The recruitment of full professors is critical for the formation of academia. The professorship is critical not only for the prosperity of the HEIs, but especially so for the establishment, development and communication of the discipline. In this chapter, we analyze the initial step of the typecasting process in the recruitment of full professors. We use a few cases to illustrate how the intellectual and social organization of the field of education science(s) is manifested in publicly posted job advertisements. The analysis shows that the field is characterized by heterogeneity and no longer has a basis in one single discipline. New relations between research, teaching, and society can be observed, as well as a narrowing of authority of the professorship but an increase of responsibilities.