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Adding a social dimension to game development: Does Online Community Engagement have an effect on a video game's innovativeness?
Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.ORCID-id: 0000-0002-4201-932X
Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
(engelsk)Manuskript (preprint) (Annet vitenskapelig)
Abstract [en]

A particularity of the video game industry is that oftentimes consumers and user communities are involved and used as a source of innovation for the development process. Digitalization has made it easier for developers to engage with their communities and communication has shifted from a one-way towards a two-way communication between developer and community. This article sets out to investigate whether engagement in online communities by the game developers has an effect on the innovativeness of the final product. Moreover, the article examines the effect of Development Speed on innovativeness.The data for this study was collected through structured survey interviews from 176 Swedish video game development projects. The data is analyzed through structural equation modeling (SEM). The results show that Online Community Engagement and Development Speed have a significant effect on the Innovativeness of a game. The paper highlights that adding a social dimension - by involving online communities in form of a two-way communication in the development process - has a beneficial effect on a game’s innovativeness.

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Identifikatorer
URN: urn:nbn:se:uu:diva-486772OAI: oai:DiVA.org:uu-486772DiVA, id: diva2:1703990
Tilgjengelig fra: 2022-10-17 Laget: 2022-10-17 Sist oppdatert: 2023-01-11bibliografisk kontrollert
Inngår i avhandling
1. Digital internationalization of SMEs: A phenomenon-based study on the video game industry
Åpne denne publikasjonen i ny fane eller vindu >>Digital internationalization of SMEs: A phenomenon-based study on the video game industry
2022 (engelsk)Doktoravhandling, med artikler (Annet vitenskapelig)
Abstract [en]

Digital technologies, platforms, and infrastructure have changed how business is conducted in many industries. In particular, digital platforms have evolved as a facilitator of internationalization of small-and medium-sized enterprises (SMEs). This phenomenon can also be observed in the video game industry, where digital giant firms have elaborated themselves by building multi-sided platforms, where game developers and users interact with each other.

This thesis sets out to investigate three phenomena in relation to the digital internationalization of SMEs in that industry, which are distinctive to the video game industry. These phenomena are the prevalence of born global firms, online community engagement, and the digital platforms in the industry. A literature review on digital internationalization served as a theoretical starting point. Furthermore, a pragmatic research approach led to various research methods investigating the three stated phenomena. The methods applied in this thesis comprised interviewing founders of small-sized game development firms, conducting a netnography in an online community, and analyzing data from structured survey interviews from 176 Swedish video game development projects by conducting structural equation modeling (SEM).    

The overall findings of this thesis reveal a new type of digital platforms that are lifting this industry into further heights, an interesting interplay of SME game developers and digital giants owning the significant platforms in the industry. Moreover, the findings highlight an extraordinary level of interaction between game developers and their online communities.

sted, utgiver, år, opplag, sider
Uppsala: Department of Business Studies, 2022. s. 90
Serie
Doctoral thesis / Företagsekonomiska institutionen, Uppsala universitet, ISSN 1103-8454 ; 218
Emneord
digital internationalization, digital economy, video game industry, digital platforms, online community engagement, born global firms
HSV kategori
Identifikatorer
urn:nbn:se:uu:diva-486955 (URN)978-91-506-2976-7 (ISBN)
Disputas
2022-12-09, Hörsal 2, Ekonomikum, Kyrkogårdsgatan 10, Uppsala, 13:15 (engelsk)
Opponent
Veileder
Tilgjengelig fra: 2022-11-17 Laget: 2022-10-20 Sist oppdatert: 2022-11-17

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