Open this publication in new window or tab >>2025 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]
As the Swedish energy system is increasingly overburdened, new challenges arise in a society in which electrification is increasing at a significant pace. One important problem is that, despite enough energy being generated, the current infrastructure cannot deliver it at times when the population demands it the most. The capacity deficit arising at times of peak demand, often during the morning and evening hours, is a complex issue. One short term proposed solution is to incentivize households to reduce their electricity consumption during peak hours.
Towards this end, certain distribution system operators (DSOs) have introduced demand-based electricity distribution tariffs, incentivizing shifts in consumption from peak to off-peak hours. Consumers can respond to such tariffs by engaging in manual shifting and reducing of their consumption at peak times, or by purchasing smart technology that optimizes energy consumption for them, according to external cues such as market prices or tariffs. Either way, households are incentivized to make a change towards sustainable consumption, be it through a purchasing decision or by changeing routines.
In this study we equipped participant households with smart meters which provided them with real time energy consumption information. The households were part of an area in Sweden whose DSO imposed a capacity-based tariff, further incentivizing its users to reduce their power consumption. We conducted in-depth interviews in the homes of the participants with the aim of discussing the decision-making and changes connected to energy consumption in the household.
Results show that gender is a significant emerging theme, affecting decision-making and overall interest on energy issues. The majority of the participants share that most decisions regarding the household’s energy flexibility, choice of electricity retail agreements, or energy-related technology installations are the responsibility of the men in the family, while women are often described as either not involved at all, only in short discussions, or completely unaware. Furthermore, the mere participation to the present study appeared to be the main (and sometimes sole) decision of the men in the household. The resulting material reinforces stereotypical and traditional gender roles of men as technically-interested and savvy, and women as passive consumers of respective technology, which is especially noteworthy as both men and women tended to describe their roles accordingly. Such insights are surprising in a country consistently ranking high in gender equality rapports, indicating that the intersection between gender and energy needs further attention. As energy mediates important aspects such as heating, cooking, communication, entertainment, or security, the person with a dominating power of decision can affect how everyday life unfolds in a shared household, resulting in a power relation unbalance.
The work contributes with a more nuanced perspective of energy consumption which shows that what, when, and how a household consumes (in terms of electricity itself but also ways for effectivization) can be affected by gender roles. Furthermore, this work adds to the body of research focused on energy consumption as part of digital transformation, a process which we argue should not be hindered, but critically examined.
Place, publisher, year, edition, pages
Lund, Sweden: , 2025
Keywords
gender, energy, demand flexibility, decarbonisation, electricity, households, energy optimisation
National Category
Energy Systems
Research subject
Gender Studies; Engineering Science with specialization in industrial engineering and management
Identifiers
urn:nbn:se:uu:diva-554532 (URN)
Conference
SCORAI Europe Conference 2025 Mainstreaming Sustainable Consumption
Funder
Swedish Energy Agency, 51647-1
2025-04-142025-04-142025-04-14