarily be linked to discussions about corporate governance and shutdowns. Finally, this study proves that the key actors within the new merged company used rational discourses consistently. Our conclusion of this is that it is the result of successful strategizing on how these issues were mobilized within the company.

  • 8.
    Anter, Miro
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Donald Trump på Twitter: en studie av konstruktionen av "vi" och "dom"2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper examines the content US President Donald Trump filled the terms "us" and "them" via his Twitter account during the last three weeks of the presidential election campaign in 2016. The analysis is motivated because it can give an indication of what kind of policy Trump will suggest as president.

    The research question for this study is: With what content does Donald Trump, through his Twitter account, fill the signifiers "us" and "them"?

    The essay is part of the research field of political communication and is based on a theoretical framework which places emphasis on the function language has as a tool for the construction of reality. Discourse analysis is used as method, which implicates that the meanings of "us" and "them" is interpreted on the basis of how the concepts are connected with other meaningful concepts and the context in which the tweets are produced.

    According to the analysis of this paper, Donald Trump constructs an opposition between "us" and "them" based on religious affiliation and origin, in which "them" – who are Muslim or immigrants from Latin America – are the problem. Based on this constructed conflict, the political demands to stop immigration from Muslim countries and deport millions of immigrants from Latin America, appears as logical solutions. Solutions that has also been presented by Donald Trump. This type of policy proposals could lead to a further strengthening of the social divisiveness and an increase of xenophobia in USA. 

  • 9.
    Arnell, Annika
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Amanuel, Sofia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Nyheter i förändning: En explorativ studie av nyhetsartikeln på nät och papper i svensk dagspress2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The transformation of news - an exploratory study of digital and analog news in the Swedish daily press.

    Author: Annika Arnell and Sofia Amanuel

    Tutor: Lowe Hedman

    Purpose: This explorative thesis attempts to study if new ways of news production and distribution created by recent digitalization processes and technical development has different impacts and effects when the same news events is published in the same daily newspaper in a digital as compared to an analog platform.

    Method/Material: The method used is an explorative qualitative content analysis. The articles are divided into three levels: main news, middle-sized news and notes. The material consists of 40 news articles from two Swedish daily newspapers, with a divide of 20 news articles per newspaper.

    Main results: This study demonstrates that there are differences in how a news article is formed in a digital as compared to an analog platform. The differences show that main news events are presented in the exact same way on both platforms. The smaller notes show vast differences in all categories and are often fuller on the digital platform, leaving information such as context and previous events out in the printed newspaper. The middle-sized news shows both similarities and differences. But the results are to varying to make any conclusive statement.

    Number of pages: 76

    Course: Media and Communication studies C

    University: Division of Media and Communication, Department of information science, Uppsala University

    Period: Fall 2013

    Keywords: digitalization, information technology, convergence, media logic, news schemata, news, daily newspaper, journalism, Dagens Nyheter, Svenska Dagbladet.

  • 10.
    Arntsen, Hilde
    et al.
    University of Bergen.
    Ekström, Ylva
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Finding One’s Feet in Modernity: Young Women and the Global Media in Dar es Salaam and Harare2014In: Culture & The Contemporary African: A Festschrift for Mai Palmberg / [ed] Taiwo Oloruntoba-Oju; Kirsten Holst Petersen, Recito Publishing House in cooperation with Nordiska Afrikainstitutet , 2014Chapter in book (Other academic)
  • 11.
    Avebäck, Erik
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Edström, Petter
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    I allmänhetens tjänst på Facebook: En undersökning av SVT:s strävan efter dialog2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study intends to research SVT’s work with dialogical and symmetrical two-way communication with their audience on the social media site Facebook. Because of SVT’s position as the government’s public broadcasting service, they inheret a certain responsibility towards the population of Sweden. With this study we aim to observe and analyze SVT’s communication on Facebook based on theories, interviews and their own policy regarding communication online. To be able to reach our goals with this study we are going to analyze the policy document as well as articles regarding social media use from SVT, interview communicators at SVT and also perform an analysis on one of SVT’s Facebook pages based on online observations. When analysing the content of the Facebook page we are using a synthesized definition of the theoretical frameworks and models regarding dialogue, two-way communication and deliberative democracy. Our results show that SVT’s own definition of dialogue differs from an academic definition of the very specific and complicated concept of dialogue. In our research we notice that SVT aims to market themselves and perform dialogue simultaneously, which becomes problematic due to the strict academic definitions of the dialogue-notion. The interaction between SVT and their stakeholders on Facebook mostly contain simple questions regarding the organisation’s broadcasting and range which does not provide the right conditions for dialogue. 

  • 12.
    Bai, Minghan
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Exploring the Dynamics of Rumors on Social Media in the Chinese Context2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Rumors always trigger public panic in China, while the advanced Internet technology has tremendously influenced the daily life of the Chinese. Thus, the dynamics of rumor spreading via the social media in China are worthwhile discussing. In order to fulfill the aim of this research, one of the prevalent Chinese social media sites, the Sina microblog, is introduced and analyzed within the context of the salt-buying frenzy incident that occurred in China in 2011. Various theoretical approaches, from the sociological and media studies perspectives, are introduced to form the framework for analysis. The relevant data and materials were collected via questionnaires with Chinese Internet users, while previous academic research and publications provide supportive materials. From the analysis of this social media site and contemporary Chinese circumstances, it was seen that the Guanxi network extended and enlarged the influence of online rumors to offline Chinese. In other words, the Guanxi network, expanded by social media, can be considered as the most important part of the dynamic process of rumor spreading in China. However, the openness and freedom of the Internet atmosphere were found to be the main factors in eliminating online rumors.

  • 13.
    Below, Jelka Ninja
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Photojournalism in War and Armed Conflicts: Professional Photography and the Framing of Victimhood in World Press Photos of the Year2010Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    During the last decades, the presence of visual media has increased dramatically. However, very little empirical research has been carried out to determine the implication of the medium photograph as a visual information transmitter. The aim of this study was therefore to investigate the characteristics of professional press photos that relate to war and armed conflicts and to examine the framing of victimhood. A thorough literature review as well as an iconographic interpretation of World Press Photos serves to ascertain data in order to permit answering the research questions.

     

    The World Press Photo Foundation is the subject of research as it represents the most prestigious international competition for press photography at present and thus acts as an agenda-setter. That highlights the implication of its decisions about professional photographs since its coverage of certain issues biases the international media coverage of the same. It also affects the development of professional photojournalism. In this context the meaning of photographs in today’s visual media societies can be discussed.

  • 14.
    Bengtsson, Towe
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Källen, Matilda
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Från granskare till guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenska journalisters professionella identitet2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: From inspectors to guides: how citizen journalism and participatory culture

    affect the professional identity of Swedish journalists (Swedish title: Från granskare

    till guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenska

    journalisters professionella identitet).

    Number of pages: 44 (48 including enclosures).

    Authors: Towe Bengtsson and Matilda Källén.

    Tutor: Amelie Hössjer.

    Course: Media and Communication Studies C.

    Period: Fall 2011.

    University: Division of Media and Communication, Department of Informatics and

    Media, Uppsala University.

    Purpose/Aim: The goal of this paper was to answer how citizen journalism and

    participatory journalism as well as an increasing range of information today have

    affected the professional identity and professional lives of journalists. In addition to

    this, study how journalists today respond to these changes.

    Material/Method: The study is based on Deuze’s theories about journalistic ideals,

    Jenkins’ theories about convergence culture, and on theories about professionalization

    and de-professionalization based on Nygren, Wiik and Torstendahl’s theories. The

    study is based on eight interviews with professional journalists, four employed

    journalists and four freelance journalists. The results are analysed based on a broad

    theoretical framework.

    Main results: The results of this survey show that the role of the professional

    journalist is extremely complex, with a strong ideological basis that fundamentally

    influences the journalist's view of the profession and of him- or herself. The survey

    shows that the journalist role is changing and how important the identification as a

    journalist still is. Furthermore, the survey shows that the role is being redefined. The

    role consists of two levels, an ideological level and a more practical level. The survey

    shows how these two levels are in harmony, but also on a collision course, and how

    journalists seek to clarify their ideology to distinguish themselves from others, but

    also how they actually adapt the ideals on a more practical level.

    In summary, despite a de-professionalization of the profession, the journalists keep

    the journalistic ideals very high, although they constantly redefine their role, as well

    as the ideals. They see their role as an aid to guide the readers, rather than a traditional

    journalist, although they still cling to a traditional perception of the ideal journalist.

  • 15.
    Berg, Kristofer
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Lovéus, Jonas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Kickstarting a Kickstarter: Kommunikativa komponenter i lyckade & misslyckade crowdfundingkampanjer2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor’s thesis  aims at finding differences in communication components found between successful and unsuccessful crowdfunding campaigns on one of the most popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as quality. The findings we present conclude that a campaign with a title consisting of eight words and one punctuation are more likely to succeed than other. Further it is shown that campaigns lacking in visual expressions are running a bigger risk of failure than campaigns using a video and some images. Also a correlation between the amount of rewards and the amount of backers are being shown. The study suggests that texts should include literary topoi deriving to “person”, “item” or “special themes”. A campaign that is moderate and shows signs of preparedness in “Risks & Challenges” are more likely to succeed. Apart from this, the study show a rise in the amount of already developed products being published on Kickstarter.  

    It should be noted that this study is not a checklist for creating a successful campaign on Kickstarter, it is an indication on what differs between a successful and an unsuccessful campaign.

  • 16.
    Bergendal, Taghrid Sara
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    P.S. I love you...and other growth hacking strategies used by disruptive tech start-ups: A case study on the relevance and enactment of growth hacking by Sweden's tech start-ups2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Disruption innovation theory has been the zeitgeist for building globally disruptive tech companies since 1997. One decade later, disruptive tech start-ups are moving away from traditional marketing strategies in favour of growth hacking. There is a seemingly growing consensus by online tech experts, tech entrepreneurs, advisors and investors, that suggests that growth hacking is becoming increasingly important practice for disruption based tech start-ups. Furthermore, Sweden is becoming the Silicon Valley of the Nordics, producing more unicorns per capita than any other country in the world. This case study research is an investigation of the relevance and enactment of growth hacking by disruptive tech start-ups in Sweden. The main objective is to determine whether growth hacking is actually being used and how it is enacted by the start-ups. The goal is to explore how relevant this new term is, if it as popular as suggested in online literature and if so which growth hacks are being used. The study is conducted by carrying out a qualitative case study on five tech start-ups in Sweden: Fidesmo, a smart-chip payment system based on NFC technology that can be implanted into everyday objects such as watches, bracelets and cards, and that allows users to update and add new digital services as well as open doors or pay with a simple tap; TaskRunner, a geo-location based ‘help on demand’ platform that allows people to post ads for help with tasks while nearby task runners can bid to be hired to complete those tasks; Beleco, a unique marketplace for furniture rentals with a modern white-glove approach, that allows people to change or rent, rent-to-own or buy their furniture with the utmost ease; &frankly, a continuous tracking application software that helps create happier and productive workspaces by triggering and measuring engagement and surveys between employees and employers in a non-hierarchical manner; and Wunderino; a Malta-based online casino platform started by Swedish entrepreneurs with the goal of taking the traditional pressures associated with gambling away and replacing it with an element of fun and gaming. Empirical data collection consisted of the interviews and observational study of their innovation on their platform or website. The results were interpreted and contextualized within the disruption innovation theory framework. The results of the study reveal that growth hacking is relevant to disruptive tech start-ups, and is becoming increasingly important to them as their companies develop. Additionally the study reveals that growth hacking occurs organically within these start-up structures, already integrated into their marketing and strategy, without a separate or official definition of the practices. Additionally, growth hacking may have initially been seen as lower cost approach to marketing, however the research reveals that it is not lower cost if there isn’t someone who is highly technical on the founding team. Finally, the results reveal that growth hacking is not fully operationalized or defined as growth hacking to the extent of its popularity online and in popular texts, however it does lay on the horizon as a goal for tech start-ups. 

  • 17.
    Berglund, Isabelle
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Nygren, Anna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Vad sägs om vego?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 18.
    Bertzell, Christoffer
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Major vs. Independent: en undersökning om hur skivbolagsrepresentationen ser ut i svensk dagspress2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim for this study of Swedish daily press is to see how the musical reporting is structured for the newspapers I have chosen to analyse. My main purpose is to investigate how the newspapers reporting are distributed between artists who belong to either a major record company or an independent record company. With this research I want to find out if there are any economic backgrounds to the content and if the reporting is equal to the market production.

    Method/Material: For this study I have studied, by quantitative research, every piece of musical reporting in seven daily newspapers for two weeks. Through thorough research I have determined the belonging of every article’s record company. I have compared the newspapers with each other to see how the reporting differs. I have also collected information concerning the economic aspects of the music business to investigate if the reporting is equal to the market production.

    Main results:

    - The representation of major and independent record companies in Swedish press is distributed as the following: 60 % Major and 40 % Independent.

    - The national press and regional press both show a distorted picture of the record company representation while the evening press and free press show a more truthful representation according to the market share holdings.

    - There are signs of a scope economic structure in Bonnier which cannot be fully verified.

  • 19.
    Bi, Chun
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    The Cultural Characteristics in China's Official Online Tourism Advertisements2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Tourism advertising is an important approach in providing information about tourism destinations and in attracting potential customers, and in this process, particular cultural factors are usually conveyed. In this thesis, the main intention was to describe the cultural factors reflected in advertising and discover the role that Chinese cultural identity plays in China’s official Internet tourism advertisements to overseas markets using a theoretical framework of diverse cultural issues. The objects of this study are the official tourism advertisements from China National Tourist Office’s (CNTO) websites.

    The author researched Chinese cultural characteristics and tried to connect them with the expressional tendencies in tourism advertisements. Using a quantitative content analysis method, the most frequent cultural symbol in advertising was discovered as the basis and general image of the online tourism advertisements. Then the author discussed the external manifestations of cultural factors in tourism advertising in detail and analysed the internal cultural values behind them using the qualitative discourse analysis method. The main conclusions of this study indicated that the most representative cultural characteristic of Chinese culture in tourism advertising is a high-context cultural feature; in addition, at present traditional ideology in Chinese society, such as Confucianism and Taoism, was still being conveyed in tourism advertising. In general, Chinese cultural traditions influenced tourism advertising expressions, both in external manifestations and internal connotations.

  • 20.
    Bogren Ericsson, Linda
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Eklöf, Sara
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Social commerce: En studie om hur vårt nya sätt att kommunicera förändrar vårt sätt att konsumera2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Social commerce - A study of how our changing way of communicating affects the way we consume

    Number of pages: 39 (43 including enclosures)

    Author: Linda Bogren Ericsson, Sara Eklöf

    Tutor: Ann-Marie Morhed

    Course: Media and Communication Studies C

    Period: HT 2011

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Purpose/Aim: The purpose with this thesis is to study the phenomenon social commerce in Sweden and investigate the reasons why Comviq, Pocket Shop and Lagerhaus have chosen to use social media as a platform for their e-commerce. Furthermore, we want to clarify what it is that makes social media a suitable platform for e-commerce and how e-commerce can take advantage of the unique features that social media possesses.

    Material/Method: The study was conducted through qualitative interviews with companies who are in contact with social commerce in different ways. The study was based on interviews with respondents from five Swedish companies. Three of these companies, Comviq, Pocket Shop and Lagerhaus are all engaged in social commerce, and the other two, Askås and Cloud Nine are developers of e- commerce services for the social media platform.

    Main Results: The result of our study showed that Comviq, Pocket Shop and Lagerhaus chose to use social media as a platform for e-commerce in order to increase their sales. Furthermore, social media holds important communicative features that facilitate the dissemination of information. The viral spread of online word-of-mouth can quickly and effectively reach many people through the connected network within social media. This ability is an important reason for why the three companies use social media as a platform for e-commerce. It also emphasizes how e-commerce can benefit from a presence on social media. In our conclusion, we note that the convergence of e-commerce and social media, and the consumer’s need for participation are signs of how our changing way of communicating affects the way we consume.

  • 21.
    Borgström, Sara
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Appel, Hugo
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Krishantering av personliga varumärken2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis attempts to sketch what happens in the intersection between crisismanagement, personal brands and self-presentation. Self-branding and the marketisation ofthe individual, is an increasingly common phenomena and the purpose of this thesis is to casta light on the complexity that arises when a personal brand is subjected to a reputationalcrisis.

    The questions asked by this study has been: What communicative strategies are beingused to control the self-presentation through crisis management of personal brands onYouTube? Are these strategies comparable to established theories of crisis managementwithin companies and organisations? 

    The thesis uses van Dijk and Goffman to create a table for analysis of both linguisticand extralinguistic features of the crisis communication of two personal brands on YouTube. The material that is analysed consists of six videos, three from each personal brand, and twoblog posts from one of the personal brands. These are all the instances where the twopersonal brands are addressing the crisis. The linguistic and extralinguistic communicativefeatures are identified and analysed using semiotic analysis. The results are then summarisedand compared with Coombs theory of crisis management postures.

    In conclusion, our result is a list of 14 communicative strategies being used to controlthe self-presentation of the personal brand. Furthermore, our conclusion is that four of themare comparable to Coombs strategies, five are somewhat comparable and five deviate fromCoombs strategies. This lead us to conclude that the crisis management of personal brands issomewhat comparable to established theories of crisis management within companies andorganisations.

  • 22.
    Boson, Johanna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Jakten på talang: En studie i hur employer branding kommuniceras effektivt till studenter2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.

    Material/Method: Group interviews, literature, electronic sources, Internet sources.

    Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs. The desire to aquire trustworthy and authentic information was constant throughout the results, something which the different channels of communication could offer to varying extents

  • 23.
    Brandel, Daniela
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Share anything Swedish: -En studie av CommunityOfSweden.com2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Title: Share anything Swedish – a study of CommunityOfSweden.com (Share anything Swedish – en studie av CommunityOfSweden.com).

    Number of pages: 57 (64 including attachments).

    Author: Daniela Brandel.

    Tutor: Else Nygren.Course: Media and Communication Studies C.

    Period: Fall 2008.

    University: Division of Media and Communication, Department of Information Science, Uppsala University.

    Purposes/Aims: To learn what happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish experience, and to understand how a participatory culture can help an organisation develop relevant material and thereby reach a wider audience.

    Material/Method: The study is an analysis of VisitSweden's community CommunityOfSweden, its structures as well as VisitSweden's use of the information posted by the readers on the community. Hence the material consists mainly of content from the community www.communityofsweden.com and the webpage www.visitsweden.com. In addition, the study is also based on an interview with VisitSwedens communitydriver Tommy Sollén.

    Main results: Members of CommunityOfSweden help VisitSweden to promote Sweden. This is possible because the community posting format and the participatory culture within the community are well designed and planned by VisitSweden, even though the organisation was not completely sure about the outcome. By keeping an open and friendly yet framed space and by trusting the users, VisitSweden in conjunction with its CommunityOfSweden resource has been able both to generate more material about Sweden and present a broader picture of Sweden.

    Keywords: Community, Consumer, Nation branding, Marketing, Participatory culture, Producer, Suggestions, Sweden, Web 2.0.

  • 24.
    Breheny, Caitlin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    "By any memes necessary": Exploring the intersectional politics of feminist memes on Instagram2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Internet memes are exemplary forms of user-generated content in the age of social networking and user participation. This study draws attention to the work of an intersectional feminist community on Instagram who make use of this platform to discuss their personal politics via image macro memes. The community is made up of femmes who typically blend politics, pop culture, and a personal perspective into their content. This practice is identified as a contemporary feminist use of new media and is explored in relation to a theoretical reading of the current Third Wave of feminism as “embodied politics”. The theory of “disciplinary power” by Michel Foucault, and connections between disciplinary power with systems of oppression and social media are also employed to construct an understanding of feminist memes as a means of embodied resistance to disciplinary norms. This study seeks to explore how Internet memes are harnessed as a feminist mode of discourse, and why feminist meme creators (or “memers”) are motivated to use memes in this way. Therefore this research locates an intersection between digital culture and feminist use of new media. The research explores the possibility that Internet memes can serve as a creative and effective mode of feminist discourse in resistance to various forms of marginalisation - which occur both online and offline.

  • 25.
    Burman, Sanna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    A gameful change: How Gamification Can Be Used as a Communication Tool in Change Management2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Nowadays organisations have to relate and adapt to a more digital reality, however, approximately 70 % of all digital transformation projects fail. Gamification is constructed by applying game elements to non-game context, in order to create motivational affordance that signals gamefulness. Game elements can be components, mechanics, dynamics and emotion, i.e., visual elements and behind the scenes rules and structures. The aim of this master’s thesis is to explore how gamification, from a strategic communication perspective, can be used within organisations to support change processes linked to digitalisation and IT-systems use. To understand how gamification can be used in a change process, change communication, sensemaking, and human psychology theories are combined in an interdisciplinary theoretical framework. To explore the research question a qualitative approach has been chosen. The empirical data has been gathered through semi structured interviews with gamification experts and representatives from two case organisations. The results show that gamification can be used as a strategic communication tool in a change process by involving the employee in an ongoing dialog based on interaction, that helps them understand, accept and contribute to the intended transformation. By having an enabling and enhancing effect, gamification makes the employee’s use of digital tools more enjoyable and stimulating, and thereby supports a sociotechnical change process. The conclusion implies that gamification can be used to engage and motivate employees in a new way, that makes their roles and responsibilities more fun and interesting. Something that is becoming increasingly important to organisations in the struggle to attract and retain young professionals. Gamification can help organisations adapt to a more digitalised way of operation that includes the employees in an ongoing interaction, adapted to their needs and drivers.

  • 26.
    Cancar, Irfan
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Kommunicera mera: en studie av kommunikationen på Landstingsservice i Uppsala Läns transportavdelning2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     

     

  • 27.
    Carpentier, Nico
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Doudaki, Vaia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Christidis, Yiannis
    Köksal, Fatma Nazli
    Exhibiting conflict: Looking at an exhibition as a site of contestation and agonism2016Conference paper (Refereed)
  • 28.
    Carpentier, Nico
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Doudaki, Vaia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Christidis, Yiannis
    Köksal, Fatma Nazli
    Exhibiting conflict: Looking at an exhibition as a site of contestation and agonism2016Conference paper (Refereed)
  • 29.
    Cezayirlioglu, Andac Baran
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Rethinking Populism: ‘the People’ as a Popular Identity Subject in Bernie Sanders’ Discursive Articulation2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This study explores the articulation of a popular political identity by the US Senator Bernie Sanders and the political coalition he communicates. The analysis part is conducted on two levels: the construction of the populist signifier ‘the people’ and the construction of the antagonist in Sanders’ political communication.

    The theoretical part is mostly driven by Ernesto Laclau and Chantal Mouffe’s perspective in radical democracy, identity construction, collectiveness and the chain of equivalence. By deploying theoretically unprejudiced approach, the thesis shows how a popular identity, namely ‘the People’, emerges, how it is communicated in order to put forward an alternative reading of populism which is hotly-debated subject among scholars and political scientists. Furthermore, the thesis elaborates how the theoretical discussion proposes a way of understanding the collective subject of ‘the People’ which appears as an identifiable and contra- conjectural category.

    The analysis ascertains that ‘the people’, as a populist subject, emerges as collective citizens demanding equal rights and taking the larger issues of inequality at stake based on inclusive values and positions, rather than as undemocratic, authoritarian, ethnically and culturally homogenizer subjects. Consequently, any subject causing ‘injustice’ becomes the antagonized other who obliges ‘the People’ to experience misery, oppression, and discrimination.

    The research tackles how Senator Sanders’ political communication brings disperse identities along with the chain of equivalence, how his movement articulates the political front of ‘the People’, and how it signifies the outsider through dichotomizing the political space. The study concludes that Sanders popular articulation provides a critical perspective for us to read populist zeitgeist of the twenty-first century. 

  • 30.
    Chadha, Siddharth
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Theories of Public in Political Philosophy: A study of critical traditions and social transformation2016Licentiate thesis, monograph (Other academic)
  • 31.
    Changarawe, Francine
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies. Uppsala University.
    The Implications of the Chequebook Journalism and Envelope Journalism to the Effectiveness of Media reporting.: " in Tanzania"2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The United Republic of Tanzania was formed on 26 April 1964 by the union of Tanganyika and the insular state of Zanzibar, comprising the islands of Zanzibar and Pemba. Today’s Tanzania is a key East Africa country, with a multiparty political system, and a well-developed civil society. It is the region’s largest country in terms of both land size and population, and major regional economic power.

    On 31st of October 2010, Tanzania held its fourth general elections since the re-introduction of the multi-party system in 1992. The famous ruling party is Chama Cha Mapinduzi (CCM), won both the Union and the Zanzibar presidents, and maintained its comfortable control of the National Assembly and of the Zanzibar House of Representatives.

    Though the development of news reporting has historically been central to conceptions of journalism in the many developing countries, studies on professionalism in developing countries are rare. In this con­nec­tion, academic research has largely overlooked the truth relating to the subject of professionalism in journalism in Africa, including in Tanzania. For instance, there are hardly any studies of the phenomena of chequebook journalism and envelope journalism, which are conspicuously wide­spread in African countries. In the cases of both chequebook journalism and envelope journalism, we refer to phenomena, where journalists accept payments from different news sources, in order to give them (preference in) coverage. Invariably, there is a commodification of the journalist services vis á vis the coverage of news from different sources.

    A few existing studies have used directories from the East African countries. However, they face the face the caveat of little effort being made to adjust them the realities of the African setting. To address this challenge, this study – which focuses on journalistic professionalism in Tanzania - addresses the phenomena by using different approach of literature reviews: incorporating structural functionalism, journalism ethics, and normative models of development or advancing media. Specifically, it indicates cognitive differences in terms of how journalists in Tanzania perceive and experience chequebook journalism and envelope journalism.

    The data, which were used in the study, were collected using documents review, interviews, and focus group discussions (FGD). Accordingly, the instruments used to collect data included both structured and unstructured questionnaires.

    The findings indicate that Tanzanian journalists revere chequebook journalism and envelope journalism, and the practice has reached unprecedented levels in the country. The main reason for this is socio-economic: journalists getting low salary make them more vulnerable and therefore motivated to accept payments from news sources. The problem of supplementing their incomes through this disputed practice has, however, unfavorably affected journalist’s objectivity and professionalism. Additionally, development news reporting which seldom offers envelope journalism is being avoided. One alarming result is a shift from a traditional model of journalism, where journalists strive to report any legitimate news, to a public relations model, where news is heavily influenced by source and amount of payments. These results suggest that the public may be short-changed on its informational needs by being fed tactfully structured elitist news. Given the media's role in the development process, this may adversely affect development in the developing countries like Tanzania.

     

    Keywords: Envelope Journalism, Ethics, Professionalism, Journalism, Journalist, and Chequebook Journalism.

  • 32.
    Christensen, Christian
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Covering Assange: We have taken our eyes off the prize2012In: British Journalism Review, ISSN 0956-4748, E-ISSN 1741-2668, Vol. 23, no 3, p. 48-54Article in journal (Refereed)
  • 33.
    Christensen, Christian
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Everyday War: Iraq, YouTube and the Banal Spectacle2011In: Online Territories: Globalization, Mediated Practice and Social Space / [ed] M. Christensen, A. Jansson & C. Christensen, New York: Peter Lang , 2011, p. 17-30Chapter in book (Other academic)
  • 34.
    Christensen, Christian
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Political documentary, online organization and activist synergies2009In: Studies in documentary film, ISSN 1750-3280, Vol. 3, no 2, p. 77-94Article in journal (Refereed)
  • 35.
    Christensen, Christian
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    The Everyday after 9/11: Cycles and Details2009In: Studies in Documentary Film, ISSN 1750-3280, Vol. 3, no 3, p. 233-244Article in journal (Refereed)
  • 36.
    Christensen, Christian
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Thoughts on States, Revolutions and Liberation Technologies2012In: Irish Studies in International Affairs, Vol. 23, p. 37-45Article in journal (Refereed)
  • 37.
    Christensen, Christian
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Uploading dissonance: YouTube and the US occupation of Iraq2010In: War and Conflict Communication / [ed] Philip Seib, New York: Routledge, 2010, p. 236-256Chapter in book (Other academic)
  • 38.
    Christensen, Christian
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Prax, Patrick
    Assemblage, Adaptation and Apps: Smartphones and Mobile Gaming2012In: Continuum. Journal of Media and Cultural Studies, ISSN 1030-4312, E-ISSN 1469-3666, Vol. 26, no 5, p. 731-739Article in journal (Refereed)
  • 39.
    Christensen, Miyase
    et al.
    Karlstad University.
    Jansson, AndréKarlstad University.Christensen, ChristianUppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Online Territories: Mediated Practice and Social Space2011Collection (editor) (Other academic)
  • 40.
    Coco, Giuseppe Antonio
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Social media evaluation for non-profit organizations: The case of Oxfam Italia2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The thesis presents an evaluation of the Facebook page of the Italian non-profit organization Oxfam Italia from November 2013 to March 2014. The research’s aim is to analyze the community which follows the organization, how this community interacts with it and how the moderators of the page communicate with its followers. The research aims also to find ways to increase Oxfam Italia’s performance on Facebook. The theoretical framework focuses on non-profit marketing and its peculiarities, Social Media Marketing and notions such as engagement and brand community. The methods used in the research consist in data mining and content analysis. Data have been gathered from Facebook Insights and through the issuing of FQL queries from the Facebook Graph API. The research found out that Oxfam has more female followers than male (62% vs 36,5%), the age range of them is 25-44 years. Oxfam’s presence, in particular, is very rooted in the region of Tuscany (where its headquarter is). Facebook followers showed a very good attitude toward the organization, even though criticisms are common, and Oxfam used its social media presence mainly to update the followers concerning ongoing activities and to urge to on-line activism. The users’ favourite engagement method was “liking” photographic contents.

  • 41.
    Dahlgren, Gustav
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Dahlqvist, Olle
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Den nya IT-bubblan: En studie om journaliststudenter och deras sökvanor på nätet2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The web is getting more and more characterized by personalization. Big socialnetworks like Facebook as well as the leading search engine Google increasingly usepersonalization algorithms to tailor the information that they present to users. All inorder to make the information more relevant and engaging for the end consumer. Howdoes this personalization affect journalists who increasingly search the web as a partof their journalistic research? In this essay we have looked at the effects thatpersonalization has on the journalists of tomorrow by conducting a survey amongstudents of journalism. We have also done a study of literature and theories to try anddetermine what consequences personalization will have on the internet in the future.We make an in depth study of the search engine Google as this is one of the mainsources of information for journalists and we have tried to tie this to theories of filter-bubbles and gatekeeping. We find that the question is in need of further studies toreally determine the threat that we face but conclude that information onpersonalization should be far more evident when it occurs.

  • 42.
    Dai, Xin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Living with Cosmopolitan: An Empirical News Audience Study of Transnational Young Professionals and Their Multiple Mobilities2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    With a general concern for the role played by media and communication in individuals’ mobility  in a world where national borders are dissolving and people’s lives are becoming increasingly mediated, this empirical study sought to investigate a group of transnational young professionals’ daily news consumption and their mobile life experiences by conducting face-to-face interviews with target individuals in both Thailand and Sweden, and combining the results with an analysis from a theoretical perspective enlightened by cosmopolitanism and cultural capital. The study identified a set of distinctive news consumption tastes and multiple mobilities possessed by the interviewees. It demonstrates that news consumption can: 1) directly affect the mobile young professionals’ corporeal mobility by providing information about potential movement opportunities; 2) increase their social mobility by enabling them to accumulate cultural capital; and 3) expand their imaginative mobility by increasing their visuality of the multiple communities to which they belong. Conversely, any change in their multiple mobilities is reflected in a corresponding change in their choices of news consumption. 

  • 43.
    Dmitrieva, Daria
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Social Media and Civil Society in the Russian Protests, December 2011: The role of social media in engagement of people in the protests and their self-identification with civil society2013Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The study examines the phenomenon of the December protests in Russia when thousands of citizens were involved in the protest movement after the frauds during the Parliamentary elections. There was a popular opinion in the Internet media that at that moment Russia experienced establishment of civil society, since so many people were ready to express their discontent publically for the first time in 20 years.

    The focus of this study is made on the analysis of the roles that social media played in the protest movement. As it could be observed at the first glance, recruiting and mobilising individuals to participation in the rallies were mainly conducted via social media. The research analyses the concept of civil society and its relevance to the protest rhetoric and investigates, whether there was a phenomenon of civil society indeed and how it was connected to individuals’ motivation for joining the protest.

    The concept of civil society is discussed through the social capital, social and political trust, e-democracy and mediatisation frameworks. The study provides a comprehensive description of the events, based on mainstream and new media sources, in order to depict the nature and the development of the movement. The structure of the protests is analysed through the new social movement theory. Also, various approaches to engagement of people in the social movements are presentedl, including political marketing framework.

    The research was conducted in several main stages, using content analysis, survey and interviewing as main methods. The main conclusions of the study: relatively minor impact of social media in the engagement of people in the protest, a narrow section of the population as the audience of social media protesters (for them civil society mostly played a role of a customer need), and yet a significant potential of ICT in the future political life of the country.

  • 44.
    Doudaki, Vaia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Discourses of identity, discourses of the Other2016Conference paper (Refereed)
  • 45.
    Doudaki, Vaia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Discourses of Legitimation in the News: The Case of the Cypriot Bailout2018In: Cyprus and its Conflicts. Representations, Materialities and Cultures / [ed] Doudaki, Vaia and Carpentier, Nico, New York: Berghahn Books, 2018, p. 142-162Chapter in book (Refereed)
  • 46.
    Doudaki, Vaia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Mapping community media in Cyprus: Organization, objectives, communities2017Conference paper (Other academic)
  • 47.
    Edman, Jakob
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    En Kommunikations Illustration: Interaktionen mellan deltagare i ledarlösa samarbeten2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The objective of this study is to illustrate how participants in leaderless based projects communicate with each other. Several studies have focused on technology-supported projects, such as open source projects, with an established project manager and goal. There is a lack, to the best of our knowledge, in studies that deal with the communication pattern in a leaderless computer supported collaborative project.

    Method: We have chosen to use a quantitative method where we systematically group several messages according to their content. This method was used in a similar study to illustrate the communication between participants involved in an open source project. We have taken the same Kripendorff based method and adapted it to our study by adding more descriptive variables.

    Theoretical perspectives: Manuel Castell discusses the aspects of a new communication power that is rooted in the individual as part of a larger creative audience. The collaborative works we have studies are prime examples of how the creative audience works together and of mass self‐communication. In order to analyze the potential motivations behind the participant’s involvement in these collaborative works, we have adopted the ideas of Preece and Shneidermans frame theory. They have identified 4 major roles in most onlinebased co‐operations and refer to them as reader, contributor, collaborator and leader.

    Result: Our results show that the communication in computer supported collaborative works is characterized by positive and energetic communication. The participants are all involved by their own will; they contribute because they want to. We believe this to be the major factor influencing the flow and form of communication between the participants. The majority of posts are comments to other participants or contributing posts that add to the progression of the discourse. We also have reason to believe that the use of smileys and embedded pictures is related to the tools available to the participants; the quicker and easier it is to add a picture the more likely the participants will use these tools.

  • 48.
    Edström, Anna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Kommun 2.0: En studie av Uppsala kommun och Tierps kommuns användande av sociala medier2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 49.
    Eid, Kristine
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Amorelli, Elisa
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Medierapportering av Israel- Palestina konflikten: En innehållsanalys av vad som rapporterats i Dagens Nyheter och The New York Times sommaren 2014.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie har undersökt hur Israel- Palestina konflikten kartlagts i de två dagstidningarna Dagens Nyheter (Sverige) och The New York Times (USA). Frågan som besvarats är hur rapporteringen i artiklarna under två utvalda månader (juni-juli 2014) sett ut, utifrån teorier om krigs- och fredsjournalistik, mediernas roll som opinionsbildare, narrativitet och förenkling av konflikter. Materialet består av totalt 158 artiklar, 62 från Dagens Nyheter och 76 från The New York Times. Undersökningen har gjorts genom en kvantitativ innehållsanalys som har lagt grunden för en jämförelse mellan de två tidningarna för att urskilja likheter och skillnader i rapporteringen.

    Resultaten av vår studie leder oss till slutsatsen att de två tidningarna rapporterar på ett liknande sätt. Israel nämns överlägset flest gånger i båda tidningar. De inkluderar oftare historiska aspekter än framtida, vilket gör att deras rapportering inte fullständigt håller måtten för att kallas fredsjournalistik. The New York Times publicerar mer frekvent omfattande och långa reportage, medan majoriteten av Dagens Nyheters artiklar är korta och koncisa. 

  • 50.
    Ekström, Signe
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Matarasso, Rebecca
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Det professionellt privata: En jämförande studie om privatpersoners strategiska användande av Instagram utan vinstdrivande motiv2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With the intention to fill a gap in the research field, this thesis porposes to illuminate privatepersons’ use of Instagram simply as private actors without any profitable interest. The users with a solely personal interest may in some cases attract thousands of followers in the scale ofcelebrity fan base. This thesis aims to map out what motivates and drives a thought-through, strategic use of Instagram, to discover if there is a strategic use of Instagram among the objects of study and also to share the objects of study’s reflections about their Instagram use. Through a selection based on the number of followers of a non-profitable Instagram profile, age and an involvement in the culture and/or media business, ten people were selectedto constitute the objects of study. Through a comparision of five users with many followers (more than 1000) and five with few (less than 500), a comparative study was made to discover differences and similarities in their use and attitudes to Instagram. With an abductive approach and a rich theoretical framework, focusing on theories concering self-presentationand personal branding, in-dept interviews were made to create a deep understanding of the subject of research. The intervew answers were processed through a content analysis that concluded astrategic use among all of the objects of study, motivated by personal satisfaction and hopes of being percieved in a certain way. The users with many followers all reflected on and experience negative psychologial concequenses from their Instagram use, but the reflections and effects were absent among the users with few followers. The study demonstrate user patterns amongst those observed that suggest that a greater commitment to Instagram is more likely to have an effect on mental health.

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