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Johanson, Martin
Publications (10 of 93) Show all publications
Johanson, M., Oliveira, L. & Fleury, A. (2024). A Bird in the hand is worth two in the bush: How SMEs leverage different types of knowledge and networks during effectual internationalization. Journal of Business Research, 185, Article ID 114943.
Open this publication in new window or tab >>A Bird in the hand is worth two in the bush: How SMEs leverage different types of knowledge and networks during effectual internationalization
2024 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 185, article id 114943Article in journal (Refereed) Published
Abstract [en]

Internationalization literature uncritically treats different networks and knowledge as having the same impact on strategy and performance. Recognizing the need to approach these concepts in a more sophisticated way and inspired by Effectuation's Bird-in-hand principle, we posit that internationalization knowledge, customer network knowledge, and supplier network knowledge influence performance while mediated by a non-predictive strategy. We combine six hypotheses in a structural model that we test on a sample of 851 SMEs from Brazil, China, Italy, Poland, and Sweden. The analysis supports the idea that non-predictive strategy mediates positive relationships between internationalization knowledge and supplier network knowledge, on the one side, and performance, on the other. The indirect relationship involving internationalization knowledge is stronger for SMEs in developed countries, but supplier network knowledge does not differ across groups. The analysis does not support the importance of customer network knowledge. We discuss theoretical and managerial implications of these findings.

Place, publisher, year, edition, pages
Elsevier, 2024
Keywords
Effectual internationalization, Internationalization knowledge, Customers network knowledge, Supplier network knowledge, Non-predictive strategy, International market performance
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-538838 (URN)10.1016/j.jbusres.2024.114943 (DOI)001309012800001 ()
Available from: 2024-09-20 Created: 2024-09-20 Last updated: 2024-09-20Bibliographically approved
Haq, M., Johanson, M., Davies, J., Ng, W. & Dana, L.-P. (2024). Bourdieusian and resource-based perspectives on ethnic minority microbusinesses: The construction of a culture-induced entrepreneurship model. Journal of small business management (Print), 62(4), 1982-2015
Open this publication in new window or tab >>Bourdieusian and resource-based perspectives on ethnic minority microbusinesses: The construction of a culture-induced entrepreneurship model
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2024 (English)In: Journal of small business management (Print), ISSN 0047-2778, E-ISSN 1540-627X, Vol. 62, no 4, p. 1982-2015Article in journal (Refereed) Published
Abstract [en]

In contemporary developed Western societies, structural discrimination often bars ethnic minorities from entering mainstream entrepreneurship and labor markets. Consequently, minorities engage in microentrepreneurship for economic survival and to retain their social identities. Yet despite the economic value of ethnic minority microbusinesses, little is known about the underlying forces that develop fundamental resources which shape their performance. Based on Bourdieu's forms of capital and the resource-based view of the firm, our study presents a novel culture-induced entrepreneurship model. This model explains how ethnic minority culture shapes the development of human capital resources and how these resources contribute to business performance in communities which are often characterized as "left behind." Our study challenges the dominant underdog discourse of (cultural) capital deficit among ethnic minority entrepreneurs.

Place, publisher, year, edition, pages
Routledge, 2024
Keywords
Bourdieu, cultural capital, ethnic minority microbusinesses, human capital resources, resource-based view
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-541501 (URN)10.1080/00472778.2023.2192760 (DOI)000963666300001 ()
Available from: 2024-11-04 Created: 2024-11-04 Last updated: 2024-11-04Bibliographically approved
Haq, M., Johanson, M., Davies, J., Ng, W. & Dana, L.-P. (2024). Human capital resources creation and utilization in ethnic minority microbusinesses: The construction of a culture-induced entrepreneurship model. Journal of the International Council for Small Business, 5(2), 106-116
Open this publication in new window or tab >>Human capital resources creation and utilization in ethnic minority microbusinesses: The construction of a culture-induced entrepreneurship model
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2024 (English)In: Journal of the International Council for Small Business, ISSN 2643-7015, E-ISSN 2643-7023, Vol. 5, no 2, p. 106-116Article in journal (Refereed) Published
Abstract [en]

We explored and found that a set of key resources, that we call human capital resources, play an important role in ethnic minority microbusinesses in an ethnic majority social and economic space. We have also found that these key resources are developed and maintained within the coethnic niche economic space shaped by coethnic cultural value systems. Building on qualitative interview data and drawing on Bourdieu's forms of capital and the resource-based view of the firm, our study presents a novel microentrepreneurship model that we call the culture-induced entrepreneurship model. Overall, our model provides insights into how ethnic minority culture informs the creation of a set of human capital resources and how these key resources contribute to business performance in regional ethnic minority microbusinesses. Our model also shows relationships between these key human capital resources.

Place, publisher, year, edition, pages
Routledge, 2024
Keywords
Cultural capital, ethnic minority microbusinesses, human capital resources
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-527479 (URN)10.1080/26437015.2023.2201692 (DOI)001206075000008 ()
Available from: 2024-05-06 Created: 2024-05-06 Last updated: 2024-06-28Bibliographically approved
Blankenburg Holm, D., Johanson, M. & Kao, P. T. (2024). Institutions, effectuation and network outsidership: Reviews and case studies of foreign market entry. Industrial Marketing Management, 123, 88-107
Open this publication in new window or tab >>Institutions, effectuation and network outsidership: Reviews and case studies of foreign market entry
2024 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 123, p. 88-107Article in journal (Refereed) Published
Abstract [en]

How firms respond to institutional turbulence while entering foreign markets remains a research gap in international business today. This is especially true due to the scarcity of understanding regarding the interaction between a firm's network development and its decision-making process. We employ a historical multiple-case study method to investigate three Swedish firms and their foreign market entry into China between 1980 and 2010. Our findings show that while firms followed the incremental pathwork suggested by the Uppsala Model, their internationalization shifted from causal prediction to effectual flexibility due primarily to institutional turbulence that led them to hiatus and reorganization of interrelated network relationships. Our research makes two significant observations related to firms establishing insidership network positions that deserve future research attention: On the one hand, firms' network development is influenced by institutional turbulence, and on the other hand, firms' network position also influences further significant institutional changes by themselves.

Place, publisher, year, edition, pages
Elsevier, 2024
Keywords
Internationalization, Institutional changes, Institutional turbulence, Effectuation theory, Uppsala model, Decision-making, Network outsidership
National Category
Economics and Business
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-540078 (URN)10.1016/j.indmarman.2024.09.009 (DOI)001331284300001 ()
Available from: 2024-10-09 Created: 2024-10-09 Last updated: 2024-11-05Bibliographically approved
Bai, W., Hilmersson, M., Johanson, M. & Oliveira, L. (2024). SMEs' regional diversification: dynamic patterns and home market institutional determinants. International Marketing Review, 41(2), 358-385
Open this publication in new window or tab >>SMEs' regional diversification: dynamic patterns and home market institutional determinants
2024 (English)In: International Marketing Review, ISSN 0265-1335, E-ISSN 1758-6763, Vol. 41, no 2, p. 358-385Article in journal (Refereed) Published
Abstract [en]

Purpose: The authors seek to advance the understanding of small- and medium-sized enterprise (SME) internationalization at the regional level and examine the role of home market institutions in this process.

Design/methodology/approach: The authors analyze hypotheses with data from SMEs in five country markets and from the Global Entrepreneurship Monitor. A cluster analysis establishes the regional diversification patterns (based on regional diversification scope, speed and rhythm) and a multinomial regression tests the effect of home market institutions on their adoption.

Findings: The results offer a refined picture of SME regional diversification by revealing three patterns: intra-regionally focused firms, late inter-region diversifiers and early inter-region diversifiers. They also suggest that the adoption of these patterns is determined by SMEs' home market institutions.

Originality/value: The authors develop a nuanced understanding of SME internationalization by building upon and expanding the regionalization rationale in the internationalization patterns literature. Additionally, the authors address the acknowledged, yet rarely investigated, country-level determinants of internationalization patterns.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2024
Keywords
Semi-globalization, Regional integration, Institutional-based view, Regional diversification pattern, SME internationalization
National Category
Business Administration Economic Geography
Identifiers
urn:nbn:se:uu:diva-529851 (URN)10.1108/IMR-12-2021-0364 (DOI)001100720600001 ()
Available from: 2024-06-04 Created: 2024-06-04 Last updated: 2024-06-04Bibliographically approved
Johanson, M. & Oliveira, L. (2024). The Performance of Decision-Making Strategies in SME Internationalization: The Role of Host Market's Institutional Development. MIR: Management International Review, 64(2), 303-335
Open this publication in new window or tab >>The Performance of Decision-Making Strategies in SME Internationalization: The Role of Host Market's Institutional Development
2024 (English)In: MIR: Management International Review, ISSN 0938-8249, E-ISSN 1861-8901, Vol. 64, no 2, p. 303-335Article in journal (Refereed) Published
Abstract [en]

The possibility that small and medium-sized enterprises (SMEs) mix and match prediction and non-prediction while making decisions during internationalization remains a highly unaddressed scenario. The rare studies considering it do not go beyond domestic effects when contextualizing the decisions that guide SMEs' foreign expansion. This study links SMEs' decision-making strategies to performance and suggests that such a relationship is moderated by the host market's institutional development and the associated institutional voids. The analysis combines primary survey data from 851 SMEs in Brazil, China, Italy, Poland, and Sweden with secondary data retrieved from the World Bank. Besides supporting both independent and synergistic performance effects of predictive and non-predictive strategies, the results indicate that foreign market institutions affect these effects differently and suggest firm size effects worth consideration. Contributions include the expansion of the debate on the relationship between prediction and non-prediction beyond the either-or reasoning that prevails in existing research and the contextualization of SMEs' decision-making strategies in terms of the institutional dynamics that SMEs encounter abroad.

Place, publisher, year, edition, pages
Springer, 2024
Keywords
SME internationalization, Decision-making strategies, International market performance, Foreign market institutions, Institutional voids
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-529821 (URN)10.1007/s11575-024-00534-8 (DOI)001196371800003 ()
Available from: 2024-06-11 Created: 2024-06-11 Last updated: 2024-06-11Bibliographically approved
Presutti, M., Cappiello, G. & Johanson, M. (2022). Analysing Social Capital and Product Innovativeness in the Relationship Evolution of Born-Global Companies: The Mediating Role of Knowledge Acquisition. The International Entrepreneurship and Management Journal, 18(3), 1347-1371
Open this publication in new window or tab >>Analysing Social Capital and Product Innovativeness in the Relationship Evolution of Born-Global Companies: The Mediating Role of Knowledge Acquisition
2022 (English)In: The International Entrepreneurship and Management Journal, ISSN 1554-7191, E-ISSN 1555-1938, Vol. 18, no 3, p. 1347-1371Article in journal (Refereed) Published
Abstract [en]

Relatively little is known about how born-global companies (BGs) innovate abroad during their lifecycle or about how the international innovation activities of BGs are related to their social capital. The network concepts of relational, structural, and cognitive social capital are almost completely neglected in the international business literature on BGs’ innovation activities according to a dynamic approach. The aim of this research is to study the direct and indirect effects of structural, cognitive and relational social capital on BGs’ product innovation by including the mediating role of market and technological knowledge acquisition. We develop a set of hypotheses that we combine and test in a structural equation model. We provide results with theoretical and practical implications for BGs in terms of both social capital and innovation abroad.

Place, publisher, year, edition, pages
Springer, 2022
Keywords
Born globals, Foreign. custome rrelationships, Innovation, Social capital, Knowledge acquisition
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-439963 (URN)10.1007/s11365-020-00663-0 (DOI)000527476800001 ()
Available from: 2021-04-12 Created: 2021-04-12 Last updated: 2023-08-24Bibliographically approved
Hilmersson, M., Johanson, M., Papaioannou, S. & Lundberg, H. (2022). Business unpredictability, improvisation and business network commitment in small and medium-sized enterprise market entry. International Small Business Journal, 40(8), 991-1018
Open this publication in new window or tab >>Business unpredictability, improvisation and business network commitment in small and medium-sized enterprise market entry
2022 (English)In: International Small Business Journal, ISSN 0266-2426, E-ISSN 1741-2870, Vol. 40, no 8, p. 991-1018Article in journal (Refereed) Published
Abstract [en]

Market entry performance is critical during internationalisation; prevailing views suggest that firms need to carefully plan their entry before putting the plan into action. This article focuses on three attributes affecting the possibility and usefulness of making a pre-planned market entry: unpredictability, improvisation and business network commitment. We develop six hypotheses tested on a sample of 250 entries; our main finding is that improvisation plays a mediating role in relation to performance in unpredictable markets. The analysis reveals that the relationship between unpredictability and network commitment is not significant, while the effect of unpredictability on market entry performance is negative. These findings suggest implications for internationalisation and international entrepreneurship theory. For managers and entrepreneurs, we show that unpredictability weakens market entry performance, a negative effect that can be mitigated if the entrant firm improvises.

Place, publisher, year, edition, pages
Sage Publications, 2022
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-423577 (URN)10.1177/02662426211069964 (DOI)000773891900001 ()
Note

Title in thesis list of papers: SME Management of Business Unpredictability in the Market Entry Process: The Role of Improvisation and Business Network Commitment

Available from: 2020-10-27 Created: 2020-10-27 Last updated: 2023-08-24Bibliographically approved
Deng, Z., Zhu, Z., Johanson, M. & Hilmersson, M. (2022). Rapid internationalization and exit of exporters: The role of digital platforms. International Business Review, 31(1), Article ID 101896.
Open this publication in new window or tab >>Rapid internationalization and exit of exporters: The role of digital platforms
2022 (English)In: International Business Review, ISSN 0969-5931, E-ISSN 1873-6149, Vol. 31, no 1, article id 101896Article in journal (Refereed) Published
Abstract [en]

Digital platforms have been developing fast which transform the benefits and costs of rapid internationalization of firms on them. Employing transaction cost economics perspective, we argue that the transaction attributes of asset specificity, transaction uncertainty, and transaction frequency, have all changed fundamentally in digital platform-based transactions. They render the organizational learning in rapid Internet exporting to counterbalance the diseconomies of time compression caused by the lack of organizational absorptive capacity. By using the three attributes as underlying mechanisms, we hypothesize that the expansion speed of exporters on digital platforms reduces exit hazards of the exporters. We further hypothesize that digital signals on product quality strengthen the main effect. As for digital infrastructure, we recognize its competing effects and make curvilinear moderating hypotheses. Survival analyses based on 353,636 entries of real transaction records from a digital exporting platform have provided robust findings. This study highlights the importance of examining how the digital platform reshapes the transaction attributes and internationalization-performance relationship.

Place, publisher, year, edition, pages
ElsevierELSEVIER, 2022
Keywords
Exporter, Digital platform, Internationalization speed, Transaction cost economics, Organizational learning, Survival analysis
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-462464 (URN)10.1016/j.ibusrev.2021.101896 (DOI)000726608400009 ()
Available from: 2021-12-23 Created: 2021-12-23 Last updated: 2024-01-15Bibliographically approved
Haq, M., Johanson, M., Davies, J., Dana, L.-P. & Budhathoki, T. (2021). Compassionate Customer Service in Ethnic Minority Microbusinesses. Journal of Business Research, 126, 279-290
Open this publication in new window or tab >>Compassionate Customer Service in Ethnic Minority Microbusinesses
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2021 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 126, p. 279-290Article in journal (Refereed) Published
Abstract [en]

Business researchers and policymakers frequently overlook ethnic minority microbusinesses. Yet, together with small and medium-sized organizations, microbusinesses drive both local and national economies. Combining social capital theory with the resource-based view and building upon 43 in-depth interviews, this study proposes a model of 'compassionate customer service'. In ethnic minority microbusinesses, coethnic culturally sensitive customer service is an important strategic resource for sustainable success, which high street chains lack. A key challenge for ongoing business survival and success is to ensure that future ethnic minority generations sustain coethnic compassionate customer service.

Place, publisher, year, edition, pages
Elsevier, 2021
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-437357 (URN)10.1016/j.jbusres.2020.12.054 (DOI)000620055100023 ()
Available from: 2021-03-09 Created: 2021-03-09 Last updated: 2024-01-15Bibliographically approved
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